Create customer groups on Shopify

After you perform a search or apply filters, you can save the list of results in your Shopify admin. This creates a new filter tab at the top of your customer list. You can use the filter tabs to quickly sort your customers into groups.


  1. From your Shopify admin, go to Customers.
  2. Click More filters.
  3. Select the filter and conditions that you want, as well as a value. Click Add filter > Tagged with > Fill customers group name the same as on Source store. For example, if you have wholesale customers, then you can tag those customers as wholesale
  4. Click Save filters to save the search and create a tab at the top of your customer list.

That’s how you create and manage a customer group on Shopify.

Customer groups can be combined with discounts to offer promotions to specific customer groups.

Customer groups also help you target specific subscribers when you send marketing emails with Shopify Email.

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