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Introduction One of the primary requirements of any eCommerce store is having a good backend operator. By that, we mean a store managing software which can ensure that all your requirements are taken care of, from one place itself. Shopify is one platform that is trusted by thousands of eCommerce suppliers around the world. Shopify is super easy to use and comes with its own set of amazing benefits, which can be easily accessed. While…

Content marketing is the backbone of digital marketing. Every business needs to develop a content marketing strategy. For eCommerce businesses, content marketing plays a crucial role to attract, engage, and nurture potential leads to help them convert into a sale and most importantly, retain them to improve the customer lifetime value. Copywriting is the most essential component of content writing. Copywriting is a form of writing in which you focus on preparing content that can…

Introduction Seth Godin rightly said: “Change is not a threat, it’s an opportunity.” The world is transcending into an era where both people and businesses are evolving to re-invent existence. The Covid-19 pandemic has almost rocked the bottom of everything. Therefore, those who adapt as per the ‘new normal’ will be the ones to create legacies ahead. Today, technology has taken center stage in re-shaping different industries. Food, music, travel, or even fashion have an…

Introduction Ecommerce business owners probably have a wide range of choices when it comes to selecting an eCommerce platform built for their business. Besides some of the most well-known platforms, such as Shopify, WooCommerce, Magento, etc., Facebook Shop is definitely an ideal platform for any businesses with a strong desire to kickstart their businesses and get access to millions of customers. With a large audience base, around 1.73 billion daily active users, and 2.6 billion…

Needless to say, eBay is one of the dominators of the global online marketplace. In second-quarter 2020, eBay’s revenue increased 18% year over year and amounted to over $2.8 billion.  It is certainly a good decision to start your eCommerce venture with this powerful platform. But before simply launching your online store onto eBay, make sure you have determined your target customers and your products through researching the top selling items on eBay. So if…

Introduction Nowadays, there are so many ways to connect your WooCommerce store with another base in order to discover more opportunities for improving your business. The ability to take advantage of market trends is crucial for store owners to thrive. If you’re a merchant who is currently using WooCommerce as a sales channel and wants to add Amazon to your list and takes advantage of more than 197 million Amazon customers, you’ve come to the…

Overview eBay is an online marketplace for buying and selling of new and used products, dealing in both B2C and C2C marketplace. Shopify, a giant in eCommerce, is a platform for creating online stores and social media integration. In 2017, Shopify and eBay partnered together to roll out Shopify eBay integration feature on Shopify store. After eBay joined Shopify Sales Channel Platform, it has been easier for merchants than ever to sell on both channels.…

In COVID-19 pandemic, consumer behaviour has changed significantly. Consumers tend to purchase online instead of buying products in person. As a result, the eCommerce market is growing rapidly than ever, which leads to the necessity of enhancing customer experience to meet the rising demand. To help merchants capture new opportunities in the current commerce landscape, Magento rolls out with the latest release of Magento 2.4.0, which is officially released on July 28th, 2020. The main…

Volusion, a popular platform in the eCommerce industry, has gained fame for its extensive inventory and excellent analytics tools. On 27th July 2020, this platform announced that it had started the filing for Chapter 11 Bankruptcy process in Texas. The Volusion Bankruptcy shocked a lot of merchants, especially for those who are basing their stores on this platform. Now that you may be wondering: What is the reason for the Volusion Bankruptcy? If you’re still…

As a shopper, you have probably abandoned plenty of carts yourself. As a retailer, you often wish more people would actually complete a purchase instead of leaving their carts behind.  That is because shopping cart abandonment is one the biggest drain on your profit potential. So, how can we minimize the possibility of cart abandonment and win back some of those lost sales? There are a lot of areas to navigate and improve. However, sending…