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LitExtension Privacy Policy

You are visiting the website (the “Site”) of LitExtension. This Site is managed and operated by LitExtension (“LitExtension”, “we”, “us” and/or “our”) and has been created to provide information about LitExtension and our service offerings that link to this Privacy Policy, including our Store Migration App (the “App”). This Privacy Policy describes how we collect, use, disclose, and otherwise process Personal Information in connection with our Services.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Personal Information LitExtension Collects and How We Use It

When you visit LitExtension website and give us the permission to view your data, we will collect the following information from your account:

Data we collect How we use it
Information you provide us about you and your business, like your name, address, and email.
  • To provide you with the use of our service and other related activities (e.g., to issue your invoice, to contact you in case of needs).
  • To introduce and advertise some of our promotions.
The billing information you provide us, including your phone number, VAT code, country,… when you make a purchase.
  • To comply with legal requirements.
  • To prevent fraudulent use of our services.
Information about how you access LitExtension website, your account, your search platform, including information about the device and browser you use, your network connection, your IP address, and details about how you browse our websites.
  • To provide a more pleasant and personalized browsing experience
How Do We Collect Your Data

We collect personal information directly from the relevant individual, through your Shopify account, or using the following technologies:

  • “Cookies” are data files that are placed on the client device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.
How We Use Your Cookie

When you access our website, we may place small data files called “cookies” on your computer. This data contains your information. It helps us to identify you if you visit multiple pages on our site during the same session so that we don’t need to ask you for your password on each page. Once you log out of your account or close your browser, this cookie expires and no longer has any effect. If you disable cookies for our site, you may still use our site, but certain benefits of your shopping experience with us may be impacted.

Here is the list of Cookies that LitExtension is using:

Cookie Type Description
secure_customer_sig Strictly Necessary Shopify sets this cookie to be used in connection with customer login
_orig_referrer Strictly Necessary Shopify sets this cookie to be used in connection with the shopping cart.
_landing_page Analytics and Customization Shopify installs this cookie to track landing pages.
_y Analytics and Customization This cookie is associated with Shopify’s analytics suite.
_s Analytics and Customization This cookie is associated with Shopify’s analytics suite.
_shopify_y Analytics and Customization This cookie is associated with Shopify’s analytics suite.
_shopify_s Analytics and Customization This cookie is associated with Shopify’s analytics suite.
_ga Analytics and Customization The _ga cookie, installed by Google Analytics, calculates visitor, session, and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gid Analytics and Customization Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_gcl_au Analytics and Customization Provided by Google Tag Manager to experiment with advertisement efficiency of websites using their services.
_shopify_sa_t Analytics and Customization This is a Shopify analytics cookie relating to marketing and referrals.
_shopify_sa_p Analytics and Customization This is a Shopify analytics cookie relating to marketing and referrals.
_ga_KN8FCMCEH4 Analytics and Customization This cookie is installed by Google Analytics.
_gat Analytics and Customization This cookie is installed by Google Universal Analytics to restrain request rates and thus limit the collection of data on high-traffic sites.
Sharing the Information

We may share the Information we collect to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to protect our rights otherwise. However, we will only share this information to a third party with your consent.

Behavioral Advertising

As described above, we use the Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by hitting the “Unsubscribe” button at the footer of each email. Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.

Your Rights

If you are a European resident, you have the right to access the information we hold about you and to ask that your information be updated or deleted. If you would like to exercise this right, please visit your app Account > Settings > Privacy.

If your store visitors are in Europe or California and you want to limit tracking for those customers, please adjust Customer privacy in your Shopify store settings (more information can be found at https://help.shopify.com/en/manual/your-account/privacy/cookies#tracking-european-customers-and-gdpr-compliance), we will limit our tracking accordingly.

Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

We hold all collected information until one of the following things happens:

  • You explicitly exercise your right to delete the data.
  • You uninstall the app with the indication of data deletion.
Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email protected] or by mail using the details provided below:

Recipient:

     LitGroup

Address:

     10th floor

     Lilama10 Building, 56 To Huu

     Trung Van, Nam Tu Liem District

     Hanoi, Vietnam 100000

For further information about LitGroup and LitExtension Company, please visit: https://litextension.com/.  

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