Staying ahead in the current eCommerce environment necessitates a multifaceted strategy. While compelling product descriptions and top-notch product images are necessary, boosting your eCommerce efforts with video marketing using the best video marketing software is also a good idea.\nAccording to research, 91% of companies use video marketing as a critical tool for their social media strategy.\nHowever, producing marketing videos takes a lot of work. It might take hours to color-correct and edit a single clip and days to edit a series of video clips.\nThis is where the role of video marketing software comes into play!\nIn this article, LitExtension – #1 Shopping Cart Migration Expert has compiled a list of the best video marketing software. These video marketing tools will support you in creating and editing videos to enhance your advertising and marketing initiatives.\nLet us first define video marketing before we go any further.\n\nWhat is Video Marketing?\nVideo marketing purposefully uses videos in eCommerce businesses to engage consumers, promote products, and increase conversion rates.\nLeveraging video marketing through tutorials and product videos\nVideo marketing can take many forms, including:\n\nProduct Videos: These videos highlight products’ features, benefits, and value propositions. people would better understand your product using these videos, making their experience more enjoyable and their purchasing decisions more informed.\nHow-To and Tutorial Videos: These videos demonstrate how to use a product, assemble something, or complete a task step by step. This way, they improve the customer experience and reduce uncertainty.\nTestimonials and Case Studies: These videos show customers using and enjoying your products or services, boosting credibility and trust.\nBrand Storytelling Videos: These videos use powerful storytelling and engaging visuals to create a sense of trust and familiarity that will keep your customers returning to your brand repeatedly.\n\n\nWhy Use Video Marketing for eCommerce?\nThere are multiple ways in which video marketing can be highly effective for your online business:\n1. Increased Engagement\nVideos help you create a personality for your brand, and video marketing enables you to attract customers toward your product\/service by offering an immersive experience (beyond text or images). These videos capture viewers’ attention with attractive transitions and sounds. For businesses looking to streamline their content creation process, utilizing a text to video generator can be a game-changer, allowing you to transform written content into engaging video presentations with ease.\n2. Higher Conversion Rates\nVideos tend to evoke feelings in customers to connect with your message and, as a result, your goods or services when engaged. So, customers can be effectively convinced of your product’s benefits and features by watching demonstrations of it in use. This transparency about your offering promotes connection and trust, ultimately boosting conversion rates.\n3. Better SEO\nToday, search engine algorithms greatly favor video content. The probability of ranking higher in search results gets boosted when you add more videos to your online retail website, meaning more organic traffic. Also, videos tend to reduce bounce rates, which indicates to search engines that your content holds value and relevance. Moreover, video thumbnails lead to higher click-through rates.\nYou can always leverage a good video SEO tool for insightful information about the channel’s performance, allowing you to pinpoint areas where your video SEO strategy needs work.\n4. Higher Brand Recognition\nVideos are always more likely to go viral and be shared. When your viewers relate to your video content, they spread it among their network, expanding your brand’s reach. This will eventually expose new audiences to your eCommerce store who didn’t know about your products.\nEventually, the recognition and visibility of your brand will naturally grow as people share and talk about your videos on media and other platforms, helping you increase followers on social media.\n5. More Emotional Attachment\nVideo marketing is uniquely positioned to elicit emotions and forge personal bonds. Have you ever wondered how some brands seem to “get” you?\nThose brands are not just offering their services but also building emotional connections with their customers.\nBy using audio to showcase your brand values, you can bond with potential customers beyond just a transactional relationship. It’s about building brand loyalty and commitment, which can make your business stand out.\nAnd to let you know, any top video marketing software can personalize your video and audio content. With a user-friendly AI video generator, video creation becomes streamlined even for beginners. It offers additional features such as voice-overs and background music, making it easy to create emotionally captivating videos.\n6. Insights and Analytics\nThe wealth of data that digital marketing, including video marketing, offers is one of its main benefits. Many video marketing platforms offer analytics that provide insights into viewer behavior and engagement with the content.\nYou can monitor the number of views, the time spent watching, engagement rates, and even conversion rates. All of this will help evaluate the performance of your videos and improve your decision-making for strategies.\n\nBest Video Marketing Software for eCommerce Marketers\n1. Animoto\nAnimoto is among the best video marketing software to create personalized videos for your eCommerce business. All you have to do is choose the kind of video you want to make, upload your images and logo, and include the messaging that best represents your brand!\nIt gives uniquely customized videos for social media platforms like Instagram, YouTube, and Facebook, and research shows that 71% of consumers and 65% of marketers will dedicate most of their time to Facebook this year – so, good for you!\nCreate personalized videos with Animoto\nAdditionally, Animoto offers various templates and styles to create videos that match the aesthetic and personality of your brand. You can easily add videos to your online store because Animoto and Shopify are integrated.\nIts features entail:\n\nThis video creation software has a sizable template library, which makes it perfect for quickly and easily producing visually appealing videos.\nThe platform is quite user-friendly and intuitive. No technical knowledge is required.\nIntegrating music and text overlays into your videos is a simple way to improve their storytelling potential.\nYou can share your video content with ease on social media with Animoto – an excellent way to increase brand exposure and social media followers.\n\nPros\n\nExcellent for personal and professional projects.\nTemplates are easily customizable.\nThe video editor is accessible online.\nVideos can be adapted for various platforms using three distinct aspect ratios.\n\nCons\n\nThe editor is not very user-friendly.\nIt is time-consuming to upload content that has not been edited beforehand.\n\nPricing\n\nFree Version: Unlimited\nBasic: $8\/month\nProfessional: $15\/month\nProfessional Plus: $39\/month\n\n2. Wistia\nWith Wistia, it is simple to upload, edit, and incorporate captivating content that grabs and retains viewers. The best part is, you can do it all while staying within your favorite CRM and marketing tools. Moreover, you can send and receive engagement data, helping you better understand your customers’ needs and preferences.\nAnd, the analytics feature is also exceptional – you can establish viewer-focused tracking and examine engagement graphs and heatmaps to gain insights into the performance of your videos.\nThe platform for best analytics – Wistia\nWistia comes highly recommended to anyone looking to make their videos into practical marketing tools. With its state-of-the-art technology, your brand’s exposure and engagement will be elevated. You’ll be able to track your videos’ viewership, measure their duration, and identify the ones.\nIts features entail:\n\nWistia provides a user-friendly interface for creating and editing videos. Add animations, transitions, and text overlays without having to have highly technical skills.\nWith the platform’s support for sophisticated customization, videos can easily match your brand’s aesthetics and identity.\nWistia provides analytics that show how viewers interact with your videos. It includes heat maps that highlight the parts of your videos that viewers are most interested in.\nYou can also improve user engagement by including components in your videos such as buttons or forms.\n\nPros\n\nNumerous CRM and marketing software interfaces are available.\nPerformance analytics greatly aid video campaign analysis.\nCreate and test various video variants separately.\nCreate and customize your video channel.\n\nCons\n\nBecause of the file upload size restriction, you frequently compress the video before adding it to Wistia.\nVideo recordings cannot be edited or filtered.\n\nPricing\n\nPlus: $19\/month\nPro: $79\/month\nAdvanced: $319\/month\nPremium: Custom Pricing\n\n3. VidYard\nThere’s another reputable video marketing software, VidYard, which specializes in video marketing. Notably, big companies like Lenovo and Citibank have already used this app.\nWith VidYards software, you can generate leads for your business. You can also improve communication through employee training videos. Furthermore, VidYard offers video hosting services, helping you share your video content easily across social media platforms.\nPerfect for your sales videos – VidYard\nOn top of that, you can determine just how well your movie worked with the help of VidYard’s integrated analytics and data. The marketing solution will also link with third-party programs like HubSpot or Salesforce to support your marketing requirements.\nIts features entail:\n\nVidYard focuses on creating tailored video experiences. Make personalized movies for each customer to encourage a close emotional bond.\nIntegrating Vidyard with CRM lets you track video interactions in your current workflows. VidYard connects smoothly with customer relationship management (CRM) systems.\nBy keeping track of viewer engagement, you can learn whether they’re watching the entire video from start to finish or just certain parts.\nSales teams may use VidYard’s solutions to help them use videos to engage prospects and track their level of interest.\n\nPros\n\nYou can directly add CTAs to videos to enhance their performance.\nVidYard makes it simpler to embed videos on websites.\nNumerous tools are available for tracking video analytics.\nThe program can be integrated with CRM and other advertising applications.\n\nCons\n\nVidyard’s Google Chrome extension crashes far too frequently.\nAt times, customer service is unresponsive.\n\nPricing\n\nFree Version: $0\nPro: $19\/month\nBusiness: Customized by Sales\n\n\nYour Search for the Best Video Marketing Software Ends Here!\nChoosing the right video marketing software can significantly improve your eCommerce strategy, allowing you to connect with customers and achieve extraordinary success. Leverage these software to get the best video content!\nFor further help, you can consider hiring a virtual assistant. A virtual assistant company, like Wishup, offers valuable perks such as trial periods and swift replacement policies to enhance your experience.\nDon’t forget to visit LitExtension Blog and visit our eCommerce community to grasp more insights about the industry!\n\nBest Video Marketing Software – FAQs\n Which platform is best for video promotion?The best video marketing software for video promotion are Wistia and VidYard. They have incredible video hosting features and are aimed at B2B customers. Wistia and Vidyard offer lead capture forms that allow you to gather email addresses and CTAs that direct viewers to suggested next steps directly from the video. You can integrate marketing automation systems like HubSpot with both video marketing software.\n What is a video marketing software?Video marketing software is used to create, edit, manage, and share videos for various marketing purposes. It offers features like interactivity, personalization, animation, and performance evaluation and can be integrated with other systems. These tools let you personalize your video content and even keep track of its performance across various social media networks.\n How to do a good video marketing?Video marketing is a powerful tool for connecting with your audience and achieving various marketing goals. There are a few tricks to do good video marketing:\n\nDetermine your target audience before producing a marketing video and tailor the content accordingly.\nLimit the length of your video content to 30 seconds or less.\nFocus on social media features such as muted autoplay and video looping.