eBay is an online marketplace for buying and selling of new and used products, dealing in both B2C and C2C marketplace. Shopify, a giant in eCommerce, is a platform for creating online stores and social media integration. In 2017, Shopify and eBay partnered together to roll out Shopify eBay integration feature on Shopify store.

After eBay joined Shopify Sales Channel Platform, it has been easier for merchants than ever to sell on both channels. Just in a few clicks, online sellers can list and sell their products on eBay directly from their Shopify account.

In this article, we will show you the benefits of Shopify eBay integration. After that, we will give you a step-by-step tutorial to finish Shopify eBay integration task. You just need to follow 6 simple steps:

  1. Add eBay as a sales channel
  2. Link your eBay account to Shopify
  3. Configure your eBay policies
  4. Select products to publish as eBay listings
  5. Manage inventory settings
  6. Start fulfilling orders
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What are the benefits of Shopify eBay integration?

1. Expand your reach

eBay is the second largest marketplace in the world after Amazon and Walmart. And with the eBay channel on Shopify (U.S only for now), you can expand your reach to 171 million active shoppers on this platform.

2. Attract high purchase-intent people

eBay is a well-established and highly-trusted marketplace. People are comfortable making purchases on it and get accustomed to going there instead of somewhere new to find products.

eBay is already a household name, so it has millions of shoppers who are searching products and they have really high purchase-intent. It does not require much effort to get your products in front of potential customers.

3. Manage all your data in one place

The beauty of integrating Shopify with eBay is that you can connect your products and manage your data in one place. You do not have to switch between Shopify and eBay to keep track of products, orders and customers. For instance, if the number of products on Shopify and eBay is synced in real-time, it can simplify the inventory management tasks for you when you have several sales channels.

Thanks to the emergence of many marketplaces, shoppers no longer have to rely on only one online shopping channel. In fact, they can surf among dozens of websites or apps to compare the product’s pricing and features. If you only appear on your own website, the majority of visitors will forget your brand name. Your store appearance on eBay will reinforce your brand message.

How to sell on eBay via Shopify?

Step 1: Add eBay as a Sales Channel

After logging into your Shopify dashboard, you can see a section “Sales channel” on your left. Clicking on the plus (+) icon button next to it, you can see the list of channels that Shopify supports. The option for “eBay” is right at the top of the list.

Sales channels in Shopify - Shopify eBay integration
Sales channels in Shopify

Step 2: Link your eBay account to Shopify

In order to add eBay as a sales channel in your Shopify account, you just need to click on the plus button on the right side of the eBay section. Then a pop-up will display to help you connect your eBay account to Shopify.

The pop-up connects your eBay account to Shopify - Shopify eBay integration
The pop-up connects your eBay account to Shopify

You will be asked to grant eBay access to your Shopify account after clicking. This will allow Shopify to collect all data about sales, messages, and clients from eBay. To continue the process, click “Add sales channel”.

Then, a pop-up window will appear that shows eBay ‘s login dialog. (If no pop-up window appears, it is likely that it has been disabled by your browser. To allow pop-ups, take the required measures, then click “Link” again.)

To log in to eBay, enter your eBay ID and eBay Password if you have an existing eBay account. Click on the “Register” tab if this is your first time selling on eBay and follow the prompts to set up a new eBay account.

Log in to eBay account - Shopify eBay integration
Log in to eBay account

Whether you register for a new account or link to an old one, you have to provide additional business information, including contact details, inventory details, or ownership details. These questions are for the purpose of confirming the company’s credibility. If you fail to verify your business information, you cannot get full access to all marketing initiatives. Therefore, you need to keep your answers honest and accurate.

After connecting or creating an account, you’ll be prompted to grant Shopify access to your eBay account. To proceed, press ‘I agree’.

to grant Shopify access to your eBay account - Shopify eBay integration
Grant Shopify access to your eBay account

This step enables Shopify to create and keep track of eBay listings and inventory levels (Products that you publish on eBay are referred to as “listings”).

Step 3: Configure your eBay policies

In the next step, you will have to configure some policies for your listings on eBay related to your location, sales terms, and fulfillment. Merchants should follow the default policies that eBay recommends because they do not want to deal with policy infringements in the future. However, they can still modify them to meet their business’s requirements.

Configure your eBay policies - Shopify eBay integration
Configure your eBay policies

Step 4: Select products to publish as eBay listings

Now that you have linked your Shopify account and eBay account, you can easily import your products from your Shopify store to eBay. Shopify gives you two options, which are “Review and publish all products” and “choose individual products”.

After choosing your products, click “Save and publish” to continue. Before your listings go live on eBay, you can edit many aspects such as title, price, category, inventory,…

Create eBay listing - Shopify eBay integration
Create eBay listing

This is such an essential function as the ranking of your listings on eBay depends a lot on the keyword in title and description, so you may need to add more phrases into your product details.

Step 5: Manage inventory settings

Henceforth, Shopify eBay integration will help you synchronize your inventory and order management between Shopify and eBay. After every sale, Shopify will automatically synchronize the inventory level on eBay, so the current stock available for sale on both sales channels are always the same. Therefore, you can avoid the risk of overselling, which means you will be able to deliver ordered items in good time, since your store will only display the available stock.

Step 6: Start fulfilling orders

When someone places an order for your products on eBay, the order will also appear in Shopify. Therefore, you can easily manage it right inside your Shopify dashboard. Once an order is fulfilled in Shopify, the carrier and tracking details will be updated to eBay automatically.

Final words

After finishing Shopify eBay integration task, your business has already had multiple sales channels. The integration can boost your growth considerably in the next few months with tons of new orders from eBay.

Beside eBay, you can connect your Shopify store with Amazon and many other sales channels such as Facebook, Messenger, Instagram, Handshake, Wholesale, Houzz and Buy Button as well. Furthermore, by installing apps developed by Shopify or third party developers, you can even sell on many other marketplaces like Walmart, Google Shopping, Wish, Etsy, Shopee,…

Should you have any questions about Shopify eBay integration, do not hesitate to contact LitExtension or join our Facebook Community for further details.


As sharing is the best way to learn, I would like to share with you all my knowledge of online business and experience with different e-commerce platforms.