Alice Le - LitExtension's Author

About Alice

Alice is an eCommerce expert with over 4 years of experience at LitExtension. She found her passion for technology early on and parlayed that into a successful career in the eCommerce industry. As a shopping cart migration specialist, Alice has helped thousands of online merchants seamlessly transfer their data and establish new online stores. She loves being able to use her technical know-how to help eCommerce businesses thrive.

Alice always brings an optimistic, can-do attitude to everything she does. Her friendly and engaging personality shines through in her writing as she strives to provide readers with helpful, down-to-earth eCommerce advice. Though still early in her career, Alice is already establishing herself as a thoughtful leader in the eCommerce space through her invaluable contributions.


Bachelor in English for Business Purpose - University of Languages and International, Vietnam National University.


Throughout her 5-year journey at LitExtension, Alice has been collaborating with our Technical team to make sure she deeply understands every bit of our migration service. Alice dedicates her knowledge in guiding e-merchants transfer their store from one eCommerce platform to another, and helping them build their online presence after the switch.

Alice’s expertise lies in:

  • eCommerce migration.
  • Shopping cart tutorial.



  • Contributor to LitExtension’s 2021 eCommerce Report: Latest eCommerce Trends and Best eCommerce Platforms and Top Marketplaces.
  • Contributor to LitExtension’s 2022 eCommerce Report: 2022 eCommerce Insights & Best eCommerce Strategies for 2023.
  • Contributor to MeowCart x LitExtension eBook: Shopify Plus Migration.
  • ​​Author of 300+ articles on LitExtension and other SaaS sites.

Personal Quote

The greater the effort, the greater the glory.

Articles Alice Has Written

Unfold the Secrets of Technical Shopify Plus Migration: FREE Checklists & Expert Tips
Unfold the Secrets of Technical Shopify Migration with Expert Tips