Shopify is the best place to start an eCommerce business. It’s created for everyone, even for those who have little to no technical knowledge or digital skills. Undoubtedly, apps are one of the main strengths of Shopify. The platform boasts of many features and apps that can help sellers to develop your professional online store with ease and enhance its value manifold.

It can be overwhelming to search for the fitting one in the treasure trove of Shopify app stores. Though some paid apps might be a little bit pricey, these bring remarkable benefits to your eCommerce business.

So, what are the must-have apps for your merchant?

We are always here to lend a helping hand. After testing by our Shopify experts, we wrap-up some of the best Shopify apps (mostly free) and split them into categories for you to navigate easier. Keep scrolling down to get:

  • Best Shopify Apps for Marketing
  • Best Shopify Apps for Dropshipping
  • Best Shopify Apps for SEO
  • Best Shopify Apps for Landing Page Builder

1. Best Shopify Apps for Marketing


Best Shopify Apps for Marketing

Sendinblue is an email marketing plugin for Shopify which integrates the platforms to alter your eCommerce merchandising. The plugin is easy to use & configure, powerful all-in-one email marketing app.

With the help of this plugin, you can deploy effective email and SMS campaigns, track detailed metrics including delivery, open and click rates and improve email deliverability.

Excellent tool for inbound marketing strategies. It is very useful for lead nurturing tactics

Reviewed by César Alejandro Mon

Key Features

  • Automatically synchronize unlimited contacts in your Sendinblue account from your Shopify store.
  • Contacts can be further segmented on the basis of their actions and behavior such as the date they were entered into the system, whether they’ve ever read or opened an email, among many other segmentation criteria.
  • Apart from sending marketing as well as transactional emails, you can send SMS campaigns directly through Sendinblue plugin for Shopify.
  • Sendinblue provides you with plenty of ready-made email templates that you can use for your Shopify email marketing strategy.

Pricing and Support

Free plan is available, allowing you to send 300 emails per day. The other plans will range from 25-65$/ month with additional features.

Their customer care team is always available to provide the best support when you have questions or problems that arise. Allowing you to access Sendinblue’s knowledge base, leave a message, or live chat in six languages.


Best Shopify Apps for Marketing

Omnisend is a powerful email marketing and automation platform built for growth-focused eCommerce businesses and marketers. They help you to convert your potential customers with personalized, omnichannel messaging across multiple channels: email, SMS, web push notifications, and more.

Exceptional design and UI, not as many automation features as Mail Chimp

Reviewed by Cory F

Key Features

  • You can easily create custom email templates, drag and drop visual editor to make a professional template and aesthetically pleasing images
  • Smart segmentation for targeted messages
  • Powerful SMS and email marketing to complement your omnichannel strategy and increase your conversion rate.
  • Flexible signup forms to collect contacts and start engaging them via automated messages in an instant
  • Sync your subscribers’ segments to Facebook ads and Google ads

Pricing and Support

Omnisend comes with 4 plans ranging from 0-99$/ month. The Free plan is including 15,000 emails per month, signup forms and pop-ups, email automation, and audience segmentation.

They give you stellar support and helpful advice anytime you need it. They’re available 24/7 both Free and users on paid plans via email, knowledge base.


Best Shopify Apps for Marketing

With Smile.io you can launch a beautiful and customizable program in just a few clicks. Implement loyalty points, VIP programs, and referral programs to your Shopify store. When you reward your customers they are much more likely to return and make repeat purchases.

The installation process was super simple and the rewards look great! They walk you through how to set up everything and already have default emails set up which is super helpful

Reviewed by Surefire cases

Key features

  • Loyalty point programs to increase customer retention and boost customer engagement for small businesses.
  • Referral program that maximizes your customer acquisition efforts and turns transactional sales into brand advocates activities.
  • VIP program helps you to strengthen customer retention, upselling customers to progress towards VIP tiers. It encourages customers to help grow the community by awarding points for referral and social media sharing.
  • One-click integrations with best-in-class apps like Omnisend, Mailchimp, Klaviyo,…

Pricing and Support

The free plan is available which lets you set up and run a simple program. If you need additional features, paid plans from $49-599$ per month.

The Smile.io support team is available Monday to Friday, between the hours of 9:00 AM and 5:00 PM Eastern, excluding holidays through email. They also offer a Learning Center and Help Docs for support.

AdNabu for Google Shopping

AdNabe for Google Shopping
AdNabu for Google Shopping

Creating an approved Google Shopping Feed & running profitable Google Shopping Ads is a multi-step process. AdNabu’s Google shopping feed App not only helps you create a google shopping feed fast but also Improves your Feed to succeed in Google shopping.

This app started to work immediately for our store. Very pleased with the results and easy to use. Highly recommended. The support team was super helpful and always available

Reviewed by Nordic Labels

Key features

  • Automatically claim your store in Merchant Center & adding Shipping & Taxes to Merchant Center
  • Product-Specific Suggestions: Each product is given a score and curated suggestions on how to improve with a focus on better performance in Google Shopping.
  • Meta fields Support: You can customize Google Shopping Feed with their data with the help of Metafields.
  • Multi-Currency Support: Update Google Shopping Feed with local currencies. Currently, Shopify’s currency calculation is supported.
  • Multi-Language Support: Advertising in multiple languages. If you have translated product data in your store, you can use this data to advertise products in the language of your customer. The team supports unlimited languages per country.
  • Product Reviews Integration: Integrate with product review partners like Yotpo, Judge.me, Stamped.io, Loox.io, Okendo. You can use this integration to show product reviews in Google Shopping.
  • Highly Scalable: The app can support more than a million products & update the changes quickly in Google Merchant Center.

Pricing and Support

The app is free for single-product stores. Paid plans range from $19 to $299 per month with an additional cost of $1 – $5 for every 1000 products.
AdNabu’s Customer Support team is super responsive & will guide you on how to use the app. If you have any questions on Google Shopping, they will help you out as well. They also offer a Help Center and In-depth Help Videos for support.

2. Best Shopify apps for Dropshipping


Best Shopify Apps for Dropshipping

Oberlo is an application, which allows you to easily import dropshipped products into a Shopify store and ship them directly to your customers – in only a few clicks. This app works exclusively on Shopify’s platform. For this reason, you won’t be able to use Oberlo on any self-sufficient websites or any other eCommerce platforms.

Want to find out what subscription plan I’m currently in but cannot find anywhere at all! You should take this in to account

Reviewed by O’lala! Online Shop

Key features

  • Impressive importing from a supplier site to your store
  • Ordering products whenever someone buys from your store
  • Ease-to-learn interface for Managing Products
  • Fulfill orders automatically
  • Constantly monitors and updates the price and stock levels of your dropshipping products
  • Enable you to track your orders, and know where they are at all times

Pricing and Support

Oberlo offers a Free Plan that supports up to orders per month and 500 products per month. For the paid plan with more features and capacity range from 29.9-79.9$/month.

Oberlo’s Help Center contains lots of useful step-by-step guides and video tutorials. Their customer support team is available round the clock to help you deal with any problems that you run into when you’re dropshipping.


Best Shopify Apps for Dropshipping

If you are looking for alternative sources to AliExpress to start dropshipping, Spocket may provide the solution. It connects retailers to suppliers and vice versa. Their main suppliers are mostly based either in Europe or the USA

They have a very thorough vetting process for suppliers and the app comes with many of the same features as Oberlo or Printful.

A Great Dropshipping application for small businesses and freelancers

Reviewed by Krishnamoorthy K

Key Features

  • Products discovery helps you to choose the successful products to dropship
  • One-click import button to save your time
  • Global pricing rules allows you to automatically update prices in bulk, eliminating the need to manually set prices
  • Spocket automatically handles your inventory and processing
  • With the Sample Order feature, Spocket allows you to check your product quality and delivery time on the dashboard before start selling them.
  • Automated order fulfillment and order tracking
  • They offer impressive branded invoices that you can customize your contact email, phone number, and a personal note for your customer. However, not every item allows branded invoicing.
  • Because more than 60% of Spocket suppliers are in the US and Europe, shipping to the customers there is rather quick.

Pricing and Support

You can get this app for free. The paid plan starts with 19-99$/month.

Spocket has a dedicated support team, working round the clock to make sure you are not alone in your journey to success. You will get assistance through the mail, live chat, or phone depending on your plans.


Best Shopify Apps for Dropshipping

Currently, one of the top well-known Shopify print on-demand apps is Printful. The ideal landing place POD ordering, inventory, printing, and shipping service.

There are over 200 Printful products and the list is growing day by day. It now allows you to print on T-shirts, leggings, swimwear, jewelry to posters, hats, even beanbags, and more.

I used this to make my products have a more professional layout and make the overall shopping experience easier. I create my own unique designs and have the ability to share them around the world

Reviewed by Runnin’Wreckage

Key features

  • Warehousing & Fulfillment – Store your entire inventory at Printful’s warehouses, they’ll fulfill all your orders and ship automatically to your customers
  • Outstanding support – 24/7 support via live chat, email, phone, FAQ page and blog
  • White label – every ordered will be printed and shipped on demand under your own brand
  • Discounted samples – you can get any product samples with 20% off + free shipping to select destinations
  • Mockup Generator – for creating product mockups and design file for print, embroidery, and engraving in a few seconds

Pricing and Support

Printful is absolutely free. All you need to do is create a free account, add products, and start selling. You’re paying only for fulfillment & shipping once you receive an order.

The support team is available during the weekdays through a telephone number, and you can also access support through a live chat or email address.

3. Best Shopify apps for SEO

SEO Image Optimizer

Best Shopify Apps for SEO
SEO Image Optimizer

This is probably the most popular and best-reviewed of all image optimizer apps for Shopify.

SEO Image Optimizer helps optimize the images on your online store to generate buying traffic.

It will take advantage of Google Image search engine results pages by ranking their product images more efficiently.

Additionally, the new images you add are checked every week, and their alt text is optimized automatically.

This was so easy and saved so much time that I can now use to do other optimization of my site. Great app!

Reviewed by Dissonant Designs

Key features

  • Automatically weekly check for images
  • This app will automatically optimize your store every day, as opposed to manually logging in and tinkering with SEO settings. Yoast for Shopify.
  • Unlimited Image Sync Quota

Pricing and Support

SEO Image Optimizer has both Free and Paid plans. While the Free Plan is designed to give you the convenience of optimizing your shop’s images and helps the ranking of your online store in the search results – all at absolutely no cost on you – getting the paid plan gives you a whole lot more!

No customer service response. A few users complained about no customer service, but the developer promptly responded to their review and did their best to resolve the issue. The one and only support is a knowledge base on their site.

Plugin SEO

Best Shopify Apps for SEO
Plugin SEO

Plugin SEO lauds itself as the highest-rated complete on-page SEO app used by over 30,000 Shopify stores and hundreds of Shopify Plus stores.

It saves you the hassle and time needed, thanks to excellent assistants for fixing SEO issues, troubleshooting, and getting optimization instructions.  Since the app does the work for you, you do not have to find what’s wrong with your SEO anymore.

Customer support is good. The app has a relatively intuitive design finds ways to better Seo and gives a very good knowledge base to help you do it with links for comprehensive articles

Reviewed by Marimarkt

Key features

  • Bulk SEO data editing
  • Headings, filters, tags, image ALT tags fixes
  • Automatic SEO audit: On-page SEO audited automatically makes reports or email alerts with the SEO problems check in the app.
  • 404 Broken Link Redirects: Set up 301 permanent redirects for SEO URLs.

Pricing and Support

Fortunately, they have a Free version. If you want to upgrade Plugin SEO plus, it will start from 20$/month with fully access features.

Fast support – Users complimented the Plugin SEO customer support team for responding to their questions within an hour.

4. Best Shopify apps for Landing Page Builder


Best Shopify Apps for Landing Page Builder

Verified by Shopify experts, PageFly is the most powerful Shopify app in building pages for an online eCommerce store. It is great for building Homepage or any Landing page, product pages with drag and drop tools.

Also, it offers a lot of templates to build any page that is suitable for any e-commerce store. For mobile versions, you can easily customize the design with a Mobile editor to create a better shopping experience for your customers.

Amazing app, great for a clean and efficient storefront, the customer service is just amazing and superb. I would argue this store page builder has greatly increased conversion. Thanks!!!

Reviewed by Absolute Pillow

Key features

  • Offer 40+ up-to-date templates work for all eCommerce niches.
  • Easy to import/export page to re-use
  • Create quality content with multiple tools such as custom code editor, icons, etc
  • Integrate with third-party Analytics like Google Analytics and Google Ads
  • Support product with countdown, product list

Pricing and Support

Pricing plans include a Free Plan, Silver Plan (19$/month), Gold Plan (39$/month), Platinum (99$/month)

One of the best things about PageFly is 24/7 customer support – regardless of your time zone, you can count on PageFly to be responsive when you need them most. If you need support, you can ask a question using a ticket system via email, or you can join the Facebook community if you want to seek support from other users.

PageFly also has a great, easy to navigate knowledge base. It has a wide range of tutorials, articles, and videos. It also has a great ‘Best Practice’ section which will teach you how to make the most of the platform.


Best Shopify Apps for Landing Page Builder

If you can’t find the perfect theme template for your store, Shogun Landing Page Builder will build it with tons of attractions to choose from.

The app lets you build and create without limits the homepage, landing pages, and product pages according to your brand’s personalized theme.

You can make new pages or edit the ones already created. With 24/7 customer support availability, scattered across the globe, you can resolve your problems on short notice.

Using over 30-page templates, specifically optimized for mobile phones, you can instantly incorporate the latest design best practices

You can also optimize your store using built-in SEO elements, analytic tools, customizable, and A/B testing.

Amazing help and a fast response from Sweetan. They guided me well through building my first page. Excellent demonstrations and advise. Thank you!

Reviewed by Beach City

Key features

  • Easy to use drag-and-drop editor
  • Templates for contact pages, promotion pages, sales funnel, about Us and homepage
  • On-page SEO elements
  • In-built analytic tools and A/B testing
  • Custom forms and Add to Cart buttons

Pricing and Support

If you want to go ahead with Shogun, you’ll need to choose a monthly plan. It comes with 3 plans: Build a plan, Measure plan, and Optimize plan which ranges from 39-149$ per month.

With the price above, email support is given for all of the plans. You’ll receive priority support with the Basic Plan and the Pro plan. With support team members scattered across the globe, they’re available to help you at any time on any day. Shogun also has made a large list of video tutorials for customers to access.


In a nutshell, we’ve already brought to you a gigantic list of Shopify Apps. How many apps do you want to add to your Shopify store right away? We covered every needed category to rise for a brand new store. It relies on how your store works and current problem then use a suitable combination of extras.

Not only our recommendation applications above, Shopify absolutely provides dozens of apps on its store so you can deal with all your online business issues.

Just in case you want to transfer your e-merchant to Shopify, LitExtension can help you with our automated data migration tool. It only takes a few clicks for setting up a Shopify store then using Litextension to move all your important data from all popular eCommerce platforms to Shopify.

You can contact the team by live chat or email or join the Facebook community for more information.


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