Which eCommerce website builder is good for your store? This is not an easy question, not only for you but for merchants all around the world. Why is that? Because your eCommerce platform is a stepping stone to the development of your business. If you pick a good one, it’ll help you reduce a tremendous amount of workload, such as building an impressive website design, carrying out effective marketing projects or bettering customer experience, and so on.

If you’re looking for a feature-rich eCommerce builder that is super easy to use without the need for technical skills but still gives you plenty of room for appearance customization, Wix eCommerce could be the best choice for you.

Wix eCommerce review 2020
Wix eCommerce

In this article, we will bring you an intensive Wix eCommerce review. Keep reading to get:

  • An overview of what is Wix and how can it benefit your business
  • Detailed analysis of its features, price, and how many supports you can get
  • Honest reviews from Wix’s customers
  • Valuable advice on how to effectively deploy Wix’s features into your business

What is Wix and Wix eCommerce?

Wix was founded in 2006 by three talented Israel developers Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. The platform quickly became famous and attracted a large number of users. By the end of April 2010, Wix had 3.5 million users and this number has increased dramatically to 8.5 million in March 2011. In June 2020, with the continuous improvement in its features updates and releases, Wix claims it has more than 180 million registered users from 190 countries around the world.

What is Wix eCommerce
What is Wix eCommerce

Wix is a simple drag and drops site builder that helps you turn your design idea into a website without any tech-knowledge required. It’s also an all-in-one business solution that assists you to connect with customers and automate your workflow. Different from Magento or WooCommerce, from the very first line of code, the center of attention of Wix wasn’t on the developer. Instead, its target customers are much larger; including creators that want to share their passions, talents, and turn their ideas into a reality without the pain of hard coding a website or journeying down a complicated signup process.

On June 30, 2020, Wix has released a new version called Wix eCommerce for online retails, brands, and merchants of all sizes all around the world. This release shows a big move of Wix in catching up with the emerging eCommerce market trend. As a result, Wix eCommerce brings in many brand new and exciting features from optimized shopping and payment experiences for customers to business and finance management tools, and so on. Let’s dig deeper into how it works to find out whether or not it’s a match for your business.

Wix Ecommerce Review: Easy of use

As mentioned before, Wix was made for non-technical people. Therefore, it should go without saying that this hosted solution is much more user-friendly than other open-source site builders. Moreover, compared to other self-hosted eCommerce platforms such as Shopify or Squarespace, Wix still has the advantage when it comes to ease of use.

Incredibly easy to start and set up an account and get designing. Wix is a breeze to work with and the design/template options are outstanding and professional. A simple site looks like a work of art in a short amount of time.

Jeff M. – Director of Marketing

How to create an online store with Wix
How to create an online store with Wix

The main strength of Wix lies in simplicity when it comes to designing your store. Wix eCommerce does not only inherit this high usability but it also offers more exciting features such as Wix ADI and Wix Multilingual.

Wix ADI (Artificial Design Intelligence) – This is the fastest way to make a website with Wix eCommerce. You just need to answer some simple questions to provide the system with some pieces of information, such as name, email, business type…and edit to your heart’s content until it looks just how you want it.

Wix Multilingual is also extremely useful for merchants who want to sell globally. It’ll automatically create the same pages and translate them into the language that you need.

“The journey of a thousand miles begins with a single step” – But most of the time, this very first step seems hard to make for every beginner. Over the years, Wix’s developers have been putting tremendous effort into making their site builder tools more and more user-friendly. With Wix eCommerce, the distance between you and your first online store now is just a few clicks away.

Wix page builder tool
Wix page builder

Wix is a What You See Is What You Get (WYSIWYG) website builder, you can make changes and view your store’s appearance at the same time. Additionally, Wix’s builder tool is drag and drop so you can easily move around and customize anything of your store’s design with just a few quick drops of your mouse. The upside to the editor tool is that it’s not a “block editor” like Shopify or BigCommerce, Wix gives you much more freedom by letting you drag and drop any component anywhere you want.

Wix Ecommerce Review: Pricing

So, how much money do you need to pay for a decent eCommerce store on Wix?

Currently, Wix eCommerce provides three pricing plans that fluctuate between $17 and $35. Each plan is suitable for a certain type of business including Business Basic, Business Unlimited, and Business VIP.

Wix review: Wix pricing plan
Wix pricing plan

Business Basic: This plan is a fit for someone who just started a business because there’s 20GB of online storage. It also gives you a basic set of features that are composed of unlimited bandwidth along with a year free domain and sales analytics and report. Additionally, Wix eCommerce allows you to use their site boost app, this helps your site rank higher in search results as well as get your site listed in directories & business listings like Google, Yahoo, Bing, and more.

Business unlimited: This plan has every feature of the basic plan yet with more storage, Pro eCommerce Features, and Professional Logo. You will definitely get what you pay for with the Pro eCommerce features, which include tax calculator, dropshipping, email campaign, and the like. Simultaneously, Wix eCommerce also supports you to create your logo in a breeze with the Wix logo maker.

Business VIP: With the price of $35 for a month, you will have all the features of the unlimited plan along with the priority and VIP support. All your questions on Wix’s answer page will be pushed to the front of the line and all your phone calls will be answered as fast as possible.

Note: There is a 14 day trial on All Premium Plans and $125 worth of free advertising including $50 Facebook Ads and $75 Google AdWords for a yearly subscription

You should be aware of the hidden cost of Wix eCommerce. The numbers on Wix pricing pages are for annual subscriptions, even though they’re shown as monthly fees. The monthly price is different. Especially, if you intend to subscribe for just several months, this eCommerce platform might not be a good option. Wix will take away your free domain, premium apps, and ad vouchers.


Wix Ecommerce Review: Template and Customization

Wix's templates
Wix’s Templates

Wix offers users over 500 stunning templates to suit every eCommerce business from accessories, fashion, arts & crafts supply… All Wix templates are free, therefore, you don’t need to worry about any additional expense for your theme. However, if you want to make use of all the features included in Wix’s eCommerce templates, you will need to be on an eCommerce plan.

All of the designs are modern, extremely neat, and eye-catching. Let see a review from Wix’s customer to get a better understanding of Wix’s template

“Since they didn’t have any previous experience with website creation and we were short on time, Wix was a perfect solution due to its extensive template options. One of the things I have enjoyed the most (along with my students) was the ease of finding a template for their particular businesses (which included hotels, interactive museums, photo studios, fast-food restaurants, and more).”

Zee G. – Digital Operations Manager

Moreover, the customization of Wix is also a plus. Recently, Wix brought its user Corvid by Wix which grants advanced modification and opportunity for 3rd party integrations. As a result, you can build your site from scratch and get a unique store just like you want.

However, Wix’s design flexibility has a limitation you should consider. If you pick a theme for your store, you’ll have to stick with it. It would be a problem when you need to re-built your store from the beginning to change your design.

Wix Ecommerce Review: Built-in features for eCommerce

1. SEO and Marketing

  • Powerful SEO Toolset Built-in: Wix grants its user a great set of SEO support features including Fast loading time, mobile responsiveness, auto-generated XML Sitemap, Bulk 301 Redirects, and so on

    Wix's SEO tool
    Wix’s SEO
  • Facebook & Instagram Ads: Now, with Wix eCommerce, you will be able to connect your store with Facebook and Instagram Ads and manage it from your dashboard. All you need to do is just set up your Ads on your store dashboard. The Wix AI will take care of the rest for you. From automated targeting to potential customers to ongoing A/B testing. This reduces the huge amount of work you need to put in for your campaign compared with implementing it traditionally.
  • Customer Loyalty & Engagement: Since customer service is the heart of an online business, this feature is super necessary for making your shoppers keep coming back to your store. It allows you to attract repeat visitors to your site with newsletters, add a blog, interact via live chat, and create loyalty programs.
  • Custom email marketing: Wix eCommerce brings you high-quality email marketing. You can choose from a bunch of email templates. Additionally, you can even create your own template from scratch to send to your customer.

2. Store management

Manage Your eCommerce Business
Manage Your eCommerce Business
  • Catalog & Inventory Management: Easily connect your preferred inventory tools with open APIs to your Wix store, keeping everything fully synced at all times. Thus, this helps manage your store catalog and inventory smoothly.
  • Smooth Refund Process: Monitor and handle refunds with ease. Cancel store orders and issue your customers partial or full refunds to their payment method, right from your dashboard.
  • Customer Profiles: This attribute allows you to review your customer’s order history, shopping habits, and contact information. Thus, you can gain more info about your customer insight to make wiser decisions.

3. Store Analytics


Wix's Store Analytics


  • Business, customer, and website traffic report: This enables you to tailor your business reports to show your most important data. Including revenue breakdowns, customer behavior, traffic, conversion rate… You can also export these documents to a CSV file.
  • Top Products: Monitor your store with up-to-date product metrics and reports. Review which items are your best (and worst) performers. Based on the highest quantity sold, most revenue earned, and most viewed.

4. Payments

  • 40+ Payment Providers: Choose from leading payment gateways in your region, like PayPal, Stripe, and PagSeguro. Accept secure payments via major credit/debit cards and digital wallets from customers around the world.
  • Secure Online Payments: Protect your customers with advanced online encryption and the strictest standards. Offer PCI-compliant on-site and in-app checkout and avoid fraud attacks with Wix’s AI, rule-based risk system.
  • Flexible Payment and Billing: Build customer loyalty and earn residual revenue by offering one-time and recurring payments. Let customers pay as they go or purchase memberships, subscriptions, and packages.

Wix Ecommerce Review: App Stores

This surely is not a strength of Wix. The Wix store gives you just over 200 options for add-ons. There are 6 main categories including marketing, online sell, services and events, media and content, design element, and communication.

Wix App Store
Wix App Store

The good thing about the Wix App store is that there are a lot of free apps to choose from. If you need a paid app, it will cost you from $5-$30, which is quite affordable. Although Wix store is quite expandable they still have most of the popular apps like:

  • QuickBooks: Help you with automated invoices along with monthly reports and easy management of your invoices.
  • MailChimp: Build your customer email list through the landing pages and pop-ups offered by MailChimp
  • Wix shared gallery: Create a shared gallery on your site so members can easily share photos and videos for their feedback
  • MultiOrders: Connect and synchronize your store to multiple sales channels and manage your inventory, orders, and shipping from a single dashboard.

Wix Ecommerce Review: Professional Support

Customer support is always a big part of an eCommerce platform. Fortunately, Wix provides merchants with great support including a help-center, phone support, social media support, community forum, email support, video tutorials, 24/7 on-page editor support, and an in-depth knowledge base.

Wix knowledge base
Wix Help Center

If your business needs a lot of support from Wix’s expert, you should consider registering for the business VIP plan. This way, your questions or your phone calls will be put in the front with high priority in every situation.


To sum up, Wix eCommerce surely is a good option for starting an online store. You will be satisfied with the clean, modern, and beautiful template along with endless customizability. The user-friendliness of Wix is also a big advantage. You can easily set up, modify as well as create a great design with the drag and drop builder tool. Moreover, Wix eCommerce gives you various useful features from controlling your store, bettering customer experience to secure payment methods and professional support. Although the price is not so competitive, you surely get what you pay for.

In case you intend to move your store to Wix, I strongly recommend using LitExtension – an automated migration tool that helps you migrate all your data including customers, orders, passwords… to your new store with just a few clicks. If you wish to know more about LitExtension, you can contact the team by chatting or emailing for more information. One more word, don’t forget to join our Facebook Community to get more eCommerce tips and news.

You might also want to look for:

  1. WordPress vs Wix (2020): The Updated Key Differences You Can’t Miss!
  2. Shopify vs Wix – The Battle Of Two Giants (2020 updated)
  3. Squarespace vs Shopify vs Wix– Which is The Best Home For Your Website?
  4. WooCommerce vs Wix – A Thorough Analysis On Key Differences

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