Black Friday is the golden opportunity for business owners to drive new traffic, attract more customers, and raise profits. On this sales event, bargain hunters worldwide are heading out to take advantage of the special offers. So, having innovative Black Friday promotion ideas in place ahead of time is essential.
In this article, LitExtension – The #1 Shopping Cart Migration Expert has curated all the best Black Friday promotion ideas to help you reap the record sales:
- 20+ Creative Black Friday Promotion Ideas to Rocket Your Sales
- Black Friday Promotion: All You Need to Know
20+ Creative Black Friday Promotion Ideas to Rocket Your Sales
The way to be successful in Black Friday bonanza is always to stay one jump ahead of your competitors. To help you maximize your profits in this period of time, we've provided you with 20+ greatest Black Friday promotion ideas.
Let's get this show on the road!
#1. Black Friday Promotion Ideas on Social Media
Launch Black Friday Campaigns on TikTok
TikTok has been one of the leading platforms which deliver content resonating to people around the globe, making Black Friday on TikTok an event you should not miss.
Here we have assembled some top Black Friday ideas for you to maximize your sales:
- Leverage TikTok Creators: An endorsement from TikTok's well-known creators can go a long way. So, you’d better find a TikTok partner who is a good fit for your company and have them introduce your Hashtag Challenge.
- Use Branded Effect add-ons to boost CTR: Branded Effect's In-App CTA and In-Camera CTA allow you to drive traffic to your website in a fun and interactive way to increase conversions.
- TopView to grab users' attention: TopView is the ideal choice for a Black Friday sales drive, putting your greatest Black Friday deals in the center and ensuring maximum visibility on app open.
- Spark Ads to leverage earned organic content: Black Friday deals can draw a lot of organic posts from TikTok users. You can monitor mentions of your products then boost them by using Spark Ads. This helps more users of the TikTok community to see them in their FYP!
Organize Black Friday Social Media Competitions
Keep in mind to treat your customers as active participants rather than passive audiences. By organizing a social media contest, you can win free promotion, establish brand loyalty, and obtain valuable social proof.
You may, for example, encourage your social media audience to create a tagline for the Black Friday campaign. Or you can ask them to answer questions about the shopping season. The winners will be rewarded with unique discounts, gift cards, or freebies.
A truly original Black Friday social media campaign could even go viral. In 2020, Asphalt hosted a Black Friday contest on Facebook and managed to draw a crowd of a thousand people.
Hold a Facebook Black Friday Event
One of the most valuable Black Friday marketing ideas is to utilize a Facebook event. Facebook allows you to set up your own event for free so you can reach out to nearly 3 billion users.
Black Friday promotion or further information can be added to the event. And users who register to attend a Facebook event will be notified of any changes. For example, attendees might receive notes if you edit the event's venue or date.
Moreover, non-attendees might also access these updates on the event page if you set the event's privacy to public. Therefore, you can reach more potential customers than normal Black Friday social media posts. This is an opportunity to market your products and get more sales.
Unveil a New Product
Customers are always on the lookout for new things designed for special events. Therefore, you can consider unveiling your new products on social media to entice consumers to shop more.
If some items are only available on Black Friday, this will be an excellent opportunity to market them. Don’t forget a countdown timer to create a sense of urgency, motivating people to take action.
Don’t Forget Hashtag #BlackFriday and #CyberMonday
It's obvious that hashtags are now extremely useful for organic finding on social media.
Platforms such as Instagram, Twitter, and Facebook enable users to locate what they're looking for by using the correct hashtags. They can be about a location, a person, an event, or anything else. Therefore, by including hashtags relating to Black Friday in your social media postings, you will make it easier for consumers to find them.
It can be highly beneficial for small eCommerce businesses to use Black Friday related hashtags like:
Partner Up with Other Business
There’s a great community buzz around businesses and it’s not all about the competition. Sometimes, different brands can collaborate to enjoy the benefits of Black Friday.
Collaboration with another eCommerce business can help you create creative Black Friday campaigns. It provides you with mutually beneficial access to data, analytics, trends, and new resources. Collaboration can also aid in new sales prospects, promotion of cross-selling, and coordination of marketing initiatives.
Here’s how you could collaborate:
- Find your perfect partner. For example, if you sell chocolate, you could collaborate with a nearby wine shop. Discount codes are available at checkout for the other business or bundle your products to gain exposure to each other's customers.
- Improve your credentials for user experience by working with a service provider. A local pedal bike courier can help you to deliver purchases with a personal touch, or offer an installation service for items bought during the sales.
Launch an affiliate campaign
Affiliate marketing recently has been one of the most affordable and low-risk Black Friday promotion ideas for eCommerce businesses. By adding a clear call to action and a custom affiliate link within the post, KOLs (Key Opinion Leaders) or KOCs (Key Opinion Consumers) can help you to optimize your engaging product-related content for driving sales and earning additional revenue.
By having someone recommend your items, you can keep your products top of mind with potential customers whilst also offering an easy route to the checkout cart.
2022 is coming to an end, and Black Friday is right around the corner. Though it’s not until late November that the biggest selling season kicks off, it’s never too early to prepare for Black Friday promotion ideas. Check out Black Friday 101: How to Prepare for Black Friday now!
#2. Black Friday Promotion Ideas on Your Website
Free and Custom Gifts with Every Purchase
Offering a free gift is a fun Black Friday deal for shoppers. With each order, you can give away a free gift to every customer who orders during the Black Friday and Cyber Monday period.
A secret freebie included in the deal will make your buyer more curious and excited. Sometimes they decide to buy just to find what lucky things they can get from an order. In fact, a secret free gift can double the likelihood of a purchase.
Some examples of free gifts you might want to include as part of your Black Friday promotions might be:
- Free socks with a pair of shoes
- A free bracelet or earrings with women’s fashion items
- A free mystery makeup item when you spend over $X on beauty products
Spin the Virtual Wheel
Another Black Friday promotion idea is to gamify your creative Black Friday campaigns. And one of the most played games is spinning a virtual wheel. Potential customers will visit your store more often in order to win gifts, deals, and coupons thanks to this added feature on your website.
This Black Friday marketing strategy is to provide a fun experience rather than giving away great prizes. It will indirectly create a positive experience for both your brand and website.
Early-bird Black Friday Sales
As competition for customers on Black Friday increases annually, many businesses are starting their promotions ahead of time to capitalize on eager shoppers. Pre-Black Friday sales often start in early November, but some stores offer discounts as early as mid-October.
Early sales are a great method to sell merchandise before people run out of cash after a buying binge and allow you to get customers excited to shop. This also helps your brand stand out from thousands of others vying for audience attention over the discount-heavy weekend.
Alternatively, you may increase the value of a subscriber's membership by providing VIP access to early bird discounts.
A Deal an Hour
Hourly deals are fantastic Black Friday sale ideas to make your Black Friday promos a little more exciting. These deals also create a heightened sense of urgency. You can state in your offers that you only have very few items in stocks or the offer is only valid until midnight.
When being pressed for time or scarcity, customers will be more spontaneous in purchasing items they like. You should offer a general discount on all products with further discounts on set products rotating on an hourly basis.
When brands take advantage of email marketing to promote sales, flash sales have been demonstrated to raise transaction rates by 35%.
Surprisingly, an Experian study stated that flash sale emails issued after 3 p.m. perform the best. Evening flash sales have 33% greater clickthrough rates and 9% higher open rates than lunchtime sales. In the nights, the ROI per promotional email is likewise 30% higher.
Furthermore, 2-hour flash sales resulted in 14% higher than usual email open rates, Meanwhile, 3-hour flash sales resulted in a 59% higher than average email open rate. So, keep in mind that incentive sales between 1-3 hours in duration may help you discover a sweet spot and maximize ROI.
Buy More to Save More
The best way to maximize profits over the BFCM sales weekend is to increase the Average Order Value of your customers’ shopping carts. A great marketing tactic to achieve this goal is to offer greater discounts for higher-value carts.
Tiered discounts are when you give customers a bigger percentage off the more they spend. For example, if a customer buys $100, they only receive 10% off; but, if they spend $250, they may receive 15% off. This method is an excellent way to encourage buyers to spend more money and feel like they are getting better value as their purchase amount increases.
Cross-selling are excellent Black Friday strategies to capitalize on the opportunity to sell more to prospective shoppers.
It is a practice of persuading an existing customer to buy related or complementary items. If you’re successful, this can help to generate new revenue for your stores on Black Friday.
Don't know which cross-selling strategies fit the bill for your Black Friday promos? Check out Increase Your Conversion Rate: 5 Great Cross-Selling Examples (2022) now for further explanation of cross-selling in brief along with great strategies and successful cross-selling examples!
According to Walker Sands Future of Retail 2016 study, 90% of consumers say that free shipping is the most compelling reason for ordering online more frequently.
Although it can be employed at any time of the year, free shipping can truly stand out during a period like Black Friday. Because it's when shoppers are flooded with promotional offers and are hunting for the best ones.
Here are two ways you can provide free shipping in your Black Friday promotion strategies:
- Set a Minimum Order Amount: A simple way to prevent losing money on small transactions is to provide free shipping with a value threshold that is high enough to protect your profits.
- Offer Free Shipping on Certain Products: This works for products with low shipping costs and a markup high enough to maintain profitability even after shipping costs are taken into account.
Discount Coupons and Codes
Creating discount coupons and codes is a tried and true strategy to increase sales on Black Friday.
According to a 2021 survey, 60% of US buyers say that online discounts have become more significant since the start of the pandemic. Shopify's Future of Commerce report also showed that personalized discounts have a significant impact on 52% of consumers' decisions to make a purchase.
You just simply select the finest channels for your offerings and sit back to enjoy the results.
Last-Minute Extended Sale
You can surprise your customers by extending your promotion beyond the shopping weekend for Black Friday. This should be done at the last minute or after your competitors have implemented their Black Friday promotion ideas. Customers are more likely to buy from your brand if you offer them a second chance to save.
However, keep in mind to attach a deadline to the extension. You can, for example, prolong the offer beyond Cyber Monday for 72 hours. A website banner with the wording “Extended 72 Hours” will serve as a reminder for visitors who haven't yet made a purchase.
An Exit Intent Pop-Up
All Black Friday promotion ideas come down to boosting sales and increasing profit. So, you need as many effective methods as possible to prevent abandoned carts on Black Friday deals.
This is where popups come back into play. They can snag users immediately before they leave your website thanks to exit intent technologies. As a result, you'll have one more chance to save a sale.
Here are some exit intent popup design tips for your Black Friday promotion ideas:
- If your store offers big discounts over the holidays, offering incentives such as rapid shipment, loyalty points, or free purchases is much better.
- It is essential for you to experiment with various popup formats and value offers to determine which one recovers the most purchases.
- You can create a sense of urgency by informing customers that the products in their shopping cart are being sold quickly.
Flexible Return Policy
Customer satisfaction is essential to the success of any Black Friday marketing strategies. NRF (National Retail Federation) reported that $761 billion in merchandise sold in 2021 is returned by consumers. Therefore, returning a product is a vital feature that keeps customers pleased.
Whether they're dissatisfied with their purchase or it's the wrong size, being able to take advantage of a flexible return policy will make them happy. In fact, a flexible return policy should be as easy as enabling buyers to return a product within a week after purchase if they are unhappy with it.
You ought to keep your returns policy simple so there's no confusion about whether they meet a range of conditions to return an item. For example: “If you're not 100% happy, return your item in its original condition for a full refund within one week”.
Why not offer this flexibility as part of your Black Friday marketing campaign to give your buyers confidence in their purchase?
Driving more sales is always the ultimate goal of any Black Friday campaigns. But how to skyrocket your sales? Check out these articles now:
#3. Black Friday Promotion through Email Marketing
Email Marketing has been one of the best Black Friday promotion ideas. It is a time-tested strategy to expand both your sales and your customer base.
According to Experian Hitwise data, email marketing is a major source of referral traffic for flash sale websites. It accounts for 18% of those referrals compared to 13% for social and 11% for search.
It is critical to come up with your Black Friday email marketing ideas as early as possible. Belows are some recommendations for you:
- A memorable subject line. Your email subject line is critical to the success of your campaign since it is the first thing that your targeted audience will read. If your subject line fails to capture your reader's interest, you can expect an unopened email.
- Everything is dependent on timing. You can schedule your emails according to time zones or the peak number of online email users.
- Remind customers to save the date. You should remind customers to “Add this event to your calendar”. You don't want them to miss out on your Black Friday deals.
- Everyone is different. Create distinct email messages for former and prospective consumers. To further illustrate: Past customers are more on a loyalty program strategy like offering discounts or freebies. Meanswhile, potential customers are more on a persuasion strategy like limited time offer deals.
It’s likely you have tons of questions surrounding the whats, the hows, and the whys of effective Black Friday email marketing. But don’t rush as you’ll get all your questions answered right away:
#4. Partner Up with Influencers
Maximizing Black Friday and Cyber Monday sales comes down to promoting products through authentic content targeted to the right audience. Influencer marketing can help you achieve this by partnering with top content creators. They will recommend your products to their social media following. It is one of the best methods for attracting new audiences and boosting online sales on Black Friday.
Social media influencers are renowned for their artistic talent and high levels of online engagement. They've built up a loyal audience who engages with their content and respects their perspectives. They are therefore the ideal collaborators for businesses looking to stand out in the social media crowd.
Product Reviews and Social Proof
In the frenzy of holiday shopping, people are looking for unique Black Friday deals from brands they can trust. That’s when influencers can make a big impact in converting new customers. People often trust influencers’ opinions and look to them for recommendations.
However, with declining trust in traditional Black Friday advertising, social proof comes from customers has carried more weight than branded messages from both stores themselves and paid influencers.
In other words, social proof enables businesses to leverage customer loyalty to persuade potential shoppers.
You can increase customer trust and persuade potential buyers to make purchases by placing product review and social proof into every phase of the customer journey.
Unboxing campaigns tap into the excitement of gift-giving as influencers film themselves unwrapping gifted products to share their reaction with their audience. It’s an engaging format that leverages an element of suspense as the influencer and their audience discover the product together. Unboxing videos help potential customers to see the product in detail, what the packaging is like and how it’s used.
Influencers can help drive pre-orders and enthusiasm about specific Black Friday and Cyber Monday marketing deals. This might also be a smart move for companies without the resources to fund a significant influencer campaign. The easiest strategy to raise awareness and interest in your products before announcing Black Friday promotion ideas is to get the influencer's hands on it.
Discount codes offer
Everyone is looking for unmissable Black Friday deals. So, brands can collaborate with influencers to promote specific Black Friday and Cyber Weekend discounts via a promo code campaign. It's a win-win strategy because influencers can offer special deals to their audiences and brands may increase revenue from their Black Friday sale through influencer relationships.
By employing unique promo codes for each influencer, brands can track and attribute sales in real time. This allows them to compute ROI (Return On Investment) and identify their top-performing influencers. A lot of tools like Upfluence, Klear, or Aspire can help you set up promo code campaigns. They will allow you to effortlessly generate and distribute discount codes while also tracking the quantity and value of sales generated by each creator.
Black Friday Promotion – All You Need to Know?
#1. What Is Black Friday?
Black Friday is the day after American Thanksgiving that marks the beginning of the holiday season. On this occasion, businesses often heavily promote their products and mark down prices to entice shoppers to buy products both in brick-and-mortar and online stores. Therefore, you should think of your Black Friday promotion ideas the earlier the better.
“Over the last few years, Black Friday has emerged as a powerhouse day for both in-store and online shopping. Even though many consumers are starting their holiday shopping before Thanksgiving, a considerable portion of their purchases are still made over the course of the five-day weekend.” – Prosper Executive Vice President of Strategy Phil Rist
This shopping season will be the golden goose if you know how to take advantage of Black Friday. It can help you to both increase your brand awareness and rocket your sales.
#2. Why Is Black Friday Important?
Now you have the ideas how to launch your Black Friday promotion ideas, you might be wondering whether Black Friday is worth it for your business.
Let’s dig deeper on some of the most compelling Black Friday sales trends and figures from NRF (National Retail Federation) to find the answer:
- In 2021, 88 million Americans made online purchases on Black Friday.
- Over the previous year, in-store traffic climbed by almost 19%.
- Online sales on Black Friday totaled $8.9 billion.
- The typical Black Friday discount was 24%.
- In 2021, average order values rose by 9%.
- On Black Friday, mobile devices accounted for over 43% of sales.
- In 2021, about 29% of women planned to buy on Black Friday.
- 17.7% of all Black Friday sales came from Amazon.
- During the shopping event, an adult spent $430 on average.
Black Friday online promotions have proven to be a money maker for companies all around the world. Therefore, investing time and effort to get a piece of this Black Friday cake is worthwhile.
Black Friday Promotion Ideas: FAQs
If you're wondering when to advertise for Black Friday, simply put, the earlier the better! To get consumers in the shopping mood, several stores will release their first Black Friday creative ads as early as October.
During the BFCM sales, technology and electronics are usually the greatest sellers. The Nintendo Switch dominated sales with more than twice as many searches as the second most popular device (the PS4). In addition to Nintendo and PlayStation 4, well-known and luxury brands such as Apple, Vans, Pandora, and Dyson are among the top sellers.
When it comes to Black Friday marketing, you want to instill a sense of urgency and excitement in every campaign. Social media is arguably the best technique to spread your BFCM campaign ideas because it allows you to reach a huge and interested audience. You should also send out email marketing on a regular basis with gift guides, sneak peeks, and information about impending promotions.
Beside discounts and codes on your website, you can grab the customers' attention by creating viral content on social media like a TikTok trend or a contest on Facebook. Email marketing and influencer marketing campaigns should also be launched.
Black Friday has a ton of opportunities to make record-breaking sales as it is one of the greatest sales occasions of the year. We sincerely hope that our comprehensive list of Black Friday promotion ideas will serve as inspiration for you to nail your campaign.
In case you have questions or inquiries, don’t hesitate to contact us. Our 24/7 dedicated customer support is always ready to assist you.
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