Are you a Wix user who wants to improve your website’s search engine visibility? Look no further than Wix SEO!
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Everything You Need to Know About Wix
What is Wix?
Wix is a popular website builder that allows users to create stunning websites without any coding experience or technical knowledge.
Founded in 2006, Wix has quickly become a go-to platform for anyone looking to create a website. With over 8.5 million active users in 190 countries, Wix has a proven track record of helping people bring their online presence to life. Whether you are going to build a website for personal use or kick off your eCommerce business, Wix always makes sure to have the tool you need.
One of the best things about Wix is its drag-and-drop editor, which allows you to design your website in a visual way. You can choose from over 800 beautiful and elegant Wix templates, add and remove even the tiniest elements, and customize everything to fit your brand. Whether it’s a simple blog or a fully functional eCommerce site, Wix has you covered.
Wix also offers a wide range of features to make your website stand out, including built-in SEO tools, social media integrations, and customizable forms. Plus, their App Market allows you to add even more functionality to your site, such as booking systems, live chat, and email marketing.
If you're worried about the technical side of things, don't be! Wix takes care of web hosting, security, and maintenance, so you can focus on creating a secure and stunning website. And if you ever need help, their 24/7 support team can assist you.
Want to learn more about Wix? Check out our articles below to gain more insights into this eCommerce platform:
Wix pros and cons
Wix Pros | Wix Cons |
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Wix SEO Review – What Does It Cover?
In this section, let’s take a quick look at all the essential features to make your website SEO-friendly. Then, we will evaluate these functions to see if Wix SEO can meet your needs and criteria.
Features | What is it? | Does Wix support? |
Meta title | Meta title, or title tag, is the text that is displayed on search engine result pages. It informs search engines and visitors of the overall ideas of what your page is about. | Yes. Wix even allows its users to customize meta titles for all pages on your Wix site. |
Meta description | A meta description is an HTML element that provides a concise summary of a webpage. When a user performs a search, the search engine displays a snippet of information about the webpage, which includes the meta description tag. The primary purpose of the meta description tag is to provide the user with a brief overview of the content contained on the page and how it relates to their search query. | Yes. Wix even allows its users to customize meta descriptions for all pages on your Wix site. |
Custom URLs | This feature allows you to personalize your links to reflect your content rather than leave it with a random jumble of characters. | Yes. |
Headings | Wix provides a main heading that covers the main topic of your page and other subheadings that demonstrate to both search engines and readers how you have organized your content. | Wix provides a structure of Heading 1 to Heading 6 for regular pages. |
Alt tag for images | An alt tag, alternatively referred to as "alt attribute" or "alt description," is an HTML attribute that is added to image tags. It is used as a text alternative to your images and will be displayed when users suffer from a poor Internet connection. | Customizable for every image. |
Canonical tags | These Wix SEO tools will come in handy if you have more than one page talking about the same topic. Canonical tags will inform search engines which URL they should crawl and prevent your links from competing with each other. | Yes. |
301 redirect | 301 redirect is crucial when you edit or make changes to your URL. As its name suggests, when visitors click on your old links, 301 redirects will point them to the new address. It ensures that customers can get to where they want without facing the 404 error. | Yes. |
SSL certificate | An SSL (Secure Sockets Layer) certificate is a digital certificate that authenticates the identity of a website and encrypts data sent between the user's web browser and the website's server. Search Engines (like Google) prefer to recommend “https” domains, so make sure to include this feature in your Wix SEO checklist. | Yes. In fact, all Wix pricing plans are packed with a free SSL certificate. Therefore, you don’t need to worry about purchasing one. |
Sitemap | Sitemaps are important for SEO as they help search engines crawl and index the pages on a website. By providing a complete list of the pages on a site, a sitemap helps search engines discover pages that may not be easily found through normal website navigation or internal links. This can improve the website's visibility in search results, especially for pages that are deep in the site's structure. | Wix automatically generates a sitemap for you. The bad news is, this website builder doesn’t allow its users to edit or make changes to the sitemap. |
Mobile responsiveness | Mobile-friendliness is one of the factors that search engines put in mind when ranking your website. Therefore, don’t forget to make your site responsive on mobile devices. | Yes. Wix drag-and-drop editor allows you to modify your site on mobile as well as desktop. |
Loading speed | Slow site loading speed can make customers frustrated, and this is not a good sign for search engines to recommend your website. | When it comes to site loading speed, Wix is not bad, but not the best either. This platform offers an adequate loading time but is not as fast as other website builders like BigCommerce or Shopify. |
Google Analytics | Linking Google Analytics to your website doesn't have a direct influence on your search engine rankings. Nevertheless, it enables you to track and evaluate your SEO endeavors, providing insights into your website's performance. Instructions on integrating Google Analytics into a Wix site can be found to help you get started. | Yes. |
Google Search Console | You can use your Wix site with Google Search Console to gain more information and insights on how well your website is doing. | Yes |
In addition to these on-page optimization elements, this platform also provides built-in Wix SEO tools, such as the Wix SEO Wiz, which provides personalized recommendations for improving your website's SEO.
On another note, though Wix SEO tools are robust enough, in some cases, you might need to integrate with other third-party solutions. Wix SEO apps can increase your visibility in search engines, boost your traffic, find more keywords for your website, and minimize your manual SEO effort.
It's important to keep in mind that while these SEO features can be helpful, they are not a substitute for high-quality content and other off-page SEO factors like link building and social media engagement. A holistic approach to SEO, incorporating both on-page and off-page factors, is essential for improving your website's visibility and search engine rankings.
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7 Tips to Utilize Wix SEO
Here are some ways to utilize Wix SEO to improve your website's visibility in search engine results pages (SERPs):
- Choose a search engine-friendly domain name:
Your domain name is the first thing people see when they search for your website. Choose a domain name that reflects your business or website's purpose and is easy to remember. Use keywords in your domain name if possible.
- Optimize your website structure:
Ensure that your website structure is clear and easy to navigate. Use descriptive URLs and headers to help search engines and visitors understand your website's content.
- Research and use relevant keywords:
Research the keywords and phrases that people are using to search for products or services similar to yours. Use these keywords strategically in your website's content, meta descriptions, and image alt tags. Avoid overusing keywords, which can negatively impact your SEO.
- Create high-quality content:
Search engines reward websites with high-quality, relevant content. Create informative and engaging content that provides value to your visitors. Use internal linking to help visitors navigate your website and improve your site's SEO.
- Utilize meta descriptions and tags:
Meta descriptions and tags are short snippets of text that appear in search engine results. Use these to provide a brief description of your website's content, and make sure to include relevant keywords.
- Utilize Wix SEO tools:
Wix offers various SEO tools, including a built-in SEO wizard, to help optimize your website. Use these tools to analyze your website's performance and identify areas for improvement.
- Build high-quality backlinks:
Backlinks are links from other websites to your website. High-quality backlinks can improve your website's SEO by demonstrating that your website is a valuable resource. Reach out to other websites to request backlinks or create high-quality content that other websites will want to link to.
Wix SEO Review – FAQs
Is Wix good for SEO?
Overall, Wix can be a good option for SEO thanks to its user-friendliness interface, built-in SEO features, and mobile responsiveness. This platform is an ideal solution for small businesses or individuals who are just getting started with their websites.
However, it's important to keep in mind that SEO is a complex and ongoing process that requires more than just a good website builder, and that the success of your SEO efforts will ultimately depend on a range of factors.
WordPress vs Wix SEO - Which is betters?
WordPress and Wix are both popular website platforms that offer different approaches to building a website and optimizing it for search engines, and comparing the two is not straightforward.
In general, WordPress is considered to be a more powerful platform for SEO, largely due to its flexibility, scalability, and range of SEO plugins available. With WordPress, users have greater control over technical SEO aspects like server settings, code editing, and plugins that can help optimize a site for search engines. WordPress also allows for more customization and control over content and design.
On the other hand, Wix has made significant improvements to its SEO capabilities in recent years, and it provides built-in SEO tools that are user-friendly and easy to implement. Wix's templates are also mobile-responsive and designed to be user-friendly, which is a good indicator to determine whether a website is good for SEO or not.
Ultimately, the effectiveness of a website's SEO will depend on a range of factors beyond the platform it is built on, such as the quality of content, the competitiveness of the target keywords, and the number and quality of backlinks to the site. While WordPress is generally considered to be a more powerful platform for SEO, Wix can still be a good option for those who prioritize ease of use and user-friendliness over customization and flexibility.
How does SEO work on Wix?
SEO on Wix works by optimizing various on-page elements to make the website more visible and attractive to search engines. Here are some key elements of SEO on Wix:
- Customizing meta titles and descriptions: Wix allows you to customize the title and description that appear in the search engine results pages (SERPs), which can impact click-through rates.
- Customizing URLs: Wix lets you customize the URLs of your website pages to include target keywords and make them more SEO-friendly.
- Image optimization: Wix allows you to add alt text to images, which can help search engines understand the context and content of the images.
- Mobile responsiveness: Wix's templates are designed to be mobile-responsive, which is important for SEO since mobile-friendliness is a ranking factor.
- Page speed: Wix automatically optimizes images and compresses files to improve page loading speed, which is another important ranking factor.
- Adding keywords to content: Wix allows you to add keywords to your website content, including page titles, headlines, and body copy, which can help search engines understand what your website is about.
Final Words
And that brings us to the very end of our in-depth Wix SEO review.
Overall, Wix is an excellent website builder for beginners who want to create a website quickly and easily. While Wix SEO has some limitations, such as its URL structure and architecture, there are still several ways to optimize your Wix site for search engines.
By following these tips, you can improve your website’s search engine visibility and attract more qualified leads to your business.
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