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It is common knowledge that your business only gains profit when your customer lifetime value exceeds customer acquisition cost. You may have to spend much effort raising customer awareness, advertising your products, and convincing customers to visit your store. And you can hardly earn a profit after your customer’s first purchase. You may have to keep them returning at least 4 to 10 times to reach the break-even point. None business can grow without keeping…

When it comes to eCommerce, social proof is one of the most powerful marketing tools to rocket conversion rates and increase trust. Big brands like Amazon, Mailchimp, Airbnb, and many others use social proof on their sites. The use of social proof takes many different forms, from customer reviews to celebrity endorsements. The impact of social proof on consumer behavior is undeniable. But the question is, how? How is the method so effective? How could…