Squarespace to Wix Migration

Before diving into the step-by-step guide, it’s important to understand the main methods available to migrate from Squarespace to Wix. Depending on your technical skills, budget, and website complexity, you can choose one of the following approaches to transfer from Squarespace to Wix effectively:

• Manual Method: This approach involves manually copying and pasting your content from Squarespace to Wix. You will need to rebuild pages, upload media, and configure settings on your own. It’s a suitable choice for smaller websites and individuals moving from Squarespace to Wix on a limited budget.
• Hire a Developer: If you prefer a hands-off solution, you can hire a web developer to handle the entire migration. A professional can manage everything from content migration to layout recreation, making switching from Squarespace to Wix easier, although this method usually comes at a higher cost.
• Work with a Migration Expert: For a fast, reliable, and stress-free experience, partnering with a migration expert like LitExtension is ideal. This service ensures accurate data transfer, consistent formatting, and minimal downtime – perfect for anyone migrating from Squarespace to Wix who wants peace of mind during the transition.

Whichever route you pick, here’s a quick way to compare all three approaches before you transfer Squarespace to Wix:

What Should You Prepare for Squarespace to Wix Migration?

Switching from Squarespace to Wix might sound like a big task, but if you break it down into manageable steps, it becomes much easier. We’ve helped many clients through this process, and with a little preparation, you’ll be set up for success too.

Here’s a clear, step-by-step guide to help you get ready for the switch:

1. Check your Squarespace plan

Before you migrate from Squarespace to Wix through LitExtension’s API-based migration, confirm that your store is on the Commerce Advanced plan. This is the plan level required for LitExtension to connect to your store and pull data automatically. If you’re on a lower-tier plan, upgrade before starting the migration to avoid delays.

Since this connection runs over Squarespace’s API, make sure your site is served over HTTPS, and keep in mind that Squarespace enforces API rate limits. Larger stores may take a bit longer to pull data as a result, so it’s worth building that into your migration timeline.

2. Export your Squarespace data

Before anything else, it’s really important to back up your site content from Squarespace. Exporting your data gives you a safety net in case anything goes wrong or gets lost during your Squarespace to Wix migration.

Here’s how to do it:

• Log in to your Squarespace account.
• In the left panel, go to Settings > Advanced > Import/Export.
• Click on Export and choose the WordPress option (this is the standard export format Squarespace uses).
• Once the file is ready, download the .xml file to your computer. This will usually include your basic pages, blog posts, and some images.

Note: Not everything will transfer automatically. This export doesn’t include store pages, event (calendar) pages, product blocks, audio and video blocks, drafts, style settings, or custom CSS, so make sure to manually copy or screenshot any content you want to recreate later on Wix.
To back up your products, export them separately as a CSV: open the Products & Services panel, click Products, then click Export all.

3. Clean up your data before migrating

A migration is the easiest time to tidy up your store, since starting fresh on Wix with clean data saves you cleanup work later. Before you begin, remove out-of-stock products you don’t plan to relist, merge or delete duplicate customer records, and archive outdated content you no longer need. This keeps your new Wix store lean and avoids carrying old clutter over to your new platform.

4. Setup your Wix store

Let’s start getting things ready on the Wix side:

• Go to wix.com and sign up for a free account.
• Choose a plan that suits your needs.
• Answer a few quick questions about your site goals.
• Pick how you want to build your site:
  • Use Wix Studio if you want advanced, responsive design control.
  • Choose the Wix Editor if you prefer to start from a template and customize everything with drag and drop, or Wix Studio if you want advanced design control. Wix no longer offers the ADI builder.

Explore your Wix dashboard and get ready to start migrating.

How to Perform Squarespace to Wix Migration with LitExtension?

For Squarespace to Wix migration, LitExtension offers an All-in-One Migration Service to make the entire process hands-free and worry-free. Your project will be personally handled by a dedicated Personal Assistant (PA), who will manage the process and respond to all your questions within 24 hours.

Step 1. Technical consultation with our experts

The first step in your Squarespace to Wix migration is a personalized consultation with our technical experts at LitExtension. This initial phase is crucial for understanding your current Squarespace store and mapping out the most efficient migration strategy.

We begin by carefully reviewing your Squarespace site’s structure, size, and any unique complexities it may have. This allows us to proactively identify potential challenges and develop a tailored approach to address them. During this consultation, we also define exactly which data needs to be transferred, such as products and customer information.

If your store contains any custom features, like specialized fields or workflows, we’ll ensure that these are incorporated into the migration plan. This way, everything will transition smoothly to your new Wix platform. With a clear and customized roadmap in place, you can confidently move forward, knowing your migration will be handled expertly from the start.

Step 2. Pre-migration customization

Once the consultation is complete, we shift our focus to preparing both your Squarespace store and your Wix store for a seamless migration. This step ensures that all settings are in place so your data moves accurately, without disruptions or data loss.

We begin by reviewing both the source (Squarespace) and target (Wix) stores to confirm they’re fully ready for the transfer. This includes gathering essential credentials like store URLs and access details, as well as ensuring that your Wix setup can properly receive the incoming data from Squarespace.

Next, we focus on data mapping. We align the data you’ve selected to migrate, ensuring that it fits the structure and format of your new Wix store. If your Squarespace store includes custom fields or unique data types, we’ll configure them to ensure consistency and accuracy. By the end of this step, everything is set up properly and ready for a smooth migration process, allowing for an efficient and error-free transfer.

Step 3. Run Demo Migration

Before transferring all your data from Squarespace to Wix, we begin with a demo migration to ensure everything works as expected. This trial run gives you a snapshot of how your content, such as products and customers, will appear once moved to Wix.

During this step, we migrate a small sample of your data to test its accuracy, check how it fits within Wix’s structure, and identify any adjustments that may be needed. This helps us catch formatting issues, misaligned fields, or content display errors early in the process. By running a demo first, we ensure everything is correctly configured, allowing you to move forward with confidence, knowing your full migration to Wix will go smoothly.

Step 4. Perform the Full Migration

After you’ve reviewed and approved the demo migration, we move ahead with the full transfer of your data from Squarespace to Wix. This is the main phase where all selected data, including products and customers, is securely and accurately migrated according to the settings defined earlier.

Our team follows a detailed, structured plan to ensure that every piece of data is transferred and placed correctly. We also preserve critical relationships, such as product-to-category links, so your Wix store mirrors the original structure without missing any connections.

The best part is that the entire migration process is automated and handled in the cloud, meaning your Squarespace store stays live and fully operational throughout the migration. There’s no need to pause your business or put your store into maintenance mode during the transfer.

Once the migration is complete, we’ll notify you immediately so you can begin testing your new Wix store and ensure everything works as expected before going live.

Step 5. Migration results testing

When the full migration from Squarespace to Wix is complete, we begin thoroughly testing the results. This step is crucial to ensure all your data has been transferred accurately and that your new Wix store is functioning exactly as intended.

We conduct multiple rounds of validation, carefully checking key elements such as products and customer information. Our goal is to ensure that everything is in the correct place and fully aligns with your original Squarespace store. If we find any inconsistencies or missing data, we’ll promptly flag and resolve them.

Once we’ve confirmed the migration results match your original Squarespace data, we’ll send you a final report summarizing the outcome. This provides you with full confidence that your new Wix store is ready for launch, with all your content and data intact and working seamlessly.

Step 6. Post-migration tasks

Even after the main Squarespace to Wix migration is complete, there may still be new data added to your original Squarespace store during the migration process, such as new customers or updated product information.

To keep everything fully synchronized, LitExtension offers post-migration services designed to bring over any newly generated data, including:

• Unlimited recent data migration if your new data is 5% or less of the initial migration. This offer is available during your technical support period.
• Free re-migration during your technical support period (unlimited on the Automated plan, limited to 2 free runs on the All-in-One plan).
• Free & unlimited smart update for your migrated products during your technical support period.

Step 7. Customer support post migration

Your migration may be complete, but our support doesn’t end there. LitExtension remains by your side to ensure that your new Wix store runs smoothly and without interruption.

During your technical support period, you can reach out to our Customer Support Team for any questions or technical assistance. Support lasts 60 days from payment on the Automated plan. On the All-in-One plan it lasts 30 days for orders up to $1,000 and 60 days for orders above $1,000, counted from the purchase date. Whether you need help resolving an issue, understanding your new store setup, or simply want expert advice, we’re here to guide you every step of the way.

With our ongoing support, you can confidently manage your new Wix site, knowing that expert help is always just a message away.

Common challenges when migrating from Squarespace to Wix

A few limitations tend to catch people off guard during this process. Here’s what to expect going in:

• Variant limit: Wix allows up to 6 product options per product (such as size or color), 100 choices per option, and 1,000 variants per product. Products that go beyond these limits won’t display in full and may need manual adjustment after the migration, such as merging options or splitting the product into several.
• Customer passwords: passwords can’t be migrated from Squarespace to Wix due to how each platform secures its password database. Customers will need to reset their passwords on your new Wix store.
• Blog content: LitExtension doesn’t migrate blogs for this platform pair, so blog posts need to be moved over separately.
• Images: only Product Thumbnails and Additional Images are migrated automatically. Other media types need to be uploaded manually.

Prefer DIY? Here’s How to Migrate Squarespace to Wix Manually!

If you’d rather take the hands-on route, it is possible to migrate your Squarespace store to Wix manually. However, it’s important to be aware of the limitations. Manual migration can be very time-consuming and requires a lot of double-checking to avoid data loss.

For this reason, many store owners eventually turn to a professional service like LitExtension for a safer and more complete transfer.

That said, here’s how to get started if you want to try it yourself:

Step 1: Export data from your Squarespace store

Start by exporting the available content from your Squarespace site. This will serve as the base for rebuilding your site on Wix.

• Log in to your Squarespace dashboard.
• Go to Settings > Advanced > Import/Export.
• Click Export and select the WordPress format.
• Download the .xml file once the export is complete.

Keep in mind this XML file uses the WordPress export format, so it can’t be imported directly into Wix. Treat it as a backup reference for your pages and blog content only. Products need to be moved separately: in Squarespace, open the Products & Services panel, click Products, then click Export all to download a CSV, and rebuild it using Wix’s own template. This CSV doesn’t include featured images, variant images, product image alt text, or customer reviews, so check these after importing.

Step 2: Import product data to Wix

Once you’ve exported your data from Squarespace, the next step is to bring that content over to Wix. The good news is that Wix allows you to import products via a CSV file, which is much quicker and more efficient than adding them individually.

• Prepare your product data in a CSV file using Wix format. You can download a sample template from the Wix dashboard under Store Products > More Actions > Import.
• Open the sample CSV file and fill it with your product information, including titles, SKUs, prices, descriptions, and image URLs. Keep each file within 15 MB and 10,000 rows, give each image its own row, and don’t change the template’s column names. Digital products can’t be imported by CSV.
• Save your file as a CSV.
• Return to your Wix dashboard, go to Store Products, click More Actions, click Import, and select Upload CSV File.
• Upload your CSV file and follow the prompts to match columns with Wix fields.
• Click Import and wait for the upload to finish.

Step 3: Import contacts to Wix

Similarly, you can also import contacts to Wix using a CSV file:

• In your Wix dashboard, go to Contacts.
• Click the drop-down next to Create New and select Import.
• Click Get Started under the CSV file option.
• Click Next, then upload your CSV file by either clicking the Add + icon or dragging the file onto the screen.
• (Optional) Tick the checkbox to mark contacts as email subscribers if they agree to receive communications.
• Click Next, match the columns from your file to Wix fields, and follow the final prompts to complete the import.

Step 4: Migrate your blog manually

Your blog won’t come over with the product or contact CSVs. Wix Blog imports posts from WordPress (by site URL or XML file) but doesn’t list Squarespace as a supported source, so you’ll copy each post over manually or rebuild it in Wix Blog. Keep the WordPress-format XML file you exported earlier as a backup. Once each post is added, check its formatting, images, links, categories, and tags.

Step 5: Move your custom code

If your Squarespace site uses any custom CSS or JavaScript, save that code separately before you start, since it won’t be included in any export. Once your Wix store is ready, paste it into the Custom Code section in Wix Studio so your site keeps the same custom behavior it had on Squarespace.

For other data types that can’t be imported via CSV, you’ll have to add them one by one to Wix manually. This can be time-consuming and increases the risk of inconsistencies or missing content.

Overall, manual migration may seem straightforward, but it’s often more work than expected. You’ll spend time copying content, rebuilding layouts, and checking everything manually. And if something goes wrong with your CSV file, you may have to redo the entire process from scratch.

Is working with LitExtension better than the manual method?

Yes! While the manual method might work for simple sites, it is time-consuming, prone to errors, and requires technical effort to replicate layouts and structure. In contrast, LitExtension offers a faster, more accurate, and hassle-free migration. We handle the transfer of your products, customers, and categories, plus product images, with QA testing and post-migration support included. Old Squarespace URLs are not carried over automatically, so you’ll set up 301 redirects in Wix after launch.

What Should You Do After Squarespace to Wix Migration?

1. Utilize LitExtension post-migration services

Recent Data Migration: Transfer any new data (like customer signups) that was added to your Squarespace store after the initial migration.

This service is available during your technical support period, free and unlimited, provided the total new data is 5% or less of the initial migration.

Smart Update: If your product data changed after migration, such as edits to prices, descriptions, or stock, we’ll sync those product updates to your Wix store.

This is also free and unlimited, and can be used during your technical support period.

Re-Migration: If you need to run the migration again, we can re-run the full process for a clean start. This service is available free during your technical support period (unlimited on the Automated plan, limited to 2 free runs on the All-in-One plan).

2. Customize the store design

Wix gives you access to over 2000 beautifully designed themes, making it easy to find one that fits your brand. Once you’ve chosen a template, you can use Wix’s built-in website builders, like Wix Editor or Wix Studio, to customize your store layout, fonts, colors, and images.

3. Add necessary plugins and tools

Browse the Wix App Market, which offers 500+ apps, to install essential tools like SEO boosters, live chat, analytics, pop-ups, and email marketing features. These add-ons can significantly enhance your store’s functionality and help grow your online presence more efficiently.

4. Update domain settings and DNS configuration

If you haven’t done this during the migration, make sure your domain is properly connected to your new Wix site. Update DNS records, verify SSL settings, and set up 301 redirects from your old URLs to ensure a smooth transition for visitors and search engines.

To keep your existing domain name, you’ll need to transfer it from Squarespace to Wix. This ensures visitors find your site at the same familiar address.

In Squarespace, navigate to Settings > Domains.

Unlock your domain and request the EPP code.

In Wix, go to Settings > Domains > Transfer a Domain.

Enter your EPP code and complete the domain transfer steps. It can take up to 7 days to finalize.

5. Test your store thoroughly

Before you announce the switch, walk through your new Wix store the way a customer would. A few key things to check:

• Products: spot-check product pages, pricing, and stock levels to confirm the details carried over correctly.
• Customer records: spot-check a few migrated customer profiles in your Wix dashboard to confirm names, emails, and billing addresses came through correctly. Since passwords can’t transfer, customers will need to reset theirs on first login.
• Mobile responsiveness: check how your store looks and behaves on a phone and tablet, not just desktop.
• Checkout flow: walk through browsing a product, adding it to your cart, and completing payment to catch any issues before customers do.

6. Verify your redirects and technical setup

A few technical loose ends are still worth tying up before you consider the migration fully done:

• Verify your 301 redirects: In your Wix dashboard, go to SEO & GEO, scroll to Tools and settings, then open URL Redirect Manager and click New Redirect. Map each old Squarespace URL path to its closest new Wix page, not the homepage. Redirects work only on a custom domain, you can create up to 5,000 per site, and you can’t redirect the homepage. Wix doesn’t create redirects automatically for Wix Blog pages. Then verify a sample of old URLs.
• Submit your new sitemap to Google Search Console: this helps Google find and index your new Wix pages faster.
• Reconnect your essential integrations: Google Analytics, Facebook Pixel, and any other tools you rely on for marketing, accounting, or customer service, so you don’t lose visibility or workflow continuity after the switch.
• Update your MX records: if you run email through your domain, update the MX records so your email keeps working after the domain points to Wix.
• Let your customers know: a short email or social post about the move, along with anything new or improved on your Wix store, goes a long way toward a smooth transition.
• Monitor your store closely after launch: keep an eye on SEO rankings, organic traffic, site performance, and error logs for the first few weeks, so you can catch and fix issues early.
• Decommission your old Squarespace store: once your Wix store has run stable for a while and you’ve confirmed everything works, you can safely shut down the old site.

In this guide, we’ve walked you through everything you need to know about moving from Squarespace to Wix, and how LitExtension’s All-in-One Migration Service can make that process smooth and stress-free. With our experts handling the entire migration for you, you can focus on building your new site without worrying about data loss or technical issues.