Shopify to Wix Migration

Though both Shopify and Wix have gained massive popularity among eCommerce merchants, there are still fundamental differences in how they handle data, manage storefronts, and integrate features. Hence, switching from Shopify to Wix usually requires a complete reconfiguration of your store’s structure and systems, which likely leads to data loss and inconsistent formatting if done without proper expertise!

That’s why many merchants choose to partner with a professional migration service for a smooth, worry-free migration. And among those, LitExtension’s All-in-One Migration Service stands out as one of the most trusted and comprehensive solutions out there. 

Choosing LitExtension All-in-One means you won’t need to handle any technical work yourself. All you need to do is outline your requirements, and LitExtension’s team of migration experts will handle everything else! Let’s have a closer look at how the process unfolds from start to finish:

Step 1. Technical Consultation

The moment you reach out to us, LitExtension will take the time to understand your store’s unique setup and answer all your technical questions. Our team will walk you through every detail, be it exporting data, handling custom fields, or managing data from third-party plugins! We’ll also help you validate your store data and assess any potential risks or special handling requirements.

Once the scope of work is defined, we’ll draft a Service Level Agreement (SLA) that clearly outlines timelines, responsibilities, and guarantees. Once both parties have signed this document, the migration project will officially begin.

Step 2. Pre-Migration

Now, we prepare your new Wix store to make sure it’s ready to receive and display the incoming data properly. This process involves setting up essential plugins, configuring the store environment, and ensuring that the core structure is compatible with your Shopify data.

We also perform customization at this stage, particularly around data mapping. For instance, if your Shopify store uses custom data fields or has content stored in non-standard formats, we modify the migration settings to align with Wix’s framework.

On the other hand, note that some types of data may incur additional charges, including data that is manually created in the database, not recognized by the target platform by default, or generated by third-party extensions or apps. But no worries; you’ll be fully informed about any such cases before we proceed further.

Step 3. Demo Migration

With the groundwork laid, the next phase is a demo migration.

We’ll transfer a limited number of records for each data type to your Wix store. The data includes sample products, orders, customers, blog posts, and more, depending on your store setup.

The goal of this step is to let you preview how your data will appear and function in the new environment. It also gives our team the opportunity to detect any technical issues or formatting mismatches early on. Only when you’re satisfied with the test results do we proceed to the full migration.

Note: If your store is of small scale (fewer than 2,000 total entities), the demo migration will be skipped unless you specifically request it.

Step 4. Perform Full Migration

Now that we have received your green light, we will initiate the full-scale migration. Our experts configure and execute the entire transfer process, handling everything from backend settings to live data sync. During this stage, our proprietary Smart Controller system continuously monitors the migration to detect and correct any errors in real-time.

What sets this All-in-One package apart from the LitExtension Automated one is that all additional migration options are included. Long story short, extra features like 301 redirects (which are critical for maintaining SEO rankings during a platform change) are automatically integrated into the process at no extra cost.

Step 5. Migration Results Testing

After the full migration is completed, we carry out a thorough quality assurance review. This phase includes a two-part testing process to ensure everything transferred correctly and nothing was missed.

The first test happens right after the demo migration. At that point, we verify that the sample data (including any custom fields or unique configurations) has been transferred and displayed correctly.

Once that data is approved and we’ve completed the full migration, we run a second round of testing to confirm the final results. Every product, order, customer record, and metadata point is checked for completeness and accuracy. If we detect any discrepancies, our team corrects them immediately per your original store structure.

Step 6. Post-Migration

After your new Wix store goes live, we will remain available to support your success.

Since your original Shopify store continues to operate during the migration, it may generate new data, such as incoming orders, newly registered customers, or updates to existing products. To make sure your new Wix store stays fully up to date, we offer a suite of post-migration services, including:

• Recent Data Migration: Unlimited times, as long as the total data is under 5% of the original migration volume, and requested within 30 days after the migration is completed.
• Remigration: Free and unlimited within 30 days after migration completion.
• Smart Update: Free and unlimited usage within 90 days after migration completion.

You’ll also receive 30 days of free technical support from our team to address any issues that may arise once your new store is in use.

Step 7. Customer support

As mentioned, throughout the entire process, our support team is by your side. We guarantee a response time of under 12 hours and operate 24/7 on weekdays and weekends, excluding national holidays. Our customer support hours are Tuesday to Saturday (00:00 to 23:59) and Sunday to Monday (08:30 to 23:59), all in the UTC+7 timezone. 

Migrate from Shopify to Wix Manually

For those running a small and relatively simple online store, you might consider migrating from Shopify to Wix manually. However, keep in mind that this method is time-consuming and not as reliable or scalable as using a professional service like LitExtension’s All-in-One Package. Manual migration means you’ll be doing everything yourself – no automation tools, no expert support, and no guarantee that all your data will transfer perfectly.

Still want to give it a try? Here’s a breakdown of how to manually move your store from Shopify to Wix:

Step 1. Export data from Shopify

First, log in to your Shopify admin dashboard. Navigate to Products, Customers, and Orders in the sidebar, and use the “Export” button to download each data type as a CSV file. You’ll need to repeat this process separately for each data set.

Keep in mind that Shopify’s CSV export format is not compatible with Wix. The product CSV, for example, includes fields like variant SKUs, metafields, tags, and inventory location, most of which are not supported by Wix out of the box.

So, you should expect to clean and reformat your CSV files manually before uploading them into Wix’s system. If you have a large catalog or complex variants (e.g., products with multiple sizes and colors), this can become especially tedious.

Step 2. Manually add or reformat products for Wix

Now, to upload your products via CSV, you’ll need to reformat Shopify’s CSV structure to match Wix’s CSV import template. You can download Wix’s sample CSV template from their product import page and use it as a reference.

Important things to note:

• Wix only accepts specific column headers. For example, product options must be labeled as Option Type 1, Option Name 1, and so on.
• Shopify’s variant handling is more advanced than Wix’s, so you may need to simplify your product configurations.
• Images need to be linked via URLs or uploaded manually after the import.

Alternatively, if your product catalog is small, you might find it easier to add products manually through Wix’s Product Manager, where you are required to enter the title, price, description, stock levels, variants, and upload images one by one.

Step 3. Handle customer and order data

Unfortunately, Wix does not support direct import of customer or order data via CSV like Shopify does. In this case, you have two options:

• Manually input key customer information (name, email, order notes) into Wix Contacts.
• Use third-party services or Zapier integrations to sync data, but these often require technical setup and paid plans

Or, start fresh: only keep customer/order records offline for reference, and build your database anew from future sales.

Step 4. Test the full shopping experience

Finally, before making your Wix store live, go through it like a customer would: add products to the cart, complete a test checkout, verify payment success, and check all mobile layouts.

Once everything is smooth, enable payment gateways and publish the store!

Why Migrate from Shopify to Wix?

There are several valid reasons why a business owner might decide to move their store from Shopify to Wix, even though both platforms are recognized for their robust eCommerce capabilities.

One of the most common motivations is cost. Shopify, while powerful, can become expensive over time, especially when you factor in app subscriptions and advanced feature upgrades. Wix, on the other hand, offers more affordable pricing plans, with a wide range of built-in tools appealing to smaller businesses or those with tighter budgets.

In the same vein, some users also migrate because they feel overwhelmed by Shopify’s learning curve or backend complexity. Wix, on the other hand, is often seen as more beginner-friendly for merchants who value simplicity and don’t require highly complex store functions.

In addition, if you’re consolidating multiple tools or platforms (for instance, using Wix for your main site and Shopify for sales), unifying everything under Wix’s ecosystem may streamline your operations and cut down on app redundancy.

All in all, you should definitely consider migrating from Shopify to Wix when:

• Your business model no longer needs Shopify’s high-powered features
• You’re looking for a lower-cost alternative
• You prefer an all-in-one platform with built-in marketing, design, and sales tools.

Post-Migration Tips

Once your migration from Shopify to Wix is complete, the work isn’t over just yet. To ensure your new store runs smoothly and delivers a great experience for your customers, it’s important to follow a few key best practices.

• Double-check all your data: Even after a professional migration, it’s smart to manually review product listings, customer accounts, SEO settings, and page layouts to catch anything that might have been overlooked. Make sure product descriptions, images, variants, and inventory quantities appear correctly.
• Test your checkout process: Place a few test orders to ensure that shipping options, taxes, discounts, and payment gateways are functioning exactly as expected. Fix any hiccups before going live.
• Set up SEO properly: Make use of Wix’s SEO tools to update meta titles, descriptions, and alt texts. If you had strong SEO rankings on Shopify, ensure that all 301 redirects are working and that your key pages retain their visibility in search engines.
• Reconnect your analytics and marketing tools: Integrate Google Analytics, Facebook Pixel, email marketing platforms, and any ad tracking tools you were using previously, so you can continue monitoring performance and running campaigns without interruption.
• Announce your new store to customers if necessary: Send out an email, update your social media, and let your existing user base know about the switch. If there are any changes in the customer login process or loyalty points, provide clear instructions.