Shopify to Wix Migration

Migrating from Shopify to Wix involves transferring product and customer data from your Shopify store to the Wix platform. Since Shopify and Wix use different data structures and store management systems, the migration process often requires careful data mapping and validation to ensure information is transferred accurately.

Without proper preparation, merchants may encounter issues such as missing data, formatting inconsistencies, or compatibility challenges during the transfer process. For this reason, many businesses choose a professional Shopify to Wix migration service to ensure a smooth and secure transition.

LitExtension’s All-in-One Migration Service provides a fully managed Shopify to Wix migration solution, handling every stage of the process for you. From initial consultation and migration setup to testing and post-migration support, our experts ensure your product and customer data is transferred accurately while minimizing manual effort and migration risks.

Below is a step-by-step overview of how our Shopify to Wix migration service works from start to finish.

Step 1. Technical Consultation

The moment you reach out to us, LitExtension takes the time to understand your store’s unique setup and migration requirements. Our team will answer your technical questions and guide you through every detail of the process, including data export, custom fields, and data generated by third-party apps or plugins. We also help validate your store data and assess any potential risks or special handling requirements before the migration begins.

Once the scope of work is defined, we prepare a Service Level Agreement (SLA) outlining the project timeline, responsibilities, and service commitments. After both parties approve the agreement, the migration project officially begins.

Step 2. Pre-Migration

Next, we prepare your Wix store to ensure it is ready to receive and display the migrated data correctly. This stage includes configuring the store environment, setting up the necessary components, and verifying that the destination store is properly prepared for the migration.

We also perform any required customization, particularly when it comes to data mapping. If your Shopify store contains custom fields or data generated by third-party apps, we adjust the migration settings to ensure the data is transferred and displayed appropriately within Wix.

Please note that certain types of custom data may require additional work and incur extra charges. This typically applies to data that has been manually created in the database, generated by third-party applications, or not natively supported by the target platform. In such cases, our team will review the requirements with you and provide full details before proceeding.

Step 3. Demo Migration

With the groundwork completed, the next phase is a demo migration.

During this step, we transfer a small sample of your store data to Wix, including products, customers, orders, blog posts, and other relevant entities based on your store setup.

The purpose of a demo migration is to verify data accuracy before the full transfer. It allows you to review how your data appears on Wix and helps our team identify potential data mapping or formatting issues early in the process. Once you approve the results, we proceed with the full migration.

Note: For stores with fewer than 2,000 total entities, the demo migration is usually skipped to streamline the migration process. However, it can be performed upon request.

Step 4. Perform Full Migration

After you approve the demo migration results, we begin the full migration process.

Our migration experts configure and execute the complete data transfer to Wix, ensuring your store data is migrated accurately and efficiently. Throughout the migration, our Smart Controller system continuously monitors the process to identify and address potential issues, helping ensure a smooth transition.

As part of the All-in-One Migration Service, all available migration options are included at no additional cost. This includes 301 redirects, which help preserve existing URLs, SEO value, and customer access to your store after the platform switch.

Step 5. Migration Results Testing

Once the full migration is complete, we perform a comprehensive quality assurance review to verify data accuracy and migration completeness.

Our testing process starts with the demo migration, where we validate sample data, custom fields, and store-specific configurations. After the full migration is finished, we conduct a final review to ensure all migrated entities, associated data, and store configurations have been transferred correctly and displayed as expected on Wix.

This testing phase helps ensure your Wix store is ready for launch with accurate data and minimal post-migration issues.

If any data inconsistencies, formatting issues, or configuration mismatches are identified during testing, our migration specialists will investigate and resolve them based on your original store structure before the project is finalized.

Step 6. Post-Migration

Your migration journey doesn’t end when the new Wix store goes live. To help ensure a smooth transition, we continue supporting your store after the migration is completed.

Because your Shopify store remains active throughout the migration process, new data such as orders, customers, and product updates may be created before you fully switch to Wix. To keep your new store synchronized and up to date, we provide several post-migration services:

• Recent Data Migration: Transfer newly created data from Shopify to Wix. Available unlimited times within 30 days after migration completion, provided the additional data does not exceed 5% of the original migration volume.

• Remigration: Re-run the migration at no additional cost if needed. Available unlimited times within 60 days after migration completion.

• Smart Update: Transfer changes made to existing data after the initial migration. Available free of charge and unlimited times within 90 days after migration completion.

In addition, our migration specialists provide 60 days of technical support following the completion of your full migration.

Step 7. Customer Support

Dedicated support is available throughout every stage of your migration project, from initial setup to post-migration assistance.

Our migration specialists are ready to help with migration-related questions, technical concerns, and project updates. We guarantee a response time of less than 12 hours and provide support on weekdays and weekends to ensure your migration progresses smoothly.

Customer support is available Tuesday to Saturday from 00:00 to 23:59 and Sunday to Monday from 08:30 to 23:59 (UTC+7), excluding national holidays.

Migrate from Shopify to Wix Manually

If you run a small store with a limited amount of data, manual migration can be a viable option for moving from Shopify to Wix. This approach gives you full control over the migration process and does not require any third-party services.

However, manual migration can be time-consuming, especially if your store contains a large number of products, customers, orders, or other data. You’ll also need to manually recreate certain store settings, content, and configurations, which increases the risk of missing or inconsistent data.

For larger stores or businesses that require a faster and more accurate migration, a dedicated migration service may be a more efficient solution. That said, if you’d prefer to handle the migration yourself, follow the steps below to transfer your store from Shopify to Wix manually.

Step 1. Export data from Shopify

First, log in to your Shopify admin dashboard. Navigate to Products, Customers, and Orders in the sidebar, and use the “Export” button to download each data type as a CSV file. You’ll need to repeat this process separately for each data set.

Keep in mind that Shopify’s CSV export format is not compatible with Wix. The product CSV, for example, includes fields like variant SKUs, metafields, tags, and inventory location, most of which are not supported by Wix out of the box.

So, you should expect to clean and reformat your CSV files manually before uploading them into Wix’s system. If you have a large catalog or complex variants (e.g., products with multiple sizes and colors), this can become especially tedious.

Step 2. Manually add or reformat products for Wix

Now, to upload your products via CSV, you’ll need to reformat Shopify’s CSV structure to match Wix’s CSV import template. You can download Wix’s sample CSV template from their product import page and use it as a reference.

Important things to note:

• Wix only accepts specific column headers. For example, product options must be labeled as Option Type 1, Option Name 1, and so on.
• Shopify’s variant handling is more advanced than Wix’s, so you may need to simplify your product configurations.
• Images need to be linked via URLs or uploaded manually after the import.

Alternatively, if your product catalog is small, you might find it easier to add products manually through Wix’s Product Manager, where you are required to enter the title, price, description, stock levels, variants, and upload images one by one.

Step 3. Handle customer and order data

Unfortunately, Wix does not support direct import of customer or order data via CSV like Shopify does. In this case, you have two options:

• Manually input key customer information (name, email, order notes) into Wix Contacts.
• Use third-party services or Zapier integrations to sync data, but these often require technical setup and paid plans

Or, start fresh: only keep customer/order records offline for reference, and build your database anew from future sales.

Step 4. Test the full shopping experience

Finally, before making your Wix store live, go through it like a customer would: add products to the cart, complete a test checkout, verify payment success, and check all mobile layouts.

Once everything is smooth, enable payment gateways and publish the store!

Why Migrate from Shopify to Wix?

Both Shopify and Wix are well-established eCommerce platforms, but they are designed for different business needs. While Shopify excels in advanced eCommerce functionality and scalability, some merchants find that Wix better aligns with their budget, technical requirements, and website management preferences.

One of the most common reasons for migrating is cost. Shopify often relies on third-party apps to extend functionality, which can increase ongoing expenses over time. Wix offers a range of built-in website, marketing, and eCommerce tools, making it an attractive option for businesses looking to simplify their software stack and reduce operating costs.

Ease of use is another factor. Wix provides an intuitive drag-and-drop website builder and a user-friendly management interface, which may be appealing to merchants who prioritize simplicity and do not require highly customized eCommerce workflows.

Some businesses also migrate to centralize their online presence. If you’re already using Wix for your website or content management, moving your store to the same platform can help streamline operations and reduce reliance on multiple tools and integrations.

You may consider migrating from Shopify to Wix if:

• Your store has relatively straightforward eCommerce requirements.

• You’re looking to reduce platform and app-related costs.

• You prefer an all-in-one platform for website management and online selling.

You value ease of use over advanced customization and complex integrations.

Post-Migration Tips

After migrating from Shopify to Wix, taking a few extra steps can help ensure your new store operates smoothly and delivers the best possible customer experience.

• Review your migrated data: Verify that products, customers, content, images, and store settings have been transferred correctly and displayed as expected.

• Test key store functions: Place test orders and check payment gateways, shipping methods, taxes, discounts, and customer account functionality before going live.

• Verify your SEO settings: Review metadata, URL structures, and 301 redirects to help preserve search visibility and ensure important pages remain accessible to users and search engines.

• Reconnect third-party tools: Reintegrate analytics, advertising, and marketing platforms, such as Google Analytics, Meta Pixel, and email marketing tools, to maintain tracking and campaign performance.

• Notify your customers if needed: If the migration affects account access, loyalty programs, or other customer-facing features, communicate the changes through email or social media to ensure a smooth transition.

By following these best practices, you can minimize post-migration issues and help your new Wix store launch successfully.