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Wix API Integration: How to Get Your API Key

If you’re considering migrating from Wix with LitExtension, all you need to do is share your migration requirements and provide the keys for Wix API integration. And no worries; the Wix API key takes only a few minutes to generate!

In this article, we’ll walk you through exactly how to retrieve it in five simple steps:

  • Step 1: Access API key settings
  • Step 2: Create and configure API key
  • Step 3: Generate key and request verification code
  • Step 4: Verify account and generate key
  • Step 5: Copy and save the API token

Let’s get started!


How to Get an API Key from Wix

To generate a key for Wix API integration, you’ll need to access your API key settings, create and configure a new key with full permissions, then generate the key and request a verification code. Finally, verify your account to finalize the key, then copy and securely save the API token to share with your LitExtension expert.

Step 1: Access API key settings

First, log in to your Wix dashboard and navigate to Account Settings > API Keys. This section is where Wix allows you to manage and generate keys for Wix store API integration.

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Go to Account Settings > API keys

Step 2: Create and configure API key

Now, click on Generate API Key to create a new key.

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Click “Generate API Key.”

In the Key details field, provide a name for your new API key so you can easily identify it later.

Next, in the Permissions section, check the All Permissions box to ensure the key has full access for migration purposes. This configuration is managed within the Wix API key manager.

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Provide a name in the “Key details” section and check the “All permissions” box.

Step 3: Generate the key and request a verification code

Once you have filled in the required API details, click Generate Key.

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Click “Generate Key”.

After that, select Send Code to receive a 6-digit verification code at the email address associated with your Wix account. This step is required to confirm your identity before the key is officially created.

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Click “Send Code.”

Step 4: Verify account and generate key

You will now receive the 6-digit verification code in your email inbox. Enter the code into the Verify your account pop-up window, then click Verify & Generate Key to complete the process. Wix will now finalize and generate your API key.

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Enter the code, then click “Verify & Generate Key.”

Step 5: Save the key for Wix API integration

After the key has been successfully generated, copy it and store it securely in a safe place. Make sure to share the credentials with the LitExtension experts if required, so we can access the necessary information for API integration Wix and perform a smooth migration for you.

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Copy and save the token.

Why You Need to Get an API Key from Wix

You may need a Wix API integration to:

  • Enable secure third-party integrations: A Wix API key allows external tools and services to connect to your store without requiring your Wix login credentials. Hence, many businesses use API keys to integrate their stores with marketing platforms, analytics tools, CRM systems, or inventory management software.
  • Support store data migration: If you plan to migrate your store to another platform, an API key is required to grant migration tools secure access to your Wix data. With the appropriate permissions, the API key allows services like LitExtension to retrieve products, customers, orders, and other essential information and transfer them accurately to your new store.
  • Build custom applications or features: Developers often use Wix API keys to create custom solutions tailored to specific business needs. For example, an API key can enable a custom dashboard, internal tools for managing store data, or specialized integrations that are not available through standard Wix apps.
  • Maintain controlled and secure data access: API keys help maintain security by allowing store owners to grant specific permissions instead of sharing full account credentials. That way, it’s easier to control how external services access your store data while reducing the risks.

Common Errors When Generating an API Key from Wix

Though generating a Wix API key is usually a quick process, issues can arise either during the creation stage or later when the key is used for API requests:

403 Forbidden error

This error typically means the request does not meet Wix’s authorization requirements.

To resolve it, confirm that your API request includes a valid Authorization header with the API key. Also, make sure that the API key was created by the site owner, not a co-owner, as Wix restricts key creation permissions.

Unable to generate the key

Some users encounter this issue because they do not receive the required SMS verification code for two-step authentication.

Hence, the problem is typically related to your account’s authentication setup rather than the API configuration itself. We recommend contacting Wix Support in such cases.


Wix API Integration: FAQs

Where do I find my Wix API key?

You can find and generate your Wix API key within your account settings.

How do I retrieve my API key?

To retrieve your API key from Wix, you need to navigate through your account settings, as API keys are generated, not simply "retrieved" after the initial generation.

How to get API key from website?

To get an API key from a website, you must log in to your account and navigate to the API Keys Manager in your account settings.

How to get your own API key?

To get your own API key, you need to sign up for an account and generate the key from the developer or account settings section.


Final Words

Getting the key for Wix API integration is a quick and straightforward process once you know where to find the right settings.

In this guide, we’ve walked you through all the key steps, from accessing the API key settings to verifying your account and saving the generated token. Hopefully, with our instructions, you can generate your Wix API key with ease and prepare your store for secure integrations or a smooth data migration.

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