What Type of Wix to WordPress Migration Do You Need?

Wix to WordPress migration can mean different things depending on your website. Some users only need to move blog posts or static pages, while store owners may need to transfer Wix Store data to WordPress.

Before choosing a migration approach, it is important to separate general website content from ecommerce data. LitExtension’s All-in-One Wix to WordPress migration service is designed for store owners who need experts to handle ecommerce data migration from start to finish.

4 Reasons Store Owners Migrate from Wix to WordPress

Wix is a practical starting point for many small websites and online stores because it is easy to set up and manage. However, as an online store grows, merchants may need more control over ecommerce features, store data, SEO settings, integrations, and long-term customization. That is when many store owners start considering a Wix to WordPress migration, especially when they want to run their store on WordPress.

1. More flexibility for growing ecommerce stores

Wix can work well for simple stores, but growing businesses often need more flexibility in how they manage products, variations, pricing, shipping, tax settings, payment methods, and store workflows.

By moving from Wix to WordPress, store owners can build a more customizable ecommerce setup. This is especially useful for merchants who want more control over product data, checkout-related settings, third-party integrations, and the way their online store operates as the business scales.

2. More control over store data and website structure

One of the main reasons to migrate from Wix to WordPress is the need for better control over website content, store data, URLs, metadata, plugins, and hosting environment.

For ecommerce stores, this control is important because products, categories, customers, orders, images, and SEO-related fields need to be organized properly in the new WordPress/WooCommerce store. A well-planned Wix to WordPress migration helps store owners review what data should be transferred, how it should be mapped, and what needs to be checked after migration.

3. A larger plugin ecosystem for SEO, marketing, and store operations

WordPress gives store owners access to a large plugin ecosystem for SEO, analytics, forms, email marketing, performance, security, multilingual content, inventory, subscriptions, and advanced WooCommerce features.

This makes WordPress/WooCommerce a stronger long-term option for businesses that need more than the default features available in Wix. Instead of being limited to one platform’s built-in tools, merchants can extend their store with plugins and custom solutions that match their business needs.

4. More room for customization as your business scales

As your business grows, you may need more freedom to customize your website design, content structure, ecommerce setup, and technical environment. WordPress gives you more options to work with themes, page builders, plugins, custom development, and WooCommerce extensions.

However, it is important to understand that Wix design elements, static pages, menus, and custom site sections usually cannot be transferred to WordPress exactly as they are. These parts may need to be recreated or adjusted separately. LitExtension focuses on helping store owners migrate Wix Store data to WordPress/WooCommerce through an expert-managed All-in-One migration process.

What to Prepare Before Wix to WordPress Migration?

Before starting your Wix to WordPress migration, you should review your migration scope, target WordPress setup, and key data requirements. This helps LitExtension experts understand what should be transferred, what may need special handling, and which parts of your Wix site may need to be recreated or adjusted separately.

1. Prepare Your Target WordPress Site

Your target WordPress site should be ready before the migration starts. This includes choosing reliable hosting, installing WordPress, setting up basic site settings, and preparing any required plugins based on your migration scope.

If your Wix migration includes store data such as products, customers, and orders, your WordPress site may need a compatible ecommerce setup before these records can be mapped properly.

2. Plan Your Domain, URLs, and SEO Redirects

Decide whether you will keep your current domain or use a new one for the WordPress site. If you plan to keep the same domain, the domain should only be pointed to the new WordPress site after the migration has been reviewed and you are ready to launch.

You should also collect important Wix URLs before migration, especially pages, blog posts, products, and category URLs that already receive traffic or rank on search engines. If URL structures change after moving to WordPress, redirects should be planned to reduce SEO risks.

3. Back Up and Review Your Wix Data

Before migration, review the Wix data you want to transfer, such as blogs, products, categories, customers, orders, images, and SEO-related fields. You should also check whether any Wix design elements, static pages, menus, or custom sections need to be recreated separately in WordPress.

Although Wix provides Site History to restore previous versions of your site, it should not be treated as a full migration backup for every data type. Make sure your important content and store records are reviewed before the migration scope is confirmed.

Method 1: How to Migrate Wix to WordPress with LitExtension?

Migrating from Wix to WordPress can be time-consuming if you handle everything manually, especially when your site contains blogs, products, customers, orders, images, and SEO-related data. With LitExtension’s All-in-One Wix to WordPress migration service, our experts manage the process for you, from migration consultation and data mapping to full transfer, testing, and post-migration support.

Below is the detailed process of how LitExtension handles Wix to WordPress migration for selected data based on your migration scope.

Step 1. Technical consultation with LitExtension experts

Before starting your Wix to WordPress migration, LitExtension experts review your current Wix site, target WordPress setup, data structure, and migration requirements. This step helps define what data should be transferred, what may need special handling, and what should be prepared before the full migration.

During the consultation, our team will review your Wix data size and structure, selected entities, custom data requirements, target WordPress setup, and SEO-related needs such as important URLs or redirects.

After this step, you will have a clearer migration scope and a plan for moving your Wix data to WordPress with fewer risks.

Step 2. Pre-migration setup and data mapping

In this step, LitExtension experts prepare your target WordPress site for migration and map selected Wix data to the appropriate WordPress structure. This may include checking basic technical requirements, collecting the required access details, reviewing selected data entities, and preparing migration settings.

If your migration includes store data such as products, customers, and orders, your target WordPress site may need a compatible ecommerce setup before these records can be moved properly.

Our experts also review how important data fields should be mapped, including blogs, products, categories, customers, orders, images, and SEO-related fields.

Step 3. Run a demo migration

Before the full Wix to WordPress migration, LitExtension can run a demo migration to test how selected Wix data appears in WordPress. This step helps identify potential issues, validate data mapping, and confirm whether adjustments are needed before the full transfer.

During the demo migration, our team may migrate a sample set of selected data, review data accuracy, check formatting, images, links, and key fields, then adjust the migration settings based on the test result and your feedback.

Step 4. Perform full Wix to WordPress migration

After the demo result and migration scope are confirmed, LitExtension performs the full Wix to WordPress migration. Our experts transfer the selected data from Wix to WordPress according to the agreed scope and migration settings.

Your Wix site can remain active during the migration, so you can continue running your business while the transfer is in progress. After the migration is completed, our team reviews the result before moving to the testing stage.

Step 5. Migration results testing

After the full migration, LitExtension checks the migrated data to make sure it matches the agreed migration scope. This testing step helps detect missing records, formatting issues, broken links, image problems, or incorrect field mapping.

Our testing process may include automated checks, manual QA review by LitExtension experts, validation of blogs, products, customers, orders, images, and SEO-related fields, as well as review of redirects or URL mapping if included in your migration scope.

Please note that Wix design elements, static pages, menus, and custom sections may still require separate recreation or adjustment in WordPress if they are outside the agreed data migration scope.

Step 6. Post-migration tasks

If your Wix site continues receiving new data during the migration period, LitExtension can help transfer newly added records after the full migration. This helps reduce the risk of missing recent orders, customers, or other updates before your WordPress site goes live.

Depending on your service package and eligibility, post-migration support may include Recent Data Migration, Re-migration, or Smart Update within the supported period.

Step 7. Post-migration customer support

After the Wix to WordPress migration is completed, LitExtension support remains available to help with migration-related questions or issues during the supported period. If you notice missing data, incorrect mapping, or other migration concerns, you can contact our support team for assistance.

With LitExtension’s All-in-One service, migrating Wix to WordPress becomes more manageable because our experts handle the technical migration steps for you. Instead of setting up a migration tool on your own, you can work with our team to review your scope, transfer selected data, and check the result before launching your new WordPress site.

Method 2: How to Migrate Wix to WordPress Manually With RSS Feed?

If you only want to move simple blog content from Wix to WordPress, RSS feed import can be a manual option to consider. This method may work for small content websites, but it comes with clear limitations.

RSS feed migration does not fully transfer your Wix site design, static pages, menus, custom sections, Wix app data, or store-related records. If your Wix to WordPress migration includes products, customers, orders, images, SEO-related fields, or custom data, an expert-managed migration service may be a safer option.

Step 1: Import Wix blog posts to WordPress

To import Wix blog posts manually, you can try using your Wix RSS feed. Add /feed.xml or /blog-feed.xml to your Wix site URL and check whether an RSS file is available.

If the feed works, save the XML file and import it into WordPress using the RSS importer. After importing, review your WordPress posts carefully to make sure the content appears correctly.

You should check important details such as post titles, descriptions, categories, formatting, internal links, and images. Some content may still need manual editing after the import, especially if your Wix blog uses custom layouts or media elements.

Step 2: Recreate Wix pages in WordPress

RSS feed import does not migrate Wix static pages. If you want to move pages such as About, Contact, Services, or landing pages, you usually need to recreate them manually in WordPress.

This may include copying page content, rebuilding layouts, uploading images, setting page URLs, and recreating forms or other page elements with WordPress plugins. Wix design sections and layouts may not look the same in WordPress without additional setup or design work.

Before recreating your pages, list the important Wix URLs you want to keep, especially pages that already receive traffic or rank on search engines. This will help you plan your new WordPress page structure and prepare redirects if the URLs change.

Step 3: Move Wix images to WordPress

Images may need extra handling after using RSS import. Some images may remain hosted on Wix or may not be moved into the WordPress media library automatically.

After importing your blog posts or recreating pages, review all images carefully. You may need to upload missing images to WordPress manually or use a suitable process to move external images into your WordPress media library.

This step is important because missing or externally hosted images can affect user experience, page quality, and long-term site management.

Step 4: Review URLs, links, and SEO settings

After moving your content, review your new WordPress URLs, internal links, page titles, meta descriptions, and image alt text. Wix and WordPress may use different URL structures, so some URLs may change after migration.

If important Wix URLs change, you should prepare 301 redirects to send users and search engines to the correct WordPress URLs. This is especially important for pages, blog posts, products, or category URLs that already have traffic, backlinks, or search rankings.

You should also check whether your WordPress permalink structure is set up properly before publishing or redirecting traffic to the new site.

Step 5: Check your migrated content before launch

Before launching your WordPress site, review the migrated content carefully. Open your key pages and posts, check formatting, images, links, navigation, forms, and mobile display.

Manual Wix to WordPress migration can work for simple content, but it may become time-consuming if your site has many posts, pages, images, store records, or custom elements. If you need to migrate more than basic blog content, LitExtension’s All-in-One Wix to WordPress migration service can help review your scope, transfer selected data, and check the result after migration.

Contact LitExtension experts to review your Wix data and choose the safest migration approach for your WordPress site.

What to Do After Wix to WordPress Migration?

After your Wix to WordPress migration is completed, you should review the migrated data and prepare your new WordPress site before launch. This helps you detect missing records, fix formatting issues, reduce SEO risks, and make sure the site is ready for users.

1. Review Your Migrated Data

Start by checking the data that has been transferred from Wix to WordPress. Depending on your migration scope, this may include blogs, products, categories, customers, orders, images, and SEO-related fields.

Open important pages and records in WordPress to check titles, descriptions, formatting, images, links, and key data fields. If you notice missing data, incorrect mapping, or broken content, contact LitExtension support so our team can review the issue based on your migration scope.

2. Check URLs, Redirects, and SEO Settings

Next, review your WordPress URLs and compare them with the important Wix URLs you collected before migration. If any key URLs have changed, make sure 301 redirects are set up properly to send users and search engines to the right WordPress pages.

You should also check page titles, meta descriptions, image alt text, internal links, permalink settings, sitemap, robots.txt, analytics, and Google Search Console setup. These checks help reduce SEO risks when moving from Wix to WordPress.

3. Finalize Your WordPress Setup Before Launch

Before going live, finalize your WordPress theme, navigation, plugins, forms, mobile layout, and site settings. Choose only the plugins you need for SEO, performance, security, marketing, analytics, or store management based on your website requirements.

You should also test key user journeys, such as browsing content, submitting forms, viewing products, checking customer/order records if included, and loading the site on mobile devices. Once everything is reviewed, you can point your domain to the new WordPress site and continue monitoring performance after launch.

If your Wix site continues receiving new data before launch, you may need Recent Data Migration or another post-migration update to transfer the latest records to WordPress.