Looking for the best free eCommerce platforms sometimes is frustrating. Which is the best eCommerce platform? How can you choose the most beneficial one?
Understand your struggle, LitExtension – the #1 Shopping Cart Migration Expert, has spent quite a long time conducting in-depth research into the eCommerce world to select the best free eCommerce platforms for your business.
Stay tuned to discover our recommendations for platforms divided into 3 main categories:
- Platforms that offer free trials
- eCommerce platforms with free plans
- eCommerce platforms that let you download free
- The pros and cons of free eCommerce platforms
Without further ado, let’s get started!
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10+ Free eCommerce Platforms – Detailed Analysis
eCommerce Platforms with Free Trial
In this category of free eCommerce platforms with a free trial, you can try and experience the store for free before starting selling.
However, we think it's worth noting that they're not free websites to sell products. With free hosted eCommerce, you cannot sell unless you upgrade to premium plans.
#1. Shopify
At the time of writing, Shopify powers over 4,8 million live websites and is one of the best online store platforms in the marketplace. No matter how big your business is, we believe Shopify is always an option worth considering. Shopify offers merchants a 3-day free trial when setting up a store using the platform.
Shopify puts itself in customers' shoes, creating tailor-made, mobile-responsive themes for various business fields. There are more than 200+ appealing themes on the Shopify Theme Store, both free and paid.
Are you ready to start a new adventure with Shopify? Check out our Shopify resources now to learn everything you need to know about this eCommerce platform:
Overall, we have no doubt that it is one of the easiest-to-use eCommerce platforms, with a vast range of third-party add-ons that help merchants empower their stores' capabilities to boost sales performances. Currently, this platform provides over 8000 plugins on its Shopify App Store, each comes with its own set of unique features to cater to every merchant's needs.
If you want to grasp the unique features of each Shopify pricing plan, check out the table that we summarized below:
Basic Shopify $39/month | Shopify $105/month | Advanced Shopify $399/month | |
Transaction Fees *if not using Shopify Payments | 2.9% + 30¢ USD online 2.6% + 10¢ USD in person 2% 3rd-party payment providers | 2.7% + 30¢ USD online 2.5% + 10¢ USD in person 1% 3rd-party payment providers | 2.5% + 30¢ USD online 2.4% + 10¢ USD in person 0.6% 3rd-party payment providers |
Additional staff accounts *assign & manage staff's activities | — | 5 | 15 |
Custom apps | Standard | API PII access included | API PII access included |
Checkout capacity *automatically manage & operate stores | Standard | Standard | 10x |
Shipping Discount *shipping subsidies with leading carriers | up to 77% | up to 88% | up to 88% |
Duties and import taxes | — | — | fully supported |
Localized selling with custom markets | 3 markets | 3 markets | 3 included + $59/mo per added active market |
Want to Migrate to Shopify?
If you are intending to migrate to Shopify, LitExtension offers a great migration service that helps you transfer your data from the current eCommerce platform to a new one accurately, painlessly with utmost security.
#2. Wix
Being in the industry for nearly 20 years nơ, Wix is proud to have 200+ million users covering 190 countries worldwide. With over 3.5 million live websites, we think it's safe to say this platform never leaves the top of the most popular eCommerce platforms.
Let's discover more about Wix:
Not only famous for its amazing blogging features, this budget website builder also offers a powerful set of eCommerce functions for online retailers, companies, and merchants of all sizes all over the world. Currently, Wix provides 5 different pricing plans that range from $0 to $159 per month. Based on our experience, Business plan is the ideal option for different types of businesses.
Besides, if you want to scale your business beyond borders, please consider the Wix Enterprise pricing tier for personalized website templates, integrations, controls, and premium support.
Light Get the basics | Core Engage your audience | Business Grow your brand | Business Elite Scale your store | |
Pricing | $17/month | $29/month | $36/month | $159/month |
Site Features | ||||
Custom domain *free for 1 year | ✓ | ✓ | ✓ | ✓ |
Remove Wix branding | ✓ | ✓ | ✓ | ✓ |
Collaborators | 2 | 5 | 10 | 15 |
Site analytics | — | ✓ | ✓ | ✓ |
Storage space | 2 GB | 50 GB | 100 GB | Unlimited |
Customer accounts | — | ✓ | ✓ | ✓ |
Customized reports | — | — | — | ✓ |
Customer care | 24/7 customer care | 24/7 customer care | 24/7 customer care | Priority customer care |
Marketing features | ||||
Lead-capture form | 4 | 10 | 25 | 75 |
Fields per form | 10 | 50 | 75 | 100 |
Automated marketing tools | ✓ | ✓ | ✓ | ✓ |
Site chat | — | ✓ | ✓ | ✓ |
Payment tools | ||||
Accept payments | — | ✓ | ✓ | ✓ |
Plans and recurring payments | — | ✓ | ✓ | ✓ |
Sell on marketplaces | — | ✓ | ✓ | ✓ |
Sell on social channels | — | ✓ | ✓ | ✓ |
Automated sales tax monthly | — | — | 100 transactions | 500 transactions |
eCommerce features | ||||
Product catalog | — | 50,000 products | 50,000 products | 50,000 products |
Abandoned cart recovery | — | ✓ | ✓ | ✓ |
Automatic discounts | — | ✓ | ✓ | ✓ |
Accept pre-orders | — | ✓ | ✓ | ✓ |
Accept manual orders | — | ✓ | ✓ | ✓ |
Loyalty program | — | ✓ | ✓ | ✓ |
Loyalty tiers | — | — | ✓ | ✓ |
Referral program | — | ✓ | ✓ | ✓ |
Dropshipping by Modalyst | — | 25 products | 250 products | 50,000 products |
Product reviews | — | ✓ | ✓ | ✓ |
Branded eGift cards | — | Basic | Advanced | Advanced |
Back-in-stock notification | — | 10 per month | Unlimited | Unlimited |
Multiple currency | — | — | Primary plus 5 | Primary plus 10 |
In our assessment, one feature that makes Wix the best free eCommerce platform lies in its wide selection of themes. There are over 500 website templates on the Wix theme store, divided into different categories that can cater to your specific needs. All of them are well-designed and customizable, allowing e-merchants to create a stunning eCommerce website with Wix.
Want to migrate to Wix?
If you are intending to migrate from Shopify to Wix, LitExtension offers an excellent migration service that helps you transfer your data from the current eCommerce platform to a new one accurately with utmost security.
#3. BigCommerce
Being home to over 43,000 live businesses, we must say that this platform ranks high among the top popular eCommerce platforms. BigCommerce is a well-known hosted eCommerce platform that includes everything you need to get started with an online store. This platform is ideal for stores with hundreds or thousands of products at any scale.
Want to know more about BigCommerce? Take a look at our essential BigCommerce resources and rocket your sales:
You can also check out this table below to have an overall view of all BigCommerce Pricing plans that we have come up with based on our testing of the product.
Standard | Plus | Pro | |
Pricing (monthly) | $39/mo | $105/mo | $399/mo |
Pricing (annually) | $29/mo | $79/mo save up to 25% | $299/mo save up to 25% |
FEATURES | |||
Transaction fees | 0% | 0% | 0% |
Products, file storage & bandwidth | Unlimited | Unlimited | Unlimited |
Staff accounts | Unlimited | Unlimited | Unlimited |
Sales Channels | ✓ | ✓ | ✓ |
BigCommerce mobile app | ✓ | ✓ | ✓ |
Multi-Currency | ✓ | ✓ | ✓ |
Customer groups & segmentation | — | ✓ | ✓ |
Abandoned cart saver | — | ✓ | ✓ |
Stored credit cards | — | ✓ | ✓ |
Google customer reviews | — | — | ✓ |
Product filtering | — | — | ✓ |
PayPal credit card by Braintree | 2.59% + $0.49 | 2.35% + $0.49 | 2.05% + $0.49 |
Online sales per year Calculated on a trailing 12-month basis | Up to $50k | Up to $180k | Up to $400k |
#4. Squarespace
According to Builtwith, this platform currently powers over 4.8 million live websites worldwide.
Find out more about Squarespace with Squarespace Review – Is It Worth Your Money?
Or, if you want to look at the Squarespace Pricing Plans quickly, our summary below will help you.
Pricing | Personal | Business | Basic Commerce | Advanced Commerce |
Monthly paid | $25/month | $36/month | $40/month | $72/month |
Annually paid | $16/month save 36% | $23/month save 36% | $28/month save 30% | $52/month save 27% |
FEATURES | ||||
Free Custom Domain (annually paid ONLY) | ✓ | ✓ | ✓ | ✓ |
SSL Security | ✓ | ✓ | ✓ | ✓ |
Unlimited Bandwidth | ✓ | ✓ | ✓ | ✓ |
Mobile-Optimized Websites | ✓ | ✓ | ✓ | ✓ |
Complete Customization with CSS and JavaScript | — | ✓ | ✓ | ✓ |
Advanced Website Analytics | — | ✓ | ✓ | ✓ |
Contributors | 2 | Unlimited | Unlimited | Unlimited |
Fully Integrated eCommerce | — | ✓ | ✓ | ✓ |
Sell Unlimited Products | — | ✓ | ✓ | ✓ |
Point of Sale | — | — | ✓ | ✓ |
Customer Accounts | — | — | ✓ | ✓ |
Advanced Merchandising Features | — | — | ✓ | ✓ |
Abandoned Cart Recovery | — | — | — | ✓ |
Advanced Shipping | — | — | — | ✓ |
Transaction Fees | — | 3% | 0% | 0% |
eCommerce Platforms with Free Plans
These free eCommerce platforms let you start your store at no initial cost. However, we must say that there will be some limitations in storefront customization and selling features. Yet, these platforms offer you enough freedom and pre-built functionality to display and sell products quickly.
#1. Square Online
With Square, you can build your website without coding skills when it is user-friendly for small businesses.
Square Online Features for eCommerce
With Free Plan, merchants can sell unlimited products online. What is charged is 2.9% + 30¢ for each transaction, and you will get 500MB of bandwidth and storage.
Other eCommerce features that we like about Square Online
- Selling on social media channels
- Multiple sites management
- In-house delivery; On-demand delivery
- Curbside pickup
- Automatic tax calculator (US only)
Square also offers its own Payment Platform, designed to save you time and money. This payment platform offers at-any-scale payment solutions, PCI compliance, AML, KYC checks, battle-tested security data, and payment risk, and more, all customized to your business needs. Moreover, you can also get access to major payment options like PayPal, Apple Pay, Google Pay, Cash App Pay, and BNPL (Buy Now Pay Later).
If you want to have a custom domain with no Square Online branding & ads on your site, our advice is to upgrade to premium plans:
Square Online Pros & Cons
Pros:
- It's simple to sign up and get started
- No payments are needed when registering for free online stores
- Connected to its own payment processing
- It offers viewable design on desktop and mobile screens
- Multiple payment methods
Cons:
- Limited basic store designs
- Lack of quality templates as compared to Wix, Squarespace, or Shopify
You must be wondering, why to choose Square Online? Well, based on our experience, this is the cheapest eCommerce platform. Thus, it is excellent for those who have just started out and can satisfy fundamental eCommerce needs.
Do you also want to try out another platform that is both easy to use and beginner-friendly? Shopify is an optimal choice! Check out eCommerce website comparison – Shopify vs Square to know which one is more suitable for your online store.
#2. Ecwid
Ecwid (eCommerce widget) is a SaaS solution geared toward small businesses. Beginning the journey in 2009, currently, there are over 900,000 live websites using Ecwid. In all honesty, this platform is a top choice for small company merchants looking to set up a store and start selling quickly. Specifically, Ecwid lets you create a free account and keep it forever.
Ecwid Features for eCommerce
This platform is easy to use with its user-friendly interfaces. Thus, getting started with Ecwid and developing your own store is a piece of cake, based on our testing of the products.
Ecwid has a lot of quality eCommerce management features. For example, you can add unlimited product options together with their various attributes such as weight, price, size, and so on.
With Ecwid free plan, you can create a free online store on this platform that can be promoted on major websites like Facebook, Google, Pinterest, and Snapchat. Besides, you can add up to 10 products to your store that can be displayed in mobile optimization.
In our humble opinion, what sets Ecwid apart from other eCommerce sites is that this platform charges you no transaction fees on any plan (even with the free one!).
Other eCommerce features that you might like about this platform:
- Unlimited bandwidth
- You can add your store to any website
- You can sell simultaneously on multiple sites
- One-tap checkout with Apple Pay (via Stripe)
- Chat support
You can also integrate your Ecwid store into other platforms such as WordPress, Wix, Weebly, Joomla,…. If you want to sell on other places such as Amazon, Facebook, and Instagram, you can consider updating to a higher plan.
Ecwid Pros & Cons
Pros:
- Very easy to navigate and set up
- Great built-in app store
- Frequently upgrading the system with new features
- Selling in multiple languages
- Top-notch customer service.
Cons:
- Lack of 3rd party tool support
- Code skills required to customize the store further
- Lack of integration when compared to other eCommerce platforms.
Why Ecwid? If you want to sell limited products for trial, we think Ecwid can satisfy almost all your needs among other free eCommerce platforms. Do you want to have more insights? Check out these articles below:
#3. Big Cartel
Compared to other free eCommerce platforms, Big Cartel is an excellent platform for small businesses. My take is that this platform keeps things easy and economical for all merchants, especially for artists and craftsmen.
Let’s see, with the free plan, which eCommerce features this best free eCommerce platform offers.
Big Cartel features for eCommerce
If you are new to online selling, this Big Cartel free plan can provide you with a plethora of benefits and essential features. You have 5 products with 1 image per each.
What is more, product option groups can be used to establish groupings such as size or color and then add variations such as small, medium, black, or white. Then, each option group will be displayed in a separate list in your storefront, making it easy for your consumers to find their ideal combination.
Furthermore, Big Cartel also generously gives merchants 18 free artistic, aesthetic, and mesmerizing themes.
Adding a custom domain on free eCommerce websites sets Big Cartel different from other free eCommerce platforms. Thus, if you already have a registered domain somewhere else, our suggestion is to connect yours with Big Cartel.
Other eCommerce features that this platform comes with:
- Free customizable themes
- Real-time stats; shipment tracking
- Sales tax autopilot
- Product option groups
- Offer discounts & run promos
Like Ecwid, Big Cartel also charges merchants no transaction fees on any plan (even with the free one!), and personally, we think that's why it's among the generous free selling platforms!
If merchants want more robust eCommerce features (Google Analytics, inventory tracking), go for higher plans. When you upgrade, you can add more goods and photos, link a custom domain, utilize Google Analytics, enable inventory tracking, offer discounts, and even alter the code of your theme.
Still concerned about what will be included in each premium plan of this platform? The infographic below will let you fully grasp all the latest features of Big Cartel.
Big Cartel Pros & Cons
Pros:
- Ranking in the top easy-to-use website builders
- It's super simple and easy to navigate eCommerce sites
- No transaction fees
- Free themes available.
Cons:
- It costs a lot more to store additional items, and the subscription plan only allows you to list 500 products.
- After-pay cannot be used
- Prefab options limit site customization
- Selling in person, on your site, Facebook, and Instagram only
- No 24/7 live chat and phone support.
Want To Migrate To Big Cartel?
If you are intending to migrate to Big Cartel, LitExtension offers a great migration service that helps you transfer your data from the current eCommerce platform to a new one accurately, painlessly with utmost security.
eCommerce Platforms with Free Download
This part includes free eCommerce platforms that let you download it free. However, you may have to pay for hosting, apps, integrations, etc., to have a full-fledged selling platform. What is more, I feel it's worth noting that you may need some coding skills or need to hire developers or outsource agencies to complete the task.
#1. WooCommerce
Currently, we think it's safe to say this is now one of the most popular platforms and is unlikely to be dethroned in the near future. Being a WordPress plugin, it is free to download and use. But first, you must install WordPress, which requires specific associated fees to construct a website, such as hosting, domain name, etc.
If you want to manually set up your website, LitExtension has a detailed tutorial video that guides you through the process from start to finish.
WooCommerce Features for eCommerce
Basically, you can get:
- Great source of both free & paid plugins from WordPress
- Easy inventory management
- Various shipping options: Flat Rate Shipping, Free Shipping, and Local Pickup
- Great source of payment processors available
- Powerful store analysis tools
- Multi-site selling
- Dropshipping with reasonable cost, no product restrictions, and high customizability
- Powerful CMS, SEO & Marketing
You can extend your knowledge of WooCommerce before deciding to choose this platform by reading the articles below:
WooCommerce Pros & Cons
Pros:
- Great flexibility
- Wide variety of themes and plugins
- Automating virtual features
- Strong SEO performance
- WooCommerce community forum support
Cons:
- Coding skills required
- Lots of plugins needed
- Frequency of updates
- Easy to lose sight of security
One of the Simplest Plugin to Kick Start Your Ecommerce Business With WordPress
Mohit G – Director of a Small Business
Want To Migrate To WooCommerce?
If you are intending to migrate to WooCommerce, LitExtension offers a great migration service that helps you transfer your data from the current eCommerce platform to a new one accurately, painlessly with utmost security.
#2. nopCommerce
Next in our free eCommerce platform list, nopCommerce is a famous and open-source ASP.NET eCommerce software. As of the writing, this platform supports over 60,000 active shops from small to enterprise-level companies. Powered by the latest Microsoft technologies, it provides flexibility and high performance, allowing you to personalize and control every aspect of store management. One of its biggest advantages is powerful out-of-the-box functionality and free deployment, with possible customization for any requirements and budget.
nopCommerce Features for eCommerce
Such features as multi-vendor, multi-store, and omnichannel come out of the box and turn nopCommerce into all-in-one B2B and B2C eCommerce software. Thanks to multi-language and multi-currency support, merchants can use it internationally and scale worldwide.
nopCommerce supports all popular payment and shipping methods, including one-page and anonymous online checkout. It also offers advanced SEO and marketing features to grow business and increase brand awareness. As for security, the platform applies PCI DSS and GDPR compliance. Besides, the out-of-the-box functionality of nopCommerce can be expanded with 1,500 integrations, including PayPal, Amazon, FedEx, Stripe, Google, and more.
Follows are some standout features of nopCommerce:
- Open-source (unlimited customization)
- Multi-store
- Multi-vendor (marketplaces)
- Multiple warehouses management
- Multiple languages and currencies
- GDPR complianceMobile commerce and responsive design
- Headless support (web API)
- Mobile application for iOS & Android
- Customer individual prices
- Fast full-text search
- Various payment methods
- PCI DSS compliance.
NopCommerce is entirely free to download and use. There is, however, a copyright note at the bottom of any store you create with the platform saying “powered by nopCommerce”. This can be removed by purchasing a copyright removal key for your website, which costs $500.
Over and above that, there's a marketplace where you can download for free or purchase themes and plugins.
nopCommerce Pros & Cons
Pros:
- Endlessly customizable thanks to its open-source nature
- Very scalable, suitable for both small businesses and enterprises
- Free to use with no licensing fees or hidden charges
- Full GDPR support European businesses
- Advanced product, marketing, and checkout features
- Sustainable built-in security fully adherent to PCI DSS security standards
- High efficiency of the platform and stable performance with 99.99% uptime.
Cons:
- Technical skills required to customize an online store
- Possible additional costs for technical support, customization, or copyright sign removal.
#3. OpenCart
This platform is now home to 451,456 businesses all over the world. OpenCart is a PHP-structured open-source platform specifically tailored for online businesses. Not only does offering website design customization, but this platform also being as well as a modern, user-friendly dashboard interface, in our opinion.
Like WooCommerce, OpenCart is free to download and install. However, to create an OpenCart store, you might need to pay for some extras such as a hosting plan, domain name, SSL certificate, and eye-catching templates. To fully set up OpenCart, you will need to refer to the detailed tutorial on installing OpenCart.
OpenCart Features for eCommerce
Basically, you can get the following:
- Google Analytics (Track the activities of both admin and customers, enable/disable modules at any time,…)
- POS (Point of Sale)
- Proper inventory management system
- 51 payment gateways that are pre-installed
- Powerful CMS, SEO & Marketing
In all honesty, OpenCart is everything about extension. If you want a fully-fledged eCommerce store, you must depend on extensions. Fortunately, OpenCart brings a vast range of out-of-the-box features and over 13,000+ additional extensions available to download.
You can extend your knowledge of OpenCart before deciding to choose this platform by reading the below articles:
OpenCart Pros & Cons
Pros:
- Multi-store support
- Reporting tools provided
- 50+ payment gateways supported
- Great flexibility and customization
Cons:
- Complicated installation
- Slow loading page
- Difficult to import inventory list
OpenCart is free and open-source. It is customizable with various extensions that are usually very reasonable in cost.
Jeffry T – Digital Marketing Specialist
Adobe Commerce
It seems to me that Magento Open Source (by Adobe) has a well-deserved reputation for its scalability, customizability, and robust built-in features. The download and installation are both free. However, you must still pay for your hosting, domain, and security, as well as any web development assistance if you lack the time or skill level to build your site the way you want.
Magento Open Source Features for eCommerce
After installing, you can get:
- POS (Point of Sale)
- Integration with global shipping carriers
- Powerful inventory management system & sales channels
- Automated & regularly updated analytics & reports
- Integration with multiple payment gateways, including PayPal, Braintree, Authorize.net, CyberSource, and WorldPay
- CMS, SEO & Marketing tools
Our further exclusive resources for Magento (Adobe Commerce):
Magento Open Source Pros & Cons
Adobe Commerce pros and cons
Pros
- Free to download and install
- High customizability
- Fast page loading time
- Wide selection of third-party integrations
- Active global user community
Cons
- Steep learning curve with a high level of technical skill needed
- Limited support
- Might not be suitable for small businesses
Free eCommerce Platforms – Pros & Cons
Free eCommerce Platforms Pros
Basically, all free online selling platforms will offer:
- Easy to start and navigate storefront for new users
- Frequent upgrades for new features
- Top-notch customer service
Free eCommerce Platforms Cons
On the other hand, free eCommerce websites will bring inconvenience:
- Cannot sell in the free trial
- Limited product number at the free plan
- Limited sites customization
- Multi-channel selling limitation
- Lack of integration with some other services as compared to other paid eCommerce plans
Is It Worth Upgrading Your Premium Plans?
The answer may depend on your current needs. If you’re starting and want to try out eCommerce words, there’s no need to go for a premium plan.
A free website to sell products is fine however, subscribing to premium plans would be well worth it if you're serious about your business and want to scale it. This is because you can eliminate the following:
- Ads (from your free eCommerce website builder providers)
- Products limitations
- Poor customer support
- Limited themes & design
- Insufficient sales tools
Need Help to Migrate Your Store?
Don’t have time to switch to another platform? Opt in for our All-in-One Migration Service and have a Personal Assistant carry out the migration process for you without having to lift a finger.
Free eCommerce Platforms – FAQs
To be honest, there's not a definite answer to the question of the best eCommerce platform. Your selection must be based on the specific requirements that you need from a platform.
From our experience, here's our list of best free eCommerce platforms. We hope that this platform will somehow help in your consideration.
- Wix
- Ecwid
- Squarespace
- Square Online
- Big Cartel
- Utilize free trial
- Explore free & open-source platform
- Consider free subdomains
- Make use of free website templates
Final Words
Overall, depending on your purposes of choosing to sell online, each platform in our free eCommerce platforms list can satisfy you in its own ways. If you are getting lost, here are our recommendations based on our testing of each platform.
- Small businesses (and artists!) will be suited with Square Online, Ecwid, Squarespace & Big Cartel
- WooCommerce, OpenCart & Magento Open Source are more suitable for larger businesses that want flexible website customization.
- Shopify, Wix & BigCommerce are tailored for businesses at any scalability.
We hope that this article about free eCommerce platforms could help you to decide whether you should open eCommerce businesses or not, whether it’s worth your investment or not. Thus, you're able to create the best free online store!
If you have other inquiries, please don’t hesitate to contact our 24/7 customer support. Last but not least, if you like this blog post, don't forget to check out other articles about eCommerce platforms for more ideas!
