Shopify to Etsy Migration
Shopify to Etsy migration is handled entirely by LitExtension’s All-in-One team. No technical skill is required on your end, our experts manage the whole process from start to finish, keeping your listings, product data, and images secure and complete while your Shopify store stays active.
Start with a Free Demo Migration to preview how your data will appear on Etsy. Once you approve the results, we run the Full Migration, and you’re covered by up to 60 days of support after it completes.
Why You Should Migrate From Shopify to Etsy
Migrating from a Shopify store to the Etsy e-commerce platform is a strategic shift from an independent SaaS storefront to an established marketplace ecosystem. This move offers clear advantages for businesses and sellers whose products align with Etsy’s model. Etsy’s high traffic provides immediate access to a large customer base. However, migrating from Shopify to Etsy is not ideal for every business. Below is an overview of why you should consider making the switch:
Note: Our experts have also provided a comparison between Shopify vs. Etsy. Please take the time to read it!
Difference in Cost
Etsy’s pay-as-you-go model offers lower fixed costs than Shopify’s monthly subscription model. The key differences are as follows:
Etsy: Operates with minimal initial investment. Variable costs and growth scale directly with the number of listings and sales. This model is often preferred by new sellers or those with inconsistent sales, and the convenience of a centralized product marketplace further reinforces the appeal of Etsy.
Shopify: Requires a fixed monthly subscription regardless of sales volume. Although per-transaction fees are lower, total costs must account for recurring platform fees as well as expenses for themes, apps, and services, which can be substantial for new sellers.
To make this easier to visualize, below is a detailed comparison table outlining the basic costs of Etsy and Shopify:
Etsy vs. Shopify Fee Comparison
| Cost Component | Etsy | Shopify (Basic Plan Example) |
|---|---|---|
| Monthly Subscription | $0.00 | $39.00 (varies by plan) |
| Listing Fee | $0.20 per listing (renews every 4 months) | $0.00 (included in subscription) |
| Transaction Fee | 6.5% of total sale (including shipping) | 0% (if using Shopify Payments) |
| Payment Processing | 3% + $0.25 (via Etsy Payments) | 2.9% + $0.30 (via Shopify Payments) |
Example With a $50 Sale
- Etsy Cost: $0.20 (Listing) + $3.25 (6.5% Transaction) + $1.75 (3% + $0.25 Payment) = $5.20 total.
- Shopify Cost: $1.75 (2.9% + $0.30 Payment) + $39.00 Monthly Fee = $40.75 total.
Example With 100 Orders per Month (Average Cost per $50 Sale)
- Etsy Cost per Order: $0.20 (Listing) + $3.25 (6.5% Transaction) + $1.75 (3% + $0.25 Payment) = $5.20 per order.
- Shopify Cost per Order: $1.75 (2.9% + $0.30 Payment) + $39.00 / 100 orders = $1.75 + $0.39 = $2.14 per order.
Neither platform is inherently cheaper in all cases. You should consider moving from Shopify to Etsy only if your Shopify store is not generating sales.
Built-in Audience and Marketing
The most significant difference is the shift from a “platform” to a “marketplace.”
Etsy: Operates as a high-traffic marketplace. As of Q4 2025, Etsy reported more than 95 million active buyers. These buyers come to the platform specifically for unique, niche, or handcrafted items. Etsy invests heavily in marketing its own brand, driving this targeted traffic directly to sellers’ listings.
Shopify: Provides the tools to build an online store, but sellers are entirely responsible for generating their own traffic. This requires separate and often expensive marketing efforts, including search engine optimization and paid advertising. In fact, many Shopify users report having no sales or receiving no orders for months, based on feedback from the Shopify Community. While the exact percentage cannot be calculated, it is reasonable to assume that many of these cases involve new sellers who have not had the time to optimize their Shopify stores.
In short, when customers search for products on Etsy, they see listings from many sellers, including you. In contrast, with Shopify, you own the website but must handle SEO, advertising, and brand marketing to make customers aware of your store.
Ease of Use and Setup
The Etsy platform is designed for simplicity and efficiency, prioritizing the listing process over technical customization when compared to Shopify.
Etsy: Offers a streamlined, template-based system. Sellers follow a structured workflow for creating listings, completing predefined fields, and using suggested tags. This approach allows new sellers to set up a functional shop and publish products quickly without configuring a technical environment.
Shopify: Provides extensive customization capabilities, which introduces additional complexity. Sellers must manage interface design, page layouts, and app integrations to achieve the features they need. This flexibility demands more time, technical skills, and ongoing maintenance.
Therefore, if you prefer a platform that requires minimal setup and customization, Etsy is clearly the easier option.
Security and Support
Both platforms are secure, but their support models differ.
Etsy: Provides marketplace-level security and support. This includes buyer and seller protection programs, mediation for transaction disputes, and a centralized system that manages payments and maintains platform integrity.
Shopify: Provides platform-level security, including enterprise-grade infrastructure, SSL certificates, and PCI-compliant payment processing. However, store owners are responsible for customer service and must handle disputes directly with buyers.
In summary, the responsibilities placed on sellers are more complex when using Shopify. With Etsy, the platform manages most security and dispute-related issues, making the process significantly easier for sellers.
TL;DR: Why You Should Move From Shopify to Etsy
- Lower upfront costs with a pay-as-you-go fee model.
- Built-in marketplace traffic with millions of active buyers.
- Faster, simpler shop setup with guided listing tools.
- Platform-managed security, payments, and dispute resolution.
- Better suited for new or low-volume sellers who struggle to generate traffic on Shopify.
How to Perform Shopify to Etsy Migration
1. Consulting with Migration Experts
Share your Shopify and Etsy store details with our team. We review your listing structure, transferable data, and Etsy’s specific requirements before defining the migration plan.
2. Data Mapping and Store Setup
Our experts create or update your Etsy listings directly through Etsy’s API, rather than relying on CSV import, mapping your Shopify product data to Etsy’s listing format and running a Demo Migration so you can review the results before the full transfer.
3. Perform Full Data Migration
After the demo is approved, we run the full migration on our servers, monitor the transfer, and validate your listings so your Etsy shop is ready for your final launch review.
Shopify to Etsy Migration vs. Integration: Which one is right for you?
- Migration (best done with a service like LitExtension) is the right path if you’re planning to migrate Shopify to Etsy entirely, shutting down your Shopify store and moving your whole business to Etsy as your new primary sales channel – transferring your full catalog, images, variants, and history in one go, rather than rebuilding by hand.
- Integration / Syncing is the right path if you want to keep both platforms running side by side, with ongoing two-way sync of inventory, orders, and pricing – so you’re not manually updating stock in two places every time something sells.
| Migration | Integration/Syncing | |
|---|---|---|
| Best for | Leaving Shopify for Etsy | Selling on both platforms at once |
| Data transfer | One-time, full catalog | Ongoing, continuous sync |
| Shopify store after | Usually closed | Stays active |
| Manual work required | Minimal (with a migration tool) | Minimal (with a sync tool), but ongoing |
Can You Migrate Shopify to Etsy? What to Check First
Etsy is a marketplace, not a store builder, so a Shopify to Etsy move has two questions: can your products be sold there, and what data can actually come across. Check both before you export anything.
Does Etsy Allow Your Products?
Etsy requires that items be made, designed, handpicked, or sourced by the seller. Reselling mass-produced goods is generally not allowed, and drop shipping is only permitted for craft and party supplies. Print-on-demand and other production partners are allowed when the designs are your own, and their use should be disclosed. If your Shopify store sells commercially available products made by others, only part of your catalog may be eligible, and listings that break these rules can be removed. Read Etsy’s Creativity Standards before you decide to migrate Shopify to Etsy.
What Moves and What Does Not
| Shopify data | Can it move? | What to know |
|---|---|---|
| Titles, descriptions, prices, and SKUs | Yes, with limits | Etsy titles stop at 140 characters, and descriptions should be plain text. |
| Images | Yes | Up to 20 photos and 2 short videos per listing. Photos look best at 2000 pixels wide or more. |
| Variants | Yes, with mapping | Etsy supports up to three variation types, and unique prices, SKUs, or quantities for up to 400 option combinations. Products with more combinations need to be simplified. |
| Tags | Yes, up to 13 | Choose your best search keywords from Shopify’s tags. |
| Categories and attributes | Manual | Etsy requires its own category for each listing, and the right attributes depend on it. |
| Shipping and policies | Manual | Set up Etsy shipping profiles and shop policies yourself. |
| Customers and order history | Needs a plan | Etsy’s listing tools focus on products, so keep your Shopify records and ask your expert what your project will include. |
| Theme, pages, and URLs | No | Etsy shops use Etsy’s layout, and listing URLs are created when you publish, so they cannot match your Shopify addresses. |
Before You Export Shopify Products to Etsy
- Remove ineligible products: leave out items Etsy would not allow, so you do not spend time on listings that may be removed.
- Clean your product data: fix missing SKUs, shorten long titles, and rewrite descriptions as plain text.
- Prepare your photos: download your images in a suitable format at 2000 pixels wide or more.
- Open and set up your Etsy shop: add your shop policies, shipping profiles, and payment details before you start listing.
- Keep Shopify running: do not close your store until your Etsy listings are live and checked.
How to Export Shopify Products to Etsy (Manual CSV Method)
To move products from Shopify into Etsy, you must export Shopify products to Etsy and then manually create corresponding Etsy listings. There are three main steps to export Shopify products to Etsy.
Step 1: Export Your Shopify Products

To export products from Shopify:
- In your Shopify admin, navigate to Products → Export.
- Choose All products and a CSV format, then click Export products.
- Shopify’s CSV will contain image URLs.
- To get the actual image files, open each URL in a browser or use the Files section in Shopify admin.
- For example, in Shopify Settings → Files, find each product image, click Copy link, then paste that URL into your browser to download the image.
- Save images in a supported format (Etsy requires JPG or PNG).
- Organize them locally (Etsy lets you upload up to 20 photos per listing)
- Locate key columns: Title, Description, Variant Price, Variant SKU, Option1 Name/Value, Option2/3 Name/Value, and Tags.
- For each product row, note the title, description, price, SKU, and option values.
- You need to clean up formatting to make it plain text suitable for Etsy.
- Also check Tags: Shopify tags are comma-separated in one field, you can split these into up to 13 separate Etsy tag slots later.
Step 2: Prepare Data for Etsy Listings
With your Shopify data ready, plan how it maps to Etsy’s listing form.
Key considerations:
- Title: Etsy titles can be up to 140 characters. Copy your Shopify product Title into Etsy’s title field, truncating if necessary. Use as many relevant keywords as possible (Etsy suggests <15 words), but keep within length limits.
- Description: Copy the Shopify Description text (plain text) into Etsy’s description box. Ensure it fully explains the product and includes keywords buyers might use. Remove any unsupported HTML or code; Etsy supports rich text but not raw HTML.
- Images: When creating the Etsy listing, upload the downloaded images. Etsy allows up to 20 photos per listing. Make sure images meet Etsy’s requirements (.jpg or .png; min ~2000px for detail). Name or order them logically.
- Price and Currency: Enter the Shopify Variant Price as the listing’s price. Etsy will display the price in your shop’s currency. Ensure your Etsy shop’s currency matches or convert as needed. The CSV’s price is a number without symbol; enter it exactly in Etsy’s price field.
- Quantity: In Etsy’s Price & Inventory section, set the Quantity to your stock level for that product. If Shopify tracked inventory at one location, use that number; otherwise set as appropriate.
- SKU: Etsy allows an SKU for each listing (and for each variant). If you used SKUs in Shopify, enter the product’s SKU (or variant SKU) in Etsy’s SKU field to keep consistency.
- Tags: Etsy allows up to 13 tags. If your Shopify CSV had tags, use up to 13 of those or otherwise add keywords that describe the item. Enter them in the “Tags” section (comma-separated in CSV, but in Etsy’s UI you add each tag one by one)
- Materials: If applicable, fill the Materials field in Etsy’s Details tab with product materials. Shopify doesn’t have a standard “materials” column by default, but if you know what it’s made of (from product info), list it here.
- Category and Attributes: Etsy requires you to choose a category for each listing. In the Details → Category section, type a keyword and select the closest match. Once a category is set, Etsy will show relevant attributes (color, size, etc.); fill these if they apply. This information isn’t in your Shopify CSV, so assign it manually.
Step 3: Import Your Products to Etsy

The basic steps on Etsy are:
- Sign in to Etsy Shop Manager: In Etsy, go to You > Shop Manager, then click Listings.
- Add a new listing: Click Add a listing. The listing form has several tabs (“About”, “Price & Inventory”, “Variations”, etc.). You will fill each tab using your Shopify data.
- About tab:
- Photos: Click Add photos and upload your product images (saved from Shopify). Arrange them (first photo will be the thumbnail).
- Title: Paste the product title (≤140 chars). Make it descriptive.
- Description: Paste the product description. Be sure it reads well; Etsy suggests using buyer-search keywords.
- Category: Use the search box to select the best category.
- Personalization: Leave blank unless offering custom text.
- Price & Inventory tab:
- Price: Enter the price from Shopify.
- Quantity: Enter available stock.
- SKU: Enter the Shopify SKU if you tracked one. (Optional for Etsy)
- Variations tab (if applicable): If the Shopify product had variants (e.g. Size, Color), replicate them here. Click Add variations. You can add up to three attributes. Then enter each option value. Toggle on “Price” or “Quantity” if you need different prices or inventory by variant. For example, if each color has a different price, turn on the price toggle and enter each variant’s price. Etsy will then display fields to input prices/quantities per variant.
- Details tab: Fill in any category-specific details that apply. This includes gender, primary color, secondary color, etc. These are selected from dropdowns once you’ve set a category. Also add Tags (up to 13) copied from Shopify or relevant keywords, and Materials if used.
- Shipping (Processing) tab: Etsy will require shipping profiles or processing times. Shopify’s CSV doesn’t include shipping info, so you’ll set this up in Etsy as appropriate for the product.
- Publish listing: When all fields are complete, click Publish. Your listing is now live. Etsy notes it may take up to 48 hours to appear in search.
Other Ways to Export Shopify Products to Etsy
Common Mistakes When You Export Shopify Products to Etsy
- Long titles: Etsy cuts titles off at 140 characters, so shorten them before you paste.
- HTML in descriptions: remove raw code and formatting that Etsy does not support.
- Small photos: photos under 2000 pixels wide get a warning and can look soft.
- Too many variants: check your option combinations against Etsy’s variation limits before you rebuild a product.
- Digital products with variations: Etsy does not support variations on digital listings, so split them into separate listings.
- Missing shipping profiles: create them first, or each listing will stop at the shipping step.
After You Migrate Shopify to Etsy
- Check each listing: confirm photos, variations, prices, and quantities match your Shopify product.
- Decide how to handle stock: if you keep selling on both platforms for a while, update inventory in both places or use a sync tool to avoid overselling.
- Review your category and tags: listings found through search depend on accurate categories, attributes, and tags.
- Update links you control: point social profiles, email signatures, and marketing links to your Etsy shop once you are ready to switch.
- Close Shopify last: keep it available briefly after launch, so you can compare records if anything looks wrong.
Join 200,000+ businesses that have migrated with LitExtension. Start a Free Demo Migration to preview how your Shopify products, customers, orders, and URLs will be transferred to Etsy before running the full migration.
What Data Can Be Migrated from Shopify to Etsy
Use the tabs below to see which Shopify data fields we can migrate to Etsy.
-
Products
- Name, SKU, Short Description, Full Description, Status.
- Manufacturer.
- Price.
- Quantity.
- Weight, Width, Height, Depth.
- Tags.
- Variants.
- Thumbnail Image, Additional Images.
Can’t find the data you need to migrate to Etsy? Contact us or click on the Live Chat in the right corner for a free consultation.
LitExtension offers Additional Migration Options to simplify complex tasks and ensure a smoother, more accurate store migration.
Automatically redirect URLs from your Shopify store to the corresponding URLs on your Etsy store for a smoother store migration.
Automatically remove HTML tags from category and product names during migration.
Delete existing data from your Etsy store based on the selected migration entities to prevent conflicts between existing and migrated data.
Migrate images embedded in your product descriptions from your Shopify store to your Etsy store.
Migration Pricing
Total Entities:
- Products;
- Orders;
- Customers;
- Blog Posts
Automated Migration (Self-service)
OR
All-in-One Migration Service
Choose Your Migration Plan
Compare features and support levels to find the migration service that fits your timeline, budget, and needs.
Automated Migration$0 |
All-in-One Migration Service$0 |
|
|---|---|---|
| FREE Demo Migration | Unlimited FREE Demo Migration | Unlimited FREE Demo Migration |
| Migration Process | 3-step migration tool with easy-to-follow wizard guide | Expert-managed migration with Personal Assistant & QA testing |
| Additional Options |
FREE up to 6 Additional Options |
FREE all Additional Options |
| Migration Testing | Done by yourself | Done by LitExtension experts |
| Technical Support | 60-day technical support (after Full Migration is completed) | Upto 60-day technical support (after Full migration is completed) |
| Post-migration Support |
Free & Unlimited Recent Migration Free & Unlimited Smart Update Free & Unlimited Re-migration |
Free & Unlimited Recent Migration Free & Unlimited Smart Update Free 02 Re-migration |
| Receive Support Request | 24/7 | 24/7 |
| Support Channels | Ticket | Ticket, Slack/WhatsApp |
| Money-back guarantee | 30-day money-back guarantee | 30-day money-back guarantee |
| Response Time Commitment | 24 hours | 24 hours |
Popular Questions About Shopify to Etsy Migration
You’ll need an active Etsy shop set up before we start, LitExtension doesn’t create the Etsy shop for you, though we can guide you through the setup during consultation. From there, our process includes: a consultation to review your Shopify data, mapping and configuring your listings on Etsy through the API, running a Demo Migration for your review, performing the Full Migration, and post-migration support. We recommend keeping your own Shopify backup as a safety net, though our process doesn’t remove or alter your original Shopify data.
No. Etsy doesn’t support importing new product listings via CSV. Even though Shopify lets you export product data into a CSV, Etsy requires each listing to be created manually, the CSV serves as a reference sheet for titles, descriptions, prices, SKUs, tags, and variant information.
Yes. With LitExtension’s All-in-One service, your product images are migrated directly through the Etsy API, no manual downloading or uploading required. This is one of the key advantages over the manual CSV method, which does require downloading and re-uploading each image by hand. Etsy supports up to 10 images per listing and requires JPG or PNG files that meet its size and quality guidelines.
Refine your Shopify titles and descriptions to align with Etsy’s search algorithm before manually adding products. Titles should prioritize high-intent keywords, stay within the 140-character limit, and highlight core attributes like material, size, and product type. Descriptions should remove Shopify HTML, use natural keyword placement, and follow Etsy’s recommended structure.
There are three main steps: exporting your Shopify products, preparing the data for Etsy listings, and importing your products into Etsy manually, since Etsy has no bulk import feature.
LitExtension’s All-in-One service maps your Shopify variant options (like Size, Color) directly into Etsy’s Variations structure through the API. Etsy allows up to two variation attributes, with separate prices or quantities per variant if needed, our team configures this mapping as part of your migration.
Shopify stores all tags in a single comma-separated field, but Etsy requires adding each tag individually. Review your Shopify CSV, extract relevant tags, and enter up to 13 tags per listing in Etsy, reusing Shopify tags or adding new keyword-rich ones to improve search visibility.
The most influential fields for Etsy search and conversion are Title, Description, Tags, Price, Variant Options, and Image URLs. For SEO impact, prioritize the title (primary keyword), tags (13 slots, exact-match keyword coverage), and description (semantic relevance and buyer intent).
Leave The Work For The Experts
How Your Data Is Secured During Migration?
Server Security
Data Security
Data Access Restriction
GDPR Compliance
NDA
Payment Security
Why Choose Shopify to Etsy Migration Services
Shopify to Etsy migration is handled entirely by our All-in-One team, no coding required on your end.
Get all your questions answered, even on holidays, with our dedicated support team.
Your Shopify store stays fully functional during the entire migration, so you can keep taking orders without interruption.
Run a Demo Migration first to see the results firsthand, then confirm everything checks out before we move to the Full Migration.
Keep your data up-to-date with free Re-migrations, Smart Updates, and Recent Migrations within 60 days after your Full Migration completes.
We stand behind our service 100%. Our 30-day money-back guarantee applies when a qualifying technical issue can’t be resolved under our policy, contact our team for details.
Testimonials: Our Success Stories
“If you’re looking for a team to handle your migration between e-commerce platforms, I would highly recommend LitExtension. Steve and his team were fantastic”
Mr. YouKay
Who We Truly Are? Let Our Customer Define!
I am in the process of moving my existing website over to Shopify. As this is my 4th iteration of my website, I knew I didn’t want to do the migration part myself again! Using this service meant that I could concentrate on running my business for a couple of days while the migration was being done for me.
Lotus was phenomenal! She is detailed-oriented and works extremely fast! She helped with the migration from Shopify to Esty in no time. Thank you so much Lotus and everyone at LitExtension!
We migrate with Litextension our shop from Shopify to Esty. The team was great to work with. During the process we identified a few issues. But everything was fully resolved in two days. We are satisfied with the work from Litextension.