Migrate from Shopify to Etsy

How to Import Product data from Shopify to Etsy (DIY Method)

To move products from Shopify into Etsy, you must export Shopify product data and then manually create corresponding Etsy listings.

There are three main steps to import Shopify product data to Etsy:

• Step 1: Export Your Shopify Products.
• Step 2: Prepare Data for Etsy Listings.
• Step 3: Import Your Products to Etsy.

Step 1: Export Your Shopify Products

First, you need export your Shopify products data to a CSV file.

To export products from Shopify:

• In your Shopify admin, navigate to Products → Export.
• Choose All products and a CSV format, then click Export products.

Shopify will email or download a CSV file with your product data. (If you have thousands of variants, you may need to filter and export in batches to avoid timeouts)

Note about product images on Shopify:

• Shopify’s CSV will contain image URLs.
• To get the actual image files, open each URL in a browser or use the Files section in Shopify admin.
• For example, in Shopify Settings → Files, find each product image, click Copy link, then paste that URL into your browser to download the image.
• Save images in a supported format (Etsy requires JPG or PNG).
• Organize them locally (Etsy lets you upload up to 10 photos per listing)

Review the CSV data:

• Locate key columns: Title, Description, Variant Price, Variant SKU, Option1 Name/Value, Option2/3 Name/Value, and Tags.
• For each product row, note the title, description, price, SKU, and option values.
• You need to clean up formatting to make it plain text suitable for Etsy.
• Also check Tags: Shopify tags are comma-separated in one field, you can split these into up to 13 separate Etsy tag slots later.

Step 2: Prepare Data for Etsy Listings

With your Shopify data ready, plan how it maps to Etsy’s listing form.

Key considerations:

• Title: Etsy titles can be up to 140 characters. Copy your Shopify product Title into Etsy’s title field, truncating if necessary. Use as many relevant keywords as possible (Etsy suggests <15 words), but keep within length limits.
• Description: Copy the Shopify Description text (plain text) into Etsy’s description box. Ensure it fully explains the product and includes keywords buyers might use. Remove any unsupported HTML or code; Etsy supports rich text but not raw HTML.
• Images: When creating the Etsy listing, upload the downloaded images. Etsy allows 10 images per listing. Make sure images meet Etsy’s requirements (.jpg or .png; min ~2000px for detail). Name or order them logically.
• Price and Currency: Enter the Shopify Variant Price as the listing’s price. Etsy will display the price in your shop’s currency. Ensure your Etsy shop’s currency matches or convert as needed. The CSV’s price is a number without symbol; enter it exactly in Etsy’s price field.
• Quantity: In Etsy’s Price & Inventory section, set the Quantity to your stock level for that product. If Shopify tracked inventory at one location, use that number; otherwise set as appropriate.
• SKU: Etsy allows an SKU for each listing (and for each variant). If you used SKUs in Shopify, enter the product’s SKU (or variant SKU) in Etsy’s SKU field to keep consistency.
• Tags: Etsy allows up to 13 tags. If your Shopify CSV had tags, use up to 13 of those or otherwise add keywords that describe the item. Enter them in the “Tags” section (comma-separated in CSV, but in Etsy’s UI you add each tag one by one)
• Materials: If applicable, fill the Materials field in Etsy’s Details tab with product materials. Shopify doesn’t have a standard “materials” column by default, but if you know what it’s made of (from product info), list it here.
• Category and Attributes: Etsy requires you to choose a category for each listing. In the Details → Category section, type a keyword and select the closest match. Once a category is set, Etsy will show relevant attributes (color, size, etc.); fill these if they apply. This information isn’t in your Shopify CSV, so assign it manually.

Step 3: Import Your Products to Etsy

Because Etsy has no bulk import, you must create or update each listing manually. Use the Shopify data as a guide or cheat sheet for each listing.

The basic steps on Etsy are:

• Sign in to Etsy Shop Manager: In Etsy, go to You > Shop Manager, then click Listings.
• Add a new listing: Click Add a listing. The listing form has several tabs (“About”, “Price & Inventory”, “Variations”, etc.). You will fill each tab using your Shopify data.
• About tab:
  • Photos: Click Add photos and upload your product images (saved from Shopify). Arrange them (first photo will be the thumbnail).
  • Title: Paste the product title (≤140 chars). Make it descriptive.
  • Description: Paste the product description. Be sure it reads well; Etsy suggests using buyer-search keywords.
  • Category: Use the search box to select the best category.
  • Personalization: Leave blank unless offering custom text.
• Price & Inventory tab:
  • Price: Enter the price from Shopify.
  • Quantity: Enter available stock.
  • SKU: Enter the Shopify SKU if you tracked one. (Optional for Etsy)
• Variations tab (if applicable): If the Shopify product had variants (e.g. Size, Color), replicate them here. Click Add variations. You can add up to two attributes. Then enter each option value. Toggle on “Price” or “Quantity” if you need different prices or inventory by variant. For example, if each color has a different price, turn on the price toggle and enter each variant’s price. Etsy will then display fields to input prices/quantities per variant.
• Details tab: Fill in any category-specific details that apply. This includes gender, primary color, secondary color, etc. These are selected from dropdowns once you’ve set a category. Also add Tags (up to 13) copied from Shopify or relevant keywords, and Materials if used.
• Shipping (Processing) tab: Etsy will require shipping profiles or processing times. Shopify’s CSV doesn’t include shipping info, so you’ll set this up in Etsy as appropriate for the product.
• Publish listing: When all fields are complete, click Publish. Your listing is now live. Etsy notes it may take up to 48 hours to appear in search.

If you have many similar products, you can speed up the process by copying listings: create one product listing fully, publish it, then on the Listings page use the gear icon to Copy that listing. This makes a duplicate listing with all fields filled; then just change the title, description, price, images, etc., for the new product. This is not a true bulk import, but it saves time since Etsy does not allow uploading a CSV of new listings.

By following these steps, you can transfer your product catalog. It’s a manual process, but using the CSV for reference and Etsy’s “copy listing” feature can save time. Throughout, rely on the official documentation for guidance: Shopify’s product CSV guide for field names, and Etsy’s seller Help articles on creating listings. The key is careful data mapping and attention to Etsy’s field limits and requirements.

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