Plan Your Wix to Magento Migration
A Wix to Magento migration moves your catalog, customers, and orders from a website builder to a platform made for growth. This guide shows what to plan, what transfers, and how to launch safely.
Start with the records your business needs in Magento: products and categories, customer profiles, and historical orders. Select examples that your team can compare during the Demo and after Full Migration, including discounted products, products with several images, customers with billing addresses, and orders with different items and totals.
LitExtension provides All-in-One Migration for this route. Our experts handle assessment, mapping, setup, the Free Demo, Full Migration, and result validation. Your Personal Assistant coordinates access, requirements, feedback, approvals, and handover. You review the results while our specialists perform the transfer.
Why Move from Wix to Magento
Wix works well for a first online store, and many merchants outgrow it when the catalog, the markets, or the team grows. Three reasons come up most often.
#1. Magento handles larger and more varied catalogs
Magento supports six product types, including configurable, bundle, and downloadable products, and it uses attribute sets to organize product data. This structure helps stores with many SKUs, complex options, or mixed product ranges.
#2. Magento runs several storefronts from one installation
Websites, stores, and store views let you manage separate brands, regions, languages, or currencies in one admin. You do not need a separate store for every market.
#3. Magento gives you deeper control over SEO, checkout, and integrations
You can edit URL rewrites, extend the checkout with modules, and connect your ERP, CRM, or shipping tools through APIs. Your developers decide how the store behaves, rather than working inside a fixed builder.
Compare Migration with Manual Record Preparation
| Approach |
Suitable task |
Work to consider |
| Manual export and import |
A defined set of records with a suitable Magento import workflow. |
Prepare files, map fields, preserve relationships, and inspect the result. |
| Separate import tools |
Specific data types your team can prepare and validate. |
Verify source access, field coverage, existing-record handling, and target presentation. |
| LitExtension All-in-One Migration |
The Wix store records listed below, managed by migration specialists. |
Provide requirements and access, review the Demo, and approve the completed records. |
This LitExtension route uses expert-managed migration. Your team does not need to configure a self-service transfer. Data migration does not convert the Wix design, apps, or custom code into Magento features.
Manually Transfer Data from Wix to Magento
You can move your data yourself at no service fee, and this route suits a small catalog. It takes the most time, it invites mapping errors, and it needs technical skill, so the LitExtension All-in-One Migration remains the more reliable option. If you still prefer to do it manually, follow these steps. Wix menu names change from time to time, so check Wix’s current help pages for each export.
- Export your products from the Wix dashboard through Store Products, and then export your orders. Wix provides these as separate CSV files.
- Download your product images from the Wix Media Manager. Wix does not offer a built-in export for blog posts, so copy that content manually if you need it.
- Rename the columns to match Magento’s import fields, and add required values such as SKU, attribute set, product type, and price.
- Rebuild Wix variants as Magento configurable products with child items.
- Upload your images to the Magento import images folder, and reference each file name in the CSV.
- In Magento, open System, then Data Transfer, then Import. Select the entity type, upload the file, and run Check Data. Fix any errors, and then import.
- Choose the Add/Update behavior for existing stores. The Replace behavior overwrites existing data, so back up your store first.
- Install an extension if you need to import order history, because Magento does not import orders natively.
1. Agree on Data and Acceptance Checks
Tell our specialists which products and categories you want to transfer and how much customer and order history you need. Describe existing Magento data and any launch date you are working toward. Identify custom fields, app-generated records, or specialized product behavior before you agree on the scope with our specialists.
Record the counts for selected entities and retain representative source examples. Agree on the product, customer, and order values that matter to your daily work. These checks help distinguish a migration discrepancy from a separate design or target-configuration task.
2. Prepare Backups, Access, and Magento
Keep source exports and copies of the assets you need. Wix exports products and orders as separate files, and a CSV export alone does not complete a Magento store migration. Our experts coordinate the required source access and data preparation. Prepare your Magento store, and give our experts the access they request. Keep that access available through the Demo, Full Migration, and validation.
Review target records before enabling Clear Target Data. Agree on which selected entities our experts may clean and which existing records must remain, then save a target backup. Discuss sample or test orders and products before the transfer begins.
Prepare the Magento theme, replacement extensions, payment methods, shipping, taxes, and notifications separately. The record transfer does not rebuild the Wix storefront or its operational settings.
Create Your Wix API Key
Our experts connect to your Wix store with an API key, so generate one before the project starts. Only the site owner can create it. A co-owner cannot.
- Sign in to your Wix account, and open Account Settings, then API Keys.
- Click Generate API Key, and name the key.
- Under Permissions, tick All Permissions, because the migration needs full read access to your store data.
- Click Generate Key, and then click Send Code. Wix sends a 6-digit verification code to you.
- Enter the code in the Verify your account window, and click Verify & Generate Key.
- Copy the token, store it safely, and share it with your Personal Assistant.
If you see a 403 Forbidden error, confirm that the site owner created the key. If the verification code does not arrive, contact Wix Support, because this is an account authentication issue.
3. Map Products, Variants, and Categories
Our experts map product names, SKUs, short and full descriptions, status, manufacturer, prices, special prices, quantities, stock settings, metadata, weight, dimensions, tags, attributes, variants, and images. The transfer includes attributes and variants as groups, so inspect their target presentation in the Demo rather than assuming that the migration recreates every detailed source field.
Category data includes names, descriptions, images, meta titles, and meta descriptions. Review category assignments and target navigation separately. The transfer does not include category sort order.
Inspect representative option combinations, their Magento presentation, selection, and cart behavior during the Demo. The groups do not promise every detailed variant subfield, and they do not recreate Wix product modifiers or custom behavior.
The transfer does not include product tax class, creation dates, downloadable-product files and rules, grouped-product associations, or up-sells and cross-sells. Prepare required Magento product behavior separately.
4. Map Customers and Historical Orders
Customers include first names, last names, email addresses, and billing addresses. The transfer does not include customer passwords, usernames, phone and company fields, or subscription status. Prepare and test Magento account access separately before launch.
Orders include IDs, dates, statuses, items, totals, subtotal, discount, tax, shipping price, comments, customer names and emails, and billing and shipping addresses. Select Preserve Order IDs to retain the Wix order references. Review sample order relationships and addresses during the Demo.
The transfer moves order items and address fields as groups, which does not promise independent item-price or quantity fields beyond the listed scope. The transfer does not include Wix order tags. Separate manufacturer, tax, coupon, review, page, blog, and multilingual entities are outside this route.
5. Configure the Additional Options
We include all applicable Additional Options for free with All-in-One Migration. Our experts configure redirects, original order references, HTML cleanup for product and category names, approved target-data cleanup, and images embedded in product and category descriptions.
Embedded description images are separate from thumbnail and additional-image fields. Review both types in the Demo. This transfer does not cover blog descriptions, because it does not include blogs.
Agree on cleanup before our experts remove existing Magento records, and keep a target backup. Test important redirects and check preserved order references in the sample results before approving Full Migration.
6. Review the Free Demo
Our specialists run a Free Demo and share the sample records for your review. Compare product names, SKUs, descriptions, status, manufacturer, prices, stock settings, metadata, dimensions, tags, attributes, variants, and images with Wix.
Inspect category text, images, metadata, and organization. Check customer names, emails, and billing addresses. Review representative orders for references, dates, statuses, items, totals, comments, addresses, and customer relationships.
Open the target records as customers or staff will use them. Matching counts alone do not confirm correctness. Record examples of unexpected values, formatting, or images and resolve them with our experts before approving the full transfer.
7. Complete Migration and Validate Results
After Demo approval, our team performs and monitors Full Migration. Your Wix store can continue accepting orders while the data transfer runs. Your Personal Assistant communicates progress and coordinates the completed-data review.
Our specialists compare the agreed records and investigate migration discrepancies. Review counts and representative products, categories, customers, and orders before accepting the result. Track records created or changed in Wix during the project so you can plan remaining updates before handover.
8. Prepare SEO, Customer Access, and Checkout
Review migrated product and category meta titles and descriptions. Test important redirects from Wix pages to Magento destinations, update internal links, and check the new navigation. A transfer does not guarantee identical URL structures or unchanged search rankings.
Prepare site content separately, because the transfer does not include CMS pages and blogs. Test Magento customer access, browsing, cart actions, payments, shipping, taxes, and checkout on desktop and mobile. Complete storefront and settings checks before directing customers to the new store.
Protect Your Search Rankings When You Leave Wix
Wix and Magento use different URL patterns, so your old addresses stop working unless you redirect them. Export your top landing pages from Google Search Console before the switch, and then list the matching Magento URLs. Select the 301 redirect option during the migration, and test the main pages in the Demo. After launch, submit your new XML sitemap to Google Search Console, and watch the coverage report for errors. Redirects do not guarantee identical rankings, but they give search engines a clear path to your new pages.
Wix to Magento Migration Checklist: Post Activities
Use this short checklist after the Full Migration to confirm that your new store is ready for customers.
- Compare the migrated counts of products, categories, customers, and orders with your records.
- Review sample products for correct prices, variants, stock, and images.
- Check sample orders for correct totals, taxes, shipping, and addresses.
- Reindex your Magento data, and clear the cache.
- Place test orders with each payment and shipping method.
- Update your DNS records to point to Magento, and allow up to 48 hours for the change to reach every visitor.
- Submit your new sitemap, and monitor Google Search Console for crawl errors.
Troubleshoot Common Issues with Wix to Magento Migration
A migration can hit a few common snags, mostly around logins, attributes, prices, and URLs. The table below shows what to expect and how our team helps.
| Migration issue |
Why it happens |
How LitExtension helps |
| Customers cannot log in |
Wix customer passwords and usernames do not transfer to Magento. |
Our experts migrate customer names, emails, and billing addresses. You then prepare a password reset message so customers can set new passwords. |
| Attributes carry a src_ prefix |
Magento adds a src_ prefix to migrated attributes unless you clear the target data first. |
Our specialists review your existing Magento attributes with you before the Full Migration, and they run approved target-data cleanup only after you take a backup. |
| Prices look different |
Migration does not convert prices between currencies, and it transfers prices without tax by default. |
Our experts check your currency and tax plan during the Demo, so you can adjust the Magento settings before the full transfer. |
| Old Wix URLs return 404 errors |
Wix and Magento build URLs differently, so the old addresses do not work by default. |
The included 301 redirect option maps your old URLs to the new Magento pages. You test important redirects in the Demo before you approve the Full Migration. |
Estimate Cost, Timing, and Follow-Up Work
Cost depends on selected data volume, complexity, and agreed custom work. Use Estimate Migration Cost for an initial estimate, then discuss the requirements with our specialists. We include applicable Additional Options for free.
The schedule includes access preparation, mapping, the Demo and your feedback, Full Migration, validation, and remaining data updates. Eligible Recent Data Migration, Smart Update, and Re-migration services address agreed records under the project terms. These operations do not establish continuous synchronization between stores.
Please contact a LitExtension expert for a free consultation about your Wix to Magento migration.
