Wix vs Squarespace vs Shopify are three of the most popular eCommerce website builders on the market. However, it’s clear they aren't built for the same type of user: some prioritize powerful selling tools, others focus on design flexibility or content creation. As a result, the “best” platform depends less on which one has more features and more on what you're trying to achieve.
But don’t worry; this comparison will help you identify which platform is the best fit for your needs. We'll break down how Shopify, Wix, and Squarespace compare across the areas that matter most, including:
- Pricing plans
- Website builder functionalities
- eCommerce Features
- Apps & extensions
- SEO & blogs
- Support
- Security
Let's get right in!
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Wix vs Squarespace vs Shopify – At a Glance
Although Shopify, Wix, and Squarespace all let you build websites and sell online, they're designed for different types of users. Shopify is built with eCommerce at its core, Wix prioritizes design flexibility and ease of use, and Squarespace focuses on content creation and visual presentation.
Before diving into a detailed comparison, here's a quick overview of what each platform does best:
Platform | Best for | Key strengths | Limitations |
Shopify | Businesses that want to build and scale an online store | Industry-leading eCommerce features, powerful inventory management, global POS, extensive app ecosystem, excellent scalability | Higher monthly costs than general website builders; additional transaction fees when not using Shopify Payments |
Wix | Beginners, freelancers, and small businesses creating their own websites | Intuitive drag-and-drop editor, flexible design customization, affordable pricing, strong built-in marketing tools | Less advanced eCommerce functionality, smaller app marketplace, limited scalability for larger stores |
Squarespace | Creators, bloggers, and brands focused on content and visual design | Beautiful templates, strong blogging tools, built-in SEO features, polished user experience | Smaller extension ecosystem, fewer advanced commerce features, limited flexibility for complex online stores |
Pricing Plans Shopify vs Wix vs Squarespace (Wix Wins)
The Verdict: When evaluating the pricing policy of these 3 website builders, I can conclude that Wix is the most affordable solution.
When searching for an eCommerce platform, pricing is the first thing you consider. Whether you’re a small business just getting started or an already established brick & mortar business moving online, you need to know exactly what you’ll be paying. Below, I will give you detailed pricing plans of Shopify vs Wix vs Squarespace so that you can have the very first glance at each eCommerce platform.
Shopify pricing
New users can begin with a 3-day free trial without entering payment details. After the trial ends, Shopify allows merchants to continue using eligible plans for just $1/month during the first 3 months. Depending on the payment gateway you use, additional payment processing fees may apply.
Regarding the main subscription plans, Shopify currently offers five options: Starter, Basic, Grow, Advanced, and Plus:
- Starter ($5/month) is designed for merchants who want to sell products through social channels, messaging apps, or an existing website without creating a full online storefront. It includes basic product management and checkout functionality but lacks the features needed for a complete eCommerce website.
- Basic ($39/month) is Shopify's entry-level plan for businesses that need a fully functional online store. It includes unlimited products, multiple sales channels, Shopify POS Lite, international selling tools through Shopify Markets, and essential reporting features, making it suitable for new merchants launching their first store.
- Grow ($105/month) is built for businesses that have moved beyond the startup stage. Compared to Basic, it offers more staff accounts, lower transaction fees, better shipping discounts, and access to professional reporting tools, making it a strong option for merchants experiencing steady growth.
- Advanced ($399/month) is aimed at larger businesses that require advanced reporting, greater operational control, and improved international selling capabilities. It also provides lower payment processing fees and more sophisticated analytics for data-driven decision-making.
- Shopify Plus (starting from $2,300/month) is Shopify’s enterprise solution. It includes advanced B2B functionality, checkout customization, higher API limits, automation tools, and dedicated support for brands managing large sales volumes across multiple markets.
Please pay a visit to my article on Shopify pricing so you will know which plan is right for your business.
Wix pricing
Unlike Shopify and Squarespace, Wix now offers two separate website-building solutions: Classic Wix and Wix Studio. Classic Wix is designed for small businesses, entrepreneurs, bloggers, and online store owners, while Wix Studio targets agencies, freelancers, designers, and developers managing client projects and multiple websites.
Specifically, classic Wix offers four premium plans in addition to a free plan. All premium plans include web hosting, SSL security, a free custom domain for the first year, and access to Wix's website-building tools:
- Light ($17/month) is Wix's entry-level premium plan. It removes Wix branding, includes a free domain for one year, provides 2 GB of storage, and supports up to two collaborators. Since it does not support online payments, it is best suited for portfolios, blogs, and informational websites.
- Core ($29/month) is the first plan that unlocks eCommerce functionality. It allows businesses to accept online payments, create customer accounts, sell products online, and access essential business and marketing tools. For most small businesses and first-time sellers, Core provides everything needed to launch an online store.
- Business ($39/month) is designed for growing merchants that need stronger selling and marketing capabilities. Compared to Core, it offers additional automation, more advanced eCommerce tools, increased storage, and support for larger teams, making it a strong choice for scaling businesses.
- Business Elite ($159/month) is Wix's most advanced standard plan. It includes unlimited storage, premium support, advanced analytics, enhanced business features, and support for larger teams, making it suitable for businesses handling higher sales volumes and more complex operations.
And for agencies, web professionals, and teams managing multiple client projects, Wix offers Wix Studio, a separate solution with its own editor, responsive design controls, collaboration tools, and development capabilities:
- Basic ($19/month) is Wix Studio's entry-level plan. It includes a custom domain, CMS functionality, analytics tools, and the core Wix Studio editor. This plan is ideal for freelancers and professionals building simple business websites, landing pages, portfolios, and smaller client projects.
- Standard ($27/month) expands upon the Basic plan with additional resources and business functionality. It is better suited for professional websites that require more content, higher traffic capacity, and ongoing client management.
- Plus ($34/month) is designed for agencies and growing businesses managing larger projects. It offers increased resource limits, stronger business capabilities, and enhanced collaboration features, making it easier to support multiple websites and more demanding client requirements.
- Elite ($159/month) is Wix Studio's most advanced standard plan. It includes the highest resource allocation, premium support, advanced business tools, and enhanced scalability features for agencies and organizations managing multiple high-traffic websites.
Across all plans, Wix Studio provides capabilities that go beyond Classic Wix, including advanced responsive design controls, reusable design systems, team collaboration features, and more.
Squarespace pricing
Squarespace currently offers three pricing plans: Basic, Core, and Advanced. All plans include web hosting, SSL security, mobile-optimized templates, SEO tools, and a free custom domain for the first year when billed annually. New users can also start with a 14-day free trial before upgrading to a paid subscription.
- Basic ($14/month) is Squarespace's entry-level plan. It includes all the essentials needed to build a professional website, including access to Squarespace's template library, website analytics, SEO settings, and content management tools. However, it is primarily designed for personal websites, portfolios, blogs, and informational business websites rather than online stores.
- Core ($20/month) is Squarespace's primary eCommerce plan and the point where the platform becomes significantly more attractive for online sellers. One of its biggest advantages is the removal of Squarespace's platform transaction fee, reducing it from 3% to 0%. In addition, merchants gain access to unlimited products, customer accounts, merchandising tools, and more advanced selling functionality. For most small and medium-sized online stores, this plan offers the best balance between affordability and eCommerce features.
- Advanced ($32/month) is designed for businesses with more sophisticated commerce requirements. Like Plus, it comes with 0% transaction fees, but it also includes advanced selling tools such as abandoned cart recovery, subscription selling, advanced discount capabilities, advanced shipping options, and more powerful commerce features for scaling an online business. These additions make it the best choice for brands generating significant online revenue.
For more insights, let's visit my thorough analysis of Squarespace pricing to get the ultimate tips to save money!
Each platform comes with separate plans offering different sets of features. For a more in-depth look, let’s dive into the functionalities of Shopify vs Wix vs Squarespace.
Shopify vs Wix vs Squarespace – Website Builder Functionalities (Wix Wins)
Next, I will compare the three platforms regarding their website builder functionalities, including usability, design features, and responsiveness.
#1 Ease of use
The Verdict: Shopify, Wix and Squarespace are essentially user-friendly since no technical knowledge or coding skills are required. For that reason, when considering ease of use, all 3 platforms can meet your expectation of being easy to use & navigate.
When it comes to website builders, users always expect to launch and manage a website or online store as quickly and easily as possible. Shopify vs Wix vs Squarespace are absolutely easy-to-use solutions.
Shopify ease of use
When it comes to user-friendliness, needless to say, Shopify is one of the most outstanding names. You can try and create a whole new Shopify website with simple steps. To remove any difficulty while setting up a website, LitExtension has created this Shopify tutorial video:
Wix ease of use
If you're a new Wix user, from Wix dashboard, you will have a very detailed guide on how to set up your business.
The Wix website provider will guide you to:
- Update your site type
- Add first product to the store
- Set up payments & shipping
- and so much more!
Having difficulties building a Wix store? This tutorial video will show you how to create a Wix website from scratch:
Squarespace ease of use
The dashboard of Squarespace is fairly simple for beginners and non-coders. Just like Wix, this website builder also offers a very detailed guide for your fresh start.
Wanna have an optimal Squarespace site? Access my resources Squarespace tutorial to know how to ultimately kick off your online business!
To Squarespace, Shopify and Wix users, it is a breeze to get used to the intuitive interface of the system and explore the tools needed to create websites. All 3 platforms facilitate their users throughout the process from creating to running and managing websites. From the dashboard, you can conveniently navigate to all the core features.
#2 Design flexibility
The Verdict: All three platforms provide various website templates such as business, blog, artist, etc. However, when it comes to design and templates, Wix is definitely the winner!
When picking a website builder, you have to consider both the quality and quantity of its templates & designs. It is of great importance to opt for a platform that offers multiple modern, mobile-friendly, customizable and functional designs. Squarespace, Wix and Shopify themes are all stunning and designed for diverse website types such as businesses, blogs, artists, tourists, portfolios, restaurants and more.
Shopify design flexibility
On Shopify theme store, there are 1100+ Shopify themes (both free and paid). If you have yet found your desired Shopify theme, don't worry, I have compiled the best Shopify themes with full analysis. Like Squarespace and Wix, Shopify also comes as a drag-and-drop solution. In the below image, you can see that all basic website functions are displayed for you to customize.
Shopify also lets its users customize Shopify themes using CSS/ HTML languages. Unlike Wix and Squarespace or any hosted solution, Shopify develops its own templating language – Shopify Liquid (written in Ruby). Liquid is considered as the backbone of Shopify themes. With Liquid, you're able to render dynamic content for your storefront, including:
- Tags
- Filters
- and other objects for rendering specific content.
For detailed information, you can get access to Shopify Liquid reference.
Wix design flexibility
Wix owns the largest reservoir of templates with more than 2,000 templates, including 800+ free ones. Of all the three platforms, this platform is considered to be having the coolest drag-and-drop features.
Wix users can literally drag and drop any element and section to customize to their own taste.
Wix also allows their users to perform theme customization using CSS/ HTML languages. However, one of the drawbacks of Wix design flexibility is that it could be confusing for eCommerce newbies who don't have a clear idea of what features to add and how to organize content on their websites. Another thing is that once you have chosen a Wix theme, you will not be able to change it.
But don't worry! Here comes a list of the best Wix templates!
Squarespace design flexibility
The Squarespace website builder is a dominant name in top website builders for artists with beautifully designed templates. Currently, on Squarespace template market, there are 200 templates. Squarespace also offers drag-and-drop sections, but you are not given full control over website editing. There are still certain fixed regions for every element to be placed on Squarespace websites.
Squarespace also allows theme customization using CSS/ HTML languages. However, for Squarespace users, it is advised that custom codes should only be used to modify fonts, colors, and backgrounds. Using CSS to change other website elements could cause display issues due to the incompatibility with the existing template, and Squarespace gives no support for code-based solutions.
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#3 Responsiveness
Wix automatically creates a mobile-friendly version of their sites. However, they are not fully optimizable. This is because Wix uses an absolute positioning approach for its pages. In this way, site elements are positioned by pixel rather than the user’s screen. Therefore, Wix users have to edit themes using the mobile editor to make them fully compatible with different screen resolutions.
Squarespace and Shopify templates are tailored to be responsive for mobile devices. Visitors can easily navigate your site on any devices they choose, from desktops to tablets to smartphones. This is a plus for Shopify and Squarespace because the majority of web traffic is now from mobile devices.
Shopify vs Wix vs Squarespace – eCommerce Features (Shopify Wins)
Besides creating regular websites, Wix, Squarespace and Shopify also come with eCommerce functionalities.
#1 Dropshipping
The Verdict: When it comes to dropshipping, Shopify and Wix definitely supports more eCommerce functions than Squarespace. Do you want to drop ship? It's time to create a Shopify site, or create a Wix site for outstanding dropshipping features!
Recently, dropshipping is a growing trend in eCommerce. So that, when mentioning eCommerce functionalities, the list would be incomplete without dropshipping! Dropshipping is a business model which you leave inventory management and order fulfillment to a third party. If you drop ship, you will pass all order information to the dropshipping providers and let the products be shipped directly to your customers.
Shopify dropshipping
Generally speaking, Shopify has powerful features to support your dropshipping business. Shopify also partners with popular dropshipping providers, such as DSers-AliExpress Dropshipping and Spocket.
Wix dropshipping
Before starting your dropshipping business on Wix, you have to connect your Wix store to dropshipping apps on Wix App Market. This platform partners with many popular dropshipping companies like Modalyst and Spocket to deliver a seamless selling experience.
With Wix, you can also sell print-on-demand (POD) products by integrating your Wix store to popular POD services like Modalyst print-on-demand, Printful or Printify.
Squarespace dropshipping
Due to the peculiarity of Squarespace, it's not really powerful in eCommerce. For that reason, Squarespace is not a leading name in dropshipping. If you want to start your dropshipping business on Squarespace, you still can connect your Squarespace sites to fulfillment extensions like Printful or Syncee. However, Squarespace does not support if the extensions don't work properly. So that, you will have to directly contact those third-party services for further information.
#2 Inventory management
The Verdict: Shopify is definitely the winner in terms of Inventory Management in the battle between Shopify vs Wix vs Squarespace.
Inventory management is an important part of running your store. Tracking inventory can help you avoid out-of-stock situations or let you know when you need to supplement your product. Luckily, all three platforms – Shopify, Wix & Squarespace and cover this area.
Shopify Inventory management
Shopify is a powerful eCommerce solution. When it comes to inventory management, Shopify is powerful when offering a full inventory package. Shopify’s inventory management solution helps you stay organized, avoid costly errors and track all inventory activities easily. With Shopify, you can perform various tasks including:
- Setting up and organizing products
- Managing product variations
- Assigning barcode, tracking stock counts
- and so much more.
Wix Inventory management
Wix allows users to keep track and modify their inventory. To be more specific, you can both automatically track the number of certain products in stock and manually set the inventory status for each. However, inventory, SKU and weight are the only information that you can fill in to keep track of the store inventory.
Squarespace Inventory management
The eCommerce functions of Squarespace is relatively basic so when it comes to Inventory, there's little stuff you can see.
In the inventory panel and Squarespace Commerce mobile apps, users can search and manage the product inventory from a single location. Squarespace allows you to view, organize, search, and edit your inventory. Since Wix and Squarespace are designed for small and medium-sized online stores, inventory management capabilities are rather limited, thus requiring users to integrate additional apps to expand and facilitate this task.
#3 Point of sale (POS)
The Verdict: When it comes to Point-of-Sale system, all three providers come with innovative POS solutions. Yet, Shopify outweighs Squarespace and Wix with more POS features and more countries supported.
POS (Point of sale) function allows you to unify your online and retail stores by adding your offline sales to the online system.
Shopify POS
Shopify offers a built-in POS system and it is available for every Shopify plan. However, to unlock more features, like staff management and hardware integration, you need to be on 3 main plans of Shopify or Shopify Plus.
In general, Shopify POS features all functions that Wix and Squarespace offer but it's more innovative than Wix and Squarespace. This checkout system accepts all major credit and debit cards when it comes to gift cards that helps to ensure a smooth and stress-free checkout process for customers. Meanwhile, Wix and Squarespace POS only accept payment through credit cards, mobile payments, and cash. Furthermore, Shopify POS is available worldwide but the store needs to be on the list of over 175 countries that support Shopify Payment.
Wix POS
Currently, Wix POS solution is only available to select U.S. and Canada-based merchants. You can only use Wix POS when having a verified Wix Payments account.
Wix POS is featured with all functions that business needs, including:
- Creating a seamless retail experience
- Accepting payments with Wix Mobile POS anywhere
- Selling at the door when having events
Users can also take advantage of the platforms’ partnership with Square. However, Square is only available in certain plans of Wix (Business Premium Plan).
Squarespace POS
The Squarespace website builder has made a great effort to bring POS to it users. Squarespace POS is currently available on Commerce plans.
This website builder also partners with Square to bring a seamless experience for its users. Via Squarespace POS, you can:
- Accept offline payments in brick-and-mortar stores
- Offer in-person discounts
- Deliver a beautifully designed experience…
Reminder: One downside of Squarespace POS is that it is impossible to set up a POS system in Squarespace outside the US.
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Apps & Extensions (Shopify Wins)
The Verdict: Obviously, Wix and Squarespace offer a less impressive range of apps than Shopify. So, don't miss out on my suggested best Shopify apps.
In addition to the core functionality, Wix, Squarespace and Shopify users can customize their stores to meet more requirements through the integration of thousands of apps available on their App stores.
Shopify Apps Store
A cool thing about Shopify marketplace is that it suggests some ideas for your business whether you're already on Shopify of a new Shopify user.
In total, there are more than 13,000 apps on Shopify App Store. Needless to say, Shopify definitely stands out from the eCommerce community with its wealth of apps. The majority of extensions are made for eCommerce, which is contrary to the Wix app store where you find plugins mostly for regular websites.
Wix App Market
Currently, on Wix App Market, there are over 800 apps both made by Wix and by third parties. Based on your business model, you can get access to many app categories, including:
- Marketing
- Sell online
- Communication
- and so many more.
Squarespace extensions
Squarespace offers a limited number of extensions with only 50 apps and all of which come from third parties.
If you only need basic apps for your website, you can still use Squarespace. Though the number is limited in Wix and Squarespace, you can still find apps with diversified functionalities, including shipping & fulfillment, finance, inventory & products, and sales & marketing. Many apps have both free and premium versions available.
SEO & Blogs (Squarespace Wins)
The Verdict: All Wix, Squarespace, and Shopify commit to bringing you inclusive SEO functions, but Squarespace SEO & Blogs is more innovative than the other two.
SEO is the process of optimizing your website for search engines. It makes your eCommerce store visible among the millions of sites that are competing for attention in the grand market.
After all, the ultimate goal of SEO is to boost sales and revenue. SEO and Marketing features are all-inclusive in Wix, Squarespace, and Shopify. They make it possible for their users to easily perform SEO tasks so that your online stores could rank high in the search engines. Users can modify meta tags, URLs, keywords, anchor links, heading tags, alt text and more.
Moreover, they also come with multiple built-in SEO features such as instant Google indexing, Google analytics, structured data, XML sitemap, Robots.txt file, and Canonical URLs. To have an overview of SEO features of Shopify, Wix and Squarespace, let’s have a look at the table below.
Besides SEO setting features, Wix, Squarespace and Shopify all equip their websites with the built-in blogging engine.
When it comes to blogging, categories and tags are of great significance to content organization and SEO of websites. Shopify blog posts only allow users to use tags to classify various articles. Wix, in contrast, just supports blog post categorization. While Wix and Shopify only cover one aspect, Squarespace surpasses these two competing platforms by supporting both blog post tags and categories.
Support (Shopify Wins)
The Verdict: In terms of support, Shopify is obviously the winner!
Shopify vs Wix vs Squarespace all strive to bring the best support to their customers and all of these platforms are acclaimed for their high-quality support service.
To give their customers a leg up when running a website or opening an online store, they provide a huge resource knowledge base including instruction tutorials and FAQs. In addition, each of these platforms is packed with its own forum and community where business owners and experts share their knowledge and support each other. Whatever website builder you will go for, you will surely get quality and professional customer support.
In case knowledge base materials and their communities do not help with technical issues, customers can resort to direct support from these platforms.
- Shopify provides support via various channels: social media, email, live chat and phone.
- Wix and Squarespace are more restricted when it comes to support. Wix offers phone support (via callback).
- Squarespace only has chat support.
Security (A Tie)
The Verdict: Due to the peculiarity of hosted solutions, either Wix, Squarespace or Shopify is very security-conscious since they have implemented the best security practices.
When running an eCommerce store, security should be taken into serious consideration. Wix, Squarespace and Shopify all commit to offering the highest level of security for storing data and customers' information.
SSL is the standard security technology available to help with establishing encrypted links between browsers and web servers. You can use it to ensure that all of the data moving between a web server and a browser can stay private.
Wix, Squarespace and Shopify all get SSL certificate protection which helps safeguard both store and customer data. Moreover, they also equip their stores with PCI Compliance. The purpose is to increase controls around payment data to secure your orders and financial transactions from potential fraudulent actions.
Wix vs Squarespace vs Shopify: Which Is Better?
After comparing Shopify, Wix, and Squarespace across key criteria, Shopify emerges as the overall winner among the best eCommerce platforms.
While Wix offers the most flexible drag-and-drop editor and Squarespace stands out with its visually polished templates, Shopify delivers the strongest balance between ease of use and advanced eCommerce functionality. It provides a more powerful inventory management system, a globally available POS solution, the largest app ecosystem, extensive dropshipping support, and the scalability needed for long-term business growth.
That said, the best choice still depends on your goals. For instance, Wix is better suited for beginners seeking maximum design flexibility; meanwhile, Squarespace is an excellent option for content-driven websites that prioritize blogging:
Criterion | Shopify | Wix | Squarespace | Winner |
Pricing | $5–$399+/month (Plus: custom pricing) | $17–$159/month for Business & eCommerce plans | $14–$32/month (annual billing) | Wix |
Ease of Use | Beginner-friendly setup and management | Extremely intuitive drag-and-drop editor | Easy to use with guided onboarding | Tie |
Design Flexibility | 1100+ themes with advanced customization options | 2000+ templates and complete drag-and-drop freedom | Beautiful, professionally designed templates | Wix |
Mobile Responsiveness | Fully responsive themes | Mobile-friendly but often requires manual adjustments | Fully responsive templates | Shopify & Squarespace |
Dropshipping | Extensive integrations and built-in support | Strong dropshipping capabilities through apps | Limited dropshipping functionality | Shopify |
Inventory Management | Advanced inventory tracking and management tools | Basic inventory management | Basic inventory management | Shopify |
POS Functionality | Feature-rich POS available in many countries | Available only in select regions | Limited regional availability | Shopify |
Apps & Extensions | 13,000+ apps focused on eCommerce | 800+ apps across multiple categories | Limited extension marketplace | Shopify |
SEO & Blogging | Strong SEO features but limited blog organization | Comprehensive SEO tools with blog categories | Strong SEO tools with both categories and tags | Squarespace |
Customer Support | Phone, email, live chat, and community support | Callback support and knowledge base | Chat and knowledge base support | Shopify |
Security | SSL, PCI compliance, and enterprise-grade security | SSL and PCI compliance | SSL and PCI compliance | Tie |
Scalability | Suitable for startups, SMBs, and enterprises | Best for small and medium-sized businesses | Best for content-focused small businesses | Shopify |
Choose Shopify if you want to build an online business that can grow
If selling products is your primary goal, Shopify is the strongest long-term investment. Why? That's because it offers far more than an online storefront, providing a complete commerce ecosystem with advanced inventory management, multi-channel selling, extensive payment options, a robust POS system, and the industry's largest app marketplace.
Most importantly, Shopify is built to scale. No matter whether you're launching your first store or expanding into multiple markets, the platform can support increasing order volumes and more complex business operations without requiring you to switch platforms later.
Choose Wix if you want to build your own website with maximum design freedom
On the other hand, Wix is ideal for beginners, freelancers, and small businesses that prioritize creative control over advanced commerce features. As its drag-and-drop editor gives you complete freedom to customize every section of your website without touching code, Wix is arguably one of the easiest platforms for creating unique-looking sites.
How about eCommerce? While Wix also supports online selling, its eCommerce functionality is better suited for businesses with relatively straightforward requirements. In short, if you expect moderate sales volume and value design flexibility more than operational complexity, Wix is an excellent choice.
Choose Squarespace if content and branding come first
Lastly, Squarespace is the best option for businesses and creators whose website revolves around content, storytelling, or visual presentation. The professionally designed templates, built-in blogging tools, and strong content organization features make it particularly attractive for portfolios, agencies, photographers, consultants, and brands investing heavily in content marketing.
And although Squarespace includes eCommerce functionality, selling is clearly a secondary focus compared with Shopify. Simply put, it's better suited for businesses that occasionally sell products alongside content rather than stores planning aggressive eCommerce growth.
Shopify vs Wix vs Squarespace – FAQs
Is Wix or Squarespace better?
Since Squarespace was originally designed as a CMS, its blogging functionality is much better than Wix. But if you are looking for a user-friendly eCommerce site, Wix might be the better choice.
Is Wix easier to use than Squarespace?
Wix provides you with a drag-and-drop interface, which saves you a great amount of time when building a website. Besides, Wix ADI version helps you to create exactly what you want based on your answers to its pre-made questions.
Can I integrate Shopify and Squarespace?
Not only performing Shopify and Squarespace integration, you can also integrate to many eCommerce platforms and marketplaces with the help of LitCommerce – a multichannel selling solution.
Is Squarespace part of Square?
No, Squarespace and Square belong to different companies. Squarespace only collaborates wtih Square to deliver for more robust POS and eCommerce features.
Does Squarespace have a free plan?
Currently, Squarespace does not have free plan but it offers a 14-day free trial.
Our Methodology
To create this Shopify vs Wix vs Squarespace comparison, our team conducted extensive research and hands-on evaluation of all three platforms. Since each solution serves a slightly different audience, our goal was not simply to identify the platform with the longest feature list, but to determine which one delivers the most value for different business needs:
Step 1. Research and compare core platform features
First, our team analyzed the fundamental capabilities of each platform, including pricing, ease of use, website-building tools, template quality, customization options, and mobile responsiveness. In addition, we reviewed official documentation and platform resources while also examining how each builder performs from a beginner's perspective.
Furthermore, beyond comparing feature availability, we evaluated how easy it is for users to create, customize, and manage a website without technical expertise. This approach allowed us to assess which platform offers the most intuitive experience and the greatest flexibility for different types of websites.
Step 2. Evaluate real-world eCommerce functionality
Since the point is to look for an online selling solution, we conducted an in-depth assessment of each platform's eCommerce ecosystem, including:
- Inventory management
- Product management
- Dropshipping support
- Point-of-sale functionality
- Payment options
- App integrations
- Business scalability.
Rather than focusing solely on marketing claims, we examined how these features contribute to everyday store operations. We also considered the availability of third-party extensions and how effectively each platform can support businesses as they grow from small startups to larger online stores.
Step 3. Assess long-term growth potential
Finally, we evaluated the factors that influence long-term success, including SEO capabilities, blogging functionality, customer support, security standards, and overall scalability. We analyzed how well each platform helps businesses attract traffic, manage content, maintain site performance, and expand their operations over time.
After compiling our findings, we compared the strengths and limitations of Shopify, Wix, and Squarespace across all major categories and assigned winners based on overall performance, value, and suitability for different use cases. Overall, this comprehensive approach ensures that our recommendations reflect both current platform capabilities and real-world business requirements.
