Wix vs Shopify is in a battle between two website builders that are popular with ecommerce.  On the one hand, Shopify: a devoting e-commerce that enabled 600,000 businesses to gain over $55 billion in total revenues. On the other hand, Wix: a drag and drop king website creator, with online sales capability equipped. Wix is primarily a website builder, while Shopify is made specifically to help people establish themselves online shops. Both are friendly start-to-be, but Wix is simpler to use because it isn’t as powerful as Shopify. To small companies, Wix is great, while Shopify has much bigger sales to deal with.

We will break down our detailed research on individual platforms in this thorough overview that includes price, SEO, customer support, ease of use and far more. How Wix and Shopify can do exactly, and who each is better suited for you, LitExtension is here to answer them all.

Wix vs Shopify: Ease of Use

Time is precious when you’re selling online. The better the shop runs, the more time you will spend attracting new customers and satisfying them.

So is it easier to use Wix or Shopify

Let’s dive into this: the usability of Wix’s business model is important. It’s a drag-and-drop creator, you can click on the function (such as an image) and drag it to where you like to create an online store. It’s that convenient.

Wix vs Shopify
Wix’s drag-and-drop editor makes it easy to customize the design of your site.

This is absolutely great when you want to build a website, but more structures will be helpful when it comes to online stores. According to a recent research, Wix and Shopify have been put into a test by getting people to build their own online shop. There was a broad consensus that editing the templates of Wix is incredibly simple. Here are some of their thoughts:

Wix was good because it provided more creative freedom, but was slightly more confusing when adding products and creating categories in comparison to Shopify.

I had no real issue with Shopify as a platform – it was super easy and effective to add products. I can’t imagine it being as simple as Wix’s drag-and-drop interface, but sometimes you just need more structure – and this is where Shopify works better.”

Shopify keeps the dashboard and editing system separately. You can attach goods, monitor sales and create email ads. And while the editor of Shopify is more stringent than Wix, the templates have already been designed to help you to sell.

Wix vs Shopify
Shopify’s editor is where you can make adjust to your online store’s aesthetic.

Shopify has proven to be a steeper learning curve than Wix. However, in the long term, this extra framework would make the entire online shop easier to create.

In conclusion, for ease of use, Wix and Shopify are quite similar. It is just that Wix is hard to beat for quick editing. The difference is that you don’t have backend control as much as you have in Shopify, making the whole process harder. Shopify is the best platform available if you want to set up an advanced online store.

Wix vs Shopify: Template Design and Customizability

It’s all about architecture. You, surely, less opt for going to the store, right if you’ve passed a disordered shop window? For online shops, it’s no different.  A wide variety of free and paid models are available on both platforms. The great benefit of the themes of Shopify is that they are genuinely designated to help you sell.

Wix vs Shopify
Shopify’s themes are created by independent designers, ranging from free to $180

39% of online shopping in the US is processed on mobile, and this figure is going to increase. Shopify and Wix’s themes are both supported on mobile, so that your store works just as well as with whatever kind of device that your customers use.

The 60 + themes of Shopify are revised and they umbrella a number of industries by Individual Designers. At $180, some of the paid themes of Shopify are on the expensive side, but you should see it as an investment in your store. Wix has more than 500 models, whereas.  You can also edit them quite quickly (see below for more), so you can convert any of them into an online store.

Wix vs Shopify
Wix has over 500 templates and a dedicated Online Store section.

Unlike Shopify, the drawback of the Wix templates is that after you’ve picked one, you cannot switch, making it difficult for you if you wish to rebrand your store.

Shopify and Wix provide industry-specific features on their models, making it much faster and easier to build your online store.

Can you make custom edits?

Don’t you think that your template you have enough space for customization? Using HTML (Hypertext Markup Language) or CSS (Cascading Style Sheets) to generate customized edits on Shop and Wix. The Wix Code will enable you to customize everything from web applications to page scrolling. and can be accessible by hitting ‘ Code ‘ and then ‘ Developer Tools ‘ in the Wix Editor. Having done this, you’ll completely take control of your Wix website’s appearance.

Shopify facilitates custom edits. On the Shopify Admin tab, just press Edit HTML / CSS and you are ready to code.

Wix beats only Shopify in the field of interface. It makes it great to be a small trader because of the simplification of the design. Templates from Wix are packaged so that you can quickly do the basics. But if you want a more robust online shop, Shopify’s themes are for you. 

Wix vs Shopify: Sales Features

This is where Shopify shows off its muscles. Wix isn’t as strong as Shopify, but you still have an amazing variety in choices. We will immerse ourselves in the differences between platforms below:

Product Types

You can sell physical, digital and service products on Wix and Shopify. It’s a tight beginning for the selling market, as you can see.

Nonetheless, you need an app with Wix to sell your goods, while Shopify needs an integration with third parties to trade digital products. Each platform is integrated with the ability to sell the other two product categories.

Product Presentation

Your sales figures would look good if your goods look good. Would you buy online something shown in a blurred picture? If yes, we are highly suspicious about it.

Shopify gives you a lot of flexibility in terms of the design of your goods. For multiple variants you can add infinite products, which is a huge plus. However, to allow product zooming and product videos, you need to install apps.

Wix makes your goods shine bright. It provides an integrated product video feature to improve the experience of your customers and you can easily add a product zoom function.

Moreover, the new customization functionality of Wix was introduced in May 2018. Creating a unique checkout page is perfect for your brand and your final product.

Payment Options

Shopify covers almost every area. It allows more than 100 payment types, but it currently does not support Square. In addition, transaction fees must be paid-unless you use your own gateway, Shopìy Payments.

All the traditional payment solutions, including PayPal, Stripe and Square, are sponsored by Wix, while digital payments including Apple Pay and Amazon Pay are not allowed.

Shipping Options

Shopify helps you at all levels in the complicated transportation cycle, from free shipping to coordination with alternative shipping providers. In short, when you coordinate shipping with Shopify, you’re never left stranded.

Shopify here doesn’t match exactly with Wix. For instance, Wix does not offer printable shipping labels when you track orders and set tax rules for each product, and you may need apps to assist you with global payments for shipping.

Inventory Management

As you would have thought, Shopify is the whole inventory package. You can upload individual or multiple items, use stock management tools, receive income reports and quickly navigate your path. 

Wix is for smaller online stores. It ensures that stock management is smaller than Shopify, because you need apps to assist with sales reports and visitor review. You can, however, add certain products that are really useful.

Abandoned Cart Recovery

Shopify knows what it can do for traders like you to sell online. Abandoned cart recovery allows you to send emails to customers who left your website before checking out with products in their cart.

Analysis reports will increase your income by 25 percent by recovering lost sales! At present, an abandoned cart recovery can only be accessed via a third party app with Wix. Integrating with Shopify is much faster. 

Basic Shopify plans offer abandoned cart recovery, creation of discount code and integration across several channels (more about the last point). Update your Shopify plan and activate gift cards and detailed reports plus advanced shipping rates to third parties.

Tax Settings

Wix helps you to remove taxes, including commodity rates taxes and more. The best thing about using the Avalara app – an integrated software program that can help measure tax rates in real time.

You can even set up your Shopify store, which automaticates common tax calculations to free yourself of time and reduces brain pain. As you expect, Shopify gives you tons of control over your settings.

Shopify is the obvious winner for sales, but context is significant. What you need to sell online is included in Wix. Shopify is great for a more complicated online stores, but if you don’t want to build a company or sell a lot of goods, you can easily find yourself interested in Wix.

Wix vs Shopify: Marketing Features

Shopify relies heavily on marketing software from third parties. While this gives you plenty of versatility, it is difficult to compare these two channels with so many others.

On the other hand, Wix modified Wix Ascend’s e-commerce game. Ascend is available as a separate subscription, all in one marketing solution that allows you to easily manage marketing campaigns in one region.

Social and Media Integration

Shopify’s multi-channel integration is one deal breaker between Shopify and Wix. You can link your company to social media accounts such as Twitter, Instagram and market places such as Amazon and eBay.

Nowadays, 48% of people are looking for commodities on the market. You should buy on various channels, and this is something that Wix can’t sell on different channels.

Email Campaigns

As already stated, Wix Ascend allows you to monitor all marketing activities in one location. If your subscription is still possible for you to send three email campaigns a month without a subscription to Ascend, you can enjoy premium features and a higher campaign limit.

You can build email campaigns on the manager page with Shopify. You can however incorporate a number of applications such as Omnisend Email Marketing and Privy for more versatility.


Wix allows you to easily create gorgeous blogs. In reality, archive capabilities (save old posts to users to read) are the only obstacle that stumbles over. Nonetheless, you’d better use a blogging tool like WordPress if you really want this relatively unique feature.

In the area of blogging, Shopify does not do well. There are no analytics, social bookmarking and searching features built-in. Basically, its blogging offerings are quite bleak.


Search Engine Optimization guarantees that the store in the search engine ranks is in a strong position. 

Both Shopify and Wix facilitate:

  • Adjust titles/descriptions – the headline and text that appears in Google
  • Customize URL slugs 
  • Attach alt text to images – text that Google reads to understand what your images actually describe.
  • Get better guidance with ‘SEO best practice’ prompts

However, Wix has the drawback here. It provides keyword support, suggesting common words or phrases that are worth using – something which Shopify does not support.

Wix clearly wins the round of marketing. It’s very similar, but Wix offers more than Shopify if you take into account the superb blogging features as well as Wix Ascend’s strength and simplicity.

Wix vs Shopify: App Stores

Integrating apps will support your online shop by providing you with more resources and features to help improve the performance of your store. Shopify and Wix both have apps stores providing many free and paid integrations to support e-commerce in all regions.

The App Store of Shopify allows you to grow the business even bigger. You can add a wishlist, make a dropshipping, add product reviews, and change currency – and that’s just the beginning!

Wix can not match Shopify for ecommerce-specific apps. For all Wix online stores, however, we strongly recommend Ecwid. This app provides you with access to powerful features such as abandoned cart and global payments for shipping.

In terms of ecommerce integrations, Shopify has a superior app store than Wix, because it has more options to choose from. Wix is ideal for smaller online shops, but you can incorporate the Ecwid software for larger and more powerful ecommerce functionality (such as global shipping payments).

Wix vs Shopify: Customer Support

Consider about the level of support you will need if you’re caught between Wix and Shopify. 

Both platforms are available with:

  • Telephone and email assistance
  •  Dedicated social media  channels
  •  A support center

Nevertheless, support for Shopify’s phone is 24/7.  Shopify also supports live chat, while Wix does not have the feature. 

Wix vs Shopify

One advantageous point of Wix is its in-editor assistance. You may have to click between a guide and your shop, but you can receive aid directly from the editor using Wix. It may be frustrating.

Flip your mouse over the question marks of the editor and create small speech bubbles that respond to common problems. In Shopify, this method is more clunky and you have to access a different page.

Wix vs Shopify
Wix’s handy in-editor help is brilliant for quick answers there and then.

Hundreds of articles and videos are available in Wix’s Support Centre. The interface is simpler than the Help Center of Shopify, which does not include videos. Nevertheless, both hubs have more than sufficient information to respond to your questions.

Wix’s customer support is generally better than Shopify. It’s great to have Shopify support around the clock, but the support of Wix makes it the winner.

Wix vs Shopify: Value for Money

Without looking at the price, Wix vs Shopify comparison would be so incomplete. Let’s see which one gives you a better price

Wix Pricing

The three Wix plans which let you sell online are:

  • Business Basic – $20/month
  • Business Unlimited – $25/month
  • Business VIP – $35/month

Wix vs Shopify

The unrestricted bandwidth, 20GB-50 GB of storage and $300 in business vouchers are included. The Wix Business VIP package upgrade provides you with priority responses and VIP assistance.

Shopify Pricing

Shopify’s three main pricing plans are:

  • Basic Shopify – $29/month
  • Shopify – $79/month
  • Advanced Shopify – $299/month

Wix vs Shopify

Shopify Basic can satisfy your needs unless you run a large shop. You will receive discount codes, unrestricted storage products and multi-channel integration. Upgrading to Shopify or Advanced Shopify provides better analysis and reporting.

Shopify provides a better value than Wix. During the production phase of a fully developed online store, Shopify is the best investment because of the tools included as standard. The larger your shop is, the more fun you will have in a Shopify Project. Nevertheless, Wix eCommerce is a great platform for new online sellers.

Wix vs Shopify: Overall Winner

The battle between Wix and Shopify is obviously hard to end up with a winner in every aspect.

Shopify collaborates with some of the largest companies in the world, including Budweiser and Tesla Motors. For full-time enterprises, it is a more optimal choice.

Wix is better for people who want a limited amount of products, while Shopify can support small businesses throughout the way. Shopify is for online shops only, while Wix is also ideal if the main focus is not completely about online shopping.

In that respect, what should you choose? Let’s take a quick look at the recap of comparison before giving you some final suggestions about selecting the best platform for you.

Wix vs Shopify



Ease of Use Wix couldn’t be easier to update the front end of your site, but you lose creative control over the backend Store is easy to use in all areas, particularly in inventory management.
Design Wonderful templates, easy to edit; optimal for smaller online shops. Offers great themes exclusively for online sales.
Sales features Allowing you to sell products, digital or service, lets your products shine, and the overall sales tools are quite simple. The best sales capabilities on the market, including good integrated analytics and stock management tools.
Marketing features Wonderful marketing attributes, particularly blogs. The integration of social media is a great deal and benefits SEO.
App Stores A massive app store, but less e-commercial integrations than Shopify. Another huge app store with countless e-commerce integrations to drive sales forward.
Help & Support Emails, social media and telephone assistance, plus a forum that’s extremely helpful. Support for 24/7 telephones and live chat, but no on-site editor.
Value for money May build a shop free of charge, but users must upgrade them for three economic e-commerce plans to sell. Excellent value for money if you want your company to develop It also provides a free 14-day trial.

So how do you determine whether Wix or Shopify’s suitable? This is a simple rule: to keep things simple and sell fewer than 10 goods, use Wix. If you want to sell more than ten items or if your company generally expands, go to Shopify.

Why Choose Wix instead of Shopify?

  • Suitable for websites that sell a few items
  • A wide range of creative control
  • More themes available
  • Nicer blogging features
  • Set up a store free of charge

Why Choose Shopify instead of Wix?

  • Suitable for larger business
  • Facebook sales across multi-channels and much more
  • The most optimal sales tool in market
  • Integrated tools for analytics
  • Supports more gateways for payment

Wanna get a taste of Wix or Shopify?

After reading this analysis between these two platforms, probably some of you might be developing some kind of interest in them both. In that case, here we provide you with two options to perform the migration to Wix/migration to Shopify as follows:

1. Basic migration

    • Step 1: Register an account or Sign In on LitExtension with your Facebook or Google account
    • Step 2: Click on “Create New Migration” at the top right button of the screen
    • Step 3: Choose your Source Store and Target Store. Then provide source store’s URL into the blank bar.
    • Step 4: Choose entities you want to migrate and other additional migration features provided below.
    • Step 5: Start a Free Demo or perform migration immediately.

2. All-in-one migration

Hire our experts to watch over the migration for you from top to bottom and perform every necessary customization.

Thank you for keeping up with this article this length. We hope that this Shopify vs Wix comparison, in one way or another, has helped you to get to know both platforms and at some point, you could make up your mind about which platform you’ll be settling with in the future. Should you have any concerns, don’t hesitate to leave us a message via live chat on website or an email via contact@litextension.com