Wix vs Shopify: Our Recommendations for the Best in Building Store in 2026

Wix, on the other hand, allows you to adjust your business reports in terms of website traffic, revenue breakdowns, customer shopping behaviors, or conversion rate. You can choose how to view your data, customize your reports to focus on data that interests you, and create new reports from scratch.

Yet, Wix falls behind Shopify in terms of the depth of its built-in analytics features, especially for higher-tier plans. Wix has basic analytics, while Shopify offers more advanced features like custom report building and detailed insights on aspects like store speed, which are crucial for business growth.

Payment methods

At the same time, Shopify offers its own payment solution, Shopify Payments (you can read the full Shopify Payments review here). This solution helps merchants avoid transaction fees.

Shopify Payments also offers various features, including fraud analysis, chargeback protection, and multi-currency support. However, it isn’t available in all countries, and while you avoid transaction fees, you’ll still pay credit card processing fees, which vary depending on your plan.

Shopify still charges different credit card rates for each plan when using Shopify Payments. If you use other payment processors, such as PayPal, 2Checkout, or Authorize.net, Shopify will charge you an additional transaction fee of 2% (Basic), 1% (Grow), 0.6% (Advanced), or 0.2% (Plus).

Talking about Wix…

Wix supports all the traditional payment processors, including PayPal, Stripe, and Square, with advanced online encryption and the strictest standards.

Additionally, Wix offers “Buy now, pay later” solutions to give customers financial freedom. Businesses can use Wix to offer pay-later options to their customers with no additional integration costs.

The platform offers its native Wix Payments solution for processing payments. Depending on availability, this can be used locally and internationally.

Shipping options

Shopify is by your side with all steps in the complicated shipping cycle, from free shipping to coordination with alternative shipping providers. You can configure your shipping rates (free shipping, flat rate, depending on region, etc).

With the Advanced or Plus plan (or Grow with an add-on fee or annual billing), you can also unlock third-party calculated shipping rates so that you can show customers the current courier prices at checkout. In short, when you organize shipping with Shopify, you’re never left stranded.

On the contrary, Wix shipping features allow merchants to deliver products both locally and globally. With domestic shipments, you can apply standard local shipping rates and carrier integrations. On the cart pages, you can also offer standard or priority international shipping options.

However, for international orders, you need to assess actual shipping costs, such as cross-border fees, tariffs, and taxes, before setting prices. In addition, Wix does not offer printable shipping labels when you track orders and set tax rules for each product unless your business is based in Canada, France, Germany, Spain, the UK, or the US.

#5. Best for POS: Shopify

You should take point-of-sales (POS) solutions more seriously to maximize sales by running both cyber-based and brick-and-mortar stores. Scroll down to discover the comparison of Wix vs Shopify POS support.

Shopify POS

Shopify has an unrivaled reputation for POS worldwide. Shopify POS is included in every plan, and you can upgrade to POS Pro for $89/month per location for advanced retail features (Shopify Plus includes POS Pro for up to 20 locations).

Here are some advantages you may get with Shopify POS

• Countertop, mobile, and multi-store POS systems available
• Accepts major credit cards, PayPal, etc., through Shopify Payments
• Includes POS hardware, software, reporting, inventory management, etc.

Wix POS

Meanwhile, Wix also offers its own Wix POS system; however, POS is not Wix’s strong suit. Here are some basic POS features of Wix:

• Mobile and POS systems
• Integrates with Wix Payments
• Accepts major credit cards through Wix Payments
• Includes POS software and optional hardware purchase

However, Wix POS is only available to merchants based in the US, Canada, and the UK (excluding Northern Ireland) who use Wix Payments. As a result, merchants elsewhere have to set up a third-party POS integration instead of leveraging Wix POS.

However, if your store is based in one of these countries and in the Bookings/Events field, I think that Wix POS can truly satisfy your in-person selling needs. The platform itself supports a strong suite for booking and appointments.

#6. Best for Apps store: Shopify

Wix and Shopify both have app stores that provide many free and paid apps to support eCommerce in all regions. Below, let’s see how the Wix vs Shopify app stores compare.

Shopify apps

App Store of Shopify, with its diversity in function, allows you to grow your store to a bigger scope. With a total of 16,000+ apps (including third-party applications), I can find almost everything for selling online, like no-code file uploading apps and those for sending customized push notifications.

With a great variety of choices, Shopify groups these apps into 7 main categories, from sales channels and store design to marketing and store management, to help users find suitable apps more easily.

My personal take is that you can import customers and orders to Shopify with EZ Importer, start dropshipping with Dsers, and add product reviews with Loox – and that’s just the beginning of many great apps you haven’t discovered yet!

Here is a list of free Shopify apps for a brand-new website you can’t miss.

Wix apps

When compared with Shopify, Wix falls behind with 500+ apps and add-ons, which include six main categories: marketing, selling online, services and events, media and content, design elements, and communication.

The top Wix business solutions, like Wix Stores, Bookings, Events, etc., have free basic features but charge additional monthly fees for premium upgrades and functionality.

#7. Best for SEO & Marketing: Wix

As an all-in-one marketing solution, Wix is available as a separate subscription that allows you to easily manage marketing campaigns in one place. Meanwhile, Shopify relies on marketing software from third parties. While this gives you plenty of versatility, it’s difficult to compare the two platforms fairly with so many apps floating around.

That’s why we will break it down into 3 main categories and give an honest Wix vs Shopify marketing review to you:

• Email Marketing
• SEO Features
• CMS Features

Email Marketing

There’s a built-in email tool in Shopify, Shopify Email, to promote your products and share updates. You can send 10,000 emails for free every month and choose from different email templates. Emails are definitely editable so that you can add a personal touch.

Within your admin panel, you can process every step, including reports of a campaign, to see how effective your plan is.

In this comparison, Wix brings you high-quality email marketing.

You can choose from a bunch of email templates. In addition, you can even create your own template from scratch to send to your customers.

SEO features

When it comes to SEO comparison, we find that Shopify is quite effective and adequate and can help you rank well when utilized properly. Plus, the theme you are using for your online website will have social media linking and sharing options to make it easier to market your site.

There are still areas for improvement. Shopify enforces fixed URL prefixes such as ‘/products/’ for product pages and ‘/blogs/news/’ for blog posts. Also, while you can now edit the robots.txt file through the robots.txt.liquid template, the sitemap is generated automatically and can’t be modified directly.

Don’t forget that Shopify also offers many Shopify SEO apps to help you gain more traffic.

In comparison, Wix is proud to have a great set of SEO built into every Wix Site. After adjusting SEO features from time to time, this platform can now effectively optimize your SEO workflow. All Wix sites are backed by a solid infrastructure that meets the needs of search engines, giving you a strong SEO foundation to compete in organic search.

Additionally, merchants will have more freedom and flexibility in customizing their meta tags, URL slugs, canonical tags, structured data, and more.

CMS features

Content marketing is undoubtedly an effective approach for long-term results. With this cost-effective strategy, merchants should focus on producing ebooks, webinars, tutorial videos, and, of course, blog posts. Let’s take a closer look at the comparison of how Wix vs Shopify handles blogging and CMS.

Although Shopify has blogging features, it only provides some essential functionality for writing posts. Therefore, the features you may miss the most include blogging analytics, social bookmarking, and searching. Basically, its blogging features are quite bleak if you are used to CMS, such as WordPress.

Wix allows you to build gorgeous blogs easily. The only hindrance it stumbles over is archive functionality, which saves old posts for users to read. If you really want to experience this unique function, you’re better off using a blogging-specific tool like WordPress.

#8. Best for Multilingual capabilities: Shopify

To increase orders and visitors and drive more sales, you must reach more customers, even overseas ones. Therefore, the comparison of Wix vs Shopify multilingual capabilities is significant.

• Languages
• MultiCurrencies
• Tax Calculation

Languages

Every Shopify plan comes with multilanguage selling. With Basic, Grow, and Advanced, you can sell in up to 20 languages on separate URLs, while Shopify Plus supports up to 30 languages.

You can seamlessly add the translation to Shopify by importing CSV files, using Shopify’s free Translate & Adapt app, or deploying a third-party app to translate the site.

In comparison, with Wix, adding additional languages becomes easier than ever. Besides, this website builder supports over 180 languages, which makes your localization journey the most pleasant experience.

All you need to:

• Add Wix Multilingual, an advanced app to translate your site.
• Switch the site to the secondary language.
• Translate the content on the site.
• Translate all the apps.
• Turn the translation to visible mode.

Multicurrency

First of all, you have to set up Shopify Payments to enable multicurrency functions. After that, the currency selector must be added to your current theme.

Please bear in mind that the number of helpful functionalities used to customize the international pricing model depends on your Shopify pricing plan.

Shopify proves to be the winner with the list of 130+ supported currencies throughout the globe.

In comparison, Wix now also supports multicurrency checkout, letting customers view prices and pay in their local currency, as long as you use Wix Payments, PayPal, or Stripe. However, some currencies are display-only, and Wix supports fewer checkout currencies than Shopify.

Tax calculation

As you would expect, Shopify gives you extensive control over your settings. Shopify uses many default sales tax rates, which are updated regularly. You can set up Shopify to automatically handle common tax calculations to free up valuable time.

Just to let you know, Shopify won’t handle your sales taxes for you. You might have to register your business with your local or federal tax authority to take care of your sales tax. Luckily, Shopify has got plenty of tax documents to help you out with setting up your tax requirements:

• General set-up steps and tax reports
• Location-based tax setting
• Registration-based tax settings
• Setting up tax rates for Shopify POS

Wix helps you to enable and disable taxes, including commodity rates, taxes, and more. Automated sales tax is available on selected Premium plans, and you can also use Avalara, an integrated software program that can help measure tax rates in real time.

#9. Best for Platform capacity: Shopify

While assessing the Wix vs Shopify competition, I know you want to understand any limitations before committing. Let me share what I’ve found about page, product, and API limits from each.

Shopify capacity

Shopify embraces the elasticity you likely demand. Standard stores get unlimited scaling from the start. Your inventory grows as your business does without arbitrary caps. The main limits are 2,048 variants and 3 options per product, plus a cap of 10,000 new variants per day (via apps or CSV imports) once your store reaches 500,000 total variants.

Even better, Shopify Plus stores are exempt from this daily variant creation limit and get higher API limits, which is better than many Shopify competitors like Wix, Squarespace, etc.

Wix capacity

In contrast, the biggest constraint is the 100 static-page limit (up to 298 pages in total) for a Wix site. This could cramp your style if you deal in vast catalogs or elaborate hubs. However, their dynamic page feature lets you dynamically generate unlimited content as needed. Still, it may not compare to true CMS flexibility.

Wix Stores enforces defined ceilings across products, variants, and options: up to 50,000 products, 1,000 variants, and 6 options per product. While 50,000 products seem sizable, these hard caps could eventually constrain your vision as businesses expand. Exceeding thresholds also brings undesirable errors. So, I highly recommend you be aware of your projected growth when you go for Wix.

#10. Best for Loading speed: Shopify

Data proves that the ideal loading speed for a site should be under 3 seconds to avoid website abandonment (source: Google). Let’s take a closer look at the Wix vs Shopify loading speed comparison.

Shopify page speed

In my estimation, in terms of performance, Shopify is one of the best Wix alternatives. Shopify stores run on a global CDN with built-in image optimization, so well-optimized themes load fast on both desktop and mobile.

Mobile load speeds are fast, which helps keep customers’ attention where they want it: on your website.

In this battle, Shopify is generally ahead of Wix when it comes to loading time, which is crucial to success with any website, especially an eCommerce one.

Wix page speed

However, there’s always a way out for Wix. To improve your site’s structure and performance, Wix also has specific guidelines to optimize the homepage and elements such as text, animation, and images.

If you follow Wix’s suggestions for site loading time, your website can load noticeably faster. In addition, you can check out Wix’s best practices to improve your site’s performance.

Therefore, in case you want to transfer your data to Shopify, check out how easy it is to move from Wix to Shopify with LitExtension.

#11. Best for Customer support: A tie

Speaking of the Wix vs Shopify support comparison, help centers of both Shopify and Wix are always kept up-to-date for you to search for information. You can get assistance from users and experts all over the world by joining their huge forums.

Shopify support

The Shopify support team is available 24/7 via live chat on every plan, while phone support is reserved for Shopify Plus and POS Pro merchants. Once your waiting time is down to the least and the issue is resolved quickly, certainly, your website will soon become a cash cow.

Users can either get assistance from experts or exchange experiences with other worldwide merchants via Shopify Community.

Wix support

Wix is famous for multiple lively instruction videos. Just hover your mouse over the editor’s question marks and wait for the small bubbles to appear. They can rapidly give answers to your common questions.

About live support, Wix offers 24/7 chat and an English callback line that’s available around the clock. Other languages, such as Dutch, French, German, Italian, Japanese, Portuguese, Spanish, and Turkish, are supported during business hours only, while Russian and Korean are handled via email.

#12. Best for Security: A tie

Both Wix vs Shopify are SaaS platforms, which means they will help you do all the security work. Below is a comparison and analysis support of these two platforms.

Shopify Security

Thanks to its hosted platform nature, Shopify completely takes care of updates and security issues in the background. The Shopify system also runs on a Level 1 PCI-compliant server, which is mandatory to accept credit or debit card info. A free SSL certificate is included for every Shopify site, which keeps your visitors’ data encrypted.

Moreover, Shopify also provides merchants with SOC (Service Organization Control) reports and Transparency reports, which are an assessment of a company’s information systems by third-party auditors.

Wix Security

While using Wix, users are assured of the high quality of security built into every Wix website. Merchants can gain customers’ trust by using SSL web security to keep connections secure and private over an HTTPS connection.

Plus, running on Level 1 PCI Compliant infrastructure and TLS (Transport Layer Security) encryption means that your website reaches the highest level of payment standards, keeping your visitor transactions totally safe.

Besides, Wix experts have gone through extensive hacker testing to ensure your website is always up and running with DDoS Protection – a reliable web hosting.

Read more here to get to know more about Wix’s multi-layered website security.

---

Wix vs Shopify – All Pros and Cons Revealed & Is Wix Better than Shopify?

The comparison between Wix vs Shopify is obviously hard to end up with an answer to “Is Wix or Shopify better?”

To summarize my thoughts on Wix vs Shopify, Wix is more suitable for those who wish to build a “general-purpose” website because of its price, ease of use, SEO features, and wide range of templates. Or if you have business in booking or appointments, Wix is definitely a good choice.

Wix Pros	Wix Cons
– More affordable pricing compared to Shopify. – Easy-to-use drag-and-drop website builder. – Lots of eye-catching templates with elegant designs. – Good built-in features, plus 500+ apps for extra functionality. – Ability to edit important SEO elements. – Besides eCommerce, Wix works well for booking, blogging, music, and other types of websites.	– Your Wix site can become laggy when editing multiple pages at the same time. – Unlike Shopify, you can’t switch to a new template for an existing site. – Wix doesn’t automatically adapt every element of your site to mobile devices, so you may need to manually adjust the mobile version in the backend. – Fewer checkout currencies and international selling tools than Shopify.

Shopify excels in terms of eCommerce functions with its fully responsive designs, multi-currency selling functionality, and seamless integrations with other key apps. These features make it a compelling choice for any merchant aiming to create a professional and effective online store.

Shopify Pros	Shopify Cons
– Structured, beginner-friendly admin built specifically for selling online. – Shopify themes are stylish and mobile-friendly. – Supports selling in 130+ currencies and up to 20 languages (30 on Shopify Plus). – Includes Shopify Email with 10,000 free emails per month. – Offers comprehensive POS features. – Provides access to 16,000+ apps on the Shopify App Store.	– Additional transaction fees (0.2% to 2%) apply when using third-party payment providers. – Monthly costs can increase as you add more apps. – SEO customization is more limited compared to some platforms. – Products are limited to 3 options (up to 2,048 variants).

---

Our Methodology: How Did We Assess Wix and Shopify?

To provide a comprehensive and fair evaluation, we conducted a rigorous assessment of Wix and Shopify across key criteria vital to eCommerce success. Each criterion was weighted based on its importance to different types of businesses and users.

Criteria and weighting:

1. Pricing (15%): Monthly plans, transaction fees, and value for money.
2. Ease of Customization (10%): Flexibility of design tools, coding options, and template modification.
3. Themes & Templates (10%): Quantity, quality, design variety, industry-specific options.
4. Ecommerce Features (20%): Inventory management, product options, payment gateways, shipping options.
5. In-person Selling (POS) (5%): Hardware integration, offline transaction support, mobile POS features.
6. Apps Store (10%): Variety of extensions, quality of apps.
7. SEO & Marketing (10%): Built-in SEO tools, marketing integrations, and email marketing features.
8. Multilingual Capabilities (5%): Support for multiple languages, currency conversion, and regional settings.
9. Platform Capacity & Limitations (5%): Scalability, product limits, and bandwidth restrictions.
10. Loading Speed (5%): Impact on user experience, SEO ranking, and conversion rates.
11. Customer Support (5%): Responsiveness, knowledge base, community forums, and access to experts.
12. Security (5%): SSL certificates, PCI compliance, fraud protection measures.