Volusion vs Shopify Comparison in 2025: Which is the best for you?

If you are finding a hosted eCommerce platform for your new online store, Volusion vs Shopify may be a solution for you.

Shopify is the top popular eCommerce on the market. It has some of the most outstanding foundational features to help improve your online business performance. Volusion is another hosted eCommerce platform that has been on the market for some time and attracts many new merchants.

In the line chart above, the popularity of the “Shopify” keyword is much higher than Volusion. So what is the reason for this popularity of Shopify?

We’ve taken the time to compare the differences between Volusion vs Shopify based on the most important factors, including:

• Pricing plans
• Performance
• Ease of use
• Customization
• Security
• Extensions and plugins
• SEO & marketing
• Payment gateways & apps
• Support

Let's get started!

Volusion vs Shopify: A Quick Comparison

To help you visualize the key differences between Volusion vs Shopify more clearly, here’s a quick side-by-side comparison across the most important criteria:

All in all, though Volusion offers more affordable entry-level plans, its advantages mostly stop there. Shopify, on the other hand, consistently outperforms Volusion across nearly every major category that matters to eCommerce success in 2025, including performance, ease of use, customization, app ecosystem, and more!

To learn more about how Volusion vs Shopify stack up against each other, read our detailed comparison below.

Volusion vs Shopify: Pricing plans (Volusion wins)

And if you are wondering how we came to this overall verdict, the following section regarding their pricing should give you more insight:

Shopify packages

Currently, Shopify is offering four main options for you to choose from, including:

• Basic: $39/month
• Grow (formerly Shopify): $105/month
• Advanced: $399/month
• Plus: Starting from $2,300/month (you can check this Shopify vs Shopify Plus article).

In general, all Shopify packages have comprehensive features and functions that help you start your online business easily and effectively. Obviously, there are some outstanding advantages that are only available in more expensive packages.

There are benefits to buying a higher-priced plan. For instance, the Basic Shopify package doesn’t include professional reports, advanced report builders, third-party calculated shipping rates, etc, which are available in the Advanced Shopify. Not to mention, the cheaper plans offer far less shipping discount and priority support. You also have to pay a small fee to be allowed to use major credit cards, such as Visa and MasterCard, as payment in your store.

So, which Shopify plan should you choose? Overall, you should go for Shopify Lite if you are a beginner. While the Basic Plan is suitable for small businesses, Shopify and the Advanced Plan will be the solutions for medium businesses and large enterprises. Shopify Plus is the solution for large businesses that require more advanced features.

Volusion packages

Volusion also supports four main monthly plans, including:

• Personal: $35/month
• Professional: $79/month
• Business: $299/month
• Prime: Based on GMV

With Volusion personal plan, you will lack some additional features like Bulk Order Processing which helps you import and process bulk orders quickly and easily. Or you can configure complex discounts and coupons, whether on individual products or entire orders by using the Advanced Discounts feature, but it’s not integrated into a Personal plan.

Also, shipping rates that are offered to you depend on your plan level. The more you pay each month for the Volusion package, the lower the shipping rates you get.

Volusion vs Shopify: Performance (Shopify wins)

Indeed, to declare Shopify the winner in this category, we have evaluated loading speed and uptime thoroughly when comparing Volusion vs Shopify:

Shopify performance

So far, Shopify has been consistently praised for its excellent performance. According to our data, Shopify websites load in just 1.3 seconds on average, which is well below the 3-second benchmark that most users expect for fast-loading sites. That easily makes Shopify one of the fastest eCommerce platforms available! In addition, Shopify maintains high uptime and infrastructure stability, even during major traffic spikes.

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Volusion performance

Meanwhile, Volusion performs reasonably well but still falls behind Shopify in this area.

Specifically, the average load time for Volusion stores is 3.5 seconds, which is noticeably slower than Shopify’s. Sure, this still meets basic usability standards, but it clearly puts Volusion at a disadvantage, even more so for mobile users and those with slower connections. Occasional “can’t reach” errors and less frequent infrastructure updates also make Volusion a less consistent performer in high-demand scenarios.

Volusion vs Shopify: Ease of use (Shopify wins)

This verdict is what all our team members agreed on after testing the ease of use of Volusion vs Shopify. A platform that’s intuitive and easy to manage can help you launch faster and focus more on growing your business instead of wrestling with tech issues:

Shopify ease of use

We can say Shopify shines when it comes to user experience. Its backend is clean, simple, and designed with non-tech-savvy users in mind. Plus, setting up a store is straightforward. Just sign up, follow a few onboarding prompts, and you’re ready to go!

Our team is also impressed with features like drag-and-drop editing, a clearly labeled ‘undo’ button, and real-time visual guides, which make it very easy to design and manage your store without coding. Even adding products or setting up shipping can be done with just a few clicks. The fact that Shopify’s interface doesn’t overwhelm you with too many options at once is also appreciated by many beginners.

Volusion ease of use

All in all, Volusion also offers a user-friendly dashboard that supports both new users and experienced merchants. Its interface is relatively intuitive, with key features logically grouped for quick access. Store owners can easily navigate the dashboard to manage orders, products, and customer data.

However, compared to Shopify, some users might find Volusion’s setup process slightly more rigid and less visual. Sure, the platform does offer drag-and-drop tools and informative panels, but it frankly doesn’t quite match Shopify’s simplicity or the polish of its onboarding experience.

Shopify vs Volusion: Customization (Shopify wins)

To back up this claim and help you choose between Volusion vs Shopify, our team has dug deep into the design tools and a wide range of themes that both platforms offer:

Shopify customization

From our observation, Shopify offers an impressive level of customization, both in terms of design flexibility and theme variety.

Users can choose from over 240 professionally designed templates, including both freemium themes and paid options (ranging from $100 to $500). Each theme includes multiple style variations and is fully responsive across all devices.

Furthermore, as mentioned, Shopify’s built-in drag-and-drop editor and WYSIWYG (What You See Is What You Get) interface make it easy to rearrange content blocks, customize layouts, and preview changes in real-time. Notably, Shopify also supports mobile editing and a ‘product zoom’ function, which gives store owners more dynamic visual control over the shopping experience.

Volusion customization

Meanwhile, Volusion also provides a drag-and-drop editor and WYSIWYG interface to let users adjust the layout without writing code.

However, the platform only offers 24 free and 40+ paid themes, all priced at $180 each. As you can see, this design selection is far more limited than that of Shopify. And though all Volusion themes are mobile responsive and cleanly designed, they lack the variety, depth, and modern features that Shopify themes deliver. Additionally, Volusion’s design tools offer less flexibility in modifying key layout components, so merchants might struggle to build truly unique storefronts without custom development.

Volusion vs Shopify: Security (A tie)

Based on this result, it seems both Volusion vs Shopify understand the importance of protecting customer data (especially payment information) in eCommerce. Otherwise, security breaches can totally destroy customer trust and even result in legal consequences!

Shopify security

It's clear that Shopify sets a high standard here. Specifically, all Shopify stores are Level 1 PCI DSS compliant, ensuring that credit card data is processed, stored, and transmitted securely.

In addition, Shopify provides built-in SSL certificates for every store, which means data exchanged between your website and your customers is encrypted and safeguarded from potential cyber threats. And since the platform automatically enables HTTPS and displays a padlock icon in the browser, your store will establish credibility right from the URL bar and give customers peace of mind.

Volusion security

We are pleased to learn that Volusion also provides a solid foundation for store security.

Like Shopify, every Volusion store is PCI compliant to ensure that credit card transactions are handled according to industry standards. In addition, SSL certificates are included with every Volusion plan, meaning all the data transferred between the customer and the site is encrypted to guard against unauthorized access. Backed by these built-in protections, Volusion users can operate their stores with confidence, knowing that essential security protocols are already in place.

Volusion vs Shopify: Extensions and plugins (Shopify wins)

Specifically, to ensure these eCommerce platforms cover your business needs, we have tested the availability of extensions and plugins on both Volusion vs Shopify and discovered the following:

Shopify extensions and plugins

Shopify boasts one of the most comprehensive app marketplaces in the eCommerce space, with over 13,000 apps and extensions available. These apps span across essential categories such as store design, shipping & delivery, inventory, fulfillment, conversion optimization, and marketing. Shopify App Store includes both free and paid solutions from trusted third-party developers, as well as exclusive tools built by Shopify itself.

Some standout apps include OptinMonster, which is a powerful tool for reducing cart abandonment and increasing conversions, and Plugin SEO, a popular free tool that scans your site for SEO issues and suggests actionable fixes. With Shopify’s ecosystem, merchants can integrate powerful tools in just a few clicks; no coding required!

Volusion extensions and plugins

Volusion itself only offers about 80+ apps and extensions on its Marketplace. However, once you integrate your Volusion store with Zapier, you can have instant access to 8,000+ apps in general!

These plugins cover a wide range of functionalities, such as accounting, marketing automation, customer relationship management (CRM), and more. For example, through Zapier, you can connect to popular apps like MailChimp for email marketing, which allows syncing new customer emails, sending newsletters, and automating campaigns.

Volusion vs Shopify: SEO & Marketing (Shopify wins)

The Verdict

Though both Volusion vs Shopify provide solid SEO foundations and marketing tools, Shopify has a slightly more refined and user-friendly interface for campaign creation and analytics.

Like with other criteria, this verdict is also supported by a range of evidence, all of which we have gathered during our Volusion vs Shopify testing:

Shopify SEO & marketing

Shopify provides a well-rounded suite of SEO and marketing tools built directly into its platform. Merchants can easily customize meta titles, meta descriptions, image alt text, custom URLs, and headers, which are essential for ranking higher in search engines. The platform also supports automatic sitemap generation and editable robots.txt, helping store owners manage how search engines crawl their site.

On the marketing side, Shopify shines with a dedicated marketing dashboard where users can create, manage, and track campaigns. It integrates seamlessly with Google Shopping, Facebook, Instagram, and email platforms, making it easier to launch omnichannel campaigns. With built-in marketing recommendations and performance insights, Shopify empowers even non-marketers to execute smart campaigns effectively.

Volusion SEO & marketing

Volusion also includes strong SEO features, such as the ability to customize meta tags, URLs, and Robots.txt files, plus editing tools for key pages. It’s equipped to help your store appear in Google searches and gives decent control over what gets indexed. In terms of marketing, Volusion offers tools like PPC campaign support and Shopping Feeds integration, which can help merchants drive traffic through search engine ads and platforms like Google Shopping.

In addition, Volusion also allows users to manage social media and email marketing campaigns from one place, though the interface and execution may feel less modern compared to Shopify. Some features require more manual input or lack the intuitive design Shopify offers.

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Volusion vs Shopify: Payment Gateways & Apps (Shopify wins)

The Verdict

Shopify's larger ecosystem of third-party gateways, along with reduced transaction fees for in-platform payments, gives this platform the upper hand for merchants seeking both convenience and control.

To further understand whether Volusion vs Shopify truly provides smooth and flexible payment integration, you can check out our analyses below:

Shopify payment gateways and apps

With Shopify, users can connect to 100+ third-party gateways such as PayPal, Stripe, Authorize.Net, and more. The transaction fees vary (from 0.5% to 2%) depending on the plan you’re using.

And that’s not all. Shopify stands out with Shopify Payments, its native payment gateway that’s deeply integrated into the checkout experience. This means customers can complete purchases without being redirected to external sites. Most importantly, merchants who use Shopify Payments also avoid additional transaction fees, which can otherwise add up quickly when using third-party processors!

Volusion payment gateways and apps

Like Shopify, Volusion offers its own integrated solution: Volusion Payments, powered by Stripe. This setup allows merchants to accept major credit cards, Apple Pay, Google Pay, and other common options (not to mention 135+ currencies!)

Besides Volusion Payments, the platform also supports 34 third-party payment gateways, though accessibility depends on your location. And unlike Shopify, Volusion does not have a proprietary system for managing and avoiding extra transaction fees beyond what Stripe or third parties charge.

Relevant post: 

• Shopify vs Etsy: How Do We Differentiate?
• Shopify vs Square: Price, Online Store and POS Features
• Shopify vs Amazon: Which Is Best For Selling Online?
• Shopify vs eBay – Comparing Key Features And Differences

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Volusion vs Shopify: Support (Shopify wins)

The Verdict

Shopify wins as it provides more accessible, comprehensive coverage across all plan levels. Volusion, by contrast, limits phone support based on plan level and does not offer email support.

For further reference, we have broken down Volusion vs Shopify customer support into smaller segments as follows:

Shopify customer support

	Shopify Lite	Basic	Grow	Advanced
Support offered	Email and live chat, Shopify Help Center	Live chat, phone, email, Shopify Help Center	Shopify Help Center, phone, email, and live chat,	Phone, email, and live chat, Shopify Help Center

At this time, Shopify is supporting through 24/7 email, live chat on all Shopify plans. If you are on the Basic Shopify plan or higher, then you also receive 24/7 phone support. Currently, 24/7 live chat and phone support are available in English only. With email, Shopify supports 19 languages for store owners. You can check whether your language is supported in the following list:

• Chinese (Simplified)
• Chinese (Traditional)
• Czech
• Danish
• Dutch
• English
• Finnish
• French
• German
• Hindi
• Italian
• Japanese
• Korean
• Norwegian
• Portuguese (Brazil)
• Portuguese (Portugal)
• Spanish
• Swedish
• Thai
• Turkish

Volusion customer support

	Personal Plan	Professional Plan	Startup Plan	Business Plan	Prime Plan
Support offered	Live chat, Volusion Help Center	Phone support, live chat, Volusion Help Center	Volusion Help Center, Phone support, the live chat	Phone support, the live chat, Volusion Help Center	The live chat, Phone support,, Volusion Help Center, VIP support

With the Personal Plan, you can access online support. This includes the Volusion Help Center, where you’ll find a variety of articles and advice covering a wide range of topics. They also support via live chat. Especially, when you buy the Professional or higher-level plans, you will have a chance of calling the real person. With the Professional Plan, you can’t call directly anytime, then you have to schedule a call for Volusion to ring you at a specific time.

When you purchase the Business plan, you will receive priority support, which means you can ring for phone support without scheduling a call. The Prime plan is the only package that offers VIP support; you can contact multiple experts, from marketing and design to finance and beyond, until you find the result you want.

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Volusion vs Shopify: Which Should You Use?

All in all, though both Volusion vs Shopify are strong contenders in the hosted eCommerce space, it's clear that Shopify emerges as the more powerful, scalable, and user-friendly platform!

Specifically:

• Suppose your goal is to build a professional, flexible, and future-ready online business. In that case, Shopify delivers more value in the long run while offering better tools, smoother usability, and a richer app ecosystem.
• Volusion, on the other hand, might be the better choice if you're just starting out and want a more affordable entry point (especially for very small stores).

And if you're currently using Volusion and considering a switch, LitExtension can help you migrate seamlessly to Shopify. Backed by unprecedented expertise regarding 140+ platforms and an experienced team that has handled over 300,000 successful migrations, we're ready to make your Shopify migration smooth, secure, and hassle-free.

Need help? Contact our support team or join the LitExtension community for more information and news.

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Volusion vs Shopify: FAQs

Who is Shopify's biggest competitor?

BigCommerce is considered one of Shopify's biggest competitors, especially for growing businesses and B2B sellers.

Which platform is better than Shopify?

There's no one-size-fits-all answer, but platforms like BigCommerce, WooCommerce, Wix, or Volusion may be better depending on your business and scalability needs:

1. BigCommerce is often preferred for larger or B2B-focused businesses due to its native features and no transaction fees.

2. WooCommerce is considered by many as a great option for sites using WordPress and wanting full control over customization.

3. Wix or Volusion may be more suitable for small businesses or beginners who prioritize simplicity and design flexibility over advanced eCommerce tools.

How does Volusion work?

Volusion is a cloud-based eCommerce platform that lets users build, manage, and grow online stores without needing coding skills.

What is a Volusion store?

A Volusion store is an online shop built on the Volusion platform where merchants can sell products, manage inventory, process orders, etc.

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