How to migrate from Webflow to Shopify: Detail Guide By LitExtension Expert

How to Migrate from Webflow to Shopify: Step-by-Step

Migrating from Webflow to Shopify can open the door to powerful e-commerce tools, advanced integrations, and greater scalability. But since Webflow and Shopify are built on very different systems, the migration process requires careful preparation and some manual work.

In this guide, we’ll walk you through 7 practical steps to migrate from Webflow to Shopify, while highlighting the limitations and adjustments you’ll need to make along the way.

Step 1: Backup Inventory and Content

Before making any changes, start by securing a backup of your Webflow site.

You can export CMS collections to a CSV file for safekeeping, but if you were using Webflow E-commerce, keep in mind that product catalogs cannot be exported directly. Instead, you’ll need to manually copy product details such as titles, descriptions, prices, SKUs, stock levels, and variants.

Be sure to also download and store all media files, including product images and banners, since they are not included in the CSV export. Finally, preserve any custom assets such as code snippets, design files, and scripts so you can reference them later when setting up your Shopify store.

Step 2: Set Up Your Shopify Store

Set up your Shopify store by preparing it to receive your data.

Start by signing up for a Shopify account and choosing a Shopify plan that best fits your business needs. Next, pick a Shopify theme that aligns with your brand’s style. While you may not be able to replicate your Webflow design exactly without custom coding, you can still achieve a similar look by customizing fonts, colors, and layouts through the theme editor.

Finally, configure your store settings by adding business details, setting up payment gateways, defining shipping rules, and applying the appropriate tax settings to ensure your store is ready for operation.

Step 3: Export Data from Webflow

Export data from Webflow, keeping in mind that only certain types of content can be exported.

You can go to your Webflow CMS panel, select the collection you want, and download it as a CSV file. However, since product data cannot be exported directly, you’ll need to create your own spreadsheet to record product details such as titles, descriptions, prices, and SKUs.

Additionally, make sure to download all images, videos, and other media files from your Webflow project, as these will need to be uploaded manually into Shopify later.

Step 4: Import Data into Shopify

Import your data into Shopify via CSV file, but be aware that its CSV format is quite strict.

You’ll first need to reformat your Webflow CSV file to match Shopify’s import template, which requires specific headers such as Handle, Title, Body (HTML), Vendor, Tags, and more.

Once the file is ready, go to Products > Import in your Shopify Admin, select the CSV, and upload it. Since Webflow exports don’t include image URLs, product images will have to be uploaded manually through Shopify’s product editor.

After the import is complete, review your store carefully to verify that product details, variants, and categories have transferred correctly without errors.

Step 5: Manually Add Missing Products & Adjust Listings

Manually add any missing products and adjust your listings, as Webflow’s export options are limited.

In your Shopify Admin, go to Products > Add Product and enter key details such as the product name, description, price, SKU, inventory levels, and media.

To improve navigation, organize your catalog using categories, collections, and tags. If you sell items with variants like sizes or colors, be sure to set them up correctly in Shopify so customers can easily select their preferred options.

Step 6: Review and Optimize Your Store

Review and optimize your Shopify store to ensure everything looks and functions as intended.

Start by adapting your design using Shopify’s theme editor or, if needed, Liquid customization to align with your previous Webflow style. Since Shopify is template-driven, expect to make some adjustments rather than a perfect one-to-one match.

Next, transfer your SEO settings by adding page titles, meta descriptions, and image alt texts to maintain search visibility. Because Shopify’s URL structure differs from Webflow (for example, /blog/my-post may become /blogs/news/my-post), set up 301 redirects to preserve SEO rankings and prevent broken links.

Finally, verify that all content including blog posts, pages, and product descriptions has migrated correctly and is displaying as expected.

Step 7: Test Your Shopify Store

Test your Shopify store thoroughly before going live to make sure everything runs smoothly. Start by checking navigation and links to confirm that menus, category filters, search functionality, and internal links work correctly.

Place test orders using Shopify’s test mode to verify that your checkout process and payment gateways are functioning as expected. Review your store’s responsiveness across mobile, tablet, and desktop devices to ensure a consistent shopping experience.

Next, run speed performance checks with Google PageSpeed Insights to identify and fix any loading issues. Finally, verify that all integrations such as email marketing, analytics, shipping, and third-party apps are properly connected and working.

By backing up your data, preparing your Shopify store carefully, and testing every feature, you can ensure a smooth and reliable transition from Webflow to Shopify.

Don’t have much time to do it yourself? Contact LitExtension Experts for our AIO Migration service consultation.