25 Best Shopify Store Examples By Niche To Inspire Your Own

As the best way to learn something is to learn it from the best, let’s explore our list of the 25 best Shopify store examples to inspire your own. To ensure a comprehensive list, we’ll review stores in the five most popular niches, including:

1. Fashion
2. Health and beauty
3. Jewelry
4. Electronic
5. Home decor

Let’s see what to learn (and perhaps steal from)!

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Best Fashion Shopify Store Examples

1. Gymshark

Gymshark is a British-based sport apparel retailer famous for its durable, high quality activewear clothes and accessories. From just a sewing machine and a screen-printer within a garage in 2012, Gymshark has expanded remarkably over the past ten years, reaching an annual revenue of 400+ million pounds in 2023.

Key highlights of Gymshark:

• Gymshark does an amazing job in localizing and adapting their websites for different countries, including product offerings, languages and currencies.
• Though they have an extensive product catalog, Gymshark categorizes their items very neatly and logically, allowing customers to find what they want easily.

2. Fashion Nova

Fashion Nova is a fast-fashion e-commerce retailer based in Los Angeles, California. Founded in 2006, it has grown from a local brick-and-mortar store to a global online fashion powerhouse. Known for its trendy and affordable clothing, Fashion Nova has become one of the most searched fashion brands on Google.

Key highlights of Fashion Nova:

• Fashion Nova is one of the few Shopify stores that allow customers to search by photo, which is something you can learn if you also have a large catalog
• Besides selling on their website, the brand has an iOS and Android mobile app
• Their 1-day shipping policy is quite impressive

3. The Hideout Clothing

If you’re looking for some Shopify online store examples to learn from, The Hideout Clothing is a brand you should definitely check out. The Hideout Clothing (THC) is a streetwear brand founded in 2012 in Trinidad. It has evolved from a local retailer of exclusive brands to a global streetwear label with its own collections and a flagship store in Paris.

Key highlights of The Hideout Clothing:

• The brand makes the best use of video content to showcase their fashion items in real-life settings
• It has a strong social media presence on Instagram with over 87,000 followers
• They have a “Worn by the famous” page where they showcase influencers/celebrities vibing with their streetwear clothes

4. Adored Vintage

Adored Vintage is a women's clothing boutique founded in 2012, offering timeless, feminine, and romantic styles inspired by vintage clothing. Based in Portland, Oregon, Adored Vintage does both online and offline selling.

Key highlights of Adored Vintage:

• Adored Vintage has an accessibility menu to help make their website accessible and more user-friendly for visually impaired, blind or people with ADHD.
• The store has a sales notification about their recent order, which will help drive impulsive purchases from potential shoppers

5. Cettire

Cettire is one of the most successful Shopify store examples we’d love to mention in this list. As a luxury fashion online retailer, Cettire is famous for its extensive collection of high-end fashion items from various brands like Gucci, Blueberry, Alexander McQueen, etc.

Key highlights of Cettire:

• Cettire’s website automatically detects visitors’ locations to show them the corresponding currency
• Their mega menu is stunning with featured product images
• The brand’s dropshipping model allows Cettire to offer over 2,500 luxury brands without holding any inventory

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Best Health And Beauty Shopify Store Examples

1. Kylie Cosmetics

Kylie Cosmetics is among the top store Shopify website examples in the beauty industry you can learn from. Launched by reality TV star and entrepreneur Kylie Jenner in 2015 with the iconic Kylie Lip Kits, the US-based brand has since expanded to offer a wide range of makeup and skincare products.

Key highlights of Kylie Cosmetics:

• Kylie Cosmetics’s virtual try-on feature allows shoppers to virtually try on their lips and face makeup items
• They has a referral program where the referrers and referees both get a 20% discount on their first $50 order
• The brand uses loyalty and VIP membership programs to drive repeat purchases and customer retention

2. ColourPop

Up next, we have ColourPop– one of the very good Shopify store examples we’d love to mention in this list. ColourPop ColourPop is a cosmetics company founded in 2014 in Los Angeles. After ten years, it has gone all the rage for its affordable makeup products and effective influencer marketing campaigns..

Key highlights of ColourPop:

• The brand maintains a rapid product launch cycle, introducing new collections almost weekly to keep customers engaged
• ColourPop offers a unique “Build Your Own Palette” feature, allowing customers to create custom eyeshadow palettes
• The website includes a comprehensive ingredient glossary, providing transparency about their product formulations

3. Tiege Hanley

Men these days are concerned about their health and skin conditions just like their opposite sex. However, most men don’t have as extensive knowledge on the skincare matter as women. With this in mind, Kelly Thornton launched Tiege Hanley in 2016 with a simple but effective value proposition– “uncomplicated skin care for men”.

Key highlights of Tiege Hanley:

• Shoppers can take a quiz (skin type, concerns, etc.) to get personalized recommendations for their specific needs. Cleverly, the brand uses this quiz to capture email subscribers as well.
• The website auto-converts the default currency to the shoppers’ local currency
• Tiege Hanley offers customers the ability to buy in subscriptions besides one-time purchase option

4. Glossier

Glossier is a direct-to-consumer beauty company that has gained a cult following since its launch in 2014. Known for its minimalist aesthetic and “skin first, makeup second” philosophy, Glossier has revolutionized the beauty industry with its community-driven approach.

Key highlights of Glossier:

• The brand emphasizes a natural, “no-makeup makeup” look, which resonates with millennials and Gen Z consumers.
• Glossier offers bundled sets of their most popular products at discount prices to boost their average order value
• The brand allows customers to create their own custom sets for 10% off

5. The Honey Pot

Our list of the top Shopify store examples would be incomplete without The Honey Pot Company– a plant-based feminine care company founded by Bea Dixon in 2014. The company offers a wide range of natural, chemical-free products for menstrual, vaginal, and overall feminine care.

Key highlights of The Honey Pot:

• The brand focuses on natural and plant-based ingredients, which can be appealing to health-conscious consumers.
• They have insightful and well-curated blog posts to educate consumers on women’s well-being
• With transparent donations to society, The Honey Pot’s Corporate Social Responsibility (CSR) is unmatched

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Best Jewelry Shopify Store Examples

1. SHASHI

If you’re looking for the best minimalist Shopify store examples, SHASHI is a great store to learn from. Their Shopify store demonstrates how a clean design can showcase a varied collection effectively, making each piece stand out.

Key highlights of SHASHI:

• SHASHI automatically detects visitors’ geolocation and shows them the right currencies
• They have a dedicated wholesale program for B2B businesses

2. Babe Co

Babe Co makes it on the list because we personally like the vibe she brings to her e-shop. In other words, you can say that she swears her way to our list. This bold approach sets Babe Co apart in the crowded jewelry market, appealing to customers who appreciate a dash of irreverence with their accessories.

Key highlights of Babe Co:

• The store’s fearless branding resonates with customers looking for something different
• Babe Co encourages other Shopify merchants to sell her jewelry pieces

3. Ana Luisa

Ana Luisa is one of the best Shopify jewelry stores in this list as we believe it’s splendidly optimized for conversions and user experience. Every small element on the website looks clean, clear, and sale-driven but not too pushy.

Key highlights of Ana Luisa:

• They have a robust loyalty and reward program in place where customers can earn points and redeem them with various reward options
• The website has an attractive upsell widget on the Catalog page and Cart page to encourage shoppers to Buy more, Save more

4. PDPAOLA

Dreaming of a jewelry store with a touch of European style? PDPAOLA from Spain might inspire you with their modern, elegant designs. The multinational jewelry brand showcases its products aesthetically in a large and eye-catching product grid style.

Key highlights of PDPAOLA:

• The store does an excellent job of putting its jewelry pieces front and center
• PDPAOLA has a size guide tutorial to help their customers choose the correct size for their rings, bracelets, etc.
• The brand has a page where retailers can sign up to retail their products

5. YCL Jewels

If you believe jewelry should mean something special, take a look at YCL Jewels from Australia. YCL Jewels is one of the best Shopify store examples that let heir customers personalize their own jewelry pieces.

Key highlights of YCL Jewels:

• They have a “Charm Bar” where you can add meaningful symbols to your jewelry
• YCL Jewels allows buyers to pay in installments with Afterpay and Klarna, which we believe to be a good move for selling high-ticket items like jewelry

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Best Electronic Shopify Store Examples

1. Peak Design

Peak Design Peak Design offers a well-organized product range focusing on bags, camera gear, and mobile accessories. The brand strongly emphasizes product versatility and durability in its product descriptions and marketing materials.

Key highlights of Peak Design:

• The store features a clean, uncluttered layout that puts the focus on their products.
• The “Find Your Peak” quiz engages customers and helps them discover the most suitable products based on their specific needs and preferences.

2. Ohsnap

Ohsnap's Shopify store stands out due to its bold, playful branding and catchy product descriptions. The site maintains a simple product lineup and focuses primarily on phone grips and accessories. Ohsnap prominently displays customer reviews and testimonials throughout the site, which can help build trust among potential buyers.

Key highlights of Ohsnap:

• Ohsnap's website stands out with its bold, irreverent tone, exemplified by its tagline “Phone Grips & Accessories That Don't Suck.”
• The store prominently features customer reviews and testimonials throughout the site, including on product pages and dedicated review sections

3. PITAKA

PITAKA PITAKA's store focuses on device-specific accessories, particularly for Apple, Samsung, and Google products. The electronic store uses device-specific categorization to help customers easily find accessories compatible with their particular devices.

Key highlights of PITAKA:

• PITAKA organizes its product catalog by device brand and model, making it exceptionally easy for customers to find accessories compatible with their specific gadgets
• The store dedicates significant space to explaining its proprietary materials and manufacturing processes to justify its premium pricing

4. Rokform

Rokform specializes in phone cases and accessories, with a strong focus on iPhone and Samsung Galaxy devices. The store prominently features its patented mounting system, which allows for seamless integration between cases and various mounts. Rokform also highlights its military-grade drop protection standards, appealing to customers who prioritize device safety in extreme conditions.

Key highlights of Rokform:

• Rokform effectively uses product images and videos to showcase the ruggedness of their cases and mounts.
• The store puts a strong focus on Rokform's patented RokLock mounting system and dedicate entire sections to explaining how this technology works across various products

5. Turtle Beach

Turtle Beach is one of the best electronic Shopify store examples we’d love to mention. The store leverages a gaming-centric design with bold colors and imagery on its website. What we like about Turtle Beach is that they really put an effort into nurturing their communities across channels.

Key highlights of Turtle Beach:

• Turtle Beach nurtures its communities on various channels, including Discord, Reddit, Instagram, Facebook, YouTube, etc.
• Their mega menu is absolutely beautiful, with featured products and catchy hover effects

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Best Home Decor Shopify Store Examples

1. Pier 1

Pier 1 is a well-established online retailer offering an extensive selection of home decor items. With over 5,000 products sourced from more than 60 countries, primarily from Asia, Pier 1 caters to a diverse range of tastes and styles.

Key highlights of Pier 1:

• Their suggestive search helps customers look for their desired items more quickly
• Pier 1 has a well-built loyalty system with a whole page dedicated to their reward and VIP membership program

2. Dormify

Dormify specializes in stylish and affordable dorm room decor, positioning itself as a one-stop shop for college students and young adults looking to personalize their living spaces. The decor store has tons of interactive tools to help their audience shop more comfortably and wisely, making it one of the overall best Shopify store examples.

Key highlights of Dormify:

• Dormify offers an innovative Bed Visualizer that allows customers to mix and match bedding components, creating a virtual representation of their desired dorm room setup
• The home decor store provides a comprehensive dorm room checklist tool, helping students ensure they have all the essentials for their college living space

3. McGee & Co.

McGee & Co. showcases a stunning collection of designer furnishings that bring authentic beauty and charm to homes. The store has carved out a niche in the vintage-inspired decor market, with a strong emphasis on true beauty and charm in their product offerings.

Key highlights of McGee & Co:

• McGee & Co. goes beyond traditional e-commerce by operating a dedicated website (Studio McGee) for versatile content.
• The store implements a robust loyalty program where customers earn points for purchases, reviews, and social media engagement.

4. Scandinavian Designs

Scandinavian Designs offers a curated selection of modern furniture and home decor inspired by Scandinavian design principles. Being on top decor Shopify store examples, they focus on clean lines, functionality, and minimalist aesthetics.

Key highlights of Scandinavian Designs:

• Scandinavian Designs provides an innovative room planning tool that allows customers to visualize furniture in their space before purchasing
• The store prominently features their commitment to sustainable practices, like the use of responsibly sourced materials or eco-friendly packaging

5. High Fashion Home

And last but not least, High Fashion Home is the last name we bring to this list. As one of the best Shopify store examples, the luxury home decor and furniture retailer offers a wide range of stylish and contemporary pieces for the discerning customer.

Key highlights of High Fashion Home:

• High Fashion Home provides virtual design consultations, allowing customers to work with professional interior designers remotely.
• The store features carefully curated collections that showcase different design styles and trends.

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Frequently Asked Questions

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Conclusion

Launching a Shopify store is easy; the real art lies in optimizing your store. If you’re a newbie who plans to build an eCommerce website with Shopify, don’t rush your way into it. Instead, take your time, and look around for inspiration from the stores that already rock in their respective industry.

For that reason, hopefully, you’ll steal some good ideas from our list of the best Shopify store examples above.

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