Shopify Pricing: Plans, Fees, and All Hidden Costs 2026

Shopify is one of the most popular platforms for building, managing, and growing an online store. If you’re planning to use Shopify to launch or scale your business, one of your first questions is probably about Shopify pricing.

In short, Shopify pricing currently includes 4 main plans for new merchants: Basic at $39/month, Grow at $105/month, Advanced at $399/month, and Shopify Plus from $2,300/month. If you pay yearly, the 3 standard plans drop to $29, $79, and $299 per month, which saves you around 25%. On top of your subscription, you should also budget for payment processing, apps, themes, and a custom domain.

Here’s a quick overview of each plan:

Plan	Billed monthly	Billed yearly (per month)	Card rates with Shopify Payments	3rd-party payment fee	Best for
Basic	$39	$29	Online: 2.9% + 30¢ In-person: 2.6% + 10¢	2%	Small businesses that need essential tools to launch an online store with minimal overhead
Grow	$105	$79	Online: 2.7% + 30¢ In-person: 2.5% + 10¢	1%	Growing businesses that need lower rates and a team to collaborate
Advanced	$399	$299	Online: 2.5% + 30¢ In-person: 2.4% + 10¢	0.6%	Medium to large businesses that need advanced shipping and more staff accounts
Plus	From $2,300 (3-year term)	–	Online: 2.25% + 30¢ In-person: 2.3% + 10¢	0.2%	Large or complex businesses needing enterprise-grade eCommerce features

New merchants can try Shopify free for 3 days, then pay just $1/month for the first 3 months on most plans. Card rates shown are for US stores.

In this article, I’ll walk you through what each plan includes, every extra cost you should prepare for, how much a Shopify store really costs per month, and which plan fits your business best.

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Basic Shopify Plan – $39/Month

As the entry point of Shopify pricing, Basic gives you a standalone website with an online store and a built-in blog.

With the Basic plan, you get access to almost all of Shopify’s core selling features, including:

• Selling unlimited products
• Managing inventory across up to 10 locations
• Access to all reports, including custom reports
• Shopify Tax support and international selling with Shopify Markets
• Workflow automation with Shopify Flow
• 24/7 live chat support

From my point of view, the main downsides of this plan are that you can’t add staff accounts or use third-party calculated shipping rates, and its card rates are the highest among Shopify’s 3 standard plans.

Still, Basic is a great place to start because you can move to a higher plan anytime as your business grows. To keep costs low, choose yearly billing and save around 25%.

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Grow Shopify Plan – $105/Month

On the Shopify pricing page, Grow is listed at $105/month, or $79/month when billed yearly.

With Grow, you unlock more features of Shopify, including:

• 5 staff accounts
• Lower card rates: 2.7% + 30¢ online and 2.5% + 10¢ in person
• A lower 1% fee if you use a third-party payment provider
• Full data access for custom apps
• Third-party calculated shipping rates as an add-on

I chose Grow for my own store, and the biggest change was being able to add staff accounts. My team could finally manage orders and products in the same store, each with their own login and permissions. As sales grew, the lower card rate also saved us a noticeable amount every month.

Keep in mind that third-party calculated shipping rates aren’t included by default. You can add them for an extra monthly fee or by switching to yearly billing.

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Advanced Shopify Plan – $399/Month

Advanced sits at the top of standard Shopify pricing at $399/month, or $299/month when billed yearly.

From what I’ve seen, Advanced is worth it mainly for 3 reasons:

• More staff accounts: You can create up to 15 staff accounts.
• Third-party calculated shipping rates: You can connect carriers like UPS or FedEx to show live shipping rates at checkout, so customers can choose the option that fits their budget.
• The lowest standard rates: You pay 2.5% + 30¢ per online transaction, 2.4% + 10¢ in person, and only 0.6% if you use a third-party payment provider.

On top of that, you get enhanced live chat support and up to 2x API rate limits on select APIs, which helps if you run many apps or custom integrations.

Wondering which of these 3 plans to choose? I’ll compare all of them side by side in the “Which Shopify Plan Should You Choose?” section below.

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Shopify Plus – From $2,300/Month

Shopify Plus is the enterprise tier of Shopify pricing. Besides everything in Advanced, it gives you unlimited staff accounts, a fully customizable checkout, B2B selling with unlimited catalogs, up to 200 inventory locations, up to 9 expansion stores, and priority 24/7 phone support.

That’s why Shopify Plus is a popular choice for high-growth brands like Allbirds, Gymshark, and Mattel Creations.

For a deeper look at the differences, read our Shopify vs Shopify Plus comparison and our in-depth Shopify Plus review.

How much does Shopify Plus cost?

Shopify Plus starts at $2,300/month on a 3-year term, or $2,500/month on a 1-year term. Depending on your revenue and business model, Shopify may also add a variable platform fee, so you’ll need to talk to the Shopify Plus team to get an exact quote. You can find a full breakdown in our Shopify Plus pricing guide.

Like other plans, Shopify Plus charges card rates and transaction fees:

• With Shopify Payments: 2.25% + 30¢ per online transaction and 2.3% + 10¢ in person (US rates; rates vary by country).
• With a third-party payment provider: an extra 0.2% per transaction.

Signs you’re ready for Shopify Plus

From our experience helping merchants move to Shopify, it’s usually time to consider Plus when:

• You want to sell in several countries with separate stores (Plus includes up to 9 expansion stores).
• You need to customize your checkout beyond what standard plans allow.
• You sell wholesale and need B2B features like company accounts, custom catalogs, and payment terms.
• You have more than 15 staff members or more than 10 inventory locations.
• You run big flash sales and need high-volume checkout and higher API limits.
• You want priority 24/7 phone support.

If you’re choosing between the two highest tiers, our Shopify Plus vs Advanced comparison breaks down their pricing, scalability, and features.

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Other Shopify Plans

Shopify Agentic Plan – $0/Month

Shopify has also added a new option to its pricing: the Agentic plan, built for brands that want to sell inside AI chats without running a Shopify online store. There’s no monthly fee: you only pay when your products sell, with card rates from 2.9% + 30¢ online. Your products can show up in AI channels like ChatGPT, Google AI Mode and Gemini, Microsoft Copilot, Perplexity, and the Shop app, and shoppers can check out right in the conversation.

If you already run a store on Basic, Grow, Advanced, or Plus, you don’t need this plan, since selling in AI chats is already included.

Shopify Starter (no longer available)

Shopify’s former $5/month Starter plan let merchants sell through product links on social media and messaging apps. It’s no longer available to new stores, and merchants who switch away from it can’t switch back. If you want to learn what it offered, see our Shopify Starter review.

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Which Shopify Plan Should You Choose?

Here’s how Shopify pricing compares across the 4 main plans:

Criteria	Basic	Grow	Advanced	Plus
Billed monthly	$39	$105	$399	From $2,300 (3-year term)
Billed yearly (per month)	$29	$79	$299	–
Online card rate	2.9% + 30¢	2.7% + 30¢	2.5% + 30¢	2.25% + 30¢
In-person card rate	2.6% + 10¢	2.5% + 10¢	2.4% + 10¢	2.3% + 10¢
3rd-party payment fee	2%	1%	0.6%	0.2%
Additional staff accounts	0	5	15	Unlimited
Inventory locations	10	10	10	200
3rd-party calculated shipping rates	Not included	Add-on	Included	Included
Custom apps	Limited data access	Full data access	Full data access	Full data access
API rate limits	Standard	Standard	Up to 2x on select APIs	Up to 10x on select APIs
Customer support	24/7 live chat	24/7 live chat	Enhanced live chat	Priority 24/7 phone support
Checkout customization	Standard	Standard	Standard	Fully customizable
POS Pro	$89/month per location	$89/month per location	$89/month per location	20 locations included

All plans include up to 87% off shipping labels, all reports, Shopify Markets, and selling on social media, marketplaces, and AI chats.

Based on this table, here’s my quick recommendation:

• Basic: You’re just starting out, run the store on your own, and sell less than about $25,000–$33,000/month online.
• Grow: You have a small team, or your monthly sales are high enough for the lower card rate to cover the higher fee.
• Advanced: You need live carrier rates at checkout, more than 5 staff accounts, or the lowest standard rates for a large sales volume.
• Plus: You’ve hit the limits of Advanced, or you need B2B, expansion stores, or a custom checkout.

When should you upgrade your Shopify plan?

The easiest way to decide is to compare the extra subscription fee of the next tier in Shopify pricing with how much you’ll save on card rates. Each step up lowers your online card rate by 0.2%:

Upgrade	Extra cost (billed monthly)	Break-even online sales (billed monthly)	Extra cost (billed yearly)	Break-even online sales (billed yearly)
Basic → Grow	$66/month	About $33,000/month	$50/month	About $25,000/month
Grow → Advanced	$294/month	About $147,000/month	$220/month	About $110,000/month

If your online sales are above these numbers, upgrading pays for itself on card fees alone. If you use a third-party payment provider, the gap is even bigger because the extra transaction fee also drops (from 2% to 1% to 0.6%).

You can change your plan at any time. Upgrades take effect immediately and are prorated, while downgrades apply at the end of your current billing cycle.

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Additional Shopify Fees You Must Not Ignore

#1 Shopify domain name cost

Every Shopify store comes with a free myshopify.com address, but a custom domain is an extra cost to add to your Shopify pricing budget. A custom domain makes your store look more professional, helps customers remember you, and builds brand trust as you grow.

If you already own a domain, you have 2 options:

• Connect it to Shopify: There’s no extra cost from Shopify, and you keep managing the domain, billing, and renewals with your current provider.
• Transfer it to Shopify: You pay a 1-year renewal fee, then manage all settings, billing, and renewals right in your Shopify admin.

If you don’t have a domain yet, like me when I started, you can buy one directly through Shopify. Prices depend on the extension you choose: most domains cost around $10–$30 per year, and a standard .com is about $16 per year.

Shopify’s free domain name generator lets you check availability and prices and find ideas for catchy names. Just choose carefully: once you buy a domain, you can’t change it, so you’d need to buy a new one if you want a different name.

#2 Shopify themes & design pricing

Your store’s design has a direct impact on your conversion rate, so it’s worth investing in a theme that fits your brand.

The Shopify Theme Store offers 800+ free and paid themes. Free themes cost nothing, while paid themes range up to around $500 as a one-time fee. You can filter them by industry, from fashion and electronics to art and photography.

If you’re not sure where to start, check out our list of the best Shopify themes.

You can also find Shopify themes from third-party marketplaces like ThemeForest, often at lower prices. Since it’s easy to change themes on Shopify, feel free to preview a few options before choosing the right one for your business.

#3 Shopify apps & integrations cost

Apps help you add features your store doesn’t have by default, from reviews and upsells to advanced shipping. The Shopify App Store offers thousands of free and paid apps built by third-party developers.

From our research, most premium apps cost around $20–$70/month, while some advanced tools cost more than $350/month. Popular app categories include:

• Store design
• Sales and marketing
• Inventory management
• Orders and shipping
• Customer support
• Security
• Reporting

You can install apps during your Shopify free trial, and many paid apps also offer their own free trial, usually from a few days to a month depending on the developer. Any app charges are added to your first Shopify bill after the trial ends.

To save money, start with our list of free apps for Shopify.

#4 Shopify transaction fees & card rates

Does Shopify charge transaction fees? It depends on how you accept payments:

• With Shopify Payments: Shopify doesn’t charge an extra transaction fee. You only pay card rates. Learn more in our Shopify Payments review.
• With a third-party payment provider: Shopify adds a transaction fee of 2% (Basic), 1% (Grow), 0.6% (Advanced), or 0.2% (Plus) on top of your provider’s own fees.

Here are the current card rates with Shopify Payments for US stores:

Plan	Online (standard cards)	Online (premium cards)	In-person	3rd-party payment fee
Basic	2.9% + 30¢	3.5% + 30¢	2.6% + 10¢	2%
Grow	2.7% + 30¢	3.3% + 30¢	2.5% + 10¢	1%
Advanced	2.5% + 30¢	3.1% + 30¢	2.4% + 10¢	0.6%
Plus	2.25% + 30¢	2.95% + 30¢	2.3% + 10¢	0.2%

International cards cost an extra 1%. PayPal wallet payments start at 3.49% + 49¢.

What does Shopify take from a $100 sale?

Let’s say a customer pays $100 online with a standard US card:

Plan	With Shopify Payments	You keep	With a 3rd-party provider (2.9% + 30¢ example)	You keep
Basic	$3.20	$96.80	$3.20 + $2.00 Shopify fee = $5.20	$94.80
Grow	$3.00	$97.00	$3.20 + $1.00 Shopify fee = $4.20	$95.80
Advanced	$2.80	$97.20	$3.20 + $0.60 Shopify fee = $3.80	$96.20
Plus	$2.55	$97.45	$3.20 + $0.20 Shopify fee = $3.40	$96.60

As you can see, Shopify Payments is the cheaper option on every plan, especially on Basic.

#5 Shopify POS pricing

Every Shopify plan includes Shopify POS for casual in-person selling, such as markets, pop-ups, or events. You only pay the in-person card rates listed above.

If you run a physical store, you can upgrade to POS Pro for full retail features like advanced staff permissions, smart inventory tools, and returns across locations. POS Pro costs $89/month per location on Basic, Grow, and Advanced. Shopify Plus already includes POS Pro for 20 locations (up to 200 with Shopify Payments). Read our Shopify POS Lite vs Pro comparison to see which one you need.

To get started, you’ll need the free Shopify POS app and some hardware, such as the Tap & Chip Card Reader ($49) or the all-in-one POS Terminal ($349). You can order everything from the Shopify Hardware Store.

#6 Shopify Email marketing

Email is one of the most cost-effective marketing channels, so it’s worth including Shopify Email in your budget.

Shopify Email is free to install on every plan. Each month, you can send up to 10,000 emails for free. After that, you pay $1 per 1,000 additional emails. The rate drops to $0.65 per 1,000 after 300,000 emails, and to $0.55 per 1,000 after 750,000 emails.

Note that Shopify Email is a marketing tool, not email hosting. If you want a branded inbox like [email protected], you’ll need a separate service such as Google Workspace, or you can set up free email forwarding in Shopify to receive messages in your existing inbox.

#7 Shopify shipping costs

Shipping is often one of the biggest costs for an online store. With Shopify Shipping, you can buy discounted labels from carriers like USPS, UPS, and DHL right in your admin, with savings of up to 87%. The exact discount depends on your plan and the carrier.

If you want to show live carrier rates at checkout, remember that third-party calculated shipping rates are included on Advanced and Plus, available as an add-on on Grow, and not available on Basic.

#8 Other Shopify fees

Depending on how and where you sell, these smaller fees can also add to your Shopify pricing:

• Currency conversion fees: If a customer pays in a different currency, Shopify Payments charges 1.5% for US stores and 2% in most other regions.
• Shopify Tax: Free for your first $100,000 in sales with calculated tax. After that, US stores pay 0.35% per transaction (0.25% on Plus), capped at $0.99 per order.
• Marketplace Connect: Free for your first 50 synced marketplace orders each month (Amazon, eBay, Walmart, etc.), then 1% per order, capped at $99/month.
• Chargeback fees: If a customer disputes a payment, you may pay a chargeback fee. Depending on your region, Shopify might refund it if you win the dispute.

#9 Store setup & migration costs

If you’re not building your store yourself, you might hire a designer or developer to set up your theme, customize pages, or build features. From our experience, costs range from a few hundred dollars for basic setup to several thousand dollars for a fully custom store.

If you already sell on another platform, you’ll also need to move your data to Shopify. Doing it by hand with CSV files takes a lot of time and can easily lead to errors. With LitExtension, you can transfer products, customers, orders, and more to Shopify automatically. Our Automated Migration Tool starts from $29 (one-time), and stores with fewer than 100 entities can migrate for free. If you’d rather have experts handle everything, our All-in-One Migration Service starts from $129.

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How Much Does a Shopify Store Really Cost Per Month?

Now that you know every cost, let’s put them together to see what Shopify pricing looks like in practice. Here are 3 examples based on our research, assuming yearly billing, Shopify Payments, and US customers paying with standard cards:

Cost	New store	Growing store	Large brand
Monthly online sales	$3,000 (50 orders)	$30,000 (400 orders)	$300,000 (3,000 orders)
Plan	Basic: $29	Grow: $79	Advanced: $299
Domain	~$1 ($16/year)	~$1	~$1
Theme	Free theme: $0	Paid theme: ~$29 ($350 one-time, spread over a year)	Paid theme: ~$42 ($500 one-time, spread over a year)
Apps	$0–$30	$100–$200	$300–$800
Card fees	~$102	~$930	~$8,400
Estimated total	~$132–$162/month	~$1,139–$1,239/month	~$9,042–$9,542/month

As you can see, payment processing quickly becomes your biggest cost as sales grow. That’s why, when comparing Shopify pricing, choosing the right plan matters more than the subscription price itself.

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How to Reduce Your Shopify Costs

Here are 6 simple ways to keep your monthly costs under control:

1. Pay yearly: Yearly billing is the easiest Shopify pricing discount, saving you around 25% on Basic, Grow, and Advanced.
2. Use Shopify Payments: It removes the extra 0.2–2% transaction fee charged on third-party payment providers.
3. Start with a free theme: Upgrade to a paid theme only when your store design really needs it.
4. Review your apps regularly: Uninstall apps you no longer use, and look for free alternatives before paying for one.
5. Upgrade only when the numbers make sense: Use the break-even table above to see when a higher plan pays for itself.
6. Take advantage of the trial: Use the 3-day free trial and the $1/month offer to set up your store before paying full price.

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Is Shopify Worth Your Investment?

Shopify is one of the most powerful hosted eCommerce platforms on the market, powering almost 7 million live websites worldwide. Learn more in our detailed Shopify Review or the video below:

From my hands-on experience, Shopify is an ideal solution if you aren’t tech-savvy. After entering an email address, a password, and a store name, I was guided through the setup with a straightforward dashboard. At the same time, I didn’t have to trade ease of use for flexibility, because I could still customize my site with Shopify Liquid.

I have started multiple shops with Shopify, and honestly considering the community support and number of plugins, I have absolutely loved the experience! Can’t recommend enough.

Shopify review from Tanya Kozlova

Shopify covers your whole business, from building your store to sales, payments, shipping, and marketing. You also get inventory management, reports and analytics, multichannel selling, and dropshipping support. Every plan also includes Sidekick, Shopify’s built-in AI assistant that helps you write product descriptions, analyze your store data, and set up automations.

Ready to build your store? Check out our Shopify tutorial article or the video below:

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Shopify Pricing vs Alternatives

Before we wrap up, let’s see how Shopify pricing stacks up against other popular eCommerce platforms:

Platform	Monthly subscription (billed yearly)	Transaction fees	Best for
Shopify	Basic: $29 Grow: $79 Advanced: $299 Plus: from $2,300	No extra fee with Shopify Payments (from 2.9% + 30¢ online on Basic) 0.2–2% extra with 3rd-party providers	Entrepreneurs to enterprises seeking scalability and a strong app ecosystem
BigCommerce	Core: $29 Growth: $79 Scale: $299 Performance: from $1,499	No extra fee with embedded payment providers 0.6–2% with other providers	Medium to large businesses needing powerful built-in features
Adobe Commerce	Magento Open Source: free to install Adobe Commerce: custom pricing	Depends on your payment provider	Large enterprises needing full customization, multi-store support, and global reach
WooCommerce	Free to install, plus domain, hosting, and development costs	Payment provider fees only (e.g., 2.9% + 30¢)	Tech-savvy users or small businesses wanting control and flexibility
Wix	Light: $17 Core: $29 Business: $39 Business Elite: $159	Payment provider fees only (e.g., 2.9% + 30¢)	Creatives, small shops, and beginners prioritizing design and ease of use
Squarespace	Basic: $19 Core: $29 Plus: $49 Advanced: $99	2% on Basic 0% on Core and above	Artists and small businesses looking for aesthetics and simplicity

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Shopify Pricing – FAQs

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Shopify Pricing: Final Thoughts

In short, Shopify pricing depends mainly on the size and needs of your business. Beyond the subscription, you’ll also need to budget for a domain, a theme, apps, and payment processing to run a fully functional store.

I hope this guide helps you estimate your costs and choose the right plan. If you’re still unsure, start with the trial and the $1/month offer, and remember that you can cancel your Shopify free trial at any time.

If you already have an online store and are planning to move to Shopify, choose LitExtension – #1 eCommerce Migration Tool to transfer all your important data to your new Shopify store accurately and effortlessly. Try our Free Demo, and get support from our team whenever you need it.

Don’t forget to check out our other Shopify guides and join our Facebook Community for the latest eCommerce news and updates!