Migrating from Wix to Shopify is easier when you break the process into clear stages. Whether you're moving a small catalog or a much larger store, the same five-step workflow helps you protect your existing data, prepare Shopify correctly, and reduce avoidable migration issues.
Follow the steps below to move your products, customer data, and other store information from Wix to Shopify:
- Step 1. Backup Wix Site
- Step 2. Export data on Wix
- Step 3. Set up a New Shopify Store
- Step 4. Import Data to Shopify
- Step 5. Post-Migration
Decide how to migrate from Wix to Shopify
There are four common ways to migrate a Wix store to Shopify:
- Manually copy and paste store data.
- Export and import data with CSV files.
- Use a third-party migration app.
- Work with a professional Shopify migration service.
The right method depends on the amount of data you have, how complex your store is, and how much manual work you want to handle yourself.
| Migration method | How it works | Best for |
|---|---|---|
| Manual copy and paste | Recreate products, pages, and other store content manually in Shopify. | Very small stores with limited data. |
| CSV import/export | Export supported Wix data to CSV, adjust the files to Shopify's required format, and import them into Shopify. | Stores with relatively standard data and owners comfortable working with spreadsheets. |
| Third-party migration app | Use an app or automated migration tool to transfer supported data between the two platforms. | Stores that want to reduce manual work and have mostly standard data. |
| Professional migration service | Migration specialists handle data transfer, customization, testing, and post-migration checks. | Larger or more complex stores, custom data, or merchants who want hands-on migration support. |
For simple stores, CSV migration can be a practical option.
If your Wix store contains a large catalog, custom data, or information that does not map cleanly to Shopify, a managed migration can reduce the amount of manual cleanup required. LitExtension's Wix to Shopify Migration Service is designed for this type of project. With the AIO Migration Service, a dedicated Personal Assistant coordinates the migration while the technical team handles data transfer, required customizations, and validation on your new Shopify.
How to Migrate from Wix to Shopify Using CSV Import/Export
Step 1. Backup Wix Site
Before transferring data from Wix to Shopify, create a backup of your Wix site. A backup gives you a restore point if you make unwanted changes while preparing or exporting your store data.
Wix keeps previous versions of your site through Site History. You can also duplicate your site before starting the migration so you have a separate copy to refer to during the process.
Step 2. Export data on Wix
For a typical Wix store, the main data sets to prepare are products, customers or contacts, and orders. Export each data type separately so you can review the files before moving anything into Shopify.
How to export products on Wix
To export products from Wix:
- Go to your Wix dashboard and open the Products section.
- Choose whether you want to export all products, products from a specific category or filter, or only selected products.
- Click More Actions, then select Export.
This export process applies to physical products. Review the resulting CSV before importing it into Shopify because Wix and Shopify do not use identical product CSV structures.
How to export customer data on Wix
Wix stores customer information under Contacts. To export your customer or contact data:
- Open your Contact List.
- Select the contacts you want to export.
- Click More Actions, then choose Export contacts.
- Choose which contacts to export:
- Selected Contacts: Export only the contacts you selected.
- By Label: Export a specific contact group or choose all contacts.
- Select the appropriate CSV format.
- Click Export to download the file.
Wix allows up to 50,000 contacts in a single CSV export. If your contact list is larger, split the export into multiple files.
How to export orders on Wix
To export orders from Wix:
- From your Wix dashboard, open the Orders section.
- Select the orders you want to export.
- Click Export.
- Choose how the exported data should be organized:
- Item purchased: Each purchased item appears on a separate row.
- Orders: Each order appears on a single row, even when it contains multiple items.
- Deselect any columns you do not need.
- Click Export and save the file to your computer.
Keep the order export as part of your migration records. Historical orders may require a migration app or service rather than the same native CSV workflow used for products and customers.
Step 3. Set up a New Shopify Store
Before importing your Wix data, create and configure your Shopify store so the destination is ready for the migration.
- Go to the Shopify website and create your account.
- Complete or skip Shopify's initial business setup questions as appropriate.
- Open your Shopify Admin and review the basic store settings.
- Choose a theme, configure essential settings, and select a Shopify plan when you are ready to launch.
You do not need to finish every design detail before importing your data. Focus first on creating a stable destination store and confirming the settings that can affect products, customers, payments, shipping, taxes, and storefront behavior.
Step 4. Import Data to Shopify
Before uploading your CSV files, make sure they follow Shopify CSV import requirements. A Wix export cannot always be imported into Shopify unchanged, so review column headers, product fields, variants, customer information, and formatting first.
- Product CSV files must be 15 MB or smaller.
- Customer CSV files must be 15 MB or smaller.
If a file is too large, split it into smaller CSV files before importing. For product and customer data, you can then continue with Shopify's native import tools.
- Go to your Shopify dashboard and open the Products or Customers page.
- Click Import.
- Select Add file and choose the CSV file you prepared.
- For product imports, choose whether new products should be published to your sales channels.
- Click Upload and continue.
- Review the import preview carefully, then start the import.
Repeat the process for each supported data set, then review the imported records in Shopify before moving on to post-migration setup.
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Step 5. Post-Migration
After the data transfer is complete, review your Shopify store carefully before making it your live storefront. The goal is to confirm that the migrated data is accurate and that customers can browse, purchase, and navigate the new store correctly.
1. Check results after the full migration
Review migrated data in both the Shopify Admin and the storefront. Start with your most important catalog and customer records, then check additional data types included in your migration.
For products, verify titles, descriptions, images, prices, SKUs, inventory, variants, collections, and SEO fields. Check several products manually rather than assuming a successful import means every field was mapped correctly.
2. Personalize your new Shopify store
Once the data is in place, finish configuring your Shopify storefront. Choose or customize a theme, install essential apps, configure payments and shipping, and connect or transfer your existing domain to Shopify when you are ready to switch over.
3. Try placing Orders on Shopify
Place at least one test order before launch. Check the storefront, cart, checkout, payment flow, order confirmation, taxes, shipping rates, and order details in Shopify Admin. This helps you identify configuration issues before real customers start placing orders.
You should also review navigation, mobile display, redirects, analytics, tracking scripts, transactional emails, and any apps that are essential to your daily operations.
Why move from Wix to Shopify
Wix and Shopify can both support online stores, but they approach eCommerce differently. Wix combines website building with commerce features, while Shopify is built primarily around selling, inventory, checkout, and multichannel commerce. If your business is becoming more commerce-focused or operationally complex, Shopify may provide a more scalable workflow.
| Feature |
Shopify |
Wix |
|---|---|---|
| Ease of use | Uses a structured eCommerce workflow designed around products, orders, customers, and sales channels. | Offers a highly visual website-building experience with drag-and-drop editing. |
| Themes & design | Provides eCommerce-focused themes with extensive storefront customization options. | Provides a broad selection of templates and flexible visual editing tools. |
| Marketing & SEO | Strong commerce integrations, marketing apps, automation options, and built-in SEO controls. | Includes built-in marketing and SEO tools that work well for many small and content-focused businesses. |
| Inventory management | Better suited to stores that need detailed product, variant, inventory, and multi-location management. | Covers core inventory needs and is generally simpler for smaller catalogs. |
| Payments | Supports Shopify Payments in eligible markets as well as third-party payment providers. | Supports Wix Payments in eligible markets and a range of third-party payment providers. |
| Shipping | Offers strong shipping, fulfillment, carrier, and logistics integrations for growing stores. | Supports standard shipping workflows with options for common eCommerce requirements. |
| Multichannel selling | Designed to manage multiple sales channels from a centralized commerce backend. | Supports multichannel selling, though the ecosystem is less commerce-centered than Shopify's. |
| Apps & integrations | Has a large ecosystem focused heavily on eCommerce operations and growth. | Offers an app market covering website, business, marketing, and commerce needs. |
| Support | Provides support resources, documentation, and a large merchant and partner ecosystem. | Provides support resources, a help center, and tools aimed at website owners and businesses. |
| Security | Hosted platform with SSL and platform-level security managed by Shopify. | Hosted platform with SSL and platform-level security managed by Wix. |
If you're still deciding whether the move is right for your store, see our detailed Wix vs Shopify comparison.
Transfer from Wix to Shopify: FAQs
Yes. If you bought your domain through Wix and the domain is eligible for transfer, you can move it to another provider or connect it to Shopify. Because domain transfers can take time and may be subject to registrar requirements, start this part of the process before your final store launch.
No. Wix and Shopify use different theme and site-building systems, so your Wix design cannot be transferred directly as a Shopify theme. You will need to choose or build a Shopify theme and recreate the important parts of your existing branding and layout.
A migration can affect organic traffic if URLs, metadata, internal links, or redirects are handled incorrectly. Because Wix and Shopify use different URL structures, create 301 redirects from important Wix URLs to their Shopify equivalents and review your metadata, indexing settings, sitemap, and internal links after launch. See our Shopify SEO migration guide for the migration-specific SEO checklist.
Customer profiles can be imported, but customer passwords cannot be migrated through a standard CSV import. Depending on the customer account setup you use in Shopify, existing customers may need to activate or access their accounts again after the migration.
Shopify supports up to three options per product, such as size, color, and material. If a Wix product uses more than three product options, you will need to restructure the product data or use an app or custom solution for the additional choices.
Final Words
Moving from Wix to Shopify involves more than uploading a CSV file. A reliable migration starts with a backup, clean exports, properly formatted Shopify data, and a careful post-migration review. For smaller stores with standard data, the manual CSV method can work well as long as you check the imported results closely.
If your store has a large catalog, historical orders, custom fields, complex variants, or other data that requires additional mapping, LitExtension's Wix to Shopify migration service can handle the transfer and validation for you while reducing manual work and downtime.
