In this digital world, thanks to the booming up of eCommerce, online store owners in general and Shopify merchants in particular tend to expand their businesses to various niches. In case Shopify sellers want to diversify their brand, they should not restrain themselves from selling on one webstore.
To yield to this demand of selling on multiple storefronts, Multiple Shopify store was launched as an excellent tool that can help professional sellers touch their goal easily. In this article, let us show you several benefits, challenges and helpful tips to manage your Shopify multiple stores.
- Substantial benefits from having multiple Shopify stores
- Ways to create multiple Shopify stores pain-free
- Challenges when managing multiple stores
- Tips to effectively manage multiple Shopify stores
Substantial benefits from having multiple Shopify stores
1. Selling internationally
In the light of the development of global logistics, there is no more formidable barrier against selling across the globe except languages and currencies. Therefore, by having a separate Shopify store for each country, you can easily tailor your website towards satisfying habits, attitudes and cultural differences among different countries.
For example, from a Shopify account, it is possible to create one shoe store in India that has a design that looks different from the store in the UK. That the prices are displayed in your customers’ native currency.
2. Creating new campaigns and managing them in one hand
When you want to launch some new products, new collections, you can test the result before burning money for large promotion campaigns. Either, you might want to offer a generous discount specifically on some obsolete products to free your warehouse. You can create a separate outlet store where you sell your products at highly discounted prices instead of launching the discount on your main website. This will devalue your brand in the eyes of your target audience especially in the field of high-end clothing brands.
You could have two different priced items, one high and one low. You can engage different types of customers to a fancy store but a middle-class customer cannot patiently scroll to the end to find a product at the right price for them. Having another store to sell the lower-priced products, you can centralize the promotion campaign by narrowing down your target audiences.
3. Diversifying niches and target customers
Another benefit of Shopify multiple stores is that merchants can simply expand their store to other niches for different groups of customers. They can use different sites for each group they want to appeal.
Ways to create Shopify multiple stores pain-free
1. Shopify multiple stores with separate plans
Shopify merchants surely are used to 3 plans: Basic Shopify, Shopify, and Advanced Shopify. However, none of them allows you to create multiple stores on one account. If you already purchased any Shopify plan for example Basic Shopify, the most simple way to have one or two more stores is continuously buying more plans. By this way, you need to manage separate accounts along with each plan you bought.
2. Shopify multiple stores on Shopify Plus
The better solution is to buy Shopify Plus. This plan is tailored towards high volume businesses and its pricing starts from $2000 per month. After purchasing Shopify Plus you then own 10 stores. An extra of $250 must be paid for each additional store.
Challenges when managing multiple stores
While setting up extra store instances on Shopify seems very simple, the actual management of these multiple stores can get a rise out of us. With separate stores, merchants have separate orders, items, and inventory data to worry about. Consequently, you have to face a range of problems:
- Orders: you will have to manage orders on each site. This can get extremely complicated when it comes to the fulfillment and the returning process.
- Inventory: If you sell some products on both sites, you will have to update inventory as customers buy and return items to both sites.
- Products: In case you add new products regularly to your catalog or classify products into seasonal collections, price ranges, it is not easy as a pie to do so over several different stores.
- Integration: when it comes to operating many branches, it will take a significant effort to integrate the other systems you use such as ERP or POS with each store you create.
Tips to effectively manage multiple Shopify stores
1. Optimize each site specifically
As mentioned above, Shopify multiple stores represent different niches and target customer groups, then the product data, design look should reflect those differences. Accordingly, you need to optimize each of them individually to make its content and offers relevant to the intended audiences. A/B testing is always a recommended toolkit to test different site designs, promoting country-specific offers, URL structure, locally relevant content to see the effectiveness and conversion rate of a new site.
2. Centralize order management
Fulfilling orders from separate sites is one of the challenges of operating multiple stores. By centralizing where you fulfill orders, you can easily manage orders across all of your sites. You can choose an integration platform to push all order data including fulfillment, returns, customer care, dropshipping processes to a centralized system in order to manage and keep track of orders on all online sites seamlessly.
To find out a robust order management tool, here is what you should look for:
- Inventory syncing on a regular basis
- Automation rules for distributing inventory across different stores and sales channels
- The ability to arrange orders automatically and distribute to fulfillment commands
- Order fulfillment from one or multiple commands and syncing to the main source.
3. Master product data in a PIM (Product information management system)
Running multiple stores is considered as a complicated and time-consuming task because the product information management seems messy and inaccurate. That’s why we need a product information management (PIM) system to avoid this struggle by centralizing all your product data, standardizing all your data, cleaning and updating regularly on all stores.
4. Update inventory in real-time
There will be a risk when the same products on a different storefront are overselling the items that drive you to a hassle of telling customers. It means you can’t ship a favorite product to your customer. Therefore, your inventory should update in real-time when you are selling through multiple customer touchpoints. The best way to get real-time inventory is to centralize where you manage inventory. By this way, you can track inventory counts no matter which store has it been sold from.
5. Analyze Multiple Shopify store
Another essential tip to manage multiple Shopify stores is analyzing business data as conversion rate (CR), average order value (AOV), bound rate, audiences and new niches. Google Analytics and other similar tools can help you determine which groups of people make up your core audience. Consequently, you can create the best version of your stores and then optimize your promotion campaigns specified for each niche.
6. Best Shopify apps to manage Multiple stores
When it comes to operating several stores, connecting and importing orders from all sales channels as well as synchronizing inventory across stores, warehouses, 3PLs and distribution centers are extremely crucial. With Skubana, you can automate rate-shopping, order splitting and routing, and stock reordering. Thus it helps you prevent overselling, unpleasant experiences and market suspension.
Skubana also helps you estimate seasonal trends that will allow you to stay on top of inventory. This will ensure that you always have enough stock to meet demand. Besides, this software integrates with many marketplaces such as eBay, Amazon, Walmart, as well as a number of shipping providers, including DHL, FedEx and UPS
Veeqo is an omnichannel retail platform that helps eCommerce Entrepreneurs handle multichannel inventory, manage orders and take care of shipping by syncing all their orders across sales channels in real-time. It allows merchants to automate their shipping processes and analyze their business performance easily.
The software integrates with several marketplaces, shipping solutions, 3PLs, POS systems, accounting, helpdesk solutions and marketing tools as well.
- Rewind backups
Rewind Backups app helps you secure all your data by automating backups of your Shopify stores and undoing unwanted changes easily. This automatic performing backup is extremely helpful if you run multiple stores.
Rewind Backups can back up every type of data connected to your store, including products and product images; customers and inventory; orders and collections; pages, blogs and blog posts; themes and theme files; store policies; locations; shipping zones; menu navigation; saved searches; and gift cards. All of them are encrypted then you can choose an individual item or a group of items to restore in minutes.
Replay is a Shopify app that helps you easily create multiple stores by duplicating your existing store. By this way, you can instantly copy products, collections, themes, pages and blogs, thus relieving you from performing time-consuming manual data imports and exports.
The app offers two different plans: Pay-as-you-go to pay $0.10 for every item copied with a minimum of $0.50 and Unlimited to pay $59/month per store for an unlimited plan.
Shogun is a large library of web-building elements with a drag-and-drop interface to quickly create their own custom landing pages, product pages and blog posts. It also has a Sync feature that’s quite useful for multiple stores. With Sync, you can copy a page from one store to another with just one click.
- Last pass
Being administrator of several store branches means that you have to manage lots of accounts. Remembering all of those passwords can be tough and inaccurate. Therefore, we recommend a tool named Last Pass to manage your Shopify login credentials and secure storage of identities. This software can save sites as you log in, import sites from your email and import or upload from other password managing software should you wish. There is also a free plan as well as a Chrome extension if you use Chrome as your browser.
Generally, you can freely choose to manage separate stores from different Shopify plans or to purchase several stores from a Shopify Plus account.
In a nutshell, operating multiple Shopify stores is such a challenging mission but it is not impossible if you just keep our best practices in mind. You can take advantage of the tools that we have recommended above. Don’t hesitate to expand your business by reaching out to more eCommerce ventures. We are here to help you unleash your potential with a reliable source of information.
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