Are you thinking about using BigCommerce or Wix to build your own online store? You've come to the right place! During my years working in the eCommerce industry, I've consulted hundreds of businesses to help them decide between Wix vs BigCommerce.
Therefore, in this article, I will provide all of the information you need to make an informed decision between Wix and BigCommerce, including:
- Pricing
- Ease of use
- Design & templates
- Apps & integration
- eCommerce features
- Marketing features
- Customer support
- Security
Let’s take a look!
Wix vs BigCommerce: Which Is Better?
To be honest, it’s very hard to choose the best one out of Wix vs BigCommerce. This decision is heavily influenced by several factors, like the scale of your business, budget, and your specific requirements.
Based on my experience, here are my conclusions on the two platforms.
BigCommerce is the go-to platform for medium and large businesses due to its scalability and powerful eCommerce features, which can aid in the expansion of your company. Thanks to their capable service and support staff, you will effectively manage your online business. BigCommerce also supports you in overcoming challenges and gives you access to a wide range of eCommerce features and marketing tools. Just feel free to browse other BigCommerce alternatives for more insights.
Wix is ideal for new users, creatives, and small businesses. Wix offers a wide variety of free themes, making it easy for users to choose the best one for their own website. Additionally, it provides 24/7 support, excellent security, and a variety of marketing tools for everyone, including non-technical users.
#1. Pricing
One of the most important things to consider when choosing platforms is pricing, so let's start with BigCommerce vs Wix in terms of pricing.
Currently, BigCommerce offers two types of pricing plans for store owners: Essential and Enterprise.
While the price of BigCommerce Enterprise varies depending on how much you sell each year, BigCommerce Essential comes in three different monthly pricing tiers.
- Standard: $39/month
- Plus: $105/month
- Pro: $399/month
After creating a store with BigCommerce, you will have a fully responsive site, a one-page checkout, digital wallets, basic SEO tools, and thorough analytics, regardless of the plan you select. On top of that, all BigCommerce plans require no transaction fees! I believe this will be the perfect feature that helps BigCommerce stand out.
Like BigCommerce, Wix offers four premium pricing tiers, ranging from $17 to $159 per month. Each plan offers a different set of features that can assist businesses of all sizes on their eCommerce journey.
What's more, Wix also comes with a free pricing plan. This tier allows you to use the platform for free but with restrictions. You'll only receive a Wix address, limited eCommerce functions, and only 500MB of storage and bandwidth. With that being said, I think this tier will be the perfect solution for those who want to test out the water before committing long-term.
The Verdict:
When it comes to Wix vs BigCommerce pricing, Wix has more advantages. This platform provides
#2. Ease of Use
When selecting an eCommerce platform, I believe the ease of use should be a priority, especially those with no technical knowledge. Luckily, from my observation, BigCommerce and Wix are both simple website builders that can help you create an eCommerce site in a short period of time.
First, let's talk about BigCommerce. It is a fully hosted platform, so you don't need to install any software or set up hosting to get started.
BigCommerce comes with a simple and navigable user interface, ensuring that you won't have to go back and forth while building your online presence. On top of that, this platform presents eight essential steps to set up your online store. This guideline will help you stay on the right track and avoid any confusion.
However, I must say that this platform employs quite a number of technical terms that non-technical people may find difficult to understand. If you're not tech-savvy, you might need a lot of assistance from Google to understand all the jargon happening along the way.
Like BigCommerce, Wix also offers the most flexibility for website builders. You can basically drop anything wherever you want using this drag-and-drop site builder.
Wix may initially seem overwhelming and complex to a beginner in website design. To assist you with the initial stages of creating your online store, Wix also provides you with artificial intelligence technologies called Wix ADI and Wix Editor to simplify this process.
The Verdict:
Wix is easier to use than BigCommerce. Frankly speaking, I must side with Wix in this Wix vs BigCommerce comparison in ease of use. This platform is extremely easy to navigate, it's suitable for business of all shapes and sizes.
#3. Design & Templates
From my observation, your first impression is important to attract customers. That's why when comparing Wix vs BigCommerce, let's not forget about Design & Templates.
Currently, BigCommerce has 15 free themes and 200+ paid themes available in their BigCommerce theme store. You will have plenty of freedom to select the most suitable template from these well-made themes.
This platform lets you personalize the theme for your store. You can express your creativity with things like colors, fonts, carousels, etc., by using the “Style Editor” feature. Furthermore, it gives you immediate control over a wide range of options, including background colors, logo placement, the number of featured products, navigation arrow colors, and more.
The best part? All these things can be done with no coding knowledge required! But if you are a developer and confident in your coding skills, feel free to update your theme by working with the CSS and raw HTML.
In the meantime, you can choose from more than 800 attractive Wix templates. These appealing templates cover a variety of topics and are simple to alter for marketing purposes. You will undoubtedly find the ideal and appropriate template for your store, regardless of the goods or services you plan to offer.
With so many templates available, it may be difficult for you to select a stunning one for your website. Wix offers Wix Editor X, Wix ADI and Editor, which help you set up a storefront using an AI in just a few simple steps.
However, there is a drawback in the form of unchangeable Wix templates. It would be annoying if you want to rebrand your store because whatever you choose in the beginning will follow you through to the end.
When it comes to templates, Ecwid somehow share the same features with Wix. In case you want further insights for BigCommerce comparison, let's visit BigCommerce vs Ecwid.
The Verdict:
In terms of Design & Templates, I must say it’s a tie between Wix vs BigCommerce. Both of them offer lots of templates for you to select and allow you to further personalize your website with CSS and HTML.
#4. App & Integrations
Adding apps and integrations can supplement a limited set of features in any eCommerce platform. Let's compare the apps and integrations Wix vs BigCommerce could offer in the following sections.
In fact, BigCommerce offers a wide selection of apps to help you streamline your business. Currently, there are more than 1200 apps on BigCommerce App Store. These apps cover 20 different categories like Accounting & Tax, Marketing, Shipping & Fulfillment, so you can find the best extensions for your store.
Moreover, BigCommerce allows you to sell products on Facebook, Pinterest, Instagram, eBay, and Amazon. If you want to grow your business beyond the border, please visit LitCommerce to learn more about integrating with other platforms.
On the other hand, Wix does not excel at apps and integrations. Wix App Market currently has around 300 popular web apps divided into 6 main categories: marketing, online selling, services, media & content, design, and communication. They also categorize the apps based on their intended use, such as lead collection or traffic analysis.
Wix Marketing Integrations allow you to connect your website to tools such as Google Analytics, Google Ads, and Facebook Pixel to begin measuring your online campaigns and collecting valuable data.
The Verdict:
In terms of Wix vs BigCommerce apps, BigCommerce is the winner here. BigCommerce allows you to connect to numerous apps and integrate with multiple social media platforms. Although Wix has fewer app and integration options, it still assists users in developing their businesses.
#5. eCommerce Features
There's no arguing that when comparing Wix vs BigCommerce, we should not skip their eCommerce features because these functions will be the heart of your online store.
Inventory management
BigCommerce Inventory Management
Luckily, BigCommerce includes a robust inventory management system that eliminates the need for additional software. Among its features are stock tracking by SKU, low stock notifications, and individual or bulk stock level changes. To further expand functionality, you can combine BigCommerce with third-party inventory management applications.
With Wix, you can integrate your preferred inventory management systems with your store using open APIs. Then, everything will be seamlessly and continuously synchronized. As a result, you can both manually set the inventory status for each and automatically track the quantity of a particular product in stock.
Moreover, if you add a different SKU number to each of the variants of a product, such as a different color or size, you can track inventory separately.
Payment gateways
With BigCommerce, you have access to over 65 payment gateways that are already integrated. Big names in the payment processor market like PayPal, Amazon Pay, and Apple Pay are on the list. Even better, BigCommerce doesn't charge a transaction fee when you use third-party payment processors.
Customers can make payments for purchases on Wix through Paypal and credit cards (Stripe, Wirecard), or even offline (in cash or money transfer). Additionally, Wix also provides Wix Payments, which offers a smoother checkout process.
In terms of transaction fees, Wix is different from BigCommerce. Wix applies small charges to every fee processed to your account. For example, credit card payments will be charged 2.9% of the transaction amount plus $0.30 if you are based in the USA, while those from the UK have to bear the fee of 2.1% of the transaction amount plus 0.20 GBP.
The Verdict:
When it comes to Wix vs BigCommerce comparison in terms of eCommerce features, BigCommerce is the winner here. This platform has an excellent inventory management system and numerous payment gateways with no transaction fees. Wix has fewer advanced features, but it still provides users with the necessary options.
#6. Marketing Features
SEO optimization is crucial when running an online business. Let's examine the SEO and marketing tools differences between Wix vs BigCommerce in more detail.
SEO
BigCommerce is known for its good suite of SEO functions. At the same time, it also provides a nice selection of marketing tools to help you advertise your online store.
This improves the user experience on your website, and search engines are also aware of it. To make your blog and information pages more SEO-friendly, you can completely customize them using the administration panel's access to metadata, header tags, titles, and URLs. Besides, BigCommerce keeps your commerce engine running and gives you a competitive edge with an uptime of 99.99%.
In terms of marketing tools, BigCommerce offers Banners, Coupon Codes & Discounts, Email Marketing, Abandoned Cart Recovery, Google AdWords integrations, and Social Media tools. Besides, BigCommerce lets you sync your store data with popular email marketing platforms like MailChimp, G Suite, and a few others.
In the setup tabs of Wix, there is a fantastic SEO wizard called the Wix SEO Wiz. This feature aids Wix in creating a unique SEO plan for your website that includes recommendations for how to rank higher on Google.
Furthermore, retailers will have more control and flexibility when it comes to customizing their meta tags, URL slugs, canonical tags, structured data, and other elements.
When it comes to marketing tools, Wix helps you promote online by connecting with social media platforms like Facebook and Instagram. In case you aren’t familiar with its dashboard, Wix AI has come to save your day! All you have to do is set up the ads on your dashboard, and Wix AI will take care of everything else, including A/B testing and customer targeting.
Wix offers its users top-notch email services as well. With the help of your newsletter, blog, and live chat interactions, you can draw in a ton of repeat business from devoted clients.
Blogging
On BigCommerce, a basic blog is included by default. Additionally, you don't need to buy BigCommerce apps to manage content because there is a built-in blogging feature that makes it simple to upload blog posts.
In addition, BigCommerce provides a text editor with drag-and-drop support for embedding pictures and videos, text formatting, HTML markup, and other word-processing features you'll need to produce fabulous posts.
Wix is a well-known website builder, but it is a poor blogging platform. Additionally, the blogging feature is only available on paid plans (Business and eCommerce plans).
If you don’t mind paying for the paid plans we mentioned above, Wix is simple to use and has many features that users may find useful. These features include the ability to add images and videos and embed social media content.
The Verdict:
Wix vs BigCommerce are quite neck-to-neck in terms of SEO & Marketing. All of them offer a diversity of marketing tools as well as strong SEO features.
#7. Customer Support
The next category that I will cover in this Wix vs BigCommerce battle is customer support. Let's see which platform can offer better support for you during your eCommerce journey.
BigCommerce provides excellent customer support. An email offering a 10-minute call appointment will be sent to you as soon as you sign up for a free trial. They will discuss your business, its objectives, and how they can support your success.
Additionally, BigCommerce automatically offers email, live chat, and phone support around the clock. You can also use video tutorials and, even better, the BigCommerce Support Center in addition to those.
Like BigCommerce, Wix also offers fantastic support for users, including a help center, support via phone, social media, community forum, email, video tutorials, 24/7 on-page editor, and an extensive knowledge base.
Consider signing up for the business VIP plan if your company requires a lot of assistance from Wix's experts. Your inquiries or phone calls will always be given high priority in this manner.
The Verdict:
Speaking of customer support, BigCommerce and Wix have a number of distinct support methods. They are always available to support you whenever.
#8. Security
Both BigCommerce and Wix are hosted platforms, so they will assist you in handling all security-related tasks. But I don't think it is fair to skip this category when comparing Wix vs BigCommerce.
All of the websites that BigCommerce hosts are protected by multiple, robust security layers. To safeguard against credit card data breaches, all servers have level 1 PCI DSS certification.
Intrusion detection software, file integrity scanners, perimeter and server-specific firewalls, 24/7 human monitoring, and provided fraud protection are additional security measures.
Additionally, an SSL certificate for a particular domain or subdomain has been issued by a reliable third party. It confirms that a secure website is properly encrypted, guaranteeing the privacy of all data transmitted between a user and the website.
Users of Wix can rest easy knowing that every Wix website has high-quality security built in. Wix gives store owners the option to encrypt their checkout process using HTTPS/TLS in order to increase security.
Additionally, your website will comply with Level 1 PCI Compliance and TLS 1.2 (Transport Layer Security) standards means that visitor transactions are completely secure.
Wix experts also have gone through extensive hacker testing to guarantee that your website is always up and running with DDoS Protection – a dependable web hosting. Furthermore, because Wix is a centralized SaaS solution, your website receives automatic updates for all security issues.
The Verdict:
In terms of security, both Wix vs BigCommerce are doing a great job of taking you under your wings. Your website will be completely protected thanks to various security features.
Wix vs BigCommerce – FAQs
Who is BigCommerce best for?
BigCommerce is the preferred platform for medium and large business because of its adaptability and wealth of potent eCommerce features that can help your business grow. You will manage your online business successfully because of their competent support and service staff. BigCommerce offers you access to a variety of eCommerce features and marketing tools, as well as assistance in overcoming obstacles.
What are the disadvantages of BigCommerce?
You have to pay quite a bit to use the abandoned cart functionality compared to some of its competitors. Online sales are subject to caps; if you go over those limits, you'll need to upgrade to a more expensive monthly plan. In many cases, the free themes are too similar to one another.
Does Wix work with BigCommerce?
BigCommerce is a famous eCommerce solution that can integrates with numerous other platforms, including Wix. Therefore, why don’t you grasp this chance to sell on multiple channels with Wix BigCommerce integration? With LitCommerce, you can easily control and organize the sales process by syncing products, inventory, and orders between BigCommerce and Wix with ease.
Final Words
And that's the end of my Wix vs BigCommerce comparison. I hope that this article will help you decide the best solution for your business between BigCommerce vs Wix.
In case you want to migrate Wix to BigCommerce or vice versa, we are right at your fingertips. Proud to be the #1 Shopping Cart Migration Expert, LitExtension guarantees to migrate all your data automatically, accurately, and securely.
Last but not least, contact the LitExtension support team if you need any additional help with BigCommerce and Wix.
Let's visit LitExtension Blog for more interesting eCommerce ideas, or join our community for more advice on eCommerce!
