“WooCommerce vs PrestaShop comparison: Which one is better?” is a tough question, especially when you realize that the decision you make would profoundly affect your future business. To answer this question, this article will help you cover the following criteria:
- Popularity
- Pricing
- Ease of Use
- eCommerce Functions
- Built-in Features & Plugins
- Themes & Templates
- SEO & Marketing
- Payment Gateways
- Multilanguage Support
- Security
- Support
Let's get started!
WooCommerce vs PrestaShop – Which Is Better?
When deciding between WooCommerce vs PrestaShop, there’s no single answer that fits every business. Each platform has its own strengths, and the better choice depends on your specific needs, technical skills, and long-term goals.
In this comparison, we’ll look at all the key areas, from pricing and ease of use to themes, features, and support, so you can see how PrestaShop vs WooCommerce stack up. To make it easier, we’ll highlight which platform wins in each category, based on real-world performance, flexibility, and user feedback.
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Popularity | 6,000,000+ websites | 230,000+ websites |
Ease of Use | Beginner-friendly with an intuitive WordPress dashboard. | Steeper learning curve. |
eCommerce Functions | Robust catalogs, orders, inventory, taxes/shipping tools. | Robust catalogs, orders tools but with additional enterprise-level features in the core. |
Buil-in Features & Plugins | Good core but relies on plugins for advanced needs. | More robust built-in tools but also a large library of modules. |
Themes & Templates | Around 80 themes on Woo Theme Store (but more than 1000 themes on Themeforest). | Over 2000 templates. |
Multi-language Support | Robust multi-language capabilities through translations. | Robust multi-language capabilities through translations. |
SEO & Marketing | Comparable built-in SEO features plus email/social tools. | Large suite of PrestaShop marketing addons. |
Payment Gateways | Widely integrated gateways available. | Widely integrated gateways available. |
Security | WooCommerce receives frequent security updates. | PrestaShop also taken care of but requires diligent updating. |
Support | Various online and paid support options. | Community help plus commercial vendor support plans. |
1. Popularity (WooCommerce wins)
Quick verdict: WooCommerce is definitely more popular than PrestaShop!
When comparing PrestaShop vs WooCommerce, WooCommerce stands out as the more popular option, powering over 3.7 million websites according to BuiltWith, which shows how deeply it is embedded in the global eCommerce landscape. Since it is built as a plugin for WordPress, the most widely used content management system, WooCommerce benefits from a massive existing user base, making it an easy choice for those already familiar with WordPress.
On the other hand, PrestaShop still holds a strong position, especially in European and Latin American markets, where its native multilingual support and advanced built-in features appeal to a wide range of users. According to BuiltWith, the platform powers more than 188,000 websites, which proves that it has a dedicated audience and a long-standing presence in the open-source eCommerce space.
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2. Pricing (WooCommerce wins)
Quick verdict: WooCommerce beats PrestaShop down with a cheaper range of operational costs.
When comparing PrestaShop vs WooCommerce in terms of pricing, WooCommerce comes out ahead thanks to its low entry cost and wide range of free tools. WooCommerce itself is a free plugin for WordPress, which means you don’t need to pay anything upfront to get started. Most users only pay for hosting, which can cost as little as $5 to $10 per month, depending on the provider.
In addition, WooCommerce gives you the option to choose from both free and premium themes, as well as a large number of free plugins that cover essential features like payment gateways, shipping tools, and marketing. Since the platform is open-source, you also have the freedom to build custom features without being locked into a specific pricing model.
PrestaShop is also free to download and install, but its total cost can quickly rise depending on the features you need. Many essential add-ons, such as advanced SEO tools, payment integrations, and design modules, are sold as paid modules through the PrestaShop Addons Marketplace. These modules often range from $50 to over $200 each, which can make the platform more expensive in the long run.
However, while PrestaShop offers some free themes and extensions, many of the more professional or fully-featured options come with a one-time or recurring fee. Custom development and ongoing maintenance may also add to your overall budget, especially if you’re working with a developer to handle updates and compatibility issues.
So, when looking at WooCommerce vs PrestaShop, WooCommerce clearly provides a more affordable and scalable path for businesses that want to keep initial and ongoing costs low.
3. Ease of Use (A tie)
Quick verdict: Both WooCommerce and PrestaShop require users a lot of time and effort during the installation and operation processes. So, the result is a tie.
In terms of installation, the setup time of a WooCommerce store is quite longer than that of PrestaShop because you need to have WordPress first. After that, WooCommerce can be installed directly from the WordPress admin panel. As mentioned above, this plugin is free, so you do not need to pay any fee to install it. All you need to do is:
- Login into your WordPress admin site.
- then go to “Plugins” search for “WooCommerce”.
- and click “Install Now.”
WooCommerce's interface is user-friendly. All the features needed to manage your online store are on the left of the dashboard, so it’s very easy to navigate anywhere.
When it comes to platform user-friendliness, a hosted solution like Squarespace is the first to be mentioned. If you're interested, here is the WooCommerce vs Squarespace comparison for your concerns.
Referring to PrestaShop, there are two ways to install a store, which are One Click Install and Manual Installation. Firstly, merchants can install PrestaShop in 5 minutes if they choose a web hosting provider that provides a one-click installation script (there are 3 popular script libraries to install PrestaShop with one click: SimpleScript, Installation, Softaculous). The second method is more complex than the first one. You will need to:
- Set up server space, a domain name, FTP client, and Text editor.
- Download the latest version of PrestaShop as a zip file.
- Extract zip files and work with them on your web server via the FTP application.
If you are confused by this complicated process, you can follow the platform's documentation instructions.
After the installation, let's go to the PrestaShop admin dashboard. The dashboard of PrestaShop is also simple and straightforward for you to find every needed store function.
4. eCommerce Functions (A tie)
Quick verdict: It's a tie between WooCommerce vs PrestaShop comparison in terms of eCommerce functions.
PrestaShop and WooCommerce are both popular eCommerce platforms that offer robust, full-featured functionality for online stores.
When it comes to product management, both platforms allow merchants to easily create products and manage attributes, variants, and other core product details.
However, PrestaShop provides more flexible out-of-the-box options and controls for attributes compared to WooCommerce.
In terms of catalog organization, both have hierarchical category systems and tagging capabilities. PrestaShop offers additional configurations like manufacturers that allow for more customization.
Both platforms also provide standard shopping carts and checkout flows, as well as order management screens to process customer sales. Additionally, while testing, we found that we can implement user accounts to enable customer profiles and order tracking.
There's only one key difference is that WooCommerce is a WordPress plugin, so merchants also gain access to that platform's vast library of additional plugins and themes through the WordPress CMS. Meanwhile, PrestaShop has its own integrated CMS.
5. Built-in Features & Plugins (WooCommerce wins)
Quick verdict: In the WooCommerce vs PrestaShop comparison, these two shopping cart solutions provide customers with necessary built-in features, but thanks to the diversity of extensions, WooCommerce is the winner.
In the competition between WooCommerce and PrestaShop, it's important to mention the built-in features and plugins of the two platforms. Both of them provide some basic built-in features that merchants need to manage their online stores. For example, import and export products, payment processing, order management, a basic analytic/statistic tool, etc.
They also allow the creation of bulk products and the creation of combinations. As a WordPress plugin, WooCommerce seems to be more powerful regarding the management of posts, media, pages, and blogging.
On the other hand, PrestaShop is stronger in creating and managing multiple stores. While this is a built-in feature of this platform, WooCommerce users have to install a plugin to run multiple stores. To improve the performance of your online stores, it's necessary to add some WooCommerce extensions or modules, such as email marketing, accounting, analytic tools, etc.
Up to now, the WooCommerce plugin store has hosted more than 800 extensions developed by the WooCommerce team or third parties.
Moreover, WooCommerce can be easily integrated with WordPress plugins, which means that WooCommerce users can also take advantage of the huge plugin store of WordPress with approximately 59,000. Meanwhile, the number of modules that PrestaShop Addons offers is significantly lower, at about 4,000 modules.
6. Themes & Templates (WooCommerce wins)
The verdict: WooCommerce has a wider range of designs. As a result, WooCommerce is the winner of the WooCommerce vs PrestaShop comparison in this field.
Thanks to their open-source nature, both WooCommerce and PrestaShop allow users endless customization possibilities. Merchants can create and design their stores as they want to, and the better their technical skills, the better their stores' design and performance. However, users who are not tech-savvy tend to select themes and templates from their platform’s marketplace.
Let's take a closer look at WooCommerce vs PrestaShop marketplaces to see the differences. WooCommerce themes only offer its store owners 19 themes.
However, users can also take advantage of WordPress themes by accessing Themeforest to select the most suitable one for their online shop with over 48,000 options (both free and paid). The price of WooCommerce paid themes normally starts at $29.99.
On the other hand, Addons – the PrestaShop apps market has over 1,400 themes for users. However, all of them are paid versions and their prices start from $59.99. The LitExtension has made a collection of “Best PrestaShop Themes” to give merchants the best decision in selecting the theme for stores.
With both WooCommerce and PrestaShop themes, merchants can access the code of the themes and then adjust them through Javascript or HTML code.
7. SEO & Marketing (WooCommerce wins)
The verdict: WooCommerce would beat PrestaShop in the SEO aspect.
When considering a platform for your online store, SEO is one of the most important factors. With good SEO, your website or products will appear at the top of search results, and this inserts your brand into a customer’s mind.
Firstly, WooCommerce inherits all of WordPress’s available SEO capabilities, especially for blogging. For more specific, users can easily create a blog directly from the WordPress dashboard. In contrast, PrestaShop's users need to install a blog module whose price is significantly expensive and should be taken into consideration.
Both WooCommerce and PrestaShop equally offer the possibility to optimize the SEO of your site. For example, writing SEO-friendly product titles, adding Product SEO descriptions, URL redirects, generating the sitemap, etc… are available.
Let's see all the differences below:
SEO features | WooCommerce | PrestaShop |
Page Titles | Available | Available |
Meta Fescription | Available | Available |
Personalized URLs | Available | Available |
301 Redirects | Will attempt to redirect any change automatically. It could be more effectively work with supports by plugins | Can manually adjust in the root folder |
Sitemap | Install plugin to generate | Install Google Sitemap module |
Canonical Tags | Available | Available |
Google Analytics | Install a Google Analytics plugin name MonsterInsights | Install the Google Analytics module |
8. Payment Gateways (A tie)
The verdict: Each platform has its own benefits that can satisfy users’ demands. As a result, there is no winner in this aspect between WooCommerce vs PrestaShop comparison.
Flexibility and diversity of payment gateways can be a great advantage to any online store. The good news is that users of the two platforms can integrate by default with popular gateways like Stripe and PayPal in their stores.
However, let’s take a closer look at PrestaShop vs WooCommerce payment options to see the differences.
WooCommerce offers not only 100+ payment gateways (free and paid plugins) but also its payment gateway, which is free to install. With WooCommerce Payments, you’ll be able to securely accept major credit and debit cards.
With PrestaShop, users can choose between a third-party payment processor from 250 options on the PrestaShop marketplace or PrestaShop Checkout solution. The same as WooCommerce Payments, your customers will not be redirected to another site when processing their payment with PrestaShop Checkout. Moreover, is fully compliant with all regulations, especially GDPR.
9. Multilanguage Support (PrestaShop wins)
Quick verdict: PrestaShop gives a clear advantage for strong built-in multilanguage storefronts.
When comparing WooCommerce vs PrestaShop, WooCommerce does support multilingual stores, but it requires the use of additional plugins such as WPML, Polylang, or TranslatePress. While these tools are powerful and widely used, they often come with extra setup steps and added costs.
PrestaShop, in contrast, was built from the ground up with multilingual support in mind. The platform includes built-in translation tools that allow you to translate product descriptions, checkout pages, emails, and more—all directly from the admin panel.
It also supports over 75 languages by default, and you can easily switch between languages without needing external modules. This makes PrestaShop a much more convenient option for merchants who want to expand into global markets or serve diverse audiences from day one.
So, in the WooCommerce vs PrestaShop comparison, PrestaShop clearly leads in multilanguage support by offering a more complete and ready-to-use solution right out of the box.
10. Security (PrestaShop wins)
The verdict: Both platforms are open-source solutions and share similar security issues. However, PrestaShop would surpass WooCommerce thanks to its default PCI compliance. For those who want to ensure data security, you can replatforming from WooCommerce to PrestaShop.
Regarding security, users of WooCommerce and PrestaShop have to ensure data security on their own. For example, they can buy an SSL certificate, choose a reliable eCommerce hosting provider, or always update their store to the latest version.
With WooCommerce, the good news is that this platform allows merchants to create two-factor authentication by installing plugins such as Duo or Two factors. This feature will bring users to a new level of data security.
For example, when merchants want to log in to the admin site, they have to verify the user identity through code in SMS, email, or phone calls. Furthermore, WooCommerce store owners will be responsible for PCI compliance, follow WooCommerce Docs about PCI-DSS Compliance to learn more about details, and how to make a site PCI compliant.
PrestaShop, on the other hand, is designed as a dedicated eCommerce platform with stronger security standards built into the core. The platform follows secure coding practices, regularly releases patches, and encourages merchants to keep their modules up to date.
Unlike WooCommerce, PrestaShop doesn't depend on a separate CMS, which reduces risks linked to third-party plugins and external dependencies. It also includes features like password encryption, PCI compliance guidelines, and native support for secure admin access.
So, in the comparison of WooCommerce vs PrestaShop, PrestaShop clearly takes the lead when it comes to offering a more secure environment out of the box, especially for merchants handling sensitive customer data or operating in regions with strict data protection regulations.
11. Support (PrestaShop wins)
The verdict: PrestaShop is undoubtedly a winner because it has a variety of support options for e-merchants. If you're a small business, you can consider moving your store from WooCommerce to PrestaShop.
WooCommerce does not offer direct support for users when troubles arise. In fact, merchants can not solve their issues through live chat or phone. Instead, they can seek help from a large community whose members are willing to help.
Besides that, some resources such as FAQs, tutorials, and documentation are also available to guide users and help them deal with problems. Another way that store owners can get help is by opening a support ticket on the WooCommerce website.
Although the WooCommerce support team is stated to respond to questions within 24 hours, the actual time will depend on the complexity of your problems.
On the other hand, PrestaShop offers around 7 plans of support service. It ranges from $54 to $1525, depending on the support level.
WooCommerce vs PrestaShop – Which is the Final Option?
Now that you’ve seen the full comparison between PrestaShop vs WooCommerce, it’s time to decide which platform fits your business best. Both are powerful open-source solutions, but each serves a different type of user and use case.
If you’re looking for a flexible, budget-friendly platform that works well with content-driven websites, WooCommerce is the stronger choice. It’s ideal for beginners, small businesses, and anyone already using WordPress. With thousands of free plugins and themes, plus a massive support community, WooCommerce allows you to start quickly and grow without being tied to heavy costs or complex development.
On the other hand, if your store requires built-in advanced features, multi-language support, or more control over your catalog and pricing rules, PrestaShop might be a better fit. It’s especially strong in European and international markets, where localized content and currencies matter more. However, be prepared to invest more time and budget into setup and maintenance.
Ultimately, the best option depends on your goals, technical skills, and the type of store you want to build. Whether you choose WooCommerce vs PrestaShop or vice versa, make sure it’s a platform that supports your growth, not limits it.
WooCommerce vs PrestaShop Comparison – FAQs
Is PrestaShop better than WooCommerce?
It depends on your business needs. PrestaShop is better for stores that require built-in features like multi-language support, advanced catalog rules, and international selling. In contrast, WooCommerce is more popular because it’s easier to use, integrates with WordPress, and offers more flexibility through plugins. For most small to mid-sized businesses, WooCommerce is often the more user-friendly and cost-effective option.
Why not use WooCommerce?
You might choose not to use WooCommerce if you’re not familiar with WordPress or if your store requires more advanced eCommerce features out of the box. While WooCommerce is highly customizable, it often depends on third-party plugins to match the functionality that PrestaShop includes natively. Some users also prefer PrestaShop's separate admin panel and more structured eCommerce setup.
Is PrestaShop still used?
Yes, PrestaShop is still widely used, especially in Europe. It powers over 188,000 active stores and continues to release updates and improvements. Many merchants choose PrestaShop for its open-source flexibility, powerful features, and support for international selling.
Is PrestaShop similar to WordPress?
No, PrestaShop is not similar to WordPress. While both are open-source platforms, PrestaShop is a standalone eCommerce system built specifically for online stores, whereas WordPress is a content management system that requires WooCommerce to add eCommerce functionality. If you’re already comfortable with WordPress, WooCommerce may feel more familiar and easier to manage.
Final Words
Determining a suitable platform to start a business is not as straightforward as we generally think. Hopefully, this WooCommerce vs PrestaShop comparison in many aspects will give you the answer that you are looking for.
So, if you are trying to switch from one platform to WooCommerce or to PrestaShop, even from PrestaShop to WooCommerce (or contrast), our team is willing to help. As LitExtension – the #1 Shopping Cart Migration Expert with 280,000+ successful migrations for 100,000+ worldwide customers in the last 12 years, all your data will be transferred with the high accuracy, utmost security level, and quickest speed, especially with no technical skills required. LitExtension also supports migrating from CSV files, database dump, and database direct.
For any further information about LitExtension, please feel free to contact us! You can also join our Facebook Community to get more eCommerce tips and news.
