Is Wix or WooCommerce an optimal choice to kick off your online business? Is it worth re-platforming from Wix to WooCommerce or from WooCommerce to Wix? Whether you are a newbie to the eCommerce world or not, those aforementioned questions are some of the tough decisions you may face with.
Both Wix and WooCommerce are fantastic platforms, but in fact, they are very different. We have compiled this handy guide that takes you through:
- A brief introduction of WooCommerce and Wix
- Key areas for bettering your understanding of Wix vs WooCommerce
- How to find out which one works best for you
How Is Wix vs WooCommerce Different from Each Other?
What is Wix?
Wix is a builder of all-in-one web pages, and it is suitable for newcomers and non-coders. This platform helps you to quickly construct a professional website with predesigned templates, integrated security, and in-house technology.
You may see a thorough analysis of this platform via Wix eCommerce review.
What is WooCommerce?
WooCommerce is an open-source content management framework. It offers you full flexibility and control to create complex sites. Hosting, plugins installation, updates running, and much more are provided. WooCommerce has given birth to WooCommerce 4.0 – a major update with more advanced features and breakthrough innovations, making WooCommerce more inviting than ever!
You may read a comprehensive feature analysis of WooCommerce via WooCommerce review.
Already In Love With WooCommerce?
If you are intending to migrate from Wix to WooCommerce, LitExtension offers a great migration service that helps you transfer your data from the current eCommerce platform to a new one accurately, painlessly with utmost security.
Wix vs WooCommerce: A Comprehensive Comparison
#1. Ease of use
WooCommerce ease of use
The learning curve for WooCommerce is certainly steeper when it comes to ease of use. Most people choose WooCommerce for its versatility, but the difficulty comes with this flexibility. Almost nothing can be modified, but advanced technical expertise is required to make modifications.
Another downside of WooCommerce is that regardless of the content you insert in the editor before you preview or publish the article, you won't see what it looks like “online”. This is definitely not a major problem, but you'll need to constantly click back and forth between editing modes and demo modes to see how they all fit together.
On the other hand, WooCommerce is the most strong and most dynamic site.
If you wish to have a detailed guide on how to create your own WooCommerce store. Check out this below video!
Wix ease of use
Wix is restricted but specifically designed and constructed so that non-developers can easily use it. Obviously, you can learn much more easily how to use Wix than WooCommerce.
You can also push or drag articles, images, and shopping cart buttons, anywhere on your web pages. Wix is a designer of what-you-see-what-you-go-web sites. With a few fast clicks, you can also resize anything.
Have difficulties building a Wix store? Let's create a Wix website and follow this tutorial as it will show you how to create a Wix website from scratch:
Verdict
Wix can be used much more conveniently than WooCommerce! Thanks to its quick drag-and-drop app, Wix makes designing websites easy for anyone.
#2. Pricing
You have a crucial consideration about the amount of money you want to invest in your website, and that may vary greatly depending on whether you use Wix vs WooCommerce.
WooCommerce pricing
The overall cost of WooCommerce varies based on your demands. However, it's critical that you buy your own hosting service for WooCommerce. You will also need to purchase a theme, as WooCommerce doesn't have attractive free templates. A pre-production WooCommerce topic costs about $25–$299, depending on the credibility of the theme creator (general thumb rule: The more expensive it is, the more trustworthy it will be).
You can access more insights about the expenses of having a WooCommerce site via WooCommerce pricing.
Wix pricing
Wix pricing is divided into two different categories based on your website's purpose. Check out the table below for more details!
Website plans
Light | Core | Business | Business Elite | Enterprise | |
Pricing | $16/month | $22/month | $27/month | $45/month | |
FEATURES | |||||
Custom domain | ✓ | ✓ | ✓ | ✓ | |
Free domain for 1 year | ✓ | ✓ | ✓ | ✓ | |
Remove Wix ads | ✓ | ✓ | ✓ | ✓ | |
Free SSL certificate | ✓ | ✓ | ✓ | ✓ | |
Bandwidth | 1 GB | 2 GB | Unlimited | Unlimited | |
Storage space | 500 MB | 3 GB | 10 GB | 35 GB | |
Video hours | — | 30 minutes | 1 hour | 5 hours | |
Site Booster app Free for 1 year | — | — | ✓ | ✓ | |
Visitor Analytics app Free for 1 year | — | — | ✓ | ✓ | |
Professional logo | — | — | — | ✓ | |
Social media logo files | — | — | — | ✓ | |
Customer care | 24/7 customer care | 24/7 customer care | 24/7 customer care | Priority customer care | |
Business and eCommerce plans
Light Get the basics | Core Engage your audience | Business Grow your brand | Business Elite Scale your store | |
Pricing | $17/month | $29/month | $36/month | $159/month |
Site Features | ||||
Custom domain *free for 1 year | ✓ | ✓ | ✓ | ✓ |
Remove Wix branding | ✓ | ✓ | ✓ | ✓ |
Collaborators | 2 | 5 | 10 | 15 |
Site analytics | — | ✓ | ✓ | ✓ |
Storage space | 2 GB | 50 GB | 100 GB | Unlimited |
Customer accounts | — | ✓ | ✓ | ✓ |
Customized reports | — | — | — | ✓ |
Customer care | 24/7 customer care | 24/7 customer care | 24/7 customer care | Priority customer care |
Marketing features | ||||
Lead-capture form | 4 | 10 | 25 | 75 |
Fields per form | 10 | 50 | 75 | 100 |
Automated marketing tools | ✓ | ✓ | ✓ | ✓ |
Site chat | — | ✓ | ✓ | ✓ |
Payment tools | ||||
Accept payments | — | ✓ | ✓ | ✓ |
Plans and recurring payments | — | ✓ | ✓ | ✓ |
Sell on marketplaces | — | ✓ | ✓ | ✓ |
Sell on social channels | — | ✓ | ✓ | ✓ |
Automated sales tax monthly | — | — | 100 transactions | 500 transactions |
eCommerce features | ||||
Product catalog | — | 50,000 products | 50,000 products | 50,000 products |
Abandoned cart recovery | — | ✓ | ✓ | ✓ |
Automatic discounts | — | ✓ | ✓ | ✓ |
Accept pre-orders | — | ✓ | ✓ | ✓ |
Accept manual orders | — | ✓ | ✓ | ✓ |
Loyalty program | — | ✓ | ✓ | ✓ |
Loyalty tiers | — | — | ✓ | ✓ |
Referral program | — | ✓ | ✓ | ✓ |
Dropshipping by Modalyst | — | 25 products | 250 products | 50,000 products |
Product reviews | — | ✓ | ✓ | ✓ |
Branded eGift cards | — | Basic | Advanced | Advanced |
Back-in-stock notification | — | 10 per month | Unlimited | Unlimited |
Multiple currency | — | — | Primary plus 5 | Primary plus 10 |
Here we have a thorough analysis on Wix pricing so that you may get more on what you really need for your website!
#3. Design and customization
WooCommerce themes
Design and customization are things of which WooCommerce is proud. How much you can customize your website is basically done without any restriction, but as you know now, that is not too easy to do.
As long as you're confident in coding, WooCommerce enables you to make major changes to its themes and actually put your stamp site.
You can work off WooCommerce's free templates or themes–but when you are serious about the aesthetic beauty of your website, you'll want to buy one of its premium options.
Although you can buy WooCommerce themes from many different sources, we recommend that you stick to those from your own website. This will prevent you from paying for a dodgy subject to any amateur designer.
Premium WooCommerce theme's price ranges from $25 to $299. They aren't cheap, but they are the best option if you want a slick, bug-protected design. And don't forget that we have got you a list of best WooCommerce themes!
Wix themes
Wix allows you to pick more than 700 templates from a wide range on Wix template market. All these free Wix templates are industrially categorized and are packed with an example of what your final website might look like.
Another nice thing is that each design has standardized features that are essential for the industry under which it is classified. This saves you time and effort to find your magazine website or something like a subscription type, for example.
You can have access to a Wix template file, but it is not recommended unless you have advanced technology. By simply using the drag-and-drop editor, you should be able to adapt everything you need.
WooCommerce has better options than Wix in the field of design and customization. Wix is perhaps the simplest and safer option, but WooCommerce is unsurpassed for pure design and configuration. You can modify almost anything in advanced coding to your exact taste and choose from both free and premium themes.
#4. Apps and plugins
Plugins and applications do the same: Wix vs WooCommerce users can add extra features beyond the fundamental elements to their platform.
Common add-ons involve features such as adding website feeds on Facebook or Twitter or reverse, such as the addition of a store section to a Facebook page. Additional applications and plugins may allow a website owner to monitor their SEO or provide a contact form so that their audience can email them instantly.
WooCommerce plugins
WooCommerce ensures that its codes can be used and changed by everyone. Any programmer or coder may use WooCommerce to build their own themes or plugins for others to buy or download free of charge.
This is one of the major reasons that the WooCommerce community has broadened to over 75 million websites (which now hold about 30 percent of all websites on the internet), according to the most recent figures. WooCommerce is forecasted to evolve as more people and companies create websites.
There are more than 55,000 plugins and more than 1.2 billion downloaded, giving you an indication of how large the WooCommerce community is.
But it also presents a potential problem since WooCommerce is so growing. As you can imagine, anybody with little coding experience can create a WooCommerce theme or plugin that carries its own set of risks. The standard of these tools can be excellent or garbage.
From this point of view, many of these tools are terrible, while WooCommerce allows you a great deal of flexibility. This is not to suggest that WooCommerce plugins are not great–there are a lot of them, actually–but you need to look at them to see who is standing up.
Wix Apps
Wix is not a platform for open sources. This means only the private development team of Wix can add building tools for creating websites. Therefore, the Wix tools have a much lower chance of being “buggy” and are fully integrated into the website design.
Wix also grows in the field of the Apps Market, which allows you to add a lot of additional features to a Wix website. You don't have to think about the deployment of these programs. In addition, Wix will fix it for you if you have technical problems with Wix's software.
Wix defeats WooCommerce for apps and plugins because it provides better protection. With Wix, a private development team assesses and controls everything to maintain standards and also, to have good centralized support functions.
In comparison, WooCommerce's main concern is that many of its tools and plugins may not be created by professional developers. However, WooCommerce's main concern is that many of its tools and plugins may not be created by professional developers.
#5. Wix vs WooCommerce: What’s better for selling online?
Whether deciding on WooCommerce or Wix, the main difference here is that Wix is built-in with eCommerce. You will need to apply to a Wix eCommerce system, but everything you need to sell online is ready for you from there. You just have to wait for a moment.
WooCommerce is an eCommerce plugin for WordPress. It is free to install, but additional costs, such as transactions, are included.
The eCommerce functionality of Wix is quite advanced, but don't associate them with pure eCommerce sites such as Shopify (Curious why? Check out our article on Wix vs Shopify for more insights). To people who really want a website capable of selling a peculiar product here and there, Wix is really up for it. If you want some selling ideas for Wix, don't forget to check How to Sell on Wix [+ Expert Tips].
The WooCommerce plugin is much more complex. That being said, this is a further expense, and some technical knowledge is essential to keep track of. WooCommerce is better if you only need to sell an online website, though if that is your purpose, you may find it far easier to use an eCommerce platform.
For eCommerce, WooCommerce is better than Wix! This is a call that summarizes Wix versus WooCommerce: easiness versus power. WooCommerce wins purely because we're not speaking about comfort or setup speed–it's a matter of how well the platform can perform for online sales. Nonetheless, Wix is no bad choice, especially for smaller companies.
#6. Blogging
Wix provides the most basic blogging features: posts, categories, and labeling are supported, and an archive of free media such as photos, videos, and GIFs is available. A “Wix Blog” app allows you to create authors and enables you to blog from a mobile device directly.
Nevertheless, Wix does not offer great commenting features: you would definitely need to review feedback on Facebook that does not look as clean and may draw spammers. WooCommerce, nevertheless, offers a native commenting functionality for WooCommerce users only.
The origins of WooCommerce in blogging are almost identical to that of Wix, which adds a few others–including a unique icon on top of a blog post and its capability of backdating a post or placing it in a private, invisible mode. WooCommerce offers a few blogging capabilities.
Yet WooCommerce lacks one important advantage that Wix offers: it does not provide a free media library ready to enter a message. Alternatively, on websites such as Freepik or Pixabay, WooCommerce bloggers need to find their own free and copyright-free images.
For blogging, WooCommerce is stronger than Wix. All in all, when it comes to blogging, WooCommerce is ahead of Wix, providing more blogging functionality and apps. Nonetheless, Wix is still not a sneeze – bloggers are probably very satisfied with any of the services.
#7. SEO Features
Actually, in SEO, WooCommerce and Wix have something in common–rely on apps or plugins.
You have to have a plugin called Yoast on WooCommerce. Yoast is the SEO plugin number one for WooCommerce, and more than five million sites use it. It provides both free and premium services, but it offers very limited free services.
Yoast Premium for one WooCommerce site requires $69 and is supported by excellent SEO functions such as:
- Metadata Editing – Modifying text displayed on sites for search results.
- Suggestions for internal linking – Tips for creating a new web page on the best sites to connect to.
- Redirects – send a new URL while updating the slug on an existing page automatically.
As an open-source solution, PrestaShop also grants a lot of SEO capacity for users like WooCommerce. Curious why? Here's our full comparison between WooCommerce vs PrestaShop for your concern.
Wix also has a number of talented SEO programs, of which Site Booster is the most common. Site Booster is free, but it does cost users $3.44/month when they sign up for or higher than Wix's Unlimited Plan. The Site Booster also has loads of cool SEO options, such as integrating the company address in search engine results.
Only Wix vs WooCommerce delivers a good SEO; this is a tie! Both Wix vs WooCommerce have basic integrated SEO software, and both of them provide applications or plugins that provide you with advanced SEO functionality. We would claim that Yoast is somewhat better, even though Site Boosters are included without an extra charge in the cost of most Wix plans.
#8. Maintenance
WooCommerce also updates to improve security and fix bugs from the maintenance perspective. You may need to update the WooCommerce website when this occurs (several times a year).
If you use the slightly more expensive but more comprehensive WooCommerce hosting option, your host will execute any necessary updates. Therefore, the larger, more famed topic and plugin developers will update their products, but not always.
You could risk conflicting tools and potentially damaging the output of your website if your subject and plugins are not upgraded by the WooCommerce developer. That's why we should thoroughly recommend testing the themes and plugins of WooCommerce you use. You don't want to be left out, after all.
Wix does not have to raise a finger (and perhaps you won't know the updates even occur) to execute all updates by its development department and automatically deliver them to your website. This is a real advantage, particularly if you are not technically knowledgeable.
Wix also creates new templates and apps to use daily. The applications can always be added to the existing website. Still, it is important to understand that without developing the whole thing from scratch, you can not alter your website templates.
Much less maintenance is needed than WooCommerce for Wix! Clearly, WooCommerce and Wix are not great in this region, but it only gets overshadowed by Wix with its automated, in-house software. Though, there is no hint of the effect that this can have if you use non-compatible plugins if you upgrade WooCommerce. In case you need support, we can assist you with the WooCommerce upgrade.
#9. Help and support
WooCommerce support
WooCommerce has a huge user community and a massive number of tutorials for you to get aid. Also, there is plenty of great information out there, but it's not always easy to separate the good from the bad.
One approach is to employ a professional developer of WooCommerce to help you build, install or change your website-but it can be costly quickly.
Online guides from WooCommerce will take you through common issues if you're confident in self-educating. The searchable guides are divided into topics from “Getting Started” to “Security,” which makes finding the right paper a bit easier.
Community forums with more advanced WooCommerce users are also open to anyone who uses WooCommerce. But the WooCommerce user base is just too broad for a valuable dedicated support team to provide the service.
Wix support
Wix's team is committed to helping solve problems with its customers. A ton of articles and videos and forums have also been made to help you develop your web. Wix also offers support for email and telephones.
As everything for use in Wix's website design is created by itself, the website can face serious problems. The Wix support team can save you energy and time.
Between Wix vs WordPress, Wix provides much more assistance and support than WooCommerce. As efficient as WooCommerce is, it is harder to find reliable and sufficient resources. On the other side, with Wix, you will always receive quality aid from your dedicated support team always well. A number of services, including telephone, email, and a help center, are also supported.
Wix vs WooCommerce: FAQs
Is Wix good for small businesses?
Definitely yes. Wix is a perfect choice for beginners since you don't really have to care about the hosting provider or spend hours downloading and installing a store. All of the plans come with basic to advanced functionality and quite reasonable price for anyone who has just started a business.
Is WooCommerce harder than Wix?
Broadly speaking, you may spend a greater amount of time setting up a full-fledged WooCommerce store. However, both WooCommerce and Wix are for beginners. If you are familiar with WordPress, running a WooCommerce store is a piece of cake.
Can I sell products on Wix?
e-Merchants can sell on Wix easily. This eCommerce platform allows users to create a stunning Wix website within a few clicks. It also provides several eCommerce features to support your online store.
Learn more: How to Sell on Wix - 7 Steps for a Successful Online Store!
Wix vs WooCommerce: Final Verdict
As a review of our comparison, here is a brief table with some final suggestions below:
| Wix vs WooCommerce | Wix | WooCommerce |
Ease of Use
Winner: Wix |
An easy-to-use website builder with drag and drop function. You don't have to learn how to code, as Wix is for non-technical users. | Steep learning (not welcoming to beginners). It's convenient if you know how to code and are technically competent. If you don't, you could have to recruit someone. |
Design and Customization
Winner: WooCommerce |
You can use over 500 professional templates, but without redesigning your site you can't switch templates. | Nearly unlimited control of the visual style of your web (if your experience in coding is advanced). Remember that we suggest using the platform's built-in WooCommerce themes. |
Apps & Plugins
Winner: WooCommerce |
Limited customization, but carefully controlled, monitored, and tested all features and functionalities to make sure they work appropriately. | Pretty customizable, but if your custom software or plugins break down, it can be troublesome. |
Sales
Winner: WooCommerce |
Integrated sales features in any of their eCommerce plans. Ideal for selling a couple of items. | To build an online store you must install a plugin like WooCommerce. Best for pure eCommerce or bulk sales. |
Blogging
Winner: WooCommerce |
It supports groups, tags, mobile blogs, and writers. | Supports categories and tagging as well as featured videos, links, and private messages. |
| SEO
It’s a tie |
Core SEO features included in the Unlimited Plan or higher via the Site Booster. | Basic SEO software like the Yoast plugin for a single website providing advanced features for an extra charge of $69. |
Ongoing maintenance
Winner: Wix |
As the Wix platform is not launched to external developers, it manages everything on the platform – so it handles all your updates and maintenance work for you. | Maintenance and regular monitoring are needed, particularly when the framework, subject matter, or plugins are modified. You are in charge of running the website. |
Help and Support
Winner: Wix |
Dedicated team help with tutorials planned. You can also receive assistance through telephone or email. | Wide, but not well-structured group forum full of discussions. It's also confusing to get a quick answer. |
Pricing and Ongoing Commitments
Winner: Wix |
Seven premium plans costing between $13 per month and $49 per month (based on annual plans). You may also openly use Wix, but there are some restrictions. | Could be $200–$15,000, regarding different factors (hosting, subjects, plugins, recruitment assistance, etc.). |
Wix vs WooCommerce is a very personal preference–WooCommerce is more robust and powerful, but all of the tutorials and plugins do take time to sort out the right tools. Wix handles its own updates and assistance in the meantime. Although not as robust as WooCommerce, Wix makes it easier and more enjoyable–particularly for non-tech companies, to create a website.
Bonus resource: Wix and WooCommerce are all in our list of best eCommerce platforms.
Conclusion
After reading this analysis of these two platforms, you have probably already come up with a decision on choosing Wix or WooCommerce for your online store. If you are using another eCommerce platform and have an interest in experiencing Wix vs WooCommerce, let LitExtension help you with the data transfer. Should you have any concerns, don’t hesitate to contact LitExtension support on the website or an email via [email protected].
Thank you for keeping up with this article at this length. We hope that this Wix vs WooCommerce comparison has helped you to get to know both platforms and, at some point, helped you make up your mind about which platform you’ll be settling with in the future.
You can always visit LitExtension Blog to grasp more insights about eCommerce and join our Facebook Community to get more eCommerce tips and news!
