The Ultimate Guide on How to Add Reviews to Shopify in 2025

If you're using Shopify, you might be wondering how to add reviews to Shopify to build trust with customers and boost your store’s credibility. Fortunately, adding reviews is easier than it seems, and it can make a big difference.

In this article, we'll walk you through how to add reviews to Shopify step by step via three methods:

• Manually add reviews to Shopify
• Use a Shopify product review app
• Bulk import reviews to Shopify with LitExtension

Without further ado, let's get started!

Why Should You Add Reviews to Shopify

Before learning how to add reviews to Shopify, it's important to first understand why reviews matter. Reviews are more than just opinions; they're powerful tools that influence buyer decisions, improve visibility, and help your business grow.

Below are the main reasons why adding reviews should be a top priority for every Shopify store owner.

1. Build trust and credibility

According to a study by BrightLocal, 98% of customers read reviews before making a purchase. This statistic highlights the importance of reviews to your online business, since they act as trust credentials from past buyers. If customers read about good experiences, they feel safer spending their money, which ultimately helps turn visitors into buyers.

2. Help increase sales  

In addition to building trust, reviews also directly impact your sales. When a visitor sees positive reviews on your product page, they feel reassured that the item is worth buying. As a result, they are more likely to click the “Add to Cart” button and follow through with their purchase. Furthermore, reviews can help reduce hesitation, lower bounce rates, and increase conversion rates, all of which are essential for any successful eCommerce store.

3. Improve your search rankings

Another important benefit of learning how to add reviews to Shopify is its positive effect on SEO. Since customer reviews often contain useful keywords and natural phrases that shoppers use when searching online, they can help improve your product page rankings.

In other words, the more high-quality reviews your store receives, the more likely it is to appear in search engine results when someone looks for similar products. This means more organic traffic, more visibility, and ultimately, more opportunities to convert visitors into paying customers.

4. Help you understand your customers

Beyond trust and SEO, reviews offer valuable insights into your customers’ thoughts and experiences. When shoppers take the time to leave feedback, whether it’s positive or negative, they are giving you useful information about what they love, what they don’t, and what they think could be improved.

By regularly reading your reviews, you can spot trends, identify problems early, and adjust your offerings to better meet customer needs. In this way, reviews not only help future buyers but also help you improve your store’s overall performance.

In summary, adding reviews to your Shopify store is a simple yet powerful way to boost trust, improve search rankings, and drive more conversions. In the next sections of our article, let's explore how to add reviews to Shopify using three different methods.

How to Add Reviews to Shopify Manually

When learning how to add reviews to Shopify, performing them manually is a smart and flexible option. This method gives you more control over the layout, styling, and content, allowing you to highlight customer feedback in a way that feels authentic and professional. Plus, adding reviews manually keeps your store lightweight, reduces dependency on external apps, and ensures faster load times, all while building trust with your visitors.

Here’s a clear, step-by-step guide on how to add reviews to Shopify manually.

Step 1. Go to your Theme customization section

• From your Shopify Admin dashboard, navigate to Online Store > Themes.
• Locate your active theme and click the “Customize” button.

Step 2. Add “Testimonial” section

• In the editor sidebar, click “Add section”.
• Then, find the “Testimonials” component and insert it into your page.

Step 3. Customize the review content

• After adding the section, click on it in the editor to input individual testimonials.
• Once satisfied, click Save and preview how it looks on both desktop and mobile screens.

While learning how to add reviews to Shopify manually offers greater control and customization, it might be time-consuming, especially if you're not familiar with Shopify's theme editor. Additionally, manual testimonials are usually static, meaning you’ll have to update them yourself rather than collecting new reviews automatically. If your store is growing quickly or if you want a more dynamic solution, using an app might be a better long-term option.

How to Add Reviews to Shopify with Third-party Apps

In the previous section, we explored how to add reviews to Shopify manually, which works well for small stores or those who want basic customization functions. However, as your store grows or if you want to automate the process, third-party review apps offer a much more powerful and scalable solution.

These apps go beyond simple testimonials. They let you collect, display, and manage photo or video reviews, send automatic requests, and even boost SEO. Plus, setup is fast and doesn’t require editing theme code manually. Here’s a comparison of the top-rated Shopify product review apps to help you choose the right one for your store.

While all of the apps above are excellent, Judge.me stands out for being one of the most popular, highest-rated, and beginner-friendly review apps among other best Shopify apps. It offers a full suite of premium features even on its free plan, making it ideal for both small and growing businesses.

Its ease of use, rich customization, and SEO features make it the perfect app to demonstrate how to add reviews to Shopify product pages with minimal setup. Let's take a look at the guide now!

Step 1. Install the app

• In your Shopify App Store, find “Judge.me Product Reviews” app, and click “Install”.

• Follow the installation prompts to connect it to your store.

Step 2. Publish reviews

• From your Shopify admin dashboard, navigate to “Judge.me Reviews” > “Reviews” under the Apps section.
• Then, in the Reviews interface, find the review you want to publish and click the “Hidden” dropdown under Status.
• Finally, select “Publish review” to change to “Published”

Using third-party apps like Judge.me not only makes it easier to learn how to add reviews to Shopify, but it also ensures that your store can scale smoothly with more advanced features, automation, and stronger customer engagement. If you're looking to save time while improving credibility and conversion rates, this method is highly recommended.

How to Add Reviews to Shopify in Bulk With LitExtension

With that being said, if you're migrating to Shopify from another eCommerce platform, importing all of your existing product reviews can be a challenge, especially if you want to move them in bulk without losing important customer feedback. This is where LitExtension becomes your trusted solution.

LitExtension is a leading data migration service that specializes in helping online merchants transfer data between platforms quickly, safely, and accurately. We support over 200 eCommerce platforms and are widely known for our reliability, ease of use, and expert support. Whether you're coming from WooCommerce, Magento, BigCommerce, or another platform, LitExtension allows you to import product reviews to Shopify in bulk, preserving your store’s credibility and customer trust during the migration.

By using LitExtension, you can seamlessly move all your valuable customer feedback to Shopify without the hassle of manual input or data loss. This method is ideal for businesses undergoing a full platform migration and looking to retain their social proof, brand reputation, and SEO impact.

If you're planning to switch platforms and wondering how to add reviews to Shopify in bulk, LitExtension is the go-to solution for a smooth, secure, and complete transition.

Seamlessly import reviews to your Shopify store!

LitExtension can safely import your reviews to unlock more growth on the new platform.

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Best Practices to Collect Reviews Effectively

Knowing how to add reviews to Shopify is only part of the equation. To truly make reviews work for your business, you also need to actively collect them in the right way. The more authentic, timely, and relevant your reviews are, the more impact they’ll have on building trust and increasing conversions. Below are some proven best practices to help you gather high-quality customer reviews effectively:

• Ask at the right time: Send review requests a few days after delivery, when the customer has had time to try the product.
• Use email or SMS follow-ups: Set up automatic email or SMS follow-ups to gently remind customers to leave a review. Keep your message short and friendly, and include a direct link to the review form.
• Make it easy to leave a review: Reduce friction by making the review process simple. Use a one-click link, a clean form, and allow photo uploads directly.
• Offer incentives (when appropriate): Encourage reviews by offering a small incentive, like a discount code or loyalty points. Be transparent and make sure you’re not asking for only positive reviews; authenticity matters.
• Respond to reviews: Whether the feedback is positive or negative, take the time to respond. Thank happy customers and offer solutions to those who had issues. This shows that you care and builds trust with future shoppers.

By following these best practices, you’ll not only collect more reviews. You’ll collect better reviews that help grow your brand, improve customer experience, and increase conversions over time.

How to Add Reviews to Shopify – FAQs

Final Words

To conclude, this guide on adding reviews to Shopify covers multiple methods for review management, including manual creation of testimonial sections, third-party apps like Judge.me and Loox, and bulk review imports with trusted solutions like LitExtension. Each method has its own benefits, depending on your store size, goals, and level of customization needed.

Last but not least, please don't forget to check out other articles about Shopify on our website to gain more expert tips and insights.