15+ Best Shopify SEO Apps to Rank Higher in 2024

Shopify is good for basic SEO, but a smart SEO Shopify app can be like a turbocharger for your optimization efforts. So, it's essential to explore additional options to enhance your online store effectively. In this article, we have the list of 15 best Shopify SEO apps that can give your business the boost it needs:

• Avada SEO & Image Optimizer
• SearchPie
• Sherpas: Smart SEO
• Booster SEO & Image Optimizer
• SEO Manager
• SEOAnt ‑ AI SEO Optimizer
• Tapita SEO & Speed Optimizer
• Booster: Page Speed Optimize
• TinyIMG
• SEO King – AI Edition
• SEO Doctor for Search Engines
• Plug In SEO
• Ilana's JSON‑LD for SEO (TM)
• Schema Plus for SEO
• Yoast SEO – SEO for stores
• Sitemap NoIndex Pro

Let’s delve right in and find the best Shopify SEO app!

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10+ Best Shopify SEO Apps (Free)

#1. Avada SEO & Image Optimizer

• Pricing: Free to install | Paid plan from $34.95/month
• App rating: 4.9/5 (6,300+ reviews)

SEO Suite – The SEO & Image Optimizer app by Avada helps you build parts of on-page SEO effortlessly. As the best free SEO app for Shopify, it’s designed to help you easily improve your website's on-page SEO by optimizing its images and structure.

The app's powerful features ensure your website is well-matched with Google Search, making it more visible and attractive to potential customers.

Top features:

• Optimize Image ALT tag
• Automatic and custom optimization for image size and quality
• Create an HTML sitemap for various website elements such as Products, Collections, and Blog lists
• Automatically add Google structured data like Important page structured data, Business structured data, Review structured data, and Item list structured data
• Perform an SEO Analysis for the product page
• Preview how the meta title, URL, and meta description look on Google search result page
• Prevent duplicate content by adding canonical tags
• Verify your store ownership with Google Search Console, Bing Webmaster Tools, Pinterest, and more
• Fix 404 errors
• Offer JSON-LD structured data and ChatGPT to improve page speed and ranking

Drawbacks:

• The app contains numerous advertisements within its interface, which can be distracting.
• Unlike some competitors, Avada SEO does not provide backlink tracking or link-building suggestions.
• The app does not mention SEO optimization for multi-language stores, which is crucial for international businesses.
• Although it includes ChatGPT for improving rankings, it does not seem to leverage AI for automated keyword suggestions or content optimization at an advanced level.

Who is it for?

Avada SEO & Image Optimizer is ideal for Shopify store owners who prioritize image optimization and site speed enhancements. It's particularly beneficial for businesses with extensive visual content, such as fashion or photography stores, where high-quality images are essential.

TRY SEO SUITE

#2. SearchPie

• Pricing: 7-day free trial | Free plan | Paid plan from $39 – $399/month
• App rating: 4.9/5 (3,500+ reviews) | Built for Shopify badge

SearchPie is a Shopify SEO app developed by Secomapp in 2019. It's one of the best Shopify SEO apps, with over 3,500 ratings on the Shopify App Store.

SearchPie optimizes key factors Google prefers for better rankings, including high-speed performance and strong online local visibility. It offers keyword optimization, meta descriptions, title tags, and a comprehensive website performance analysis. With SearchPie, you can gain a competitive edge and bring more clicks to your online store.

Nevertheless, the reason people consider it the best SEO tool for Shopify is that they offer a demo store for SEO Audit Checker, which carefully analyzes keyword usage, meta tags, sitemap, headings, AMP, and so much more.

Top features: 

• Customized SEO report
• Automatically fix SEO issues in one click
• Increase physical store visibility
• Analyse and build strong backlinks
• Detect broken links and redirect invalid links
• Define the best keywords for the website
• Submit a sitemap and check Google's index
• Full auto-added rich snippets (JSON-LD)

Drawbacks:

• The paid plans might be expensive for small businesses.
• Automatic SEO fixes might not always align with the best manual strategies for long-term SEO growth.
• Some users have reported issues with Google indexing their site even after optimization, which could mean SearchPie's sitemap submission and indexing checks are not always effective.
• It does not offer features for content creation or blog SEO optimization.

Who is it for?

SearchPie is designed for Shopify merchants seeking a comprehensive SEO solution with a focus on keyword optimization and meta-tag management. The app's features, such as automated meta tag generation and keyword suggestions, make it ideal for store owners looking to streamline their SEO efforts.

TRY SEARCHPIE

#3. Sherpas: Smart SEO

• Pricing: 7-day free trial | Free plan | Paid plan from $9.99 – $29.99/month
• App rating: 4.9/5 (1,2000+ reviews) | Built for Shopify badge

If you are looking for an app that offers basic SEO features for your Shopify store, Smart SEO by Sherpas Design might be a great option to consider. This affordable app can help you optimize your store on a budget.

Moreover, Smart SEO would be a wise choice if you have a store in multiple languages. It is known to be one of the best Shopify SEO apps for multilingual stores.

What we love about this app is that Sherpas Design has also integrated the latest AI technology of ChatGPT-4 Turbo for generating product Meta Tags, which can make the app even more efficient.

Top features:

• Automatically provide structured data in the JSON-LD format to Google and other search engines
• Allow users to choose pages to exclude from auto-generated sitemap
• Scan Shopify site to identify all broken backlinks to quickly fix the dead links by redirecting them to live ones
• Support multi-language SEO to create separate meta tags for each language used in Shopify

Drawbacks

Smart SEO does not provide detailed backlink audits or strategies for building strong backlinks.
It doesn’t offer advanced customization options like dynamic sitemap updates.
The app does not emphasize location-based optimizations

Who is it for?

Sherpas: Smart SEO is tailored for Shopify store owners who require multi-language SEO support (e.g., businesses operating in diverse linguistic markets), as it allows for the creation of separate meta-tags for each language.

TRY SMART SEO

#4. Booster SEO & Image Optimizer

• Pricing: 7-day free trial | Free plan | Paid plan from $39 – $69/month
• App rating: 4.9/5 (6,400+ reviews)

Booster SEO has over 8 years of experience in developing Shopify apps SEO and understands precisely what merchants require to optimize their Shopify websites. With Booster SEO & Image Optimizer, you can optimize your website for search engine rankings with features like meta tags, alt text, redirects, XML sitemaps, etc. It also compresses and optimizes images for faster page loading.

We mark this along best Shopify SEO apps for its powerful tools that improve Shopify online stores' rankings, traffic, and conversions through SEO and website optimization.

Top features:

• Complete SEO optimization including meta tags, titles, and descriptions
• Auto Pilot feature that finds and fixes SEO issues automatically
• Image compression to boost page speed and traffic
• Monitoring of analytics, audits, keyword rankings, broken links, and more
• Fixing of broken links that hurt SEO and traffic
• Adding of Google snippets, JSON-LD structured data and alt text

Drawbacks

• The Auto Pilot feature fixes SEO issues automatically but does not always align with business needs
• The depth of analytics still has room for improvement
• Understanding and making the most of all features requires an initial learning curve.

Who is it for?

We recommend Booster SEO & Image Optimizer for Shopify merchants seeking automated SEO solutions with a focus on image optimization and site speed improvements. It works especially well for businesses aiming to enhance user experience through faster loading times and optimized visual content.

TRY BOOSTER SEO

#5. SEO Manager

• Pricing: 7-day free trial | Free plan | Paid plan from $9 – $59/month
• App rating: 4.7/5 (1,700+ reviews)

SEO Manager – “a super-charged SEO tool” helps you understand and implement SEO measures seamlessly so that your store can get a higher search engine ranking. With its real-time feedback, you can easily understand and implement SEO measures to increase organic traffic to your store.

The SEO Manager app is ideal for beginners who want to improve search rankings with a thorough step-by-step tutorial. Additionally, you can always refer back to the tool to address any SEO issues you may encounter.

Top features:

• Bulk edit meta tags, offer pre-made templates for easier optimization
• Detect and make recommendations for SEO improvements
  Support AI-powered content to suggest the best-performed keywords
• Identify and fix 404 broken links in real-time
• Automatically submit and manage Google sitemap
• Provide structured JSON-LD and local business data
• Integrate with Google Search Console, Google PageSpeed, Google SERP Simulator,…

Drawbacks

• To fully utilize SEO Manager, users must manually insert a code snippet into their theme's theme.liquid file.
• After installing SEO Manager, users are required to manually remove old title tags, meta descriptions, and meta keywords from their layout.

Who is it for?

SEO Manager is best suited for small to mid-sized eCommerce businesses and beginners who are new to SEO and want a user-friendly, guided approach. Businesses that frequently update their product listings or content will also benefit from the bulk editing features and pre-made templates.

TRY SEO MANAGER

#6. SEOAnt ‑ AI SEO Optimizer

• Pricing: 7-day free trial | Free plan | $29.99- $59.99/month
• App rating: 4.8/5 (1000+ reviews)

SEOAnt is a top-rated app that utilizes the power of AI to optimize essential SEO elements. With its intelligent automation, the app allows merchants to enhance their website's search rankings and improve site speed.

The reason we put this app on the list of best Shopify SEO apps is its highly responsive support. With proper support, both technical and non-technical users can benefit from its features, making it an excellent choice for businesses of all sizes.

Top features:

• Automatically speed up pages, compress images, enable AMP and preloading
• Support with keyword research and generate optimized product descriptions using ChatGPT AI
• Analyze competitor sites to identify new keyword opportunities
• Automatically detect and fixe Site issues like 404 errors and broken links
• Support multiple languages and integrate with apps like Shopify Flow

Drawbacks

• Heavy dependence on AI for content generation might result in generic or less personalized content.
• AI-generated suggestions do not always align with specific business goals or target audience nuances.​
• Users have reported occasional technical issues, such as inaccurate analysis or slow performance.

Who is it for?

Stores that frequently deal with site performance issues such as slow loading speeds, broken links, and mobile optimization will benefit from SEOAnt's speed enhancement tools and automated issue detection. Likewise, businesses targeting international audiences will appreciate its multi-language SEO support, which makes this app ideal for brands with a global presence.

TRY SEOANT

#7. Tapita SEO & Speed Optimizer

• Pricing: Free to install | Free plan | Paid plan from $9.99 – $49.99/month
• App rating: 5/5 (1,800+ reviews)

Tapita SEO & Speed Optimizer is one of the best Shopify apps available. It can help increase your website's speed and improve its SEO. The ultimate goal of this SEO app is to make your store more visible on search engines and increase your chances of conversions.

Despite being a relatively new app, having been launched just a year ago, it has already received over 1,800 reviews with a perfect 5-star rating. Therefore, you can trust Tapita to optimize your SEO ranking and improve the performance of your Shopify site.

Top features:

• Offer speed optimization tools, image, and content optimization
• Create AI-powered multi-language SEO meta tags to save time on manual work
• Fix issues like broken links and missing image alt texts in bulk
• Optimize images without losing display quality
• Improve Core Web Vitals for optimal user experience
• Monitor Real-time SEO health
• Help increase organic traffic and Google PageSpeed scores

Drawbacks:

• Being a relatively new app in the market, Tapita SEO & Speed Optimizer does not have a long track record or extensive user feedback
• Some features overlap with existing Shopify functionalities or other installed apps, leading to redundancy.​
  Aggressive optimization techniques potentially interfere with design elements.

Who is it for?

Tapita SEO & Speed Optimizer works great for budget-conscious Shopify store owners and startups looking for an affordable yet effective SEO and site speed optimization tool. Additionally, small businesses that want to automate SEO tasks without technical expertise will benefit from Tapita's bulk optimization features.

TRY TAPITA SEO

#8. Booster: Page Speed Optimize

• Pricing: Free plan | Paid plan from $39 – $69/month
• App rating: 4.6/5 (1,200+ reviews)

“Free” does not mean low quality, and the Booster: Page Speed Optimize app is a perfect example of this. The app optimizes page speed on Shopify stores by preloading the browser for faster subsequent page access.

The big reason for us to pick this among best Shopify SEO apps is its demo store. The demo store showcases high-quality images that load quickly, offering a seamless user experience. This is great news for users like us who value fast page-loading times.

What we love about this app is that its live chat is available for any questions or assistance with setup/troubleshooting.

Top features:

• Tell browsers to preload pages in the background for faster loading on subsequent page visits
• Make pages feel like they load instantly due to the preloaded content being pulled from cache
• Optimize page speeds even on slower mobile connections and older devices
• Support the latest Shopify themes and store customizations

Drawbacks:

• The app preloads links to enhance subsequent page loads, but it doesn't improve the loading speed of the initial page visit.
• Some users have reported that activating the app caused their websites to malfunction or not load properly, particularly with specific themes. ​

Who is it for?

Booster: Page Speed Optimize is ideal for Shopify stores with heavy visual content, such as fashion, photography, and home decor businesses, where high-quality images can slow down page loading times. Plus, since the app preloads pages in the background, we recommend it for stores with large product catalogs where customers frequently switch between pages.

TRY PAGE SPEED OPTIMIZE

#9. TinyIMG

Curious about other powerful Shopify apps? Here are some articles you may be interested.

• Pricing: Free plan | Paid plan from $14 – $96/month
• App rating: 5/5 (2,400+ reviews) | Built for Shopify badge

What stood out for us was how TinyIMG automates many of its features. You can enable many functionalities in just one click, including lazy loading or asset preloading. And if you want to save even more time, you can leverage AI tools to generate keyword-optimized product descriptions and metadata in seconds.

Top features:

• Complete filename and alt text creation automation
• Beginner-friendly JSON-LD setup
• Image compression and automated advanced resizing
• Bulk metadata and alt text editing
• Manage which pages to hide from sitemaps and search engines
• IndexNow feature for instant search engine indexing

TinyIMG is one of the most comprehensive SEO apps for Shopify store owners that also covers speed optimization. With it, you can bulk edit metadata and alt texts, fix broken links, easily set up JSON-LD, and manage sitemaps without technical knowledge. Plus, the app offers automatic image compression with up to 98% compression rate.

Drawbacks:

• Some merchants have observed a decline in image quality following compression, which could affect the visual appeal of the store. ​
• The free version offers restricted functionalities
• Using TinyIMG alongside other SEO applications can lead to conflicts, such as duplicate JSON-LD structured data.

Who is it for?

TinyIMG is perfect for Shopify store owners who rely heavily on image-based marketing, such as those in the art, print-on-demand, furniture, and jewelry niches. Businesses that prioritize SEO but lack technical expertise will also benefit from its automation features, such as AI-powered metadata optimization and bulk image compression.

TRY TinyIMG

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#10. SEO King – AI Edition

• Pricing: Free plan | Paid plan from $9.99 – $16.99/month
• App rating: 4.6/5 (1000+ reviews)

If you’re seeking a Shopify SEO tool that can help you with image optimization, alt text, product meta titles, and JSON LD optimization, SEO King is right for you.

SEO King ‑ AI Edition by Engage Apps is definitely one of the best Shopify apps with high user reviews. The software employs artificial intelligence to help you improve your online store's Google rankings by covering all the necessary SEO grounds with up-to-date keywords.

We love SEO King – AI Edition because it provides a live demo for store analysis that shows the store's performance, identifies issues with AI, and offers recommendations for better store performance.

Top features:

• Allow bulk editing of image alt texts, resizing, compression, backups, etc.
• Utilize GPT-3.5 AI to bulk generate optimized product descriptions
• Offer bulk editors for metadata like titles, descriptions, and URLs across the store
• Scan the store and generate reports on issues like broken links, 404s etc.
• Scan both your store and your competitors’ sites to find the most popular keywords
• Work with major tools like Google/Bing Webmaster Tools

Drawbacks

• The multitude of features can make the interface appear cluttered
• The quality and relevance of its AI-generated descriptions still vary

Who is it for?

We recommend SEO King – AI Edition for Shopify merchants who want AI-powered automation for their SEO efforts. It's especially beneficial for dropshippers, multi-category stores, and international businesses that need bulk editing for metadata, alt texts, and keyword optimization.

TRY SEO KING

#11. SEO Doctor for Search Engines

• Pricing: Free plan (manual) | Paid plan from $14.99 to $79/month (automated)
• App rating: 4.6/5 (460+ reviews)

SEO Doctor is among the best Shopify SEO apps that offers a range of advanced features designed to automate your SEO audit. With this app, you can simply set it up once and forget about it, as it will automatically solve nearly every SEO issue that arises thereafter.

Through its automated scanning capabilities, SEO Doctor can identify and fix all problems with your website's SEO. This makes it an ideal option for beginners who are new to SEO or for those who don't have the time to run their site's SEO audit manually.

If you're looking for a reliable Shopify SEO app that's easy to use and saves you time, then SEO Doctor should be on your list of go-to options.

Top features:

• Scan the store and generate detailed reports on SEO issues
• Automatically resolve common SEO issues like meta tags, broken links, images
• Automatically generate a meta title for your page based on the rule you set up (also called a title template)
• Configure custom rules and conditions for autopilot automation
• Support image compression, renaming, improving ALT text
• Track optimization progress with an overall SEO performance score

Drawbacks:

• The free version offers very limited customization options, pushing users toward paid plans
• Some users have reported discrepancies in the SEO issue reports

Who is it for?

SEO Doctor is best for store owners who prefer a hands-off approach to SEO. It's ideal for beginners, small businesses, and solo entrepreneurs who don't have time to manually fix SEO issues. Automated SEO scans and fixes also make it a great choice for print-on-demand stores, handmade product sellers, and independent brands that want to optimize their stores without hiring an SEO expert.

TRY SEO DOCTOR

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5 Best Shopify SEO apps (Paid)

If you're serious about optimizing your Shopify store for search engines, investing in a premium SEO app can make a significant difference. Paid apps often come with advanced features like automated audits, structured data integration, and AI-driven recommendations, helping you stay ahead of the competition. Below, we’ll explore some of the best paid Shopify SEO apps:

#1. Plug In SEO

• Pricing: 14-day free trial | Paid plan from $29.99 – $99.99/month
• App rating: 4.7/5 (2,500+ reviews)

If you're looking for an all-in-one SEO solution for your Shopify online store, Plug-In SEO is the best SEO plugin for Shopify to use. This app makes your optimization effort a breeze by automating repetitive tasks for you to improve your website's organic search performance.

Additionally, its detailed help center and guides provide a helpful education for those new to search for best practices.

Top features:

• SEO site audits to detect and provide instructions to fix issues hampering rankings
• SEO templating to optimize blog and page content for targeted keywords
• Adding structured data, fixing broken links, targeting keywords
• Monitoring of analytics, audits, keyword rankings, and traffic over time
• Support ranges from 200 to unlimited pages depending on the plan
• Detailed reporting, including speed and SEO performance reports

Drawbacks:

• Only offers a 14-day free trial, whereas some competitors provide free plans.
• Does not offer AI-driven content generation or keyword suggestions

Who is it for?

Plug In SEO works best for Shopify stores seeking an all-in-one SEO solution that automates various optimization tasks. You can leverage its automated features to handle multiple aspects of SEO, from meta tags to structured data, without extensive manual intervention.

TRY PLUG IN SEO

#2. Ilana's JSON‑LD for SEO (TM)

• Pricing: 7-day free trial | $33.25/month or $399/year
• App rating: 5/5 (500+ reviews)

JSON-LD for SEO is an app to consider to optimize your eCommerce website's search engine rankings. This app, which Google endorses as an “install and forget” solution, will automatically place hundreds of code snippets at specific spots on your website, regardless of its size or the number of pages.

JSON-LD for SEO ensures that search engines have the necessary information about products and services. That's why it is one of the best Shopify SEO apps.

What's more, you don't need coding or technical knowledge to use this app. JSON-LD for SEO simplifies setting up JSON-LD, which can improve visibility and bring qualified traffic to your site on Google.

Top features:

• Add structured data (JSON-LD) to qualify for Google's rich results and earn more organic traffic
• Offer excellent Rich Snippets and Rich Results features
• Display product reviews from supported review apps in search results
• Increase conversion rates by providing product information directly on search results
• Automatically update Shopify SEO data
• Support includes an initial structured data audit, 6 months of monitoring, unlimited support, and training

Drawbacks:

• It requires a significant investment for small businesses or startups.
• The app focuses primarily on adding structured data but lacks broader SEO functionalities, such as keyword analysis or backlink tracking.
• Some users have reported that the app embeds personal contact information (name, address, phone number) into the HTML of every page.

Who is it for?

Ilana's JSON‑LD for SEO (TM) is ideal for established eCommerce stores, enterprises, and high-volume Shopify merchants who want to leverage structured data for improved Google search visibility. Since this app focuses on JSON-LD structured data markup, it is particularly beneficial for businesses that sell products requiring rich snippets, such as electronics, fashion, and beauty products, where product information, pricing, and reviews displayed directly in search results can increase click-through rates.

TRY ILANA'S JSON-LD

#3. Schema Plus for SEO

• Pricing: 7-day free trial | Paid plan from $18.99 – $$39.99/month.
• App rating: 4.9/5 (390+ reviews)

Schema Plus for SEO simplifies deploying optimized schema for better discoverability on Google search. This Shopify app was created by former Google engineers specializing in schema and semantic web technologies.

Top features:

• Add comprehensive JSON-LD schema markup to stores for advanced SEO
• Support the most updated schema types endorsed by Google
• Remove schema errors reported in Google Search Console
• Automatically update the schema when products or pages are modified
• Offer customizable templates make schema deployment simple without coding

Drawbacks:

• Schema Plus primarily focuses on adding schema markup, lacking comprehensive SEO tools like keyword tracking or content analysis.​
• The app relies on search engines' interpretation of schema markup, which can change over time and potentially affect effectiveness.​
• It does not always work seamlessly with all Shopify themes or other apps

Who is it for?

Schema Plus for SEO is a perfect fit for businesses focused on structured data and rich snippets, especially those in niche markets where detailed product information is crucial for conversions. This includes industries like health & wellness, automotive parts, electronics, and luxury goods, where customers rely on detailed product specifications and reviews before purchasing.

TRY SCHEMA PLUS

#4. Yoast SEO – SEO for stores

• Pricing: 14-day free trial | $19/month or $190/year (save 17%)
  App rating: 4.2/5 (90+ reviews)

Have you heard about Yoast SEO? It's a powerful company that is dedicated to making SEO efforts easier for everyone.

The company recently released its Yoast SEO app on the Shopify App Store in early 2022, and it has received excellent reviews from users. This app is user-friendly yet powerful, simplifying SEO while providing advanced features to help boost organic visibility.

Top features:

• Provide SEO and readability analysis of web pages to optimize for search engines
• Automatically generate structured data/schema for rich search results
• Automatically handle technical SEO tasks like canonicalization
• Seamlessly work with popular review apps for complete metadata
• Allow customizing SEO titles and meta descriptions easily using templates
• Offer a bulk editor for modifying several pages at once
• Regularly update to keep up with evolving Google algorithms

Drawbacks

• Yoast is mostly renowned in the WordPress community; its Shopify app lacks features tailored specifically for Shopify users.​
• Some users might find the array of features overwhelming initially.

Who is it for?

Overall, Yoast SEO is best suited for Shopify store owners who focus on content-driven SEO strategies, such as niche blogs, educational sites, and businesses that rely on organic search traffic. Additionally, brands that produce long-form content, such as wellness and fitness stores, eco-friendly brands, and subscription-based businesses, can benefit from Yoast's readability analysis and structured data features.

TRY YOAST SEO

#5. Sitemap NoIndex Pro

• Pricing: 7-day free trial | $3.49/month
• App rating: 5/5 (80+ reviews) | Built for Shopify badge

Sitemap NoIndex Pro is an app developed by DJP Digital, a Shopify app developer with expertise in website SEO and structure.

This app is designed to seamlessly integrate with Shopify admin, providing robust sitemap management and XML customization tools. These tools enable merchants to optimize their online store content for search engines and improve their website's SEO performance.

Top features:

• Allow to generate an HTML sitemap optimized for search engines like Google
• Modify Shopify's default XML sitemap by removing unwanted/duplicate pages
• Add NoIndex and NoFollow meta tags to exclude specific pages from search engine crawling and indexing
• Effortlessly translate sitemaps to support multi-lingual stores with translations for different languages
• Help to monitor SEO performance metrics like indexing status and traffic, and get insights/tips to improve rankings

Drawbacks:

• The app focuses primarily on sitemap management and lacks advanced SEO features found in other apps.​
• Users need to manually configure which pages to exclude from indexing

Who is it for?

Sitemap NoIndex Pro is a great fit for Shopify stores that require precise control over their sitemap and search engine indexing. This advantage makes it ideal for businesses with complex website structures, such as multi-language stores, B2B eCommerce sites, and high-end luxury brands.

TRY SITEMAP NOINDEX PRO

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How We Tested and Ranked The Best Shopify SEO Apps

At LitExtension, our evaluation process is designed to provide merchants with clear, data-driven insights into the best Shopify SEO apps. Instead of just relying on app store ratings, we conduct hands-on testing and assess each app’s impact on store performance.

Step 1. Identifying key SEO features

First, we establish the core SEO functionalities that an app should provide. This includes metadata optimization, structured data/schema implementation, site speed enhancements, broken link management, and automation capabilities. We compare each app’s feature set against industry best practices to determine if it covers essential SEO elements or just offers basic optimizations.

Step 2. Hands-on testing for performance & reliability

Next, we install each app on test Shopify stores and measure real performance improvements.

For speed optimization apps like Booster or TinyIMG, we use tools like Google PageSpeed Insights and GTmetrix before and after installation to track actual load time improvements. If an app claims to improve SEO rankings, we monitor indexed pages, organic traffic, and structured data validation via Google Search Console over a set period. Any app that causes site errors, conflicts with Shopify themes, or delivers negligible results is rated lower.

Step 3. Evaluating user experience & ease of use

Since SEO can be quite complex, we assess whether each app provides a user-friendly interface, clear instructions, and helpful onboarding support. We also test automation features — does the app truly “set and forget,” or does it require frequent manual adjustments? Apps with intuitive dashboards, bulk editing tools, and well-organized settings naturally score higher.

Step 4. Analyzing customer reviews & developer support

After feature evaluation, our team reads hundreds of user reviews to identify recurring issues and strengths. Are there frequent complaints about bugs, slow customer support, or misleading features? Do developers actively respond to feedback and release timely updates? Apps with consistently high ratings AND proactive developer engagement receive better rankings.

Step 5. Assessing pricing & overall value

Last but not least, we compare pricing structures to determine whether an app justifies its cost. Some apps offer powerful free versions, while others lock essential features behind expensive plans. We consider whether premium pricing provides real value while factoring in key criteria like customer support quality, ongoing updates, and long-term SEO benefits.

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Why Should You Invest in SEO Apps for Shopify Store?

As we mentioned right from the start, Shopify comes with powerful SEO features. However, there may be some scenarios where you may need third-party apps to take your business to the next level.

Therefore, investing in SEO for your Shopify store can be a wise decision that will greatly benefit your business. But why should you do that? Let us explain the reasons.

#1. Remove manual tasks with better workflow

With Shopify SEO apps, you can easily streamline your workflow by automating repetitive tasks like editing product descriptions, titles, and meta descriptions with relevant keywords. This saves you valuable time and helps you focus on other important aspects of your business.

In addition, these apps provide on-page optimization suggestions and competitor tracking tools, allowing you to make data-driven decisions and optimize your content faster.

#2. Get advanced insights and features

Shopify SEO apps offer a comprehensive analysis of your website, identifying technical SEO issues and providing detailed reports on site speed. These apps go beyond the basic features offered by Shopify when they provide deeper insights into your website's performance.

Furthermore, Shopify SEO apps have built-in keyword research tools that help you discover high-volume, low-competition keywords. These keywords can drive targeted traffic to your store, increasing visibility and sales.

#3. Receive ongoing optimization

Some Shopify SEO apps offer automated monitoring to update you about your SEO performance and identify potential issues. Additionally, integration with popular tools like Google Search Console allows you to manage your SEO efforts from a central location and monitor your progress over time.

Furthermore, some SEO apps provide expert guidance through educational resources or support from SEO specialists. This guidance can be helpful as you navigate the complexities of SEO.

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Additional Shopify SEO Tools You Should Consider

While there are excellent Shopify SEO apps, there are also several standalone tools that offer distinct advantages. Here's a breakdown of some popular options and the reasons why you might consider them.

#1. General SEO Tools

• Ahrefs: A comprehensive SEO suite for in-depth keyword research, backlink analysis, site audits, and competitor analysis.

Pricing: start from $99/month.

Why use Ahrefs? Ahrefs is an industry leader. If you need a powerful all-around SEO solution, this is ideal. It's especially valuable for understanding your competitors' strategies.

• SEMrush: Another powerhouse similar to Ahrefs, offering keyword research, competitor analysis, site audits, and more.

Pricing: start from $129.95/month.

Why use SEMrush? SEMrush excels in content marketing analysis along with its SEO toolkit. If creating content is a big part of your SEO strategy, this could be your preferred tool.

#2. Free SEO tools

• Google Search Console (GSC): A free tool from Google provides insights into your website's performance in search results. You can track clicks and impressions and identify technical SEO issues.

Why use GSC? It's free and provides data directly from the source (Google). It's essential for tracking your progress and troubleshooting.

• Google Analytics (GA): While not solely an SEO tool, Google Analytics helps you comprehend user behavior on your Shopify store.

Why use GA? Google Analytics identifies high-traffic pages, bounce rates, and conversion paths that can inform your SEO to ensure you're optimizing the right areas of your site.

• Google Keyword Planner: A free tool designed for AdWords, but it's a fantastic starting point for keyword research.

Why use Google Keyword Planner? If you're on a budget or just starting with SEO, this offers a simple way to understand search volumes and discover relevant keywords.

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Shopify SEO Apps – FAQs

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Conclusion

Here are some of our final words for Shopify SEO apps:

• Think of Shopify's built-in features as a basic toolbox for minor repairs.
• Think of a good SEO app as a comprehensive toolkit with advanced tools for complex projects.

LitExtension – #1 Shopping Cart Migration Expert hopes that we were able to provide you with some insights into the best Shopify SEO apps and why you need one for your Shopify store. To choose the most suitable app from our Shopify SEO review, consider the problems you face with your store and your current SEO knowledge.

Although each app has its own unique selling point, all of them are useful for solving your current SEO issues.

Lastly, don't forget to check out our LitExtension blog and join our Facebook Community to get more eCommerce news, selling tips, and marketing tactics.