Wix Pricing 2024: All The Plans and Hidden Fees

Wix is probably one of the most well-known website builders in the world, with more than 8 million websites that are empowered by it. This platform ensures that you can build your website from scratch in the easiest way with its drag-and-drop system in various Wix pricing plans. Currently, Wix is offering different types of pricing plans, which could confuse you. That's why our experts at LitExtension decided to craft this blog to help you understand everything about it.

Basically, Wix pricing plans include:

• Free plan
• Light plan
• Core plan
• Business plan
• Business Elite plan
• Enterprise plan

Now, let's buckle your seat, LitExtension – #1 Shopping Cart Migration Expert will guide you through everything we know and experience while using the platform. Let’s get started.

Wix Pricing – All Options At A Glance

Before getting to the nitty gritty, let's briefly take a look at all the pricing plans that Wix is currently offering.

Should You Invest in Wix?

If you ask me, “Is Wix worth investing in?”, my answer is definitely “Yes!”.

I've been working with several platforms for quite a while now, and Wix never fails as a go-to solution for online merchants. It is one of the few features that offers a free-forever plan with no time restriction, along with a 14-day free trial for each of its premium Wix pricing tiers. These no-cost solutions will be handy for those who are on a tight budget or want to test out the water before committing long-term.

Another feature that makes me think Wix is worth your money is its free website template. Wix comes with a wide selection of 800+ stunning, well-designed themes in the library, all of which require no cost to install and use. Though this feature seems inconsiderable, it will actually save you lots of money, especially when compared with other platforms like Shopify or BigCommerce.

In short, in my opinion, Wix is definitely a solution worth investing in. It offers a good suite of eCommerce features out-of-the-box, good customization options with no technical skill requirements, and an affordable pricing plan.

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Wix Free Plan

Is Wix free to use? Of course, it’s completely free and free forever! Wix Free plan allows setting up a basic online storefront at no cost to test products/services. even though it lacks the necessary features for online selling.

Here are some downsides you may face with this plan:

• Strict storage/bandwidth limits (500MB).
• No essential eCommerce features like inventory management and order/transaction tracking.
• Include Wix branding, and Wix ads may not be appropriate for brands trying to control their image.

While testing out the free version two months ago, we could not integrate Google Analytics with our website. In the long run, this might be a significant disadvantage for any marketing strategy. With all that in mind, we find that this plan is only fine for:

• Individuals or very small businesses just getting started with the basic online landscape.
• Community groups, clubs, or non-profits who need a basic informational website.
• Digital influencers or creators who want a simple portfolio.
• Students/hobbyists building a personal website or testing small commercial ideas with no budget.

Hence, you should upgrade to one of the Wix premium plans to start launching a more professional eCommerce website. Why don't you create a Wix website and enjoy Wix's stunning features?

Wix Light Plan

Coming at $17/month, Wix Light plan removes some of the major limitations of the Free plan. This most basic Wix premium plan offers you some features to launch a small website with a custom domain name which is free for 1 year! Along with the free domain, you can also remove Wix Ads to create a website that only displays and emphasizes your brand identity.

Moreover, this Wix pricing plan provides 2GB of storage. Yet, as visitor numbers increase, your website may struggle to page load and data display smoothly. Additionally, the limitation of 2 collaborators may not support the necessary team workflows as your business grows. Websites built using Wix automatically come with HTTPS enabled, securing all data on your site.

Of course, you can add an extra security layer by using VPN for PC or a free VPN site and safeguard your password when logging into the Wix dashboard. Integrating a robust cloud VPN service can further enhance this security, ensuring that all web activities are encrypted and secure, which is particularly important for protecting sensitive user data and business transactions online. More importantly, you can contact Wix's customer care service when you get stuck with any issues related to your website since they offer 24/7 customer care.

With that being said, I see that the Light plan does not actually support eCommerce functionality or payment processing. If you're an online merchant, the Light plan would not be suitable at all. If you focus on online selling rather than a basic website, you will likely find the Core plan.

Wix Core Plan

The Core plan is an interesting middle ground within Wix's tiered offerings. With Wix monthly cost at $29/month, it provides much more functionality than Light plan yet remains slightly more affordable than the higher-level – Business. This Wix pricing plan includes some fundamental functions to help you create and operate a professional website smoothly such as:

• Basic site analytics
• Online payments accepted
• 5 collaborators
• 25 dropshipping products by Modalyst
• 50GB storage space

To put it briefly, you can start exploring some exciting eCommerce features in this Wix pricing plan. With a maximum of 50,000 products listed on Wix Stores, your website can showcase limitless products to site visitors and help them shop more easily with the filtering & sorting option. Moreover, the Core pricing package also supports selling subscriptions and collecting recurring payments. Notably, we can accept secure online payments and keep track of all of our transactions on the Wix dashboard.

On top of that, you can unlock the Abandoned Cart Recovery feature in this tier. It is designed to send automated emails to remind customers about the items that they left in their carts and encourage them to checkout. Selling on social channels and selling on marketplaces are also among the most prominent functions of this pricing plan. At last, there are other interesting eCommerce features that you can explore in this pricing plan, which are:

• Online booking
• Ticket and event management
• Restaurant and online order management
• Hotel reservation management
• Fitness business operation
• Monetize art & content

From a testing perspective, we find Core unlocks the essential eCommerce tools sellers need to gather real customer and sales data.

Wix Business Plan

At the cost of $36/month, the Wix Business plan represents a major step up that unlocks the potential to scale up your online business for an extra $5 over Core. It includes everything you have in Core but with a little upgrade in premium functions. Here are some of the prominent features of the Wix Business plan:

• 10 collaborators
• Standard site analytics
• 100 monthly transactions for automated sales tax calculation with the most current rates across the U.S., EU, and the world.
• 250 dropshipping products by Modalyst
• 100GB storage space

I’m impressed by the increased flexibility around site analytics tools. These tools provide actionable insights and efficiencies that empower ambitious independent brands. From my perspective, this tier equips sellers with great opportunities to reach higher sales and expansion. Advanced analytics offer deep insights into business strategies, including traffic sources, customer behavior, and purchases.

Even more, it’s important to focus on collecting and displaying customer feedback on your website to increase your brand credibility. So Wix has included the Kudo Buzz app in this pricing plan to gain and showcase 1000 customer reviews on your Wix eCommerce website. Wix Business plan unlocks an impressive level of capability for a reasonable monthly fee. This tier suits various stores, from specialty niches to large cross-border sellers. I think it strikes an excellent balance of value for e-merchants looking to take their online operations to the next stage.

For fledgling or mid-market stores, Business plan capabilities may suffice. But Elite plan members can seize unlimited opportunities the online world has to offer.

Wix Business Elite Plan

You can get this premium tier at the cost of $159/month. In this Wix pricing plan, you will see that all of Wix eCommerce functions have been optimized at their best. They will help you build a truly elite eCommerce site. 

Here are some of the prominent features of the Wix Business Elite plan:

• 15 collaborators
• Advanced site analytics & marketing suite
• Unlimited dropshipping products by Modalyst
• Unlimited storage space to handle a huge number of web traffic per month.
• Limitless video hours on your website to increase users' time on site.

To me, it seems that there are some extended benefits that make this pricing plan differ from the previous plan, including:

• Collecting and displaying 3,000 customer reviews.
• Automated sales tax calculation for up to 500 transactions/month.
• Loyalty program for users to get more sales from their current customers through coupons, points, and discounts.

The advanced analytics and customized integrations will give businesses strategic advantages for data-driven decision-making. Along with all the features above, this pricing plan will provide you the priority customer care. It helps you receive faster support from the Wix team after submitting your ticket.

However, the steep $159/month price does raise the bar considerably. While easily justifiable for businesses generating hundreds of millions in eCommerce, it likely exceeds budgets. In my view, Wix Elite grants the world-class infrastructure and tools to optimize online business without limit. However, its value is best reserved for global consumer brands.

Wix Enterprise Plan

You need to contact the Wix Enterprise team to discuss the exact price. This Enterprise plan represents the highest tier of offerings from Wix, designed for companies managing digital presences at a truly massive scale. What stands out to me is the exceptionally customized and flexible nature of the solution. Here are some of the prominent features of the Wix Enterprise plan:

• A dedicated account manager from Wix.
• Unlimited website collaborators.
• Unlimited monthly transactions for automated sales tax calculation.
• Countless number of product reviews by KudoBuzz.

Wix Enterprise offers personalized templates, integrations, controls, and support tailored for complex businesses. This customization is crucial for large global brands managing vast digital systems. However, this also means that Enterprise requires substantial dedicated resources and budgets to configure and maintain. The plans are not off-the-shelf in any sense.

So, while the potential power and efficiencies it offers are unmatched, Enterprise is really only practical for the absolute online giants. Overall, Wix Enterprise grants exceptional freedom and control for digitally pioneering companies at the very pinnacle of global reach and complexity. But it comes at the steep price of extensive custom work and high costs.

Which Wix Pricing Plan Best Suits Your Needs?

Which Wix plan is best? Here's a recap of the key Wix pricing plans and who they best suit:

• Free: Individuals or very small businesses who want to test business ideas initially.
• Light ($17/month): Digital creators of small businesses who want to showcase their work in a personalized way.
• Core ($29/month): Small online stores that need basic eCommerce functions.
• Business ($36/month): Mid-sized online brands looking to scale their online business seriously.
• Business Elite ($159/month): Online retailers requiring unlimited resources for massive scale.
• Enterprise: Enterprise-level business that needs full customization and integration control.

Additional Wix Fees

When we first started our own website on Wix last month, there were more fees we had to cover besides paying for Wix website costs.

Wix domain cost

Domain is an essential fee you need to take into consideration when calculating Wix pricing. So, how much does a domain name cost on Wix? In Wix, we can have a website domain without paying any cents while using the free version of this platform. However, owning a custom domain will help you enhance your brand credibility and make your website more memorable to customers. Therefore, we recommend changing to premium pricing versions of Wix to utilize the advantages of the custom domain.

All the Wix paid versions allow you to use a custom domain for 1 year free if you pay annually and only start charging a fee afterward. In particular, it will cost you $14.95/year for a .com to maintain your custom domain on your Wix site. 

Besides, you can also connect multiple domains to your Wix website.

Premium apps

Secondly, there were app and extension costs. From our perspective, it's clear that Wix has a huge ecosystem of third-party apps. You can integrate these extensions with your website to extend its capability.

Particularly, Wix App Market provides a variety of tools ranging from eCommerce, marketing, design, content, etc. Many apps on this marketplace are free to use, while the pricing of paid apps will cost you from $2.5 to $499.9 per month.

Wix payments fee

Wix uses a transparent tiered fee structure that is competitive with other payment processors. You can receive clear monthly invoices and settlement reports that break down all fees charged at the transaction level. Wix charges a percentage rate plus a flat fee for each transaction processed. The default rates vary by currency/region but are typically in the 1.9-2.9% range. In addition to processing fees, you are charged a fee if a customer files a chargeback. These fees are standardized at the regional level, such as $15 USD. If you, as a Wix merchant, dispute a chargeback claim and win, you'll receive this amount of money back in your account. By refunding the chargeback fee for legitimate disputes, Wix encourages merchants to dispute false claims while also deterring excessive fraudulent disputes. And that's what we truly love in Wix!

Wix POS pricing

If you're planning on selling in-person, consider POS cost is important for the calculation of Wix pricing.

Wix POS is the all-in-one payment and inventory solution for your brick-and-mortar store. When customers make sales in your physical store, it will automatically sync the product and inventory information with your online store. Therefore, you can smoothly manage your entire business on both online and offline channels.

To make full use of this feature, we need to purchase the hardware integrated with WIX POS software first. A full package of POS hardware will cost you $1495, and you do not have to pay any additional fees for the POS software. The transaction fee in the US will be 2.6% of the transaction amount. It should be noted that you have to get a Premium pricing plan to start accepting online payments on Wix POS. Once you start collecting payments, Wix will charge you a processing fee via Wix Payment.

How We Test Wix Pricing

Here at LitExtension, we put Wix pricing through the wringer using our tried-and-true Methodology. Our approach is rooted in thoroughness and precision, ensuring that every aspect of this pricing structure is comprehensively evaluated. We meticulously examine each plan, along with its features, limitations, and scalability, to provide an accurate assessment. Through systematic analysis and comparison against industry standards, we believe that we have delivered insightful findings that might help you choose the best Wix pricing plan for your business needs.

Wix Pricing – FAQs

Final Words

In conclusion, Wix pricing comes with several tiers with various features for you to choose from. Hence, you should cautiously define your expectations before picking a package.

We hope that our analysis of Wix eCommerce pricing has provided you with useful knowledge on how much does Wix cost. This article only illustrates a small part of Wix pricing. In case you want to be a Wix user, there is a lot of information you need to absorb that we'd love to mention in the next articles. Therefore, don't forget to follow the LitExtension blog for more details.

If you are owning an eCommerce store and want to migrate to Wix, LitExtension – #1 Shopping Cart Migration Expert is always here to help. Our experts will make your migration experience as pleasant as possible with no technical skills required. For further information, don’t hesitate to contact our customer support team. We are available 24/7 via different channels, including email, ticket system, and live chat. Also, don’t forget to join our Facebook community to get the latest and useful eCommerce tips & news.