Webflow vs Squarespace 2025: Which Website Builder is Better for You?

Webflow vs Squarespace are two of the most popular website builders, each offering unique features, customization options, and pricing models to help you create a professional online presence.

Webflow is ideal for designers, agencies, and businesses that need full creative control, custom animations, and advanced SEO capabilities. Meanwhile, Squarespace is a beginner-friendly, all-in-one platform with pre-designed templates, built-in eCommerce features, and an easy-to-use editor, making it perfect for small businesses, bloggers, and creatives.

This article will break down Webflow vs Squarespace based on the key factors that matter most:

• Pricing;
• Ease of use;
• Design and code control;
• AI and automation;
• eCommerce features;
• Content marketing and SEO;
• Extensions and plugins;
• Security and support.

By the end of this guide, you’ll know exactly which platform suits your needs best—whether you prioritize customization and control (Webflow) or simplicity and built-in features (Squarespace).

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Overview: Which Platform is Right for You?

Webflow and Squarespace are both powerful website builders, so choosing between Webflow and Squarespace depends on your website goals and experience level.

• Webflow is a powerful platform that allows users to build highly customizable, visually stunning websites without coding. It offers a full-featured design interface suited for professionals seeking creative control.
• Squarespace is an all-in-one website builder designed for ease of use, making it perfect for those who need a professional website without technical expertise. It’s highly rated for creatives, bloggers, and photographers looking to showcase their work effectively.

Before choosing Webflow or Squarespace, I think you should consider:

• What type of website do you need?
• How much experience do you have with website design?

Who should use Webflow?

Webflow is ideal for users who want maximum design flexibility and customization, including:

• Web designers & developers who need complete control over their designs.
• Agencies & freelancers building custom websites for clients.
• Businesses require complex, interactive web applications.
• Content-heavy sites that need advanced CMS capabilities.
• Creative professionals seeking unique animations & interactions beyond standard templates.

As you can see, Webflow excels in projects that require custom design, complex interactions, and dynamic content. It’s perfect for marketing sites, web applications, and high-end content platforms.

Who should use Squarespace?

Squarespace is best for users looking for an easy-to-use, visually appealing website builder with built-in tools, including:

• Non-technical users who prefer a simple drag-and-drop experience.
• Small business owners want a quick, professional online presence.
• Bloggers & content creators looking for a clean, minimalist design.
• Artists & photographers need a portfolio-focused website.
• Ecommerce beginners want a hassle-free online store setup.

Squarespace is perfect for users who want a stylish, functional website without coding. It’s best for portfolios, blogs, small businesses, and basic eCommerce stores that don’t require advanced customization.

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Webflow vs Squarespace: Which Offers Better Value?

Both Webflow and Squarespace offer different pricing models for various user needs. While Webflow charges based on site complexity and CMS usage, Squarespace provides fixed plans with all essential features included.

Webflow pricing breakdown

After this part, you will have the right answer to “Is Webflow free?” or “How much is Webflow?”.

Webflow's pricing is a bit complex but offers greater customization and scalability. It has main categories:

• Site Plans (for individual websites) – Starts at $14/month, increasing based on traffic and CMS needs.
• Workspace Plans (for teams & agencies) – Starts at $19/month per user, catering to multi-user collaboration.
• Ecommerce Plans – Starts at $29/month, offering customized checkout experiences.

#1. Site plans

#2. Workspaces

Generally, there are some hidden costs to consider in Webflow:

• Hosting and CMS costs increase as the website scales.
• Advanced animations, interactions, and integrations may require custom code or external tools.
• Custom domain and transactional emails require third-party services.

Squarespace pricing breakdown

Compared to Webflow cost, Squarespace offers four straightforward pricing plans, including hosting, templates, and built-in tools:

While Squarespace does not offer a free plan, you still have a 14-day free trial to get an idea of how this platform works. Make sure to utilize it to determine whether the platform can meet your requirements or not.

Let’s analyze Squarespace pricing a bit. As of February 2025, Squarespace has adjusted some of its pricing tiers without an official announcement. The pricing plans have been renamed, and their costs have changed, which could impact comparisons with other website builders like Webflow.

So what's the difference?

• The new pricing tiers (Basic, Core, Plus, and Advanced) replace previous plan names.
• Price increases across several tiers, with Core now at $36/month and Advanced reaching $139/month.
• Squarespace AI is now available in all plans.

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Comparing Webflow vs Squarespace Features

If you are in a hurry or simply want to skip the following walls of text, take a look at this table below for a quick comparison between Webflow vs Squarespace.

#1. How long does it take to build a website?

Webflow offers complete design freedom, but it comes with a learning curve, especially for beginners. Unlike drag-and-drop builders, Webflow requires you to understand layout structures, elements, and interactions to fully use its power.

Basically, Webflow offers:

• Full-featured dashboard with advanced customization options
• Custom animations & interactions for unique web experiences

Yet, on your side, you may encounter:

• Takes time to learn for those new to website design.
• Manual design adjustments needed for pixel-perfect results

That said, once mastered, Webflow allows for unlimited customization, making it a preferred choice for designers and developers who want control over every aspect of their site.

Squarespace is easier to use than Webflow, especially if you're not a tech expert. You can change things like your logo, font, and colors to make your website look the way you want. But sometimes, Squarespace might save your changes automatically, which can be annoying.

If you need to quickly launch a small business, blog, or portfolio site, Squarespace is a great starting point with minimal hassle. You can refer to our detailed Squarespace tutorial to learn how to kick off your online business.

#2. Which offers better design & code control?

Webflow offers over 2,000 themes across different categories, including CMS, eCommerce, portfolio, and UI kits. Of these, 50+ templates are free, providing a solid starting point for any project.

However, Webflow does not allow template switching once your site is set up. If you want to change the template, you’ll need to start from scratch, which can be inconvenient and time-consuming.

Yet, Webflow still sets itself apart with its powerful design capabilities and flexibility:

• 2,000+ templates for various design needs
• Advanced customization with full control over HTML, CSS, and JavaScript
• Pixel-perfect layouts with complete positioning control
• Powerful interactions & animations to create engaging user experiences

If you’re a designer or developer who wants unlimited creative freedom, Webflow is the best option.

What about Squarespace?

All Squarespace templates are now compatible with the latest 7.1 version, meaning you can customize any template without restrictions. The platform allows easy modifications using Page Sections and the Site Style Panel.

The only downside is that Squarespace only provides 168 templates, which is much fewer than Webflow. However, the majority are well-structured and vibrant to catch your customers’ sight easily. Or else, you can click Build Your Own Template to have all manual customizations from scratch.

#3. How AI & automation improve websites?

As we move further in 2025 and beyond, AI is changing how we build websites. Both Webflow and Squarespace are using AI to make it easier to create websites: Squarespace is focusing on making it easier for beginners, while Webflow is helping professionals.

Webflow has started integrating AI-driven features to enhance website building efficiency. These AI tools help with layout suggestions, code generation, and SEO optimizations, making it easier to streamline the design process.

• AI-powered layout adjustments – generates design recommendations based on content;
• AI-assisted coding – helps automate repetitive coding tasks;
• SEO optimization – suggests metadata, schema, and performance improvements.

Moreover, you can freely create unique templates only by filling out AI image prompts to describe all the details in your templates. Wait for a short while, and your final design is ready.

As you can see, Webflow’s AI tools truly enhance customization but are not fully automated—they work best for users who still want creative control with AI assistance.

What about Squarespace AI support?

To provide AI-supported products to users, Squarespace has partnered with Google and Open AI. With these integrations, you can easily create unique and impressive content within a few minutes. Similar to Webflow, Squarespace also allows you to generate and rewrite texts through AI prompts. Below are several outstanding tasks you can work on with Squarespace AI:

• Create text blocks and email text sections;
• Optimize image block captions;
• Automatically generate product descriptions.

Let's compare a bit. Squarespace's AI can create website designs based on your brand. It's good for people who want a simple, professional-looking website. Meanwhile, Webflow's AI can help you personalize your website and make it work better. It's good for people who want a lot of control over their website's design.

But, how easy are they to use?

• Squarespace's AI tools are easier to use for beginners;
• Webflow's AI tools are more powerful but might be harder to learn.

#4. Which is better for eCommerce?

When comparing Webflow vs Squarespace for eCommerce, the key difference lies in customization vs convenience.

Webflow provides highly customizable store designs and checkout experiences, but it requires a steeper learning curve and third-party integrations for automation. Squarespace, on the other hand, offers an easier-to-use, built-in eCommerce system with seamless inventory management and payment processing, making it the better choice for small businesses and beginners.

Webflow allows full control over storefront design, enabling sellers to customize product pages, checkout flows, and shipping methods according to their needs. However, this flexibility comes at the cost of a more complex setup, requiring users to manually configure products, payments, and inventory management tools. In contrast, Squarespace provides pre-configured eCommerce features, such as an intuitive product inventory panel, built-in payment gateways (Stripe, PayPal, Square), and preset shipping options. These built-in solutions make Squarespace a faster and simpler choice for businesses looking to sell online without dealing with technical complexities.

Additionally, product limits and scalability differ between the two platforms. Squarespace Version 7.1 allows up to 10,000 products, while Webflow supports a dynamic CMS for extensive product catalog management, though it requires external tools like Zapier for automation. Payment processing also varies—while Webflow supports multiple payment gateways, it relies on third-party integrations for setup, whereas Squarespace offers fully integrated solutions with POS support for in-person sales.

In terms of shipping and logistics, Webflow provides greater customization, allowing sellers to set shipping rates based on order cost, weight, quantity, or price. Squarespace, however, simplifies this process with flat rate and weight-based shipping, though advanced carrier-calculated shipping is restricted to U.S. users on higher-tier plans.

#5. Which wins in content marketing & SEO?

When comparing Webflow vs Squarespace for content marketing and SEO, the main differences come down to control vs automation. Webflow offers advanced SEO customization and a flexible CMS, making it ideal for businesses that want to fine-tune their SEO strategies and content layouts. On the other hand, Squarespace provides built-in SEO features and marketing tools, making it easier for beginners to optimize their sites without much effort.

Webflow gives users full control over SEO settings, allowing manual edits to meta tags, indexing rules, redirects (301/302), and schema markup. Unlike Squarespace, Webflow also has AWS-powered hosting, ensuring fast page loading speeds, which positively impacts search rankings. Additionally, Webflow’s CMS allows for custom content structures, such as dynamic landing pages and content-rich blog layouts, which benefit SEO-driven websites.

However, it lacks built-in email marketing or ad management tools, requiring third-party integrations like AWeber, SendPulse, or GetResponse for marketing automation.

Squarespace, on the other hand, is more beginner-friendly and comes with pre-configured SEO settings, automatically generating sitemaps, metadata, and structured data for better indexing on Google. While it lacks automatic 301/302 redirects, it still covers essential SEO features and integrates well with Google Search Console and Google Analytics.

Squarespace also makes content marketing simpler, offering a built-in blogging platform, one-click social media sharing across 20+ platforms, and built-in email marketing tools. While its content structure is not as customizable as Webflow’s, it provides an easy-to-use system for small businesses and content creators.

#6. Which offers better extensions & plugins?

If you want to make your store well-functional, don’t miss out on getting the support of extensions and plugins. In the following paragraphs, let’s discover what plugins and extensions Webflow vs Squarespace can provide.

Webflow provides extensive integration options through tools like Zapier, Integromat, and API connections, allowing users to add automation, advanced marketing tools, and custom functionalities. Whether it's email marketing, CRM, analytics, or custom eCommerce solutions, Webflow gives users flexibility to choose and integrate the best tools for their needs.

However, this also means that many essential features require third-party services, which may increase costs and require additional setup efforts.

On the other hand, Squarespace takes a more user-friendly approach by offering built-in extensions through its Squarespace Extensions marketplace. These integrations cover essential areas such as shipping (ShipStation), accounting (QuickBooks), and eCommerce automation. Since these extensions are pre-integrated into the platform, they are easier to set up and manage than Webflow’s third-party tools.

However, Squarespace's plugin ecosystem is more limited (only 40), and users may find themselves restricted if they need highly customized workflows or advanced automation.

#7. Which offers better security & support?

When setting up your eCommerce store, you want to ensure strong security and reliable customer support to protect your business and customer data while getting help when issues arise. Both Webflow and Squarespace offer solid security features, but they differ in how easily you can access support and how much control you have over security settings.

If you choose Webflow, your site will be protected by Critical Security Controls and ISO 27001 standards, ensuring enterprise-grade security. Webflow also enforces two-factor authentication (2FA), which adds an extra layer of protection to prevent unauthorized access to your account.

However, if you ever need assistance, you won’t get live chat or phone support from Webflow’s team. Instead, you’ll need to navigate a five-step process to find help through email support, Webflow University, community forums, and documentation. While these resources are useful, if you need immediate help, Webflow’s lack of real-time support can be frustrating.

Let's talk about Squarespace.

Squarespace offers a more user-friendly security and support experience. Every Squarespace plan includes SSL certificates and PCI-DSS-compliant payment gateways, ensuring your transactions are protected without needing external security configurations.

Like Webflow, Squarespace supports two-factor authentication, so your account stays secure. However, where Squarespace really stands out is customer support. If you ever run into issues, you can contact the Squarespace support team 24/7 via email or get live chat assistance during weekdays. You’ll also have access to webinars, guides, and an active community forum, making it easier to find answers quickly.

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Real-Life Comparison: Midwest Mutt Shop (Webflow) & Roar Pet Food (Squarespace)

When I compared two pet-focused eCommerce websites—Midwest Mutt Shop built on Webflow and Roar Pet Food hosted on Squarespace—I noticed how each platform’s unique features shape the user experience.

Midwest Mutt Shop clearly demonstrates Webflow’s strengths in creative freedom and design flexibility. The website features dynamic animations, custom layouts, and interactive elements that immediately catch the eye. Its intuitive navigation and high-quality visuals enhance user engagement, while optimized performance ensures smooth browsing. From my observation, this level of customization reflects Webflow’s suitability for businesses that want a distinctive, branded experience.

On the other hand, Roar Pet Food showcases Squarespace’s ease of use with its clean, minimalist design. The straightforward layout, organized product categories, and clear calls-to-action create a seamless shopping experience. I found that Squarespace’s built-in templates and responsive design tools make it incredibly simple to launch a professional-looking site quickly, even without extensive technical knowledge.

In summary, Midwest Mutt Shop excels in advanced design and interactivity, making it ideal for brands that want full creative control. Meanwhile, Roar Pet Food highlights Squarespace’s strength in simplicity and efficiency, which I believe is perfect for small businesses looking for quick, hassle-free website development.

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Where Can Webflow and Squarespace Improve?

While both Webflow and Squarespace offer excellent website-building solutions, neither platform is perfect. Whether you’re designing a personal blog, an eCommerce store, or a business website, you may encounter limitations that could impact your workflow. Let’s explore what could be improved in both platforms so you can make an informed decision.

Where Webflow could improve?

If you choose Webflow, you’ll benefit from extensive design flexibility and control, but you might struggle with its complexity and lack of built-in features.

• Webflow requires a strong understanding of web design principles. If you’re new to website building, expect a learning curve as you navigate its advanced design tools and CMS system.
• Webflow offers no live chat or phone support, meaning you’ll rely heavily on documentation, tutorials, and email support. If you prefer instant assistance, this can be frustrating.
• Unlike Squarespace, Webflow doesn’t provide built-in email marketing, abandoned cart recovery, or social media integration, requiring third-party tools for essential marketing features.
• While Webflow offers powerful design tools, its pricing is higher than Squarespace, especially when factoring in hosting and eCommerce fees.

Where Squarespace could improve?

Squarespace provides ease of use and built-in marketing tools, but you may feel limited if you need advanced customization or third-party integrations.

• Unlike Webflow, Squarespace locks you into pre-designed templates, making it difficult to create fully custom layouts or unique animations. If you want pixel-perfect control, Squarespace may feel restrictive.
• While Squarespace automates SEO settings, it lacks advanced customization for structured data and metadata. Additionally, its URL structures aren’t as flexible as Webflow’s, which may affect SEO rankings for some businesses.
• Squarespace includes built-in eCommerce tools, but its checkout process, payment gateways, and inventory management are less flexible compared to Webflow. Custom product pages are limited, and you can’t freely edit the checkout process.
• Unlike Webflow, Squarespace has a smaller ecosystem for third-party integrations. If you need custom workflows, automation, or external app connections, you may struggle with Squarespace’s limitations.

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Future Development Trends for Webflow and Squarespace

Writer's perspective:

Both Webflow and Squarespace are evolving rapidly, each with distinct priorities. Webflow focuses on advanced AI integration, performance optimization, and collaboration tools, targeting agencies and professionals who seek creative control and scalability. Its ecosystem-first approach encourages extensive customization, though it might add complexity for non-technical users.

Meanwhile, Squarespace enhances AI-driven content creation and eCommerce capabilities, positioning itself as a comprehensive solution for small businesses and solopreneurs. Its focus on user-friendly design trends and integrated marketing tools offers practical advantages for those prioritizing simplicity and efficiency.

Yet, I still see some common trends for both platforms:

• Mobile-first design to meet growing mobile usage demands.
• Sustainable, eco-friendly web design practices.
• Improved accessibility for inclusivity.
• 3D elements and immersive experiences for engaging user interactions.
• Personalization and user-centric design tailored to individual preferences.

These trends are not just industry fads but necessities, reflecting a broader shift toward user-centric experiences where understanding the audience is key to success.

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FAQs

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Final Words

Our blog has just provided a detailed comparison of Webflow and Squarespace in pricing and 7 core criteria. In general, both these platforms provide a wide collection of outstanding features and strong security that can support your eCommerce store effectively.

However, if you pursue a design-tailored plan, Webflow can do better. To get excellent customer support and eCommerce values, you should pick Squarespace.

LitExtension, #1 Shopping Cart Migration Expert, hopes you have a deeper understanding of Squarespace vs Webflow differences. Check out our LitExtension Blog or join our Facebook Community Group for more valuable insights.