Webflow vs Squarespace 2025: Which Website Builder is Better for You?

Webflow vs Squarespace are two of the most popular website builders, each offering unique features, customization options, and pricing models to help you create a professional online presence.

Webflow is ideal for designers, agencies, and businesses that need full creative control, custom animations, and advanced SEO capabilities. Meanwhile, Squarespace is a beginner-friendly, all-in-one platform with pre-designed templates, built-in eCommerce features, and an easy-to-use editor, making it perfect for small businesses, bloggers, and creatives.

This article will break down Webflow vs Squarespace based on the key factors that matter most:

• Pricing;
• Ease of use;
• Design and code control;
• AI and automation;
• eCommerce features;
• Content marketing and SEO;
• Extensions and plugins;
• Security and support.

By the end of this guide, you’ll know exactly which platform suits your needs best—whether you prioritize customization and control (Webflow) or simplicity and built-in features (Squarespace).

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Webflow vs Squarespace – Our Quick Verdict

Both Webflow and Squarespace are powerful website builders, but they serve different purposes. Webflow gives designers and developers unmatched creative control, while Squarespace focuses on simplicity, making it ideal for beginners and small businesses.

Here’s how Webflow vs Squarespace compare across key areas to help you đecide better:

In short, if you want ease, affordability, and all-in-one convenience, go with Squarespace. It’s perfect for users who want to create a website quickly without technical skills.

On the other hand, if you’re a designer, developer, or business that values flexibility, Webflow is the better choice for total design freedom and SEO scalability.

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Webflow vs Squarespace At A Glance

Before diving into detailed comparisons, it helps to look at how Webflow vs Squarespace differ in their core offerings. Both platforms let you build beautiful, responsive websites, but their target audiences and customization levels are not the same. Webflow focuses on giving users developer-level control and advanced design tools, while Squarespace is built for ease and efficiency with ready-to-use templates and built-in features.

Webflow pros and cons

Webflow is a professional web design tool that bridges the gap between a traditional website builder and a developer’s coding environment. It allows you to visually design websites using a drag-and-drop interface while still maintaining access to the underlying HTML, CSS, and JavaScript for deeper customization.

Unlike most website builders, Webflow doesn’t lock you into predefined templates. Instead, it gives you the flexibility to create unique, pixel-perfect designs that look and function exactly the way you envision. This balance between visual design and code-level control makes Webflow especially popular among designers, developers, and creative agencies. They can use it to build custom websites faster, without sacrificing performance or flexibility.

Here are the pros and cons of Webflow for your consideration:

Squarespace pros and cons

Squarespace is an all-in-one website builder that simplifies every stage of creating and managing a professional website. It combines beautiful, pre-designed templates, reliable hosting, built-in marketing tools, and powerful eCommerce features, all in one place. Which means you don't need to worry about managing multiple integrations for different functions, since they are built into the platform.

Beyond design, Squarespace also supports small businesses with features such as appointment scheduling, email campaigns, analytics, and an integrated online store system. This makes it an excellent choice for entrepreneurs, artists, and creators who want a polished online presence without the technical complexity.

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Pricing – Squarespace Wins

Both Webflow and Squarespace offer different pricing models for various user needs. While Webflow charges based on site complexity and CMS usage, Squarespace provides fixed plans with all essential features included.

Webflow pricing breakdown

After this part, you will have the right answer to “Is Webflow free?” or “How much is Webflow?”.

Webflow's pricing is a bit complex but offers greater customization and scalability. It has main categories:

• Site Plans (for individual websites) – Starts at $14/month, increasing based on traffic and CMS needs.
• Workspace Plans (for teams & agencies) – Starts at $19/month per user, catering to multi-user collaboration.
• Ecommerce Plans – Starts at $29/month, offering customized checkout experiences.

#1. Site plans

#2. Workspaces

Generally, there are some hidden costs to consider in Webflow:

• Hosting and CMS costs increase as the website scales.
• Advanced animations, interactions, and integrations may require custom code or external tools.
• Custom domain and transactional emails require third-party services.

Squarespace pricing breakdown

Compared to Webflow cost, Squarespace offers four straightforward pricing plans, including hosting, templates, and built-in tools:

While Squarespace does not offer a free plan, you still have a 14-day free trial to get an idea of how this platform works. Make sure to utilize it to determine whether the platform can meet your requirements or not.

Let’s analyze Squarespace pricing a bit. As of February 2025, Squarespace has adjusted some of its pricing tiers without an official announcement. The pricing plans have been renamed, and their costs have changed, which could impact comparisons with other website builders like Webflow.

So what's the difference?

• The new pricing tiers (Basic, Core, Plus, and Advanced) replace previous plan names.
• Price increases across several tiers, with Core now at $36/month and Advanced reaching $139/month.
• Squarespace AI is now available in all plans.

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Ease of Use – Squarespace Wins

Webflow offers complete design freedom, but it comes with a learning curve, especially for beginners. Unlike drag-and-drop builders, Webflow requires you to understand layout structures, elements, and interactions to fully use its power.

Basically, Webflow offers:

• Full-featured dashboard with advanced customization options
• Custom animations & interactions for unique web experiences

Yet, on your side, you may encounter:

• Takes time to learn for those new to website design.
• Manual design adjustments needed for pixel-perfect results

That said, once mastered, Webflow allows for unlimited customization, making it a preferred choice for designers and developers who want control over every aspect of their site.

Squarespace is easier to use than Webflow, especially if you're not a tech expert. You can change things like your logo, font, and colors to make your website look the way you want. But sometimes, Squarespace might save your changes automatically, which can be annoying.

If you need to quickly launch a small business, blog, or portfolio site, Squarespace is a great starting point with minimal hassle. You can refer to our detailed Squarespace tutorial to learn how to kick off your online business.

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Design and Code Control – Webflow Wins

Webflow offers over 2,000 themes across different categories, including CMS, eCommerce, portfolio, and UI kits. Of these, 50+ templates are free, providing a solid starting point for any project.

However, Webflow does not allow template switching once your site is set up. If you want to change the template, you’ll need to start from scratch, which can be inconvenient and time-consuming.

Yet, Webflow still sets itself apart with its powerful design capabilities and flexibility:

• 2,000+ templates for various design needs
• Advanced customization with full control over HTML, CSS, and JavaScript
• Pixel-perfect layouts with complete positioning control
• Powerful interactions & animations to create engaging user experiences

If you’re a designer or developer who wants unlimited creative freedom, Webflow is the best option.

What about Squarespace?

All Squarespace templates are now compatible with the latest 7.1 version, meaning you can customize any template without restrictions. The platform allows easy modifications using Page Sections and the Site Style Panel.

The only downside is that Squarespace only provides 168 templates, which is much fewer than Webflow. However, the majority are well-structured and vibrant to catch your customers’ sight easily. Or else, you can click Build Your Own Template to have all manual customizations from scratch.

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AI and Automation – Webflow Wins

As we move further in 2025 and beyond, AI is changing how we build websites. Both Webflow and Squarespace are using AI to make it easier to create websites: Squarespace is focusing on making it easier for beginners, while Webflow is helping professionals.

Webflow has started integrating AI-driven features to enhance website-building efficiency. These AI tools help with layout suggestions, code generation, and SEO optimizations, making it easier to streamline the design process.

• AI-powered layout adjustments – generates design recommendations based on content;
• AI-assisted coding – helps automate repetitive coding tasks;
• SEO optimization – suggests metadata, schema, and performance improvements.

Moreover, you can freely create unique templates only by filling out AI image prompts to describe all the details in your templates. Wait for a short while, and your final design is ready.

As you can see, Webflow’s AI tools truly enhance customization but are not fully automated—they work best for users who still want creative control with AI assistance.

What about Squarespace AI support?

To provide AI-supported products to users, Squarespace has partnered with Google and Open AI. With these integrations, you can easily create unique and impressive content within a few minutes. Similar to Webflow, Squarespace also allows you to generate and rewrite texts through AI prompts. Below are several outstanding tasks you can work on with Squarespace AI:

• Create text blocks and email text sections;
• Optimize image block captions;
• Automatically generate product descriptions.

Let's compare a bit. Squarespace's AI can create website designs based on your brand. It's good for people who want a simple, professional-looking website. Meanwhile, Webflow's AI can help you personalize your website and make it work better. It's good for people who want a lot of control over their website's design.

But, how easy are they to use?

• Squarespace's AI tools are easier to use for beginners;
• Webflow's AI tools are more powerful but might be harder to learn.

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eCommerce Features – Squarespace Wins

When comparing Webflow vs Squarespace for eCommerce, the key difference lies in customization vs convenience.

Webflow provides highly customizable store designs and checkout experiences, but it requires a steeper learning curve and third-party integrations for automation. Squarespace, on the other hand, offers an easier-to-use, built-in eCommerce system with seamless inventory management and payment processing, making it the better choice for small businesses and beginners.

Webflow allows full control over storefront design, enabling sellers to customize product pages, checkout flows, and shipping methods according to their needs. However, this flexibility comes at the cost of a more complex setup, requiring users to manually configure products, payments, and inventory management tools. In contrast, Squarespace provides pre-configured eCommerce features, such as an intuitive product inventory panel, built-in payment gateways (Stripe, PayPal, Square), and preset shipping options. These built-in solutions make Squarespace a faster and simpler choice for businesses looking to sell online without dealing with technical complexities.

Additionally, product limits and scalability differ between the two platforms. Squarespace Version 7.1 allows up to 10,000 products, while Webflow supports a dynamic CMS for extensive product catalog management, though it requires external tools like Zapier for automation. Payment processing also varies—while Webflow supports multiple payment gateways, it relies on third-party integrations for setup, whereas Squarespace offers fully integrated solutions with POS support for in-person sales.

In terms of shipping and logistics, Webflow provides greater customization, allowing sellers to set shipping rates based on order cost, weight, quantity, or price. Squarespace, however, simplifies this process with flat rate and weight-based shipping, though advanced carrier-calculated shipping is restricted to U.S. users on higher-tier plans.

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SEO and Content Marketing – Webflow Wins

When comparing Webflow vs Squarespace for content marketing and SEO, the main differences come down to control vs automation. Webflow offers advanced SEO customization and a flexible CMS, making it ideal for businesses that want to fine-tune their SEO strategies and content layouts. On the other hand, Squarespace provides built-in SEO features and marketing tools, making it easier for beginners to optimize their sites without much effort.

Webflow gives users full control over SEO settings, allowing manual edits to meta tags, indexing rules, redirects (301/302), and schema markup. Unlike Squarespace, Webflow also has AWS-powered hosting, ensuring fast page loading speeds, which positively impacts search rankings. Additionally, Webflow’s CMS allows for custom content structures, such as dynamic landing pages and content-rich blog layouts, which benefit SEO-driven websites.

However, it lacks built-in email marketing or ad management tools, requiring third-party integrations like AWeber, SendPulse, or GetResponse for marketing automation.

Squarespace, on the other hand, is more beginner-friendly and comes with pre-configured SEO settings, automatically generating sitemaps, metadata, and structured data for better indexing on Google. While it lacks automatic 301/302 redirects, it still covers essential SEO features and integrates well with Google Search Console and Google Analytics.

Squarespace also makes content marketing simpler, offering a built-in blogging platform, one-click social media sharing across 20+ platforms, and built-in email marketing tools. While its content structure is not as customizable as Webflow’s, it provides an easy-to-use system for small businesses and content creators.

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Extensions and Plugins – A Tie

If you want to make your store well-functional, don’t miss out on getting the support of extensions and plugins. In the following paragraphs, let’s discover what plugins and extensions Webflow vs Squarespace can provide.

Webflow provides extensive integration options through tools like Zapier, Integromat, and API connections, allowing users to add automation, advanced marketing tools, and custom functionalities. Whether it's email marketing, CRM, analytics, or custom eCommerce solutions, Webflow gives users flexibility to choose and integrate the best tools for their needs.

However, this also means that many essential features require third-party services, which may increase costs and require additional setup efforts.

On the other hand, Squarespace takes a more user-friendly approach by offering built-in extensions through its Squarespace Extensions marketplace. These integrations cover essential areas such as shipping (ShipStation), accounting (QuickBooks), and eCommerce automation. Since these extensions are pre-integrated into the platform, they are easier to set up and manage than Webflow’s third-party tools.

However, Squarespace's plugin ecosystem is more limited (only 40), and users may find themselves restricted if they need highly customized workflows or advanced automation.

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Security and Support – Squarespace Wins

When setting up your eCommerce store, you want to ensure strong security and reliable customer support to protect your business and customer data while getting help when issues arise. Both Webflow and Squarespace offer solid security features, but they differ in how easily you can access support and how much control you have over security settings.

If you choose Webflow, your site will be protected by Critical Security Controls and ISO 27001 standards, ensuring enterprise-grade security. Webflow also enforces two-factor authentication (2FA), which adds an extra layer of protection to prevent unauthorized access to your account.

However, if you ever need assistance, you won’t get live chat or phone support from Webflow’s team. Instead, you’ll need to navigate a five-step process to find help through email support, Webflow University, community forums, and documentation. While these resources are useful, if you need immediate help, Webflow’s lack of real-time support can be frustrating.

Let's talk about Squarespace.

Squarespace offers a more user-friendly security and support experience. Every Squarespace plan includes SSL certificates and PCI-DSS-compliant payment gateways, ensuring your transactions are protected without needing external security configurations.

Like Webflow, Squarespace supports two-factor authentication, so your account stays secure. However, where Squarespace really stands out is customer support. If you ever run into issues, you can contact the Squarespace support team 24/7 via email or get live chat assistance during weekdays. You’ll also have access to webinars, guides, and an active community forum, making it easier to find answers quickly.

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Which Platform is Right for You?

Webflow and Squarespace are both powerful website builders, so choosing between Webflow and Squarespace depends on your website goals and experience level.

• Webflow is a powerful platform that allows users to build highly customizable, visually stunning websites without coding. It offers a full-featured design interface suited for professionals seeking creative control.
• Squarespace is an all-in-one website builder designed for ease of use, making it perfect for those who need a professional website without technical expertise. It’s highly rated for creatives, bloggers, and photographers looking to showcase their work effectively.

Who should use Webflow?

Webflow is ideal for users who want maximum design flexibility and customization, including:

• Web designers & developers who need complete control over their designs.
• Agencies & freelancers building custom websites for clients.
• Businesses require complex, interactive web applications.
• Content-heavy sites that need advanced CMS capabilities.
• Creative professionals seeking unique animations & interactions beyond standard templates.

As you can see, Webflow excels in projects that require custom design, complex interactions, and dynamic content. It’s perfect for marketing sites, web applications, and high-end content platforms.

Who should use Squarespace?

Squarespace is best for users looking for an easy-to-use, visually appealing website builder with built-in tools, including:

• Non-technical users who prefer a simple drag-and-drop experience.
• Small business owners want a quick, professional online presence.
• Bloggers & content creators looking for a clean, minimalist design.
• Artists & photographers need a portfolio-focused website.
• Ecommerce beginners want a hassle-free online store setup.

Squarespace is perfect for users who want a stylish, functional website without coding. It’s best for portfolios, blogs, small businesses, and basic eCommerce stores that don’t require advanced customization.

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How We Test Webflow vs Squarespace

To provide an objective and reliable comparison, we evaluate both Webflow vs Squarespace through real testing, hands-on experience, and detailed feature analysis. Each aspect, from design to performance, is tested using the same evaluation framework to ensure fairness. Below is a breakdown of how we conduct our review process.

1. Hands-on platform testing

We start by building sample websites on both Webflow and Squarespace to experience what real users go through. This helps us understand how intuitive each platform is, how quickly a new site can be built, and what challenges may arise during setup. We pay close attention to dashboard layout, navigation, and overall workflow to determine how easy it is to start from scratch.

2. Feature comparison

Each core feature, such as design tools, eCommerce capabilities, and SEO settings, is tested individually. We explore how flexible each builder is, how well the tools integrate, and how smoothly they perform under different conditions.

3. Pricing and value analysis

We analyze all pricing plans from both platforms, looking beyond just monthly costs. Our focus is on the value each tier provides, what’s included in hosting, security, eCommerce, and design flexibility. We also compare scalability options for users who plan to expand their website or business in the future.

4. User experience and learning curve

Ease of use is a critical factor for most users. We test how intuitive each platform feels for beginners and how efficiently experienced users can perform advanced tasks. We record how long it takes to complete common actions like adding a page, editing content, and customizing design elements to measure usability.

5. Support and community resources

Customer support can make or break a user’s experience, especially when technical issues occur. We evaluate support availability, response time, and helpfulness through live chat, email, and community forums. In addition, we consider the quality of documentation, tutorials, and knowledge base resources available for self-learning.

6. Overall scoring and final verdict

Finally, we score both platforms based on all the above criteria: pricing, usability, design flexibility, features, and support. These scores help us provide a balanced and transparent verdict, showing where Webflow vs Squarespace stand and which one better fits different user types.

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Webflow vs Squarespace – FAQs

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Final Words

Our blog has just provided a detailed comparison of Webflow vs Squarespace in pricing and 7 core criteria. In general, both these platforms provide a wide collection of outstanding features and strong security that can support your eCommerce store effectively.

However, if you pursue a design-tailored plan, Webflow can do better. To get excellent customer support and eCommerce values, you should pick Squarespace.

We hopes you have a deeper understanding of Squarespace vs Webflow differences. Check out our LitExtension Blog or join our Facebook Community Group for more valuable insights.