Over the past few years, Shopify has become such a popular platform that even people outside the eCommerce industry are familiar with it. However, things are a bit different when it comes to Shopify Plus features; many of our readers are still curious about what sets them apart from standard Shopify functions.
That’s why our team is here to clear things up! In this article, we’ll cover:
- An overview of Shopify Plus
- 11 Shopify Plus features you can’t miss
- Whether you can migrate to Shopify Plus from another platform
Ready? Let’s get started!
About Shopify Plus
Shopify Plus is one of the four pricing plans available on Shopify. Unlike the other three with fixed fees (Basic, Shopify, and Advanced), Shopify Plus is tailored for large enterprises with high product volumes and complex needs. As a result, the pricing is customized, meaning you'll need to contact the Shopify team yourself to get a quote.
Still unsure about the differences between Shopify and Shopify Plus? Here's a table that breaks it down:
Shopify | Shopify Plus |
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For a more in-depth look, you can also check out our detailed Shopify vs. Shopify Plus comparison.
Ready to Migrate to Shopify Plus?
If you want to migrate your store to Shopify Plus, LitExtension offers an excellent migration service that helps you transfer all your data safely and accurately.
Top 11 Shopify Plus Features
Now that you understand what Shopify Plus is, let’s get down to the most exciting part: a glimpse into 11 outstanding Shopify Plus features for your eCommerce store!
1. Organization settings
First, we have the Organization settings, which provide a centralized dashboard for multiple-store management. Simply put, instead of handling each store individually, you can now manage everything at once without switching accounts.
Below are some key tasks you may perform across all your stores from the main dashboard:
- Adding or removing users and setting their access permissions
- Organizing, viewing, and filtering your stores easily
- Allowing all stores to be billed under a single organization (so you won't need to manage separate invoices for each store)
Who benefits from this feature?
These organizational settings are especially helpful for:
- Large businesses that run multiple stores
- Companies with diverse product lines
- Companies with operations in different regions or under various brands
- Retail chains
- Franchises
2. Unlimited staff
To cater to the high demands of large enterprises, Shopify Plus offers UNLIMITED staff accounts, meaning you may easily expand your team without worrying about hitting any limits. And like regular plans, you can still set specific permission levels for each team member, ensuring everyone has the right access based on their role.
Who benefits from this feature?
The unlimited staff accounts will work well for:
- Large companies
- Retailers with multiple locations
- eCommerce commerce businesses with dedicated teams for customer service, marketing, inventory, IT, fulfillment, etc.
- Companies that operate in different regions or languages and need local teams to manage each area.
3. Customization tools
We are also impressed that Shopify Plus provides a very robust set of advanced customization tools to give you full control over the look and functionality of your online store.
For starters, there's the option to store up to 100 different themes in your Shopify account. That means you can experiment with different designs, keep seasonal themes ready, or test new updates without affecting your live site!
Another powerful tool is the Shopify Plus Script Editor, which facilitates custom code added directly to your store. Without third-party support, you can personalize promotions, special offers, discounts, coupons, and more based on user activity. Integrating custom apps via these API calls is also totally possible, and you can even contact Shopify to request higher API limits if desired.
Who benefits from this feature?
Shopify Plus's customization tools will be great allies for larger businesses with more complex needs, such as:
- Companies handling multiple brands, seasonal sales, or high-traffic sites
- eCommerce stores looking to create unique designs or offer personalized customer experiences
- Industries that rely on frequent promotions or sophisticated discount systems.
4. Internationalization
Do you want to expand your business globally? Then, this feature is your best bet, providing smooth, region-specific shopping experiences for your customers.
You can easily set up 9 expansion stores at no extra cost (though starting from the 10th store, there is a $250 charge for each additional store). Each one can have its own domain extension, like .com, .uk, .in, or .au, to provide a localized experience for different markets.
Plus, it's a breeze to sell in multiple currencies and languages from just one single account, which eliminates the need for back-and-forth switching and keeps downtime to a minimum.
Who benefits from this feature?
Businesses with a large, diverse customer base spread across various regions (such as global retail brands and companies in fashion, electronics, and health and beauty) will find this feature valuable. It allows them to cater to local preferences in products, currency, and language with minimal effort.
5. Shopify POS Retail
Another highlight worth mentioning is the POS retail feature, a versatile tool that simplifies in-store sales and gives you a complete view of your business's performance. You can access this feature immediately the moment you sign up for Shopify Plus!
Some key features to consider:
- Mobile POS: Shopify POS lets your staff process sales anywhere using a mobile system – whether in-store, at events, or even on the go.
- Multi-store management: You can manage up to 1,000 stores from one central hub, which helps reduce manual tasks (and, subsequently, human errors) in the long run.
- Online store integration: POS retail integrates very smoothly with your online store and even provides the latter with top-notch eCommerce features. (e.g., customizable website, high-converting checkout process, etc.)
- Omnichannel selling: Online and offline stores aside, the system lets you sell basically everywhere else, even including social media (and again, all from one single platform). There's no need for extra tools or complex setups.
Who benefits from this feature?
All in all, Shopify POS retail is perfect for anyone who needs to track performance across locations and offer customers a consistent shopping experience – whether online or in person. We also find it to be particularly useful for industries that rely on both physical and online customer interactions to grow, such as fashion, electronics, and lifestyle products.
6. B2B eCommerce
As its name suggests, the B2B Commerce feature on Shopify Plus lets businesses handle both wholesale and direct-to-consumer (DTC) operations from one platform without the need for extra tools or apps. The best part is that this feature will be automatically included at no additional cost once you sign up for the Plus plan!
Below are some notable highlights:
- Company profiles: With this feature, you can set up specific permissions, payment terms, price lists, and tax exemptions for each of your B2B customers. For customers with multiple locations or contacts, you can assign them with different permission levels.
- Price lists: It's easy to create custom wholesale price lists here, either with fixed prices or percentage-based discounts. Even better, you may assign these lists to specific companies or locations and support multiple currencies in your store.
- B2B checkout: Wholesale buyers have a personalized checkout experience showing their payment terms, methods, and discounts. Plus, you also have the option to automate payment terms for orders and track payments as they're due.
Who benefits from this feature?
The following businesses will likely benefit from Shopify Plus's B2B Commerce:
- Manufacturers who sell to distributors and directly to consumers
- Wholesalers who want to offer custom pricing and payment terms to clients in different regions
- Global businesses looking to streamline B2B and DTC operations with multi-currency and tailored pricing
- B2B service providers with complex customer structures that require detailed permissions and multiple contacts per account.
7. Shopify Launchpad
One of the advanced features designed exclusively for Shopify Plus, Shopify Launchpad helps you automate tasks like activating scripts, changing themes, applying discounts, and managing product visibility. Specifically, you can:
- Set specific start and end times for different tasks
- Schedule Shopify scripts to apply discounts
- Switch to a campaign-specific theme that highlights sale items
- Create custom scripts to offer perks (e.g., a free gift with a purchase during a sale).
Thanks to this automation, your store can run smoothly (especially during busy times) without needing constant manual oversight.
Who benefits from this feature?
Businesses with frequent sales (such as fashion retailers during seasonal promotions or tech stores on Black Friday) should utilize Launchpad. This feature is also great for subscription-based companies, as it helps schedule product launches, manage promotional themes, and improve customer interactions during peak demand times.
8. Shopify Audiences
Another Plus-exclusive tool we must mention is Shopify Audiences, which helps merchants like you reach customers who are more likely to make a purchase.
To be more specific, all you need to do is pick a product you want to sell more of, and Shopify Audiences will then use machine learning to generate a list of potential buyers who might be interested.
As the system continues to learn, it provides more accurate suggestions to the audience over time. Once the audience list is ready, you can easily export it to ad platforms like Facebook or Google Ads to run targeted campaigns.
Who benefits from this feature?
Overall, Shopify Audiences will help these businesses convert well:
- Brands focused on direct-to-consumer sales and high-ticket items
- Businesses running frequent ad campaigns on platforms like Facebook or Google Ads
- Companies launching new products, running seasonal promotions, or looking to re-engage past customers.
9. Bulk Account Inviter
Streamlining the onboarding process is never easier, all thanks to the Bulk Account Inviter feature. You can invite multiple customers to create accounts on their store at once, saving both time and effort!
Here's how it works: First, create a list of customers you want to invite, then personalize the email invitations to match your brand's style and message. After that, hit “Send Account Invites” so Shopify will automatically send out those emails simultaneously.
Who benefits from this feature?
We can say this Bulk Inviter will work fantastic for businesses with large customer groups, such as:
- Subscription services
- Wholesalers
- Retailers switching from other platforms
It's also great for companies looking to quickly onboard customers during product launches or sales events. After all, having customer accounts ready can significantly improve the shopping experience and support loyalty programs.
10. Shopify Plus Academy
Want an exclusive online training platform? Enter the Shopify Plus Academy! This program offers a variety of self-paced courses to help businesses like yours make the most out of Shopify Plus. It covers:
- eCommerce best practices
- Updates on what's happening in the industry
- Latest commerce trends
- Technical integrations
- Inspiration for business growth
- Expert insights on Shopify features and design strategies.
You can access the Shopify Plus Academy through their Shopify Plus accounts or directly on the Academy's website. Obviously, this resource is available only to Shopify Plus subscribers – all the more reason to upgrade to Plus from your current plan if you haven't already!
Who benefits from this feature?
The Shopify Plus Academy is perfect for:
- Larger businesses or enterprises that want to strengthen their eCommerce knowledge
- Companies with dedicated teams focused on growth, technology, and marketing
- Businesses with more complex operations (e.g., managing multiple storefronts or needing advanced technical customizations)
- Entrepreneurs looking to expand their understanding of eCommerce best practices.
11. Shopify Plus Partners
Last but not least, Shopify Plus introduces a Partners program, which connects your business with expert partners who can deliver tailored, high-quality services!
Below are some types of organizations that Shopify Plus teams up with:
- Design and development agencies that build custom websites to fit each business’s needs.
- Digital marketing agencies that specialize in promoting brands and driving more traffic to online stores.
- System integrators who help connect different platforms for smoother operations
- Enterprise consultants offering strategic advice to boost business growth.
Who benefits from this feature?
If your business is growing fast and needs a full range of solutions to handle future operations, then using this feature will be ideal. We find it to be especially helpful for:
- eCommerce brands needing expert support to scale up or integrate complex systems
- Businesses aiming to expand their digital marketing efforts to increase visibility
- Organizations seeking ongoing strategic guidance for long-term growth
- Large enterprises looking for advanced custom website development, UX improvements, or ERP integrations
Is It Possible to Migrate to Shopify Plus?
Let's say you already have an eCommerce store on another platform (e.g., BigCommerce) and want to move it to Shopify Plus.
In that case, you're in luck: LitExtension #1 eCommerce Migration Experts can totally help you here! Simply let us know your migration needs, make the payment, and our expert team will handle the rest! Even better, additional options that arise during or after the migration will be covered at no extra cost.
No matter which package you choose, we will make sure you can start using Shopify Plus features immediately after the transfer. Even better, we’ve also put together a collection of Shopify Plus guides and cheat sheets to help you master the platform with total confidence. Click here to explore them!
FAQs
What does Shopify Plus include?
Shopify Plus members will get access to:
+ Customizable reports and advanced analytics
+ Support for 200 inventory locations
+ Priority 24/7 phone support
+ The ability to sell in 50 global markets
+ Unlimited staff accounts
+ Fully customizable checkout with up to 40 times more capacity
+ Wholesale and B2B selling options
And many other benefits!
What are the benefits of Shopify Plus vs Shopify?
Shopify Plus offers everything included in the standard Shopify plans, along with extra resources designed to support businesses with higher revenue.
How many websites can I have on Shopify Plus?
With Shopify Plus, businesses can create up to 10 different websites or stores per account, each with its own domain and design.
Final Words
Our article has highlighted 11 Shopify Plus features and how they can benefit your business. Given all these advantages, it's easy to see why Shopify Plus has gained impressive popularity over the years!
And the best part? Even if you're already using a different eCommerce platform, it's not too late for a Shopify Plus migration. The LitExtension team, with over 12 years of expertise, can ensure a smooth experience for you — just like we've done for more than 200,000 customers across 100 countries.
For more information, check out these Shopify guides and join our Facebook Community.
