Magento vs WooCommerce – both platforms have been gaining in popularity because each one constantly puts great effort into developing their products to serve customers.

Between these two giants, it is hard to pick the winner because of its own different strengths and weaknesses. However, you can consider among factors to find the most suitable one for your future online store. 

In this article, we would like to take you through a comprehensive comparison of Magento vs WooCommerce so that you could find the better one for your future online stores.

Overview

Magento has constantly acquired a high reputation so far. It came into existence on 31st August 2007 and has released multiple versions and product updates.  According to Builtwith, there are 769,992 websites that are Magento customers; 179,460 live websites using Magento; and 590,462 sites that used Magento historically.

Built for developing an effective business, Magento comes with a wide range of strong points. These include out-of-box functionalities, customization ability and seamless third-party integrations.

WooCommerce is a powerful plugin incorporated in WordPress, an open-source software system to create beautiful websites and blogs. Launched in 2011, WooCommerce has been continuously making progress. Currently, WooCommerce ranks first among the most popular e-commerce platforms in the world with 89,566,477 downloads.

Source: Builtwith

With reference to the websites using eCommerce solutions, WooCommerce accounts for the highest proportion of distribution with 26% while Magento ranks third with 8%. In general, these two platforms are among the top popular websites.

Although Magento and WooCommerce both aim to provide a dynamic commercial environment, there are significant variations between them. Now, let’s go deep into the detailed comparison of Magento vs WooCommerce including their performance, extensions, security, ease of use, marketing and pricing.

Performance 

When it comes to the performance of a website, loading time and the availability are of great importance since they will either make or break your business. Sluggish loading times as well as the “can’t reach” status will definitely give an unpleasant experience to customers.

The longer the loading speed is, the more likely customers will leave your website and move to other competitors. Hence, it will considerably shorten the average on-page time of your website and have a negative impact on your website’s SEO ranking. 

1. Let’s start with Magento’s performance!

Magento vs WooCommerce, these two solutions somehow have to confront problems with loading time. According to an analysis of eCommerce website performance, the load speed of these two platforms do not live up expectations as the other important features of them.

Measuring the speed and the availability is conducted on the back-end, meaning the time that CMS takes to generate the HTML code and send it back to the browser. This work is applied to each page of each website, from the home page to the cart.

They discovered that Magento is fairly stable with an average availability rate is up to 99.71% despite the high traffic (3000 visitors per day). However, the speed is not as fast as we expect as you can see on the funnel chart below:

Source: blog.quanta.io

The chart showed that the average page load time is 665 milliseconds with a high availability. The online cart load takes a reasonable amount of time with 568 milliseconds. In correlation with its complex machine, this is understandable. This is not a fast pace but it does not discourage users as well.

Magento developers always expect to improve Magento performance and they make extensive use of caching of page content and static assets on the server to accelerate response times in Magento 2.0 and over. Thus, the page load speed has been further improving.

2. How about WooCommerce?

Source: blog.quanta.io

Although WooCommerce also possesses pretty high availability like Magento, its response time is slow actually. The average page load time of all sites is 776 milliseconds, especially the cart page which takes 1.32 second to reach.

In essense, Magento vs WooCommerce, the possibility of accessing is rather satisfying in both. Regarding the pace, Magento has a Cetter loading speed in comparison with WooCommerce. As a result, users will find it more pleasant when browsing Magento stores.

Extensions and Plugins 

Extensions are features that are integrated into stores to enhance and extend the operation of eCommerce websites. Magento vs WooCommerce, both are well-known for a large number of add-ons that enhance the functionality and the appearance of the website.

Running on top of WordPress, WooCommerce gives you access to more than 55,000 free WordPress plugins and themes. You can customize your eCommerce store in terms of product type, store management, marketing, payments, shipping, enhancement and subscription. Plus, it is easy to integrate them into WooCommerce stores.

Similarly, Magento goes with a vast variety of paid and unpaid third-party extensions because Magento has a vibrant community of developers, agencies, and freelancers. At present, Magento Marketplace has nearly 6000 extensions for various factors such as accounting & finance, marketing, sale, payment & security, content & customization, site optimization, reporting & analytics and customer support.

Extensions in Magento Marketplace

Magento vs WooCommerce, both these eCommerce solutions have come up with a host of extension choices to boost businesses. Among those thousand choices, make sure that you install the ones that you need the most, which helps to save your store’s capacity and does not affect its performance.

Ease of use 

1. WooCommerce

WooCommerce is targeted to beginners and no e-commerce experience users, so WooCommerce developers always try to make it as beginner-friendly as possible for their users.  Almost all users using WooCommerce have stated that this website is rather easy to use, especially when they interact with WooCommerce’s interface. 

WooCommerce ease of use almost gets 5 stars vote in Capterra

In a WooCommerce’s ease of use review, Mrs Umair B, a Information Technology and Services said that:

 

WooCommerce gives full features like you can see the order details in the WordPress dashboard, customer details, and everything. According to my e-commerce experience, wooCommerce is the easiest and professional plugin to design an E-commerce website.

 

The platform is highly customisable with your WP-Admin dashboard. You can easily personalize your website with theme options allowing you to change the color of your design, add different functions to your shop and insert pictures or videos. 

WooCommerce also allows to add an unlimited number of products and customers in the store. To make it easier for users, WooCommerce comes with a setup wizard that will walk you through initial setup like creating pages, set up payments, choose the currency, set shipping and tax options. This platform offers plenty of help to do almost anything. 

A good news for start-up businesses is that the latest version – WooCommerce 4.0 provides the unique onboarding experience which facilitates starting completely new online stores. Setting up and running a new store from the scratch without having any experience in e-commerce stores will become much easier with this WooCommerce development service.

2. Magento

In contrast, Magento is tailored to web development professionals, and medium to large online stores. It requires users to have at least basic technical knowledge to use. Hence, amateur users may find it difficult. When we need some Magento modifications, skilled developers normally are involved.

The Magento store set-up process can be complicated for new users even if there are multiple setting guidelines and tutorials provided (most are written for developers and not for DIY users). After the installation, you still have to spend time finding ways to set up extensions and customize themes since it is not simple.

 

It was the first time my team used Magento, and spent sleepless nights trying to understand how it works, and how to customize it. This was very stressful, and was the reason for which my team dumped it.

 

Emeka O, the cofounder of Wholesale said in his review.

Magento vs WooCommerce, it is no doubt that WooCommerce is much more friendly-users than Magento. However, Magento works well with large-scale business. It is advisable that users should choose the solution relying on their store scale and technical skills.

Security 

When it comes to websites’ security, saving your website from security risks needs to be prioritized. This performs through its ability to protect your website as well as your customer information from the exploitation of cyberattacks. If that is the case, these risks will ruin your website’s reputation and discourage visitors from coming back. In contrast, if your website is highly secured, you will retain your long-built reputation and your customers as well.

WooCommerce remains rather secure itself as well as there are no marked security issues in WordPress. The core of this system has gone a long way to development, so it’s quite safe. The problems may happen only when third parties involve through setting up extensions.

Let’s have a look at this Quick Facts & Statistics from the WordPress Security infographic.

Facts and statistics about WordPress Security

Meanwhile, Magento itself has functionality to get its stores highly secured. Magento offers online store owners stronger security with dedicated security patches released frequently. In addition, many built-in security measures are accessible to help protect Magento installations and management. Specifically, these measures could enhance password management, improve prevention of cross-site scripting attacks and clickjacking exploits, and adopt more flexible file system ownership & permissions.

To summarise, Magento and WooCommerce meet the security standard. However, they both could be also vulnerable externally. In this case, Magento seems to be more secure with its qualified security extensions. 

Marketing 

Without marketing, businesses can not reach their potential customers, boost sales and grow their brand. For online businesses, SEO and content is the primary marketing strategy. Therefore, when considering a platform to build your store, you should also look at how it can facilitate SEO and blogs.

As a plugin based on WordPress, WooCommerce inherits all innovative writing blogs functions, thus supporting its e-commerce content marketing campaigns. In other words, there is no need to incorporate the writing blogs function to get your contents and ideas to come to visitors because you already have an ultimate one. Moreover, by utilizing shortcodes, you can insert any extra elements to your landing pages and blog sites easily.

Magento is equipped with a powerCul SEO toolset built into the core platform which would help to promote your search engine rankings. In addition, Magento creates a Marketing Menu for managing promotions, communications, user-generated SEO and contents. However, you should take into account that blog functionality is not available in Magento default and you need to use a custom blog extension for it.

When it comes to Magento vs WooCommerce marketing, users can bring their products and services to the customers effectively with their essential marketing features.

Pricing

Cost is one of the most influential factors in decision making. Especially with online shopping carts, you need to evaluate all costs contributing to an effectively operational website. These costs might beyond  the limit and initial investment.

1. Cost of Magento Ecommerce Platform

There are three available editions of Magento: Magento Community (free platform – includes basic functions only), Magento Enterprise (a premium paid edition of Magento – provides with rich, additional features to serve large-scale and complex business) and Magento Enterprise Cloud (Basically the same as Magento Enterprise but in the cloud).

Let’s check out the main costs of these three editions.

Magento Open Source, Commerce and Commerce Cloud

With Magento Community edition, you can easily download and install without paying. Though, you still have to pay money for hosting services (starting from $10). The cost will be even much higher when you purchase several necessary items to get your store working perfectly. You may confront paid extensions (from $50 to $500), themes (from $0 to $200), domain (from $10 to $500) and hosting (from $10). (Source: Cloudways.com)

Magento Enterprise provides more amazing capabilities such as advanced inventory and warehouse management, in-depth admin roles, business intelligence tools. This edition is preferable for large stores with huge workload and complex business requirements.

When it comes to pricing, there is no fixed license fee for Magento Enterprise users. It is calculated monthly based on the annual Gross Sales Revenue (GSR). Minimal price is $22,000 for $0-$1,000,000 GSR and it can reach up to $125,000 for $25,000,000-$50,000,000 GSR.(Source onilab.com)

Magento Enterprise Cloud is a managed, automated hosted platform. This edition is more costly than the others because it already includes hosting.

Magento Cloud comes with a variety of additional features including full customization, optimal security and great web storefronts scalability. These benefits help set it apart from the other editions.

The cost of Magento Enterprise Cloud normally falls between $40,000 and $190,000 which is also involved with annual Gross Sales Revenue.

2. Cost of WooCommerce

WooCommerce is a free open-source platform. Although WooCommerce itself is free, you still have to pay for a domain name, web hosting, and SSL certificate (from $9/month). Also, theme and website design usually ranges from $50 to $100 and plugins & extensions are from $25. (source: pluginhive.com)

The cost of WooCommerce can not be projected exactly because it depends on the number of necessary features that you purchase. Choosing essential features and free services is the ideal choice for low-budget businesses. 

It is clear that WooCommerce prices are more affordable. However, its functionalities could not help to handle the increasing number of customers as well as scaling up business. On the other hand, Magento offers more effective features and pricing choices. Therefore, it would be better for users to choose the solution whose pricing fits their plans.

Support 

That both Magento and WooCommerce are open-source platforms gives them the advantage of attracting a large user base and community. Both platforms have a huge community from around the world to support store owners if they run into any problem.

With Magento, the degree of customer support from Magento Community Edition and Magento Enterprise Edition greatly differs. As an open-source platform, Magento Community Edition support is rather partial. Users consult and seek help in the Magento forums and communities solely. In contrast, Magento Enterprise users will get the official full-fledged support including email and live support.

Like the Magento Community version, WooCommerce users will not get massive support. When any problems arise, users usually resort to WooCommerce support resources to find help. 

If you technical issues happen, it would be better to hire a developer or an expert to help you out.

Magento vs WooCommerce Comparison – Final words

Magento vs WooCommerce, both are truly worthwhile eCommerce solutions. Choosing the ultimate solution for your future online store will never be easy since no single platform will fit the needs of every user perfectly. However, you could completely find the most suitable one which owns necessary features for your store by taking an overall look at various aspects of each platform. 

While WooCommerce is user-friendly and offers low-cost payments, Magento, at a higher cost, provides users with high security and high performance. While WooCommerce is more efficient for small-scale stores, Magento works better with big businesses.

In the end, our decision in the battle Magento vs WooCommerce is that Magento is more ideal for developing business because it includes all factors that help you build a successful online store. You could not foresee how your store will progress, spending more initially on building up your store in the long run is advisable.

When you come up with your final eCommerce solution, let’s move to build your new dream store. If you already have a store and are expecting to move to Magento or WooCommerce, LitExtension provides you with the best solution for migration. You can do a free demo migration with us to visualize how your store looks like on your dream platform and how the migration is performed with LitExtension.

With few simple steps, you can easily perform migration successfully and accurately. We have highly professional migration services with top security, no down-time and no tech-skill needed. 

If you have any questions with your store migration, don’t hesitate to contact us. LitExtension is always eager to help you.

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