How to Customize Your WooCommerce Product Page [2025 Update]

Your WooCommerce product page is more than just a place to display items; it’s where shoppers make the decision to buy. The default layout gets the basics done, but it often feels too plain to truly capture your brand or highlight what makes your products special.

In this guide, LitExtension will cover all the methods for WooCommerce customize product pages: 

• How to use the Site Editor to build your product pages;
• How to customize the code for product pages;
• How to edit the product pages with WooCommerce extensions.

Let's get in!

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How to Customize WooCommerce Product Page Using Site Editor

The WooCommerce Site Editor is a built-in WordPress tool that makes it easy to customize product pages right from your dashboard. You can use blocks to change layouts, add new features, or remove elements you don’t need.

Keep in mind, the Site Editor only works with block themes. If you’re still on a classic theme, you’ll need to use the third method we explain in this guide to customize your WooCommerce product pages.

Step 1: Switch WooCommerce product page to blocks

Before you can start customizing, you’ll need to convert the default WooCommerce product page into blocks. This unlocks the full editing flexibility of the WooCommerce Site Editor. Here are the steps to do so:

• From your WordPress dashboard, go to Appearance > Editor page.
• Open the Templates section and scroll down to the WooCommerce area. Then, select the Single Product template.

Step 1.1: Select Single Product template

• Hit the pencil icon to open it in the editor. You’ll first see a grayed-out default template.

Step 1.2: Hit the pencil icon

• Click anywhere on the template, then choose “Transform into blocks”.

Step 2: Change the page layout

Once your template is block-based, you can start rearranging the layout to better showcase your products. Adjusting the layout lets you highlight the most important elements and create a design that feels natural for your brand.

• Click on a larger block and select its parent block to adjust bigger sections of the page.

• Use the horizontal menu arrows to move a block left or right. You can also drag blocks up and down to reorder sections like descriptions or images.

• To add a new block, hover over the spot you want and click the plus (+) symbol. For bigger changes, add columns or groups to structure your layout more clearly.

• To make global layout edits, select the template and open your block settings.

• Under Layout, adjust justification, positioning, or even make an element “sticky,” so it stays visible as visitors scroll.
• When you’re done, click Save at the top of the screen to lock in your changes.

Step 3: Adjust colors and typography

Now that your layout is in place, it’s time to enhance the look and feel. Adjusting fonts and colors ensures your product page reflects your brand’s identity and creates a consistent shopping experience.

• Select the element you’d like to edit and open the block settings on the right.

• Depending on the block, you can change text, background, and link colors. Choose from your theme’s default color palette, or click No color selected to open the color picker.

• Use the color picker to set a custom shade, or input HEX, HSL, or RGB codes to match your exact brand colors.
• Under the Typography tab, adjust text size (small, medium, large, etc.).
• For more font settings, click the three dots next to Typography. You’ll see a variety of options.

• Select the ones you want, and they’ll appear in your Typography menu.

• If you change your mind later, you can easily remove these settings.

Step 4: Add custom blocks

With the basics in place, you can go beyond the default elements by adding custom blocks. These give you the freedom to highlight special offers, include extra product details, or add unique design touches that make your store stand out.

• Click on the “+” button to insert custom blocks.

• Add blocks for customer reviews, product FAQs, or related product recommendations.
• Place CTA buttons strategically, like near the product description, to encourage purchases.
• Include promotional banners for special offers or discounts.
• Add blocks to display shipping details, product specifications, or warranty information.

Step 5: Create different types of product pages

For a simple product page, you should focus on essential elements: product image, short description, price, and an “Add to Cart” button.

For a variable product page, you can customize the layout to clearly display product variations (e.g., sizes and colors). My tip for you is to use dropdown menus or swatches to make selection options user-friendly.

For a grouped product page, you can create pages for grouped products, like sets or bundles, by listing related products together. Let’s also consider adding a “Buy Together” feature to encourage upsells and cross-sells.

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How to Customize WooCommerce Product Page Using Custom Code

If you’re comfortable with coding, adding custom code can significantly improve the design and functionality of your WooCommerce product pages. By using custom CSS and PHP, you can implement advanced customizations that go beyond the default settings and available plugins.

1. Use custom CSS

Custom CSS allows you to modify the style and appearance of your product pages without changing the core code of your theme or WooCommerce.

Warning: Always back up your current Custom CSS before making changes. This ensures you can restore the original layout if something goes wrong or you need to undo your edits. Also, use your browser’s Inspect tool to preview CSS changes before adding them to your site. This lets you test styles safely without affecting your live store.

Here are three methods to add custom CSS to customize your WooCommerce product page:

Method 1. Add Custom CSS in the Site Editor (Block Themes)

• Go to Appearance > Editor in your WordPress dashboard.
• Select the “Product Page” template you want to customize.
• Click on the block or section you want to style and use the “Additional CSS” option to insert your custom CSS code.

For example, if you want to style the blocks with class=”woocommerce-product-title” to have a font size of 24px and a color of #333, you would add:

.woocommerce-product-title

font-size: 24px;

color: #333;

}

• Preview your changes to ensure they look good before saving.

Method 2. Add Custom CSS in the WordPress Customizer

• Navigate to Appearance > Customize.
• Click on Additional CSS in the Customizer menu.
• Paste your CSS code and watch the live preview to see your changes in real-time.

For example:

.woocommerce-tabs {

background-color: #f9f9f9;

padding: 20px;

}

• Once you’re satisfied with the modifications, click “Publish.”

Method 3. Add Custom CSS to a Child Theme Style Sheet

• First, you should ensure you’re using a child theme to avoid losing changes when the parent theme updates.
• Now, go to Appearance > Theme File Editor then click on the “style.css” file of your child theme.
• Add your code at the bottom of the style sheet.

For example:

.single-product .price {

font-weight: bold;

color: #e74c3c;

}

• Click “Update File” to save your changes.

2. Use PHP and WooCommerce Hooks

For deeper customization, you can use PHP and WooCommerce hooks to modify the functionality and layout of your product pages. This method requires a basic understanding of PHP and WordPress hooks.

Method 1. Working with Actions and Filters

This method this best for small adjustments like moving buttons, changing text, or adding/removing elements. Steps:

• Go to Appearance > Theme File Editor and open the “functions.php” file in your child theme.
• Use WooCommerce action and filter hooks to customize your product page.

For example, you’re moving the “Add to Cart” button below the product description:

// Remove Add to Cart from default position
remove_action('woocommerce_single_product_summary', 'woocommerce_template_single_add_to_cart', 30);

// Re-add Add to Cart after the product description
add_action('woocommerce_single_product_summary', 'woocommerce_template_single_add_to_cart', 35);

• Click “Update File” and test your product page to ensure the changes work as expected.

Method 2. Creating a Global Page Template

This method is best if you want a completely new product page structure that applies across your site.

• In your child theme folder, create a new file called single-product-custom.php.
• Then, add the following template header to the top of the file:

<?php

/*

Template Name: Custom Product Page

Template Post Type: product

*/

• Use WooCommerce functions like woocommerce_content() to display product content.

For example:

get_header();

?>

<div class="custom-product-layout">

<div class="product-main-content">

<?php woocommerce_content(); ?>

</div>

</div>

<?php

get_footer();

• Go to your WordPress dashboard, edit a product, and select your new “Custom Product Page” template from the template dropdown.
• Make sure everything looks and functions correctly.

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How to Edit WooCommerce Product Page Using Extensions

If you’d like more control than the Site Editor offers, you can consider using extensions. Some popular names include Elementor, SeedProd, and Divi Builder, etc., which all give you more design freedom.

In this guide, we’ll use Elementor as an example for WooCommerce edit product page. With its drag-and-drop builder, you can create custom layouts, add advanced widgets, and showcase products in a more engaging way – without touching a line of code.

Step 1: Set up a single product template

Before you can start designing, you need to set up a dedicated WooCommerce product page template in Elementor. This will serve as the foundation for all the customizations you’ll make.

• Go to Elementor > My Templates in your WordPress dashboard.
• Click on the Add New button.
• In the pop-up, choose Single Product as the template type and give your template a name so you can identify it later.
• Click Create Template to open the product page in Elementor’s editor.

Step 2: Choose a pre-designed template (or build from scratch)

When the editor opens, Elementor will show you a library of ready-made WooCommerce product page layouts. You can pick one that matches your store’s style and then customize it to fit your needs.

If you prefer more control, close the library and switch the page layout to Full Width in the settings panel. This gives you a blank canvas where you can design your product page from scratch, placing each widget exactly where you want it.

Step 3: Add the product widgets

Elementor includes special WooCommerce widgets that let you build the core of your product page. These let you build every part of the page visually, no coding required. You’ll find widgets like Menu Cart, Product Title, Product Price, Product Rating, Product Stock, etc. 

To add a widget, open the Elementor panel and drag it onto your page. You can then rearrange the order to match how you want customers to experience the page.

You can also enhance the page by adding extras such as related products, upsells, or share buttons. Even custom fields can be pulled in to highlight unique details about your products.

Step 4: Preview with real products

Once you’ve added your widgets, it’s important to see how your template looks with actual products. This helps you catch design issues early and make sure everything lines up properly.

In Elementor, click the eye icon at the bottom of the panel and open Preview Settings. From there, choose a specific product from your catalog and apply it to the preview.

Try switching between a few different products, especially ones with varying descriptions, images, and options. This will show you whether your layout works consistently across your store.

Step 5: Set the display conditions

The last step is deciding where your new product page template should appear. By default, Elementor applies it to all products, but you can narrow it down if needed.

After clicking Publish, you’ll be prompted to set your Display Conditions. You can choose to show the template on every product, only for certain categories, or even just for specific items.

Once your conditions are set, confirm and save. Your custom product page will now be live for customers to see.

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The Basics of WooCommerce Product Pages

Simply put, a WooCommerce product page is where all the important details about a product live on your online store. Think of it as a dedicated space that shows off the product with images, descriptions, prices, availability, and customer reviews.

WooCommerec product page is a big deal because it’s where your potential customers decide whether to buy or not. The default setup gets the job done, but it’s pretty basic. By customizing it, you can make the page reflect your brand’s unique style and tailor it to encourage more sales.

Here are some key elements every WooCommerce product page should include:

• Product title: This appears at the top and tells shoppers exactly what the item is. You should keep it clear and descriptive so shoppers instantly know what they’re looking at.
• Product images and videos: WooCommerce lets you add a main image and a gallery. Merchants can make the most of this by uploading high-quality photos and even demo videos.
• Price information: Prices are shown right under the title, with sale or discount prices highlighted. This helps buyers quickly see the value.
• Product description: The short one works best for key selling points, while the long one can cover features, benefits, or specs.
• Add to Cart button: Positioned beside the price, this is the action point for buyers. Making sure it stands out visually helps drive conversions.
• Stock and availability: WooCommerce can display stock status (“In stock,” “Out of stock,” or exact numbers). You can use this to create urgency or manage expectations.
• Variations and options: If your product comes in different colors or sizes, make the options simple to choose.
• Customer reviews and ratings: By default, WooCommerce includes a review section. Encouraging buyers to leave feedback builds trust and adds social proof.
• Shipping and return details: Nobody likes surprises at checkout. Share shipping costs, delivery times, and return policies upfront to build trust.
• Related products: WooCommerce automatically suggests related or upsell products. You can enhance these to encourage more browsing and increase order value.

All of these elements form the backbone of a WooCommerce product page. Together, they provide shoppers with the information they need and create a solid foundation for sellers to customize and optimize products for better sales.

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Best Practices to Choose the Right WooCommerce Product Page Layout

When designing your WooCommerce product pages, the layout you choose can make a big difference in how your customers interact with your store. From the overall look to the way information is presented, each design choice can either make it easier for customers to shop or, unfortunately, lead to confusion and frustration.

1. Grid vs Full-width layouts

A grid layout allows multiple products to be displayed simultaneously, making it easier for customers to browse and compare. However, this layout can appear cluttered if product images are inconsistent in size or quality.

A full-width layout emphasizes large, high-resolution images and detailed product descriptions. The drawback is that it may not be efficient for stores with extensive product catalogs, as navigation becomes less streamlined.

Tip: If you’re using a grid layout, keep your images consistent in size and add hover effects for a modern, engaging touch. For full-width layouts, use high-quality visuals and strong calls to action to keep users focused on the product and the next steps.

2. Sidebar vs No sidebar

Sidebars can accommodate filters, search tools, and additional navigation elements, facilitating product discovery. However, an overloaded sidebar can lead to a cluttered appearance and distract from the main product content.

No sidebar layout creates a cleaner and more modern aesthetic, making the primary product content the focal point. This layout is effective for minimalist designs but may limit easy access to filters or navigation tools, potentially complicating the browsing process for users seeking specific products.

Tip: If you choose a sidebar layout, keep it simple and organized. Use collapsible filters or navigation sections to reduce clutter. If you go for a no sidebar layout, make sure your product pages have clear navigation links elsewhere, like in the header or footer, to ensure a seamless user experience.

3. Minimalistic vs Interactive designs

Minimalistic designs emphasize whitespace and simplicity, focusing user attention on the product itself. However, this approach can lack engagement if not paired with effective product details and call-to-action elements.

Interactive design is ideal for brands targeting a younger or more dynamic audience or for products that benefit from engaging visual content, such as fashion or gadgets. Interactive elements like sliders, animations, or videos can enhance user engagement but may impact page loading times and complicate the design if overused.

Tip: For a minimalistic design, maintain balance by incorporating strategic whitespace while highlighting key product information. For interactive designs, prioritize speed and responsiveness, ensuring that interactive elements enhance the user experience without sacrificing performance.

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WooCommerce Product Page: FAQs

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Wrapping Up

Customizing your WooCommerce product pages can transform your store into a more engaging and conversion-friendly shopping experience. Whether you’re adjusting the default settings or exploring advanced techniques, there are plenty of options to make your product pages align better with your brand and cater to your customers’ needs.

You can use built-in tools, install helpful plugins, or even add custom code, but always prioritize performance, ease of navigation, and consistency with your brand’s style. Remember to test your changes and keep refining them for the best results.

We hope you found this article insightful and now have a clear understanding of the WooCommerce product page. For more content like this, be sure to visit our WooCommerce blog section and join our eCommerce community to gain further insights and connect with fellow business owners.