Wix vs Volusion: Which Is The Optimal Choice For eCommerce? [2024]

Wix vs Volusion are both website builders with eCommerce functionalities. However, while Wix is famous for its various templates and ease of use, Volusion is well-known for its advanced eCommerce features and security.

If you are planning to launch an online store and weighing the two solutions against one another, you’ve come to the right place. In this blog post, we will give you a head-to-head comparison of Wix and Volusion in 10 aspects:

1. Pricing
2. Templates
3. Customization
4. Ease of use
5. eCommerce features
6. Blog
7. Plugins and integrations
8. Marketing features
9. Customer support
10. Security

Let’s find out which one better suits you!

Quick Comparison Of Wix and Volusion

Here is a quick comparison table of Wix vs Volusion:

#1. Wix vs Volusion: Pricing (Wix Wins)

First, let’s have a look at Wix’s pricing plans:

Then have a glance at Volusion’s pricing plans too:

Clearly, Wix is a more affordable eCommerce website builder compared to Volusion. With Wix, you can start selling products and accept payments online from $29/month. You might argue that the Personal plan of Volusion only costs $6 more ($35/month). However, this plan of Volusion only supports 100 products compared to 50,000 products of Wix.

Not to mention that while the mid and highest tier of Wix only costs $36 and $159/month, these two plans of Volusion will cost $79 and up to $299/month.

#2. Wix vs Volusion: Templates (Wix Wins)

When it comes to templates, Wix clearly outperforms Volusion.

Wix offers an impressive library of over 800 templates, with more than 100 specifically tailored for eCommerce. Wix’s templates cover various niches and styles, ensuring that any business can find a suitable template.

In contrast, Volusion provides a much more limited selection of around 30 themes in total. While both platforms offer beautiful and professional templates, obviously, it’s much easier to find a high-quality template that closely matches your vision with Wix.

#3. Wix vs Volusion: Design Customization (Volusion Wins)

Both Wix and Volusion give you lots of ways to customize your online store, but Volusion comes out on top here. Here's why:

Volusion has a handy WYSIWYG editor (that's “What You See Is What You Get”), which lets you easily change how your store looks. But what really sets Volusion apart is that it lets you tweak HTML and CSS code for more advanced customization.

This means if you know your way around code, you can change pretty much everything about your store's design. You can adjust layouts, create unique elements, or add complex design features. With Volusion, you have the tools to make your store look exactly how you want it to.

Wix isn't far behind, though. The website builder also offers plenty of ways to customize your visual storefront through an intuitive drag-and-drop interface. Similar to Volusion, you can make all the basic changes to your website easily.

#4. Wix vs Volusion: Ease of Use (Wix Wins)

When it comes to ease of use, we believe that Wix wins convincingly. With its intuitive drag-and-drop editor, you can easily customize your website’s layout without touching a single line of code.

Not to mention that with Wix's AI Design Intelligence (ADI), you can quickly create a website by simply telling Wix ADI what kinds of websites you want to design, your desired aesthetics, etc.

With Volusion, you don’t need too much technical expertise, either. However, Volusion isn’t close to the level of simplicity Wix has to offer There are two main reasons for this:

1. Volusion sometimes requires you to work with HTML/CSS code, which can be tricky if you're not familiar with it.
2. Volusion has more advanced e-commerce features, which we’ll cover in more detail right next.

#5. Volusion vs Wix: Ecommerce Features (Volusion Wins)

While both platforms offer robust eCommerce capabilities, Volusion edges out Wix in this category. Here are the highlight eCommerce features of both Wix vs Volusion:

#6. Volusion vs Wix: Blogs (Wix Wins)

Wix completely overshadows Volusion regarding blogging features. To be more specific, Wix offers a built-in blogging feature that's fully integrated with its website builder. This will allow you to easily create and manage blog posts directly within the Wix website ecosystem.

The awesome thing about Wix’s blogging functionality is that it is well-packed with various features like:

• SEO tools specifically for blog content
• Customizable blog templates
• Import blogs from other sites to Wix

Volusion, on the other hand, doesn't have a native blogging feature. While it's possible to blog on Volusion, users have to rely on workarounds or third-party integrations. This can be less convenient and may not provide the same level of integration or ease of use as Wix's built-in solution.

#7. Volusion vs Wix: Plugins and integrations (Wix Wins)

With over 500 apps across various categories, Wix outperforms Volusion when it comes to plugins and integrations. Wix apps span across all types of functionalities, including eCommerce, SEO, social media, email marketing, analytics, or even appointment scheduling.

Meanwhile, Volusion has around 82 integrations across various categories, primarily focused on enhancing eCommerce. While these integrations are tailored for online stores, the number is significantly smaller compared to Wix's offerings.

#8. Volusion vs Wix: Marketing Features (Wix Wins)

Regarding marketing features, Wix slightly edges over Volusion. While both platforms provide essential marketing tools such as SEO optimization, email campaigns, social media connectivity, data analysis, and promotional features, Wix stands out with its more comprehensive and intuitive marketing suite.

#9. Wix vs Volusion: Customer Support (Wix Wins)

Wix provides comprehensive customer support through various channels. These include round-the-clock live chat assistance in several languages, phone support via a callback system during working hours, and well-developed community forums.

With phone support during business hours and 24/7 chat support accessible through their Merchant Center dashboard, Volusion's support system is also strong. However, their overall support package doesn't quite reach the level of Wix's offerings, particularly in terms of constant availability and language diversity.

#10. Wix vs Volusion: Security (Volusion Wins)

Volusion edges out Wix in terms of security features. To be more specific, Volusion protects your customer data and your store data using a comprehensive set of security measures, including:

• Encryption of data
• Dual-factor authentication
• SSL certificates for transaction security
• Compliance with PCI DSS for credit card data protection
• Firewalls to block unauthorized access

Wix also places a strong emphasis on website and data protection, offering secure server infrastructure, data encryption, adherence to privacy regulations, strict access control protocols, regular security audits, and two-factor authentication. However, compared to Volusion, Wix’s security features are still a little behind.

Volusion or Wix: Which is suitable for you?

Conclusion

In brief, Wix vs Volusion are both no-brainer platforms for launching an online store. However, each platform has its pros and cons. That’s why we hope after reading this article, you can pick the website builder that best aligns with your demand and budget.

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