Magento 2 Features List to Support Your Growth

Is Magento feature-rich? The answer is yes, certainly. With the ultimate aim to support merchants in their eCommerce journey, this platform is equipped with a powerful set of Magento features to grow and expand. With that being said, I’ve met several business owners who don’t fully acknowledge how great Magento, or in another name, Adobe Commerce features are. That’s why I decided to compile this comprehensive Magento feature list for reference.

Stay tuned to explore these Magento functionalities:

• Marketing, promotions, conversion tools
• Search engine optimization
• Site management
• Catalog management
• Catalog browsing
• Product browsing
• Checkout and payment
• Shipping
• Selling internationally
• Analytics and reports
• Exclusive features of Magento for enterprise

---

A Full List of Magento Features to Support Your Business

Marketing, promotions, and conversion tools

From my observation of hundreds of online businesses, no store can succeed without proper marketing and promotion. Therefore, the first function in this list of Magento features I want to introduce is its marketing, promotions, and conversion tools.

#1 Related products, up-sells, and cross-sells

These features act as subtle yet effective salespeople within your online store. By showcasing related items and recommending complementary products, you gently guide customers towards higher order values and increased satisfaction.

#2 Catalog promotional pricing

Catalog price rules allow you to schedule automated promotions for specific products, categories, or customer segments.

#3 Flexible coupons

You can craft highly targeted promotions with various discount types, usage restrictions, and validity periods to present exclusive deals for each of your customer segments.

The Magento features also allow you to generate a set of unique coupon codes for each promotion. You can then export the list of codes for offline distribution, email, newsletters, and more.

#4 Coupon usage report

This function helps you gain valuable insights into your promotional efforts with detailed coupon usage reports. You can track which codes are most popular, identify trends, and measure the ROI (Return on Investment) of your campaigns.

#5. Multi-tier pricing for quantity discounts

With Magento, you can encourage bulk buying behavior by implementing tiered pricing for your products. This strategy automatically adjusts the price per unit based on the quantity ordered, making larger purchases more appealing.

#6 Customer groups

In my experience, segmentation is one of the keys to effective marketing. These Magento features allow you to categorize shoppers based on shared characteristics like purchase history, demographics, or interests.

By categorizing your buyers into different customer groups, you can create targeted promotions, tailor marketing messages, and offer personalized shopping experiences for them. This could be the game changer in fostering customer loyalty and driving recurring sales.

#7 Product bundles

Bundled products are a great way to encourage customers to explore more of your offerings. These packages simplify the shopping experience, increase perceived value, and often lead to higher average order values.

#8 Newsletter management

Magento’s built-in newsletter management tools allow you to create and send targeted email campaigns to promote new products, announce sales, share valuable content, and stay top-of-mind with your audience.

#9 New items promotional tools

These Magento features allow you to easily highlight new products on your homepage, category, or through targeted email campaigns. They ensure that your new products receive the spotlight to shine bright and grab customers’ attention.

#10 Free shipping options

As a store owner and customer myself, I believe free shipping remains a powerful incentive in eCommerce. Magento allows you to set up flexible free shipping promotions based on order value, product type, customer group, or location.

#11 Polls

These Magento features let you create engaging polls directly on your website to gather valuable insights. You can use polls to understand customer preferences, capture interest in new products or services, or collect feedback.

This data helps you tailor your inventory, improve marketing campaigns, and enhance the overall customer experience.

#12 Recently viewed and compared products

By displaying recently viewed items, you can provide a convenient way for shoppers to revisit products that caught their eye. The comparison tool allows customers to analyze key features side-by-side, simplifying decision-making and guiding them toward purchasing.

#13 Send to a friend

The “send to a friend” functionality provides shoppers with the ability to recommend items via email, extending your reach and potentially driving new customer acquisitions through trusted referrals.

#14 Send Wish Lists by email

This Magento feature allows customers to create and share wish lists of desired items with friends and family. It provides valuable gift ideas and serves as a reminder to shoppers themselves, prompting future purchases and driving sales throughout the year.

Search engine optimization

#1 Have full control over URL

With Magento, you will have complete control over rewriting and editing all URLs. This ensures that all your links comply with best SEO practices.

#2 Google Site Map

Magento can automatically generate a sitemap file following Google's preferred format, making it easier for search engines to crawl and index your website.

#3 Meta-information for products, categories, and content pages

These Magento features allow you to optimize each page for search engines by easily adding unique titles, keywords, and descriptions to your products, categories, and CMS pages.

#4 Search results rewrites and redirects

Optimize your site navigation and user experience by customizing search result pages, including creating redirects for improved SEO and product discoverability.

#5 Auto-generated Popular Search Terms page

Magento automatically tracks popular searches on your site and can generate a dedicated page, helping customers find which products are on trend quickly.

#5 Google Content API for shopping

Connect your Magento store to Google Merchant Center directly. This feature enables you to list your products on Google Shopping and other Google services.

Site management

#1 Control multiple websites and stores from one Administration Panel

Magento functions allow you to efficiently manage numerous online businesses and brands, all from a single, intuitive Magento dashboard. This centralized control streamlines operations and saves valuable time.

#2 Set Roles and Permissions for users

This eCommerce platform comes with a role-setting feature that lets you, the store owner, assign permissions for others. It ensures that all your team members are given the appropriate access to your store’s backend, preventing your sensitive data from unauthorized admission.

#3 Customize storefront with pre-built templates

With Magento, getting your online store up and running quickly is not difficult. Simply select from various professionally designed templates, and then customize the look and feel to match your brand. If you need further customization, feel free to assess the code editing and tweak it to your liking.

#4 Batch import and export of catalog and customer information

This eCommerce solution grants you permission to import and export product catalogs, customer details, and other crucial information quickly and easily. These Magento features will come in handy when you need to back up crucial information before any system update and platform change.

#5 Integrated CMS Content Management System

Magento opens the door for creating and managing content such as blog posts and informational landing pages directly from its dashboard. This built-in CMS eliminates the need for separate platforms, reducing your reliance on third-party apps and streamlining your workflow.

#6 Verify through CAPTCHA

A CAPTCHA verification helps prevent automated spam submissions and blocks bot activity, protecting your store from unauthorized remote account entry and security attacks.

Catalog management

#1 Create different price points for different customer groups

With Magento, it is possible to implement a tiered pricing system for particular customer groups like wholesalers and retailers. This way, you can create a tailored shopping experience to your buyer.

#2 Virtual products

Magento supports intangible goods, such as services, memberships, or downloadable content, by providing a “virtual product” type. These products are not shipped or managed as physical inventory, streamlining the sales process for non-physical goods.

#3 Downloadable/Digital products with samples

In case your store offers downloadable products, such as ebooks or software, you can enable these Magento features to enable product preview with sample downloads before purchasing.

#4 Unlimited product attributes

Magento allows you to define an unlimited number of attributes, like size, color, or brand, to describe your products in detail. This fine-grained control opens the gateway for precise filtering and search options for customers.

#5 Attribute sets for quick product creation

Instead of manually entering attributes for each product, you can create attribute sets for product types. This feature simplifies product creation, especially when dealing with a large inventory.

#6 Inventory management

Magento provides comprehensive inventory management, enabling you to track stock levels, manage backorders, and set minimum and maximum order quantities to optimize sales and fulfillment.

#7 Batch updates to products in Admin Panel

Save time by updating multiple products simultaneously in the Magento admin panel, adjusting pricing, inventory, or other attributes in bulk.

#8 Automatic image resizing and watermarking

Magento can automatically resize product images for different page layouts and apply watermarks to protect your visual content. This way, you can save time and effort put into image editing.

#9 Advanced pricing rules and support for special prices

Magento enables businesses to implement dynamic pricing strategies by utilizing its advanced pricing rules. You can set up promotional prices, tiered discounts, and special offers based on various criteria.

#10 Moderated product tags and reviews

With this function, you can maintain full control over user-generated content by moderating product tags and reviews before they are published. By doing this, you are ensuring the quality and relevance of all content displayed on your storefront.

#11 Customer personalized products

Magento features allow businesses to offer personalized product options, increasing customer engagement and product uniqueness. Your shopper can add customizations, such as engravings or custom text, to selected products.

#12 Customer sorting

You, as the store owners, can efficiently manage your customer base with Magento's customer sorting functionality. This feature allows for the organization and segmentation of customers based on factors like purchase history, location, or demographics.

#13 RSS feed for low inventory alerts

Magento provides automated low inventory notifications through RSS feeds. These feeds alert store owners when product stock falls below a specified threshold, facilitating timely restocking.

Catalog browsing

#1 Layered navigation for product filtering

Magento's layered navigation feature enables customers to narrow down product selections using various filters like categories, price ranges, brands, and more. It ensures a streamlined and efficient shopping experience.

#2 Configurable search with auto-suggested terms

Magento features a powerful search function that can be tailored to your store's needs. Auto-suggested search terms appear when customers type, helping them quickly find desired products and reducing search errors.

#3 Breadcrumbs

Breadcrumb navigation in Magento provides a clear path for customers to trace their steps back through the website's hierarchy. This improves site usability and helps customers understand their location within the store.

#4 Popular search terms cloud

With this function, search terms will appear in the form of tag clouds, indicating the popularity of each term by its size. This Magento feature helps customers discover trending products and provides insights into common search queries.

#5 Product listing in grid or list format

You can offer customers the flexibility to view product listings in either a grid or list format. This option caters to different browsing preferences and enhances the overall shopping experience.

Product browsing

#1 Multiple images per product

Magento offers multiple images for each product. This means you can showcase different angles, details, and variations of your products.

#2 Product image zoom-in capability

Customers can enlarge product images with Magento's zoom feature. This provides a closer look at product details and enhances the browsing experience. As customers have a better view and understanding of your products, they will be more likely to purchase and thus increase your sales volume.

#3 Stock availability

Magento displays real-time stock availability information on product pages. This way, you can inform customers how many items are ready to be purchased and prevent orders for out-of-stock items.

Besides, you can use this feature to entice a sense of scarcity that encourages customers to make a purchase quickly.

#4 Product option selection

Magento simplifies product customization with its product option feature. You can display several options within one product so that customers can choose their desired selections, such as size, color, or material, before adding items to their cart.

Checkout and payment

#1 One-page checkout

Magento streamlines the checkout experience with its one-page checkout option. Customers can complete their purchases quickly and easily, reducing cart abandonment rates.

#2 Guest checkout and checkout with account

Magento provides flexible checkout options for both guest users and registered customers. Your consumers can choose their preferred method, enhancing convenience and boosting conversions.

#3 SSL security support

Magento features satisfactory SSL security support to encrypt sensitive data during transactions. This protects customer information and prevents your store from unauthorized data leakage.

#4 Accept gift messages per order and per item

Magento allows customers to include personalized gift messages with their orders. Gift messages can be added for the entire order or for individual items. This feature will certainly be your game changer

#5 Saved credit card method for offline payments

Magento supports offline payment processing, including the option to save credit card details for faster future transactions. This streamlines offline payments and improves customer convenience.

#6 Accept checks/money orders

Magento provides flexibility in payment options by allowing merchants to accept checks and money orders. This expands payment choices and caters to customers who prefer traditional payment methods.

#7 Accept purchase orders

Magento accommodates business-to-business transactions by enabling purchase order payments. This allows businesses to place orders and receive invoices for later payment.

#8 Additional payment extensions available

Magento features a wide range of payment gateway integrations and extensions. Merchants can easily expand their payment options and connect with their preferred payment processors.

Shipping

#1 Shipping integration with label printing

Magento integrates with various shipping carriers. Therefore, you won’t need to manually set up shipping for each order because the label printing process will be done automatically.

#2 Shipping to multiple addresses in one order

Customers can ship items to multiple addresses within a single order, making gift-giving or bulk purchases more convenient.

#3 Shipping estimates

Magento provides shipping estimates directly in the shopping cart, enabling customers to view shipping costs before checkout.

#4 Integrated for real-time shipping rates

Merchants can offer real-time shipping rates from multiple carriers, ensuring accurate and up-to-date shipping costs.

#5 Specify destination countries per method

Magento allows for granular control over shipping destinations by specifying countries that are allowed to use each shipping method.

#6 Flat rate shipping per order or Item

Offer simplified shipping options with flat-rate shipping, either per order or per item, based on your pricing strategy.

#7 Free shipping

Magento enables free shipping promotions based on various criteria, such as minimum order value or customer group.

#8 Table rates for weight, sub-total, destination, and number of items

Implement flexible shipping rates based on weight, order subtotal, destination, or the number of items in the cart.

#9 On-site order tracking from customer accounts

Customers can track their order status directly from their accounts, providing transparency and enhancing the post-purchase experience.

Selling internationally

#1 Support for localization, multiple currencies and tax rates

Expand your business globally with Magento's built-in support for multiple languages, currencies, and regional tax configurations. These Magento features ensure a tailored experience for customers worldwide.

#2 Support for accented characters and right-to-left text

With Magento, you can seamlessly cater to a diverse audience with an accurate display of accented characters and right-to-left text. This function will work best for languages like Arabic and Hebrew.

#3 EU cookie notification

Comply with EU regulations by enabling cookie usage notifications on your storefront, providing transparency to users, and obtaining consent for data collection.

Analytics and reports

#1 Integrated with Google Analytics

Gain valuable insights into store performance with seamless integration with Google Analytics. With this feature, tracking key metrics and customer behavior will be a breeze for you.

#2 Admin dashboard for report overview

All your key indicators for performance tracking will be displayed clearly on the Admin Dashboard. Therefore, you can easily see how well your business is doing at a quick glance.

#3 Sales report

Track sales data, including revenue, average order value, and sales trends. This way, you can make informed decisions about marketing and inventory.

#4 Tax Report

Simplify tax compliance by generating detailed reports on tax collected, broken down by region, product, or time period.

#5 Abandoned cart report

Identify reasons for cart abandonment and recover lost sales by analyzing products left behind and customer behavior.

#6 Most-viewed products report

Discover which products are most popular by tracking product page views, gaining insights into customer preferences.

#7 Low stock report

Prevent stockouts and lost sales by receiving timely alerts on products with low inventory levels.

#8 Search terms report

Understand customer search behavior by analyzing popular search terms used on your site, allowing for optimization of product discoverability.

#9 Product reviews report

Monitor customer feedback by tracking product reviews submitted, gaining valuable insights into product satisfaction and areas for improvement.

#10 Total sales invoiced

Get a clear overview of your financial performance with reports on total sales invoiced, providing accurate revenue tracking.

#11 Total sales refunded

Monitor refund activity and identify potential issues with reports on total sales refunded, helping to manage customer satisfaction and analyze product returns.

---

Exclusive Magento Features for Enterprise

#1 Advanced segmentation capabilities

Target specific customer segments with highly personalized shopping experiences. Magento features powerful segmentation tools to create groups based on demographics, purchase history, on-site behavior, and more, driving engagement and conversions.

#2 Dynamic rule-based product

Automate product recommendations and upselling opportunities with dynamic rules. Set criteria such as purchase history, viewed items, or cart contents to display relevant products, increasing average order value and customer satisfaction.

#3 Persistent shopping

When a visitor adds something to their shopping cart and then leave your site without making a purchase, their browsing history will be wiped out the next time they visit. This could be frustrating to customers and could lead to sales loss.

This is when the persistent shopping cart comes into the picture. This function will preserve shopping cart contents across multiple devices and sessions. Customers can seamlessly pick up where they left off, whether on a desktop, mobile or returning after an interruption. Therefore, you can effectively reduce cart abandonment and boost conversion rates.

#4 Automated built-in email marketing reminder

Reduce cart abandonment and drive sales with automated email reminders. Send targeted messages to customers who have left items in their carts, reminding them to complete their purchases.

#5 Private sales

Reward loyal customers and generate excitement with exclusive private sales. Control access to these sales events, offering targeted discounts or early access to specific customer groups.

#6 Gifting options

Boost sales and customer satisfaction by offering gift wrapping, personalized messages, and other gift-related options during checkout, enhancing the gifting experience.

#7 Store credits

Offer flexible refund and store credit options. Issue store credits for returns or as a loyalty reward, keeping customers engaged and encouraging future purchases.

#8 Multiple Wish Lists

With this feature, your customers can create and manage multiple wish lists for various purposes, such as gift ideas, seasonal shopping, or personal projects.

#9 Add to cart by SKU

Streamline bulk orders and B2B purchases by enabling customers to add products to their cart directly by SKU. This way, you can simplify their order process and thus create a better shopping experience.

#10 Return management authorization

Manage returns efficiently with an automated return merchandise authorization (RMA) system. Define return policies, track return requests, and process refunds or exchanges seamlessly.

#11 Scheduled import/export

Automate data management tasks with scheduled import and export functionality. Easily update product catalogs, inventory levels, customer information, and other data points on a regular basis.

#12 Staging, merging, and rollback of content

Test new content and site changes in a safe staging environment before pushing live. Magento features allow for seamless merging of changes and easy rollback capabilities for quick error recovery.

#13 Customer attribute management

Gain deeper customer insights by creating custom attributes to capture additional customer data, such as preferences, demographics, or purchase behavior, for personalized marketing and segmentation.

#14 Logging of administrator actions

Maintain security and accountability by tracking all administrator actions within the Magento backend, creating an audit trail for compliance and troubleshooting.

#15 Category view and purchase permissions per Customer Group

Control access to specific categories and products based on customer group. Set up wholesale-only sections or restrict certain products from guest users.

#16 Order archiving

Optimize database performance and maintain data integrity by archiving historical order data. This way, you can ensure efficient system performance and easy access to past records.

#17 Solr search

Provide lightning-fast and highly relevant search results with Solr integration. This powerful search platform indexes and retrieves product data with exceptional speed and accuracy.

#18 Configurable order tracking widgets

These Magento features provide your customers with real-time order tracking information directly on your website. The configurable widget integrates with shipping carriers to provide up-to-date delivery statuses.

#19 Full page caching

Boost site performance and page loading speeds with full page caching, reducing server load and providing a smoother browsing experience, especially for high-traffic stores.

#20 Strong data encryption, hashing, and key management

With these Magento features, you can ensure the security of sensitive customer data and comply with industry regulations through robust data encryption, hashing, and secure key management practices.

#21 PA-DSS Certification/Payment Bridge

Maintain PCI compliance and secure payment processing with PA-DSS certification. Magento's Payment Bridge simplifies integration with various payment gateways while adhering to strict security standards.

---

Magento Features – FAQs

---

Final Words

Magento is undeniably one of the top eCommerce platforms built for businesses in growth mode. The platform’s diverse and powerful functionalities empower you to have complete control over how your online store looks and works.

I hope after reading this article, you will know what Magento features you should make the best use of to scale up your business to new heights.

Don’t forget to check out LitExtension’s blog and join our active Facebook Community to get the latest eCommerce news, trends, tips, and hacks.