Building an eCommerce store is an exciting journey, except for one thing: the costs might throw a wrench in your big plans! That's why, in recent months, we've been flooded with questions about Ecwid pricing and whether it offers the flexibility and value businesses need.
Today's article will address this common question for you. In the following sections, our team will discuss:
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Ecwid Pricing: How Much Does Ecwid Cost?
To run a successful Ecwid store for the long haul, you should anticipate investing between $2,500 and $3,000 a year. And as your store grows, these numbers will likely climb higher!
This annual estimate has already included all the core components of Ecwid pricing, including:
Pricing component | Estimate |
Subscription fees | $0 to $105/month |
Payment processing fees | 1.9% to 2.9% |
Domain, themes, apps, and custom development (optional) | $1300 a year |
The next sections will break down each component so you’ll know exactly where your money is going as you scale your online business. Keep scrolling!
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Ecwid Pricing Plans Review
Is Ecwid free? Not really. As mentioned above, Ecwid provides a range of subscription plans to suit different needs. This section will take a closer look at each of them to highlight its standout features and key benefits:
Free | Venture | Business | Unlimited | |
Price (paid monthly) | $0 | $25/monh | $45/month | $105/month |
Price (paid annually) | $0 | $21/month | $45/month | $89/month |
Free design themes | ✓ | ✓ | ✓ | ✓ |
Instant site builder | ✓ | ✓ | ✓ | ✓ |
Platform integrations | ✓ | ✓ | ✓ | ✓ |
Social media promotion | ✓ | ✓ | ✓ | ✓ |
Product limits | 5 | 100 | 2500 | Unlimited |
Advanced SEO | x | ✓ | ✓ | ✓ |
Discount features | x | ✓ | ✓ | ✓ |
Checkout customization | x | ✓ | ✓ | ✓ |
Pre-orders | x | ✓ | ✓ | ✓ |
Product variations | x | x | ✓ | ✓ |
Product filters | x | x | ✓ | ✓ |
Multilingual catalog/site | x | x | ✓ | ✓ |
Staff accounts | x | x | 2 | Unlimited |
Product reviews | x | x | ✓ | ✓ |
Abandoned cart reminders | x | x | ✓ | ✓ |
Recurring subscriptions | x | ✓ | ✓ | ✓ |
Custom domains | x | ✓ | ✓ | ✓ |
Mobile app management | x | x | x | ✓ |
Unlimited products | x | x | x | ✓ |
Customization service | x | x | 2 hours (annual only) | 6 hours (annual only) |
Free plan – $0
As its name suggests, this package is a great way to dip your toes into Ecwid without spending a dime. Upon signing up, you're instantly enrolled in the Free plan – no credit card needed! And it's not just a temporary trial, either; you can stick with this plan for as long as you want.
Some of the key features:
- Setting up your store with 30+ free design themes and the Instant site builder
- Integrating smoothly with other platforms like Wix, WordPress, Joomla, Tumblr, Blogger, Weebly, and more
- Promoting your products across other platforms like Facebook, Google, Snapchat, and Pinterest.
Unfortunately, aside from these key benefits, the Free plan still has significant limitations. You'll quickly find yourself pretty restricted since there are only 5 product slots available. Plus, all other crucial features like product variations, filters, SEO, and advanced marketing tools are locked behind paid plans.
So, all in all, don't expect the Free plan to support a long-term business; it's more of a sandbox or testing kit for beginners to learn the ropes. If you're serious about building and scaling an online store, you'll definitely have to upgrade down the road.
Venture plan – $25/month
Next, let's talk about the Venture plan in our Ecwid pricing plan review. Aside from the basic features (which you have already experienced in the Free plan), Venture allows you to expand your reach by:
- Opening Facebook shop and Instagram stores to access millions of potential customers
- Managing your store directly on the Ecwid mobile app (however, to take orders directly in the app, you'll need the Business Plan for that.
- Buying domains directly from your Ecwid dashboard to cut out the hassle of external services
- Running your ads and reaching a whole new audience with TikTok marketing
- Advanced SEO tools that help the store climb the ranks in search engines
- Discount features (flash sales, bulk discounts, promo codes, and more) for deal-hunting shoppers
- Customizing the checkout using custom fields to gather extra info from your customers
- Enabling customers to place pre-orders (meaning you can sell products even when they're out of stock).
On another note, you can list up to 100 products with the Venture plan. It’s a massive leap from the Free plan's 5 products but still not enough for larger scales! Hence, we recommend Venture as a good starting point for small startups or stores selling simple products.
Business plan – $45/month
If you're already impressed by Ecwid's Venture plan, then the Business plan will take your eCommerce experience to the next level. It includes everything in the Venture, plus a whole range of additional features:
- Recurring subscriptions: Allow customers to subscribe to your products and pay on a regular basis
- Product Reviews: Let customers comment on the products they've purchased and leave visible ratings on your storefront
- Product filters: Help shoppers easily find what they're looking for by narrowing down search results based on criteria like size or color
- Product variations: Allow you to display different options for each product, like colors or sizes, while keeping track of stock for each variation
- Multilingual catalog/site: Help you reach a global audience by letting customers shop and engage with the products in their preferred languages
- Quality SEO: Create redirects (for your Instant site) and set custom URL slugs (for products and categories) to boost SEO rankings
- Extra store management tools: Let you edit orders (if a customer makes a mistake) and track abandoned carts to send automatic reminders to customers
- Staff accounts: Invite 2 staff members to help manage your store (with customizable permissions for each account).
Also, you can add up to 2500 products with this plan. We totally recommend it for medium-sized stores – or small stores that are experiencing rapid growth.
Unlimited plan – $105/month
What if your online store surpasses the 2,500-product limit of Ecwid's Business plan (or customers start seeking more complex options)? Then, it's time to level up with Ecwid's Unlimited plan. It offers everything available in the Business plan, plus:
- The freedom to add unlimited products to your store. No more worrying about hitting a cap—just endless possibilities to grow your catalog and meet demand
- Creating unlimited staff accounts to handle order processing or managing your expanding product catalog. (Meanwhile, the Business plan only gives you 2 staff accounts)
Even better, for custom requirements not covered by Ecwid's built-in features, you can sign up for 6 hours of free customization service. However, note that this feature is available with the annual plan only, not the monthly option.
In short, the Ecwid Unlimited plan is a powerful choice for growing businesses seeking hassle-free scalability. Thanks to the unlimited product slots and staff accounts (true to its name, “Unlimited”), you can consistently meet increasing customer demands without switching plans or encountering any boundaries.
Ecwid's Payment Processing Fees
Another frequently asked question about Ecwid pricing concerns payment processing fees. So, how much will you be paying?
The good news is that Ecwid doesn't charge you any extra transaction fees when you make sales. However, the payment provider you choose — whether it's PayPal, Stripe, Square, or any of the 70+ supported gateways — will apply their own transaction fees. These typically range from 1.9% to 2.9%, depending on the provider.
To help you find the best fit for your business, Ecwid has offered a detailed list of all supported gateways and their respective fees. You can check all the options available here, or read our in-depth Ecwid reviews for more details.
Optional Ecwid Pricing
When weighing Ecwid pricing, the subscription plans and payment processing fees mentioned above are just the beginning! As your store grows and evolves, there are a few additional costs you’ll want to factor in to keep everything running smoothly:
- Domain: With Ecwid, your store gets a default-free URL (store123.company.site). Since this one doesn't exactly sound professional, you might want to purchase a custom domain directly from the Ecwid admin dashboard, which will set you back anywhere from $10 to $100 per year.
- Themes: Ecwid provides 43 customizable themes across 8 categories, all of which are free. But what if you can't find anything that fits your vision? Then, you might need to explore third-party theme marketplaces (e.g., ThemeForest), where prices can range from $20 to $60 for a one-time purchase.
- Apps: Ecwid's app market is packed with around 330 apps to help with everything from marketing to shipping. 48 of them are entirely free, while the rest typically cost between $20 and $50 a month, depending on what features you need to enhance your store.
- Custom Development: As mentioned above, subscribers of the annual Business or Unlimited plan can unlock Ecwid's custom development services. Their team can help you develop custom features not included in the subscription plans at a rate of $200/hour – with a minimum quote of 3 hours.
When tallying up all these extra costs, you're looking at an additional annual expense of roughly $1300 a year.
Ecwid Pricing: FAQs
How much does Ecwid charge per sale?
Ecwid doesn’t charge any transaction fees at this time. Nevertheless, keep in mind that the payment providers you choose for your store might have their own fees; make sure you have done your research!
What are the downsides of Ecwid?
Ecwid's app store and SEO tools don't quite stack up against its competitors. Also, for deeper customization, you'll need some knowledge of custom that could easily trip up those without a tech background. Check out our Ecwid reviews here for more insights.
Can you sell on Ecwid for free?
Yes, if you choose their Free plan. It allows you to list up to 5 products, configure shipping and tax settings, and even run ads on platforms like Facebook, Pinterest, Snapchat, and Google. However, for more advanced features, you'd need to upgrade to a paid plan.
Is Ecwid cheaper than Shopify?
Yes, Ecwid prices are generally lower than Shopify. Ecwid offers plans ranging from $0 to $89/month (when paid annually), and its additional expenses are also fairly easy on the wallet.
On the other hand, Shopify's three main annual subscription plans range from $19 to $299/month. Not to mention, there's the Shopify Plus plan that starts at around $2,300/month for larger businesses.
For more insights on how these two platforms stack up against each other, you can check our comparison between Ecwid vs Shopify here.
Conclusion
This article has broken down all the essential aspects of Ecwid pricing to give you a clear understanding of what to expect. While there are certainly some costs to consider, Ecwid remains one of the most affordable options out there without sacrificing features!
So, if you're ready to join other 1.6 million Ecwid users and migrate to this popular platform, LitExtension is here to make the move effortless. Our team has over 12 years of experience and 300,000+ successful migrations under our belt. Hence, we're more than capable of handling your Ecwid migration smoothly, no matter your needs, while guiding you every step of the way.
For more information, check out our Ecwid guides and join our Facebook Community.