The global B2B market is on the rise. Therefore, figuring out the best B2B eCommerce platforms has been on the mind of many e-merchants.
Understanding your concern, LitExtension – #1 Shopping Cart Migration Expert, has conducted in-depth research into the eCommerce world to select the top B2B eCommerce platforms for your business.
Here are our recommendations on the best B2B eCommerce platforms to expand your business:
- Shopify Plus
- BigCommerce Enterprise
- Adobe Commerce Cloud
- Oracle Commerce
- OroCommerce
- Salesforce Commerce Cloud
- Sana Commerce
- NuORDER
- SAP Commerce Cloud
- Cloudfy
Without further ado, let's get started.
What are the Top B2B eCommerce Platforms?
#1. Shopify Plus
Users' reviews: 4.8/5 on Trustpilot | 4.4/5 on G2
The first name we want to mention in today's list of best B2B eCommerce platforms is Shopify Plus. It is a robust, enterprise-level solution tailored for high-growth businesses, including wholesalers, manufacturers, and B2B distributors. Built on the same infrastructure, both Shopify and Shopify Plus offer scalability, automation, and flexibility, making it a powerful choice for businesses looking to manage complex B2B transactions with ease.
With built-in automation tools, customized Shopify Plus pricing, and ERP/CRM integrations, this platform enables businesses to streamline wholesale operations, optimize sales workflows, and deliver a smooth purchasing experience for B2B buyers.
For businesses evaluating the best B2B eCommerce platform, Shopify Plus stands out for its ability to support complex B2B needs without sacrificing ease of use. It offers high performance, strong security, global commerce capabilities, and a custom pricing structure, making it a preferred solution for brands expanding their B2B eCommerce operations.
Key B2B features that Shopify Plus offers:
- B2B on Shopify: A native feature that enables businesses to manage wholesale and retail customers in the same store.
- Custom pricing & discounts: Set up customer-specific pricing, volume-based discounts, and negotiated terms without third-party apps.
- Automated workflows with Shopify Flow: Streamline B2B operations with automated order approvals, email triggers, and inventory updates.
- Multi-store & multi-currency support: Operate across different regions with localized pricing and language options.
Seamlessly migrate your store to Shopify Plus!
LitExtension can safely transfer your data to unlock more growth on the new platform.
#2. BigCommerce Enterprise
Users' reviews: 4.4/5 on Capterra | 4.2 on G2
BigCommerce Enterprise is one of the most powerful B2B eCommerce platforms, built for large businesses, wholesalers, and manufacturers. It provides flexibility, scalability, and advanced B2B tools to help businesses streamline their online operations.
This platform features a SaaS architecture and headless commerce capabilities, allowing businesses to build customized, high-performing B2B storefronts. It also integrates seamlessly with ERP, CRM, and automation tools, making it easier to manage wholesale operations.
For companies searching for the best B2B eCommerce platform, BigCommerce Enterprise offers built-in wholesale features, custom pricing, and multi-storefront support. Its API-driven structure makes it highly adaptable, helping businesses create tailored workflows and automate B2B transactions.
BigCommerce Enterprise includes many features designed specifically for B2B eCommerce platforms, including:
- Custom price lists & bulk discounts: Businesses can set up tiered pricing, contract-based rates, and bulk order discounts.
- Multi-storefront & multi-currency support: Companies can manage multiple B2B storefronts with different pricing, tax settings, and languages.
- Corporate account management: Businesses can assign multi-user accounts with role-based permissions and custom catalogs for each customer.
- Advanced API & headless commerce capabilities: Developers can use APIs to customize and expand B2B eCommerce functions.
#3. Adobe Commerce Cloud
Users' reviews: 4.3/5 on Capterra | 4.0/5 on G2
Adobe Commerce Cloud, powered by Magento, is one of the most versatile B2B eCommerce platforms, offering customization, scalability, and advanced commerce capabilities. Designed for wholesalers, manufacturers, and large enterprises, it provides a flexible and AI-driven solution to manage complex B2B operations.
This platform supports headless commerce, omnichannel selling, and deep integrations with ERP, CRM, and PIM systems. Businesses looking for the best B2B eCommerce platform can benefit from its powerful personalization features, automation tools, and seamless multi-store management.
Adobe Commerce Cloud includes a comprehensive set of tools that make it a popular name among the best B2B eCommerce platforms.
- Company accounts and custom roles: Manage multiple buyers, assign roles, and control purchasing permissions for each business account.
- Custom pricing and quote management: Offer contract-based pricing, bulk discounts, and quote negotiation tools for business customers.
- Multi-store and multi-currency support: Manage multiple B2B storefronts with localized pricing, tax configurations, and languages.
- AI-powered personalization with Adobe Sensei: Use AI-driven product recommendations, targeted promotions, and dynamic pricing to enhance the B2B shopping experience.
#4. Oracle Commerce
Users' reviews: 3.8/5 on Capterra | 4.0/5 on G2
Oracle Commerce is among the most powerful B2B eCommerce platforms designed for enterprises that require a flexible, scalable, and highly customizable solution. Built for manufacturers, wholesalers, and large enterprises, Oracle Commerce provides advanced tools to manage complex B2B transactions, personalize customer experiences, and automate sales workflows.
For businesses looking for the best B2B eCommerce platforms, Oracle Commerce offers deep ERP and CRM integrations, real-time data insights, and powerful automation tools. Its API-first architecture makes it easy to customize and integrate with third-party solutions, making it an excellent choice for enterprises seeking a highly flexible and future-proof eCommerce solution.
Key features of Oracle Commerce:
- Multi-storefront and multi-site management: Operate multiple B2B storefronts with localized content, pricing, and tax configurations.
- AI-driven personalization: Deliver dynamic pricing, personalized product recommendations, and targeted promotions for B2B buyers.
- Advanced quote management: Enable B2B buyers to request, negotiate, and approve quotes online.
- Headless commerce and API-first architecture: Build custom experiences and integrate seamlessly with third-party tools and applications.
#5. OroCommerce
Users' reviews: 4.7/5 on Capterra | 4.3/5 on G2
Unlike many B2B eCommerce platforms that are adapted from B2C solutions, OroCommerce was designed specifically for B2B selling from the ground up. With its flexibility, scalability, and deep integration capabilities, this solution provides businesses with the tools needed to manage large product catalogs, automate pricing rules, and streamline bulk ordering. It also supports self-service portals, multi-channel selling, and customizable workflows, making it easy to tailor the shopping experience for different business customers.
For companies evaluating the best B2B eCommerce platforms, OroCommerce offers a powerful open-source framework that allows full control over design, functionality, and third-party integrations. It is especially suited for wholesalers, manufacturers, and distributors that need a highly configurable system to support their unique sales processes.
Key features that OroCommerce offers:
- Advanced account management: Companies can create corporate accounts with multiple buyers, assigned roles, and structured approval workflows.
- Multi-store and multi-currency support: OroCommerce allows businesses to manage multiple B2B storefronts with region-specific pricing, tax rules, and languages.
- Seamless ERP and CRM integrations: OroCommerce connects with OroCRM, SAP, Microsoft Dynamics, NetSuite, and other business tools.
- Multi-warehouse and inventory management: Businesses can optimize inventory with real-time stock tracking across multiple warehouses.
#6 Salesforce Commerce Cloud
Users' reviews: 4.5/5 on Capterra | 4.3/5 on G2
Another strong contender in the list of the best B2B eCommerce platforms is Salesforce Commerce Cloud. Known for its cloud-based infrastructure, AI-driven insights, and deep CRM integration, this platform is designed to help enterprises create seamless, personalized, and data-driven B2B experiences.
For enterprises evaluating the best B2B eCommerce platform, Salesforce Commerce Cloud offers high scalability, omnichannel capabilities, and AI-driven automation. It is particularly well-suited for businesses that require advanced personalization, predictive analytics, and deep CRM connectivity to enhance the buyer journey and improve customer relationships.
Key features that Salesforce Commerce Cloud offer:
- AI-powered personalization with Commerce Einstein: Use machine learning and predictive analytics to offer personalized product recommendations, dynamic pricing, and automated merchandising.
- Seamless CRM integration: Connect with Salesforce CRM to unify customer data, order history, and sales interactions across multiple touchpoints.
- Flexible contract and pricing management: Offer custom pricing, bulk discounts, and contract-based rates tailored to specific B2B buyers.
- Automated workflows and smart order management: Streamline operations with automated order approvals, inventory tracking, and fulfillment processes.
#7 Sana Commerce
Users' reviews: 4.6/5 on Capterra | 4.4/5 on G2
Sana Commerce is among the best B2B eCommerce platforms designed for businesses that require seamless connectivity between their online store and their ERP system. Unlike traditional eCommerce platforms that rely on middleware or periodic data syncing, Sana Commerce Cloud offers real-time integration with Microsoft Dynamics and SAP ERP systems, ensuring accurate product availability, pricing, and customer-specific conditions at all times.
For companies looking for the best B2B eCommerce platform, Sana Commerce Cloud provides an ERP-driven approach that eliminates data silos and reduces errors. With this solution, businesses can ensure a more efficient order process, improved customer experience, and better operational control. Its built-in B2B functionalities, personalized pricing, and automation tools make it a great choice for manufacturers, wholesalers, and distributors who rely heavily on ERP data for their daily operations.
Key B2B features that Sana Commerce Cloud offers:
- Real-time ERP integration: The platform connects directly with Microsoft Dynamics and SAP ERP systems, ensuring data consistency across all channels.
- Automated order processing: Orders placed online sync instantly with ERP data, reducing manual work and improving order accuracy.
- Seamless product data synchronization: Product information, specifications, and pricing stay updated in real-time with ERP data.
- Advanced security and compliance: The platform ensures secure transactions, data protection, and compliance with industry standards.
#8 NuORDER
Users' reviews: 4.1/5 on Capterra | 4.2/5 on G2
Unlike traditional B2B eCommerce platforms that focus primarily on transactional selling, NuORDER takes a more modern, interactive approach to wholesale commerce. It is a cloud-based B2B eCommerce platform that provides businesses with a fully interactive digital showroom, real-time inventory updates, and an intuitive ordering system. This solution eliminates the need for manual processes, spreadsheets, and outdated order forms, allowing companies to simplify wholesale transactions and offer a more engaging buying experience.
For businesses evaluating the best B2B eCommerce platforms, NuORDER stands out for its visually-driven wholesale portal, seamless integrations with ERP and CRM systems, and advanced order management capabilities. It is particularly beneficial for industries like fashion, outdoor gear, consumer goods, and luxury retail, where visual merchandising and personalized buying experiences play a crucial role in sales success.
Key features that NuORDER offers:
- Digital showroom and catalogs: Enable brands to showcase products with high-quality visuals, interactive lookbooks, and real-time inventory tracking.
- Custom pricing and tiered discounts: Offer customer-specific pricing, volume-based discounts, and exclusive promotions for different buyers.
- Real-time inventory and product updates: Ensure accurate stock availability, product changes, and order fulfillment updates with live ERP integration.
- AI-powered sales insights: Use data-driven analytics to track sales trends, forecast demand, and optimize wholesale strategies.
#9 SAP Commerce Cloud
Users' reviews: 4.2/5 on Capterra | 4.3/5 on G2
SAP Commerce Cloud is among the most powerful B2B eCommerce platforms designed for large enterprises, manufacturers, and distributors that need a highly flexible and scalable solution. Built on SAP’s enterprise technology stack, it integrates seamlessly with SAP ERP, SAP CRM, and SAP S/4HANA, providing businesses with real-time data synchronization, automated workflows, and intelligent sales processes. This ensures that companies can deliver a seamless B2B buying experience while optimizing backend operations.
For businesses looking for the best B2B eCommerce platforms, SAP Commerce Cloud offers advanced personalization, AI-driven insights, and omnichannel capabilities. It enables enterprises to manage complex product catalogs, streamline bulk ordering, and support multi-tier customer relationships while maintaining high performance and security.
Key features that SAP Commerce Cloud offers:
- Seamless SAP ERP and CRM integration: Sync customer data, pricing, inventory, and orders in real-time with SAP’s ecosystem.
- Custom pricing and contract management: Offer customer-specific pricing, volume-based discounts, and contract-based rates for B2B buyers.
- Intelligent product catalog and search: Use AI-driven search, dynamic filtering, and advanced product categorization to improve the buying experience.
- AI-powered personalization: Leverage machine learning to deliver personalized product recommendations, targeted promotions, and customized experiences.
#10 Cloudfy
Users' reviews: 5/5 on G2
Cloudfy is a cloud-based B2B eCommerce platform designed to help manufacturers, wholesalers, and distributors simplify their online sales processes. Unlike traditional eCommerce platforms that require extensive customization, Cloudfy offers a ready-to-use, fully managed solution with built-in features tailored for B2B transactions. It integrates seamlessly with ERP, CRM, and accounting systems, allowing businesses to automate order processing, manage inventory in real-time, and offer self-service capabilities to their buyers.
For businesses searching for the best B2B eCommerce platforms, Cloudfy provides a scalable and future-proof solution that adapts to growing business needs. With multi-channel selling, AI-powered automation, and mobile-friendly features, it enables companies to deliver an enhanced B2B buying experience while improving operational efficiency.
Key features that Cloudfy offers:
- Automated order & quote management: The platform streamlines quote requests, approvals, and order processing, reducing manual tasks.
- Real-time inventory management: Cloudfy provides live stock updates and multi-warehouse tracking to prevent overselling and delays.
- AI-powered product recommendations: The platform enhances the buyer journey with automated product suggestions, upselling, and cross-selling.
- Headless commerce & API-first architecture: Businesses can extend functionalities and integrate with third-party apps, logistics platforms, and payment gateways.
B2B eCommerce – All You Need to Know
What is B2B eCommerce?
B2B eCommerce, or business-to-business eCommerce, refers to online transactions and interactions between businesses. It involves the buying and selling of products or services between companies through virtual channels such as websites or online marketplaces.
In B2B eCommerce, one business acts as a buyer, while the other business acts as a seller. The transactions can involve various types of products or services, ranging from raw materials and components to finished goods, software solutions, or professional services.
Types of B2B business
B2B eCommerce covers a wide range of business models, each catering to different industries, customer needs, and transaction processes. Understanding these types of B2B businesses is crucial for companies looking to optimize their B2B eCommerce platforms and tailor their sales strategies effectively.
Below are the most common types of B2B business models and how they function within the B2B eCommerce ecosystem.
1. B2B manufacturers
Manufacturers produce goods and sell them in bulk to wholesalers, distributors, or retailers rather than directly to consumers. Many manufacturers use B2B eCommerce platforms to streamline orders, manage inventory, and automate sales processes.
➤ Example: A car parts manufacturer selling engine components to automobile companies.
2. B2B wholesalers & distributors
Wholesalers and distributors purchase products in large quantities from manufacturers and resell them to retailers or businesses at a markup. They act as middlemen, helping manufacturers reach a broader audience.
➤ Example: A food distributor supplying bulk groceries to restaurant chains.
3. B2B retailers
B2B retailers purchase products from wholesalers or manufacturers and sell them in bulk to businesses rather than individual consumers. These retailers often provide customized bulk pricing and business-specific purchasing options.
➤ Example: An office supply retailer selling furniture and IT equipment to corporate clients.
4. B2B service providers
Service-based B2B companies offer business solutions such as software, consulting, marketing, or logistics to other businesses. Many of these businesses operate under a subscription-based or contract-based model.
➤ Example: A cloud-based accounting software company providing solutions to enterprises.
5. B2B SaaS (Software as a Service) companies
SaaS companies provide digital tools and platforms that help businesses manage operations, automate processes, or improve productivity. Many of these platforms integrate with B2B eCommerce platforms to enhance functionality.
➤ Example: A CRM software company offering cloud-based sales automation tools to B2B businesses.
6. B2B Marketplaces
B2B marketplaces are online platforms that connect multiple buyers and sellers, allowing businesses to purchase products or services from different vendors in one place. These marketplaces enable bulk pricing, supplier comparisons, and seamless transactions.
➤ Example: Alibaba, Amazon Business, and ThomasNet.
Why do you need B2B eCommerce platforms
As B2B transactions become more complex and digital-first, businesses need a structured, scalable, and automated solution to manage their sales efficiently. Traditional B2B sales processes, such as manual order processing, phone-based transactions, and email negotiations, are no longer enough to keep up with evolving buyer expectations. This is why adopting a B2B eCommerce platform is essential for modern businesses.
B2B eCommerce platforms help businesses streamline operations, improve customer experiences, and scale efficiently by automating key processes. From bulk order management to personalized pricing and self-service portals, these platforms ensure that businesses can meet the growing demands of B2B buyers while staying competitive.
Must-have Features for B2B eCommerce Platforms
#1. Security
Needless to say, security is at the top of one business’s agenda. In the eCommerce world, we believe that keeping your information safe is more important and difficult because hackers always try to sabotage internet sites. Hence, the best B2B eCommerce platforms need to keep both their retailers’ data and their buyers’ data safe.
A B2B digital Commerce platform is considered highly secure when it can provide the best solution to deal with the following items:
- Credit card data: When your customers do a transaction, they usually enter a form of payment such as primary account number (PAN), cardholder name, and expiration date. If your customers have their credit card data stolen from your website, you will not only lose your customer forever but you could also potentially face legal action.
- Customer data: Your customers’ credentials and information during their checkout. For example, name, address, email address, products ordered, passwords, and so on.
- Fraud protection: Prevent people from placing fraudulent orders.
- SSL certificate: This is a basic requirement for safeguarding the internet connection and preventing criminals from reading and modifying any information transferred between two systems. The two systems refer to server and server or a server and a client (for instance, an eCommerce website and a client).
- Admin security: A secured Admin account prevents people from accessing and taking control of the entire website.
#2. Internationalization
Internationalization is the process of increasing the involvement of enterprises in international markets. It ensures your website's adaptation to multiple languages, various currencies, taxation, and locations without requiring engineering changes to the source code.
All eCommerce retailers desire to engage more customers and boost their revenue. Going global obviously gives eCommerce businesses and their B2B selling platform more chances to achieve these goals. Therefore, internationalization is the essential feature that top B2B eCommerce platforms need to provide to their customers.
#3. Customization
Customization is modifying a program or writing a program to do something that the software does not currently do. Or these platforms support users to use B2B eCommerce platforms design services.
The platform which enables customization usually attracts more merchants to use it to base their online businesses. The reason is that it saves online merchants a lot of money when it comes to scaling up. Users who have coding skills or an in-house development team can make changes to the stores’ functionality and design without additional cost. Moreover, the customizability of a platform makes sure that you have everything under control and can adjust your store to the fullest according to your desire.
For this reason, the top B2B eCommerce platforms should grant their users the ability to make essential changes to their sites.
#4. Wholesale
Wholesale eCommerce refers to online transactions in which a business purchases goods in large quantities from manufacturers or distributors, then resell them to other businesses.
When you do it right, enabling wholesale eCommerce will bring up more opportunities for your business, increase sales, decrease costs, and improve customer retention.
B2B buyers are just like other customers of yours. They also demand to receive a personalized and streamlined customer experience from their suppliers. Therefore, you need to set up an eCommerce platform that offers wholesale eCommerce features in order to increase operational efficiency and reduce costs.
#5. Omni-channel
Omni-channel is a multi-channel sales approach that provides the customer with an integrated customer experience. This term refers to the consolidation of multi-channel selling and the collecting of customers’ interaction with the company across channels. Whereby the company can determine the customers’ perspectives and interests. They then can make use of this knowledge to balance the goals and message across each channel to deliver a better customer experience.
For this reason, omni-channel is becoming a must-have feature for B2B eCommerce platforms when online merchants want to thrive in their businesses.
B2B eCommerce Platforms – FAQs
Which eCommerce platform is best for B2B?
The best B2B eCommerce platform depends on your business size, industry, and specific needs.
- Platforms like Shopify Plus, BigCommerce Enterprise, Adobe Commerce Cloud (Magento), SAP Commerce Cloud, and OroCommerce offer advanced B2B features such as custom pricing, multi-user accounts, automated workflows, and ERP integration.
- If you need high scalability and deep customization, platforms like Oracle Commerce or Salesforce Commerce Cloud may be ideal.
Is Shopify suitable for B2B eCommerce?
Yes, Shopify is suitable for B2B eCommerce, especially with Shopify Plus, which includes B2B on Shopify features. Businesses can sell to both B2B and DTC customers from one storefront, manage custom pricing, bulk discounts, and customer-specific catalogs, and automate workflows with Shopify Flow. In conclusion, it is a great option for growing B2B businesses looking for ease of use and scalability.
What is the best payment method for B2B?
B2B transactions often involve larger order values and longer payment cycles, so businesses require flexible payment options. The best B2B payment methods include:
- Net terms (Net 30, Net 60, Net 90, etc.): Allow buyers to pay after a set period.
- ACH & bank transfers: Secure and cost-effective for large transactions.
- Purchase orders (POs): Buyers can place orders with approved credit terms.
- Credit & debit cards: Useful for immediate payments and automated billing.
- Digital wallets (PayPal, Stripe, Apple Pay, Google Pay): Convenient for small-to-mid-sized B2B transactions.
How do I start a B2B eCommerce business?
Starting a B2B eCommerce business requires careful planning and the right technology. Follow these steps:
1. Identify your niche and target audience
2. Choose a B2B eCommerce platform
3. Set up your online store
4. Integrate essential business systems
5. Optimize for B2B buyers
6. Market your business
7. Streamline operations and scale
B2B eCommerce Platforms – Final Thought
Hope that with these above B2B eCommerce platform comparison & review, you can find your desired B2B selling platform. If you wish to move from your current B2B eCommerce site to a new one, feel free to perform your data migration with LitExtension.
As a World #1 Shopping Cart Migration Expert, LitExtension offers an automated migration tool that works with 200+ eCommerce platforms, including popular B2B eCommerce solutions. Up to now, LitExtension has helped more than 100,000 global customers with over 200,000+ store migrations.
In case you have any questions, don’t hesitate to contact our dedicated support team. Our friendly and professional support experts are willing to resolve your issues quickly.
Lastly, don't forget to check out our LitExtension blog for more experts insights and detailed reviews of several platforms.