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Home » Blog » Ecommerce Platforms » Wix » Square vs Wix: Which Is A Better Online Store Builder?

Square vs Wix: Which Is A Better Online Store Builder?

by Mia Nguyen
Dec, 2024
in Wix, Platform Tutorials

Square vs Wix are both powerful, easy-to-use platforms to build an eCommerce website, start selling and accept payments online. Nevertheless, while Square is strong for its integration with payment processing capabilities and Square POS, Wix is trusted for its beautiful templates and strong marketing features.

In this blog, we will compare Wix vs Square Online under nine key factors to help you pick an optimal solution for your demand and budget.

  1. Pricing
  2. Ease of Use
  3. Design and Customization
  4. Payment
  5. Integrations
  6. eCommerce Features
  7. Marketing Features
  8. Security
  9. Support

Let’s dive in!


Square vs Wix Quick Comparison

Square

Wix

Winner

Pricing

$0 - $79

$17 - $159

Square

Ease of use

Square’s intuitive interface lets you easily manage all aspects of your online store.

Similar to Square, Wix is also famous for its unmatched ease of use.

It’s a tie.

Design and customization

Square only has 28 templates and comes with basic customization options only.

Wix offers 800+ templates that give you more design freedom than Square.

Wix

Payment

Square Online offers diverse payment methods with Square Payments. 

Wix also offers various payment options but largely through integration with external payment providers.

Square

Integrations

Around 300 apps that focus on eCommerce

Around 300 apps that specialize in eCommerce and personal website purposes.

It’s a tie.

eCommerce features

Robust inventory management, multi-channel selling, and POS integration

Comprehensive product management and multi-channel capabilities

Square

Marketing Features

Basic email marketing and social media tools

Advanced email campaigns and SEO features

Wix

Security

Square's Risk Manage system provides additional security tools

Wix emphasizes its high-standard server security

It’s a tie.

Support

24/7 support for Premium users. Mon-Fri support during working hours for other plans

24/7 support via live chat and phone support for users of all plans.

Wix


#1. Square vs Wix: Pricing (Square Wins)

Verdict: Square is a more affordable choice than Wix.

Even on its free plan, Square already lets you launch a functional online store. With Wix, you have to be on its Business plan ($36/month) to have access to some decent eCommerce features.

For its eCommerce services– Square Online, Square offers three pricing packages, which include one free forever plan and two paid options. What we like about Square is that its free plan is actually a functional plan that allows you to list products and accept payments online.

square pricing plans
Square pricing plans

Have a look at the detailed pricing plans Square offers:

Plan

Pricing

Transaction fees

Key features

Free

$0

2.9% + 30¢

  • Unlimited products 

  • Basic SEO

  • Multi-channel selling

  • Square POS sync

Plus

$29

2.9% + 30¢

  • Custom domain

  • Advanced features

  • Expanded customization

  • Abandoned cart recovery

  • Customer accounts

Premium

$79

2.6% + 30¢

  • Real-time shipping rates

  • Premium support

  • Advanced eCommerce features 

  • Waived in-house delivery fees

Wix also operates under the subscription model as Square. Nevertheless, it’s worth noting that Wix doesn’t offer a free plan. And though its starting price is $17/month, this plan doesn’t offer eCommerce features.

Wix’s pricing plans
Wix’s pricing plans

Here’s a summary of Wix’s offerings:

Plan

Pricing

Transaction fees

Key features

Light

$17/mo

No eCommerce

  • 2 collaborators

  • 2 GB storage

  • Light marketing suite

  • Free domain for 1 year

Core

$29/mo

2.9% + 30¢

All in Light plan, plus:

  • 5 collaborators

  • 50 GB storage

  • Basic marketing suite

  • Basic site analytics

  • Accept payments

  • Basic eCommerce

Business

$36/mo

2.9% + 30¢

All in Core plan, plus:

  • 10 collaborators

  • 100 GB storage

  • Standard marketing suite

  • Standard site analytics

  • Standard eCommerce

Business Elite

$159/mo

2.9% + 30¢

All in Business plan, plus:

  • 100 collaborators

  • Unlimited storage

  • Advanced marketing suite

  • Advanced site analytics

  • Advanced eCommerce


#2. Square vs Wix: Ease of Use (A Tie)

Verdict: It’s a tie.

Both Wix vs Square provide you with an intuitive dashboard where you can manage all aspects of your online store easily in one place.

When it comes to ease of use, Square shines with its modern and clean user interface packed with all you need to run your online store like a well-oiled machine. This includes product inventory, customer reviews, order history, etc.

Editing your visual storefront is easy with the Square Online theme editor as well. Specifically, you have all the prebuilt design elements to customize on the left, like header, main banner, featured items, etc.

square dashboard
Square’s intuitive dashboard

Like Square Online, Wix also stands out in the ease of use area. Within Wix admin dashboard, you can manage every aspect or manage important settings of your store like payment, marketing, analytics, etc.

And thanks to Wix’s drag-and-drop editor, you can easily click and drag various elements like images, titles, and logos to your preferred locations.

Wix’s user-friendly interface
Wix’s user-friendly interface

#3. Square vs Wix: Design and Customization (Wix Wins)

Verdict: Wix completely overshadows Square regarding design and customization.

Wix has 800+ website templates, while this number is only 28 with Square. Also, Wix offers more design customization than Square Online.

Square has great-looking templates with many useful features. Nevertheless, they only have about 28 templates, which is much less than the number Wix has to offer.

Another unpleasant thing about Square Online design and customization is that you can't change Square templates much. Specifically, there's no way to add your own code, so you are limited in how unique you can make your site look.

Wix, on the other hand, has over 800 free templates you can change. These cover many different styles, so you can quickly make a website that matches your brand.

Not to mention, you can also add HTML code to your Wix site. If we have one thing to complain about, it’s the fact that Wix doesn’t let you switch to another template later. This could be a problem if you want to completely change your store's look in the future.

Wix theme store homepage
Wix’s extensive theme store with over 800 free templates

#4. Square vs Wix: Payment (Square Wins)

Verdict: Square defeats Wis in terms of payment.

Both platforms offer various payment methods. However, as a specialized payment processor at its core, Square has a more integrated approach than Wix. Also, Square has a more competitive transaction fee for users on the Premium or Custom plan.

Wix has its own payment gateways called Wix Payments, allowing you to accept credit card payments (Visa, Mastercard, Discover, etc.) and many other options like Apple Pay, Google Pay, iDEAL, Pay Now by Klarna, or Giropay (depending on your location).

Since Square is a payment processing platform at its core, Square does it better than Wix in terms of payment features. The first noticeable perk of Square is that if you pay for its highest plan, your transaction fee will be only 2.6% + $0.30, while Wix charges 2.9% + $0.30 for all plans.

In terms of payment options, there isn’t any big difference between Wix vs Square except for the fact that all of Square’s payment options are built. On the other hand, Wix expands its payment methods via integrations with third-party payment gateways.


#5. Square vs Wix: Integrations (A Tie)

Verdict: It’s a tie.

Square vs Wix both offer around 300 third-party apps and add-ons. However, while Square’s apps are mainly for eCommerce, the use cases of Wix’s apps are more diverse.

Square, with its expansive app marketplace featuring over 300 integrations, takes the win for providing a wide variety of functionalities that cater to all aspects of business operations. Apps on Square span across multiple categories with a strong focus on POS features like delivery, order, booking, items and inventory, etc.

The Wix App Store also has around 300 apps and add-ons, which include six main categories: marketing, selling online, services and events, media and content, design elements, and communication.


#6. Square vs Wix: eCommerce Features (Square Wins)

Verdict: Square Online slightly edges over Wix.

It’s a close call, but Square Online slightly edges out Wix in built-in eCommerce features. Square Online’s unlimited product listings, superior inventory management, and seamless POS integration make it particularly strong for businesses with both online and offline presence.

Both Wix vs Square offer merchants a wide range of eCommerce features. However, with unlimited items supported, advanced inventory management, and seamless integration with Square POS, Square is a better choice than Wix for eCommerce websites.

Here’s a summary of how Square Online vs Wix stack up against one another regarding eCommerce features:

Feature

Square Online

Wix

Product Listings

Unlimited items

Up to 50,000 products (on higher-tier plans)

Inventory Management

Real-time sync across online and offline channels

Basic inventory tracking with low-stock alerts

POS Integration

Seamless integration with Square POS

Limited built-in POS features

Multi-channel Sales

Integrated online, in-person, and social media selling

Supports online store, Facebook, and Instagram

Shipping Options

In-house delivery, on-demand delivery, curbside pickup

Multiple shipping options, real-time rates

Abandoned Cart Recovery

Available on paid plans

Available on all plans

Product Variants

Up to 250 variants per product

Up to 1000 variants per product

Digital Products

Supported

Supported

Gift Cards

Available

Available

Customer Accounts

Optional customer accounts

Optional customer accounts


#7. Square vs Wix: Marketing Features (Wix Wins)

Verdict: Wix has superior marketing features than Square.

Overall, while Square Online offers solid basic SEO and marketing features suitable for small businesses, Wix provides a more comprehensive and advanced set of tools for businesses looking to optimize their online presence and marketing efforts.

Square wins in the eCommerce round, but in the marketing battle, Wix takes the lead. Here’s what Square vs Wix has to offer regarding marketing and promotion tools:

Square Online

Wix

SEO

  • Customizable meta titles and descriptions

  • Custom URLs allowed, less flexible

  • Automatic sitemap generation

  • Limited built-in options for structured data, basic product schema

  • Highly customizable meta titles and descriptions with AI-powered suggestions

  • Full control over URL slugs for all pages

  • Automatic sitemap generation with customization options

  • Comprehensive support for various schema types

Mobile Optimization

Responsive design, fewer customization options

Advanced mobile editor for fine-tuning

Email Marketing

Basic built-in tools, limited customization

Robust Ascend platform with advanced segmentation

Social Media Integration

Simple sharing buttons, basic product feeds

Comprehensive tools, including post scheduling

Abandoned Cart Recovery

Available on higher-tier plans, basic customization

Available on Business plans, advanced targeting

Customer Reviews

Basic review system on product pages

Advanced system with rich snippets for SERP

Analytics

Basic built-in Google Analytics integration

Comprehensive suite with detailed reports


#8. Square vs Wix: Security (A Tie)

Verdict: It’s a draw.

Both Wix vs Square prioritize customer data protection and secure checkout processes. Square's Risk Manage system provides additional security tools, while Wix emphasizes its high-standard server security.

Square keeps your online store safe with good security features. They use PCI compliance, built-in SSL security, and strong payment data protection. This means your customers can buy things safely and easily. Square also gives you a Risk management system, which helps you handle disputes and watch out for fraud at no extra cost.

Wix also makes sure your website is very secure. They use SSL web security, which creates safe and private connections (HTTPS) to protect your visitors' information.

Wix uses the best security for payments, called Level 1 PCI Compliant and TLS 1.2 servers. This means your website follows the strictest rules for keeping payments safe, so your visitors' transactions are completely secure.


#9. Square vs Wix: Support (A Tie)

Verdict: Wix offers better customer support than Square.

Square provides 24/7 phone support, but only for its Premium plan users. Other plan users have limited support hours from 6 am to 6 pm, Monday to Friday. On the other hand, Wix offers 24/7 support for all plans.

When you choose Square for your online business, you will find that customer support varies based on your plan. If you are a Premium plan user, you will enjoy the convenience of 24/7 phone support, allowing you to get assistance whenever you need it. However, if you are on other plans, your support access is more limited. you will only be able to reach out for help from 6 am to 6 pm, Monday through Friday.

On the other hand, Wix gives users of all plans 24/7 live chat support in multiple languages. Additionally, you will have the option to use phone support during business hours. If you prefer community-based assistance, you can also tap into Wix's large forum, where you can connect with other users for help and advice.


Is It Possible to Migrate Between Wix vs Square?

Absolutely! LitExtension can help you migrate between Square vs Wix with little to minimal downtime, regardless of the direction. Backed by 12+ years of experience across over 140 platforms, our migration service is well-optimized and receives constant updates over time to provide you with the best possible experience.

Currently, you can choose from two convenient migration packages below based on your needs:

  • All-in-One Package (Square to Wix and vice versa): Perfect for large-scale or complex stores requiring customization. After completing your payment, just sit back and relax while our team handles everything for you from pre- to post-migration!
  • Automated Package (Square to Wix only): Best suited for basic or simple store migrations. You'll perform the entire migration process yourself using our easy-to-follow desktop prompts! And for those transferring from Square (or any other platform) to Wix, consider using our LitExtension Store Migration App on the Wix App Market.

Special Offer

From December 2024 to the end of the first quarter of 2025, enjoy a 10% discount when you migrate to Wix on the LitExtension Migration app and leave a review for us upon completion. Seize this once-in-a-lifetime opportunity today!


Which is better Between Wix vs Square?

Now that we have walked you through a head-to-head comparison between Square vs Wix, have you found the platform that best aligns with your business? Well, at the end of the day, it all boils down to your focus, doesn’t it?

Choose Square over Wix if you

Choose Wix over Square if you

Need an affordable, all-in-one solution for seamless in-person and online sales with robust payment processing and inventory management.

Prioritize design flexibility, extensive marketing tools, and a more comprehensive website builder for a broader range of business types.

Migrate from Wix to Square → 

Migrate from Square to Wix → 

Don’t forget to check out LitExtension’s blog and join our active Facebook Community for all things eCommerce.


Frequently asked questions

Which is better, Square or Wix?

Both platforms have strengths, but they serve different needs. Square is better for small businesses with physical locations needing integrated payment solutions. Wix excels in design flexibility and is ideal for a wider range of business types.

Is Square compatible with Wix?

Yes, Square is compatible with Wix. Though Wix primarily uses its own payment system (Wix Payments), it supports integration with 80+ processors, including Square.

What is the downside of Wix?

Here are a few downsides of Wix according to our clients migrating from Wix to another platform:

  • Limited customization for advanced users
  • Potential performance issues affecting site speed
  • Difficulty in switching templates without rebuilding
  • Some SEO limitations compared to more specialized platforms
  • Higher pricing for full functionality, with auto-renewal contracts
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Mia Nguyen

Mia Nguyen

Mia is a dedicated Wix enthusiast who stays updated with the latest trends to empower online businesses with state-of-the-art strategies.

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Table of Contents
  1. Square vs Wix Quick Comparison
  2. #1. Square vs Wix: Pricing (Square Wins)
  3. #2. Square vs Wix: Ease of Use (A Tie)
  4. #3. Square vs Wix: Design and Customization (Wix Wins)
  5. #4. Square vs Wix: Payment (Square Wins)
  6. #5. Square vs Wix: Integrations (A Tie)
  7. #6. Square vs Wix: eCommerce Features (Square Wins)
  8. #7. Square vs Wix: Marketing Features (Wix Wins)
  9. #8. Square vs Wix: Security (A Tie)
  10. #9. Square vs Wix: Support (A Tie)
  11. Is It Possible to Migrate Between Wix vs Square?
    1. Special Offer
  12. Which is better Between Wix vs Square?
  13. Frequently asked questions
    1. Which is better, Square or Wix?
    2. Is Square compatible with Wix?
    3. What is the downside of Wix?

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