When most people think about building a website, Wix often comes up as an easy, no-stress option. But once the site is live, another question quickly takes center stage: is Wix good for SEO, and will anyone actually find your site on Google?
That's exactly what we're going to sort out here! We'll take a closer look at how Wix handles key SEO aspects:
By the end, you'll have a clear picture of whether Wix is finally ready to help your site compete in search results.
Let's get started!
Is Wix Good for SEO?
Yes, it is. Wix has come a long way from the days when it was widely criticized as an SEO nightmare. Over the past few years, the platform has introduced key improvements that make it much more competitive with other website builders. Features such as customizable metadata, automated XML sitemaps, responsive design, and integrations with Google tools mean that Wix covers most of the fundamental SEO needs right out of the box.
That being said, Wix SEO services still carry some technical baggage not really suitable for larger businesses, as shown in the table below:
Wix SEO Pros | Wix SEO Cons |
Easy-to-use SEO Setup Checklist for beginners | Persistent code bloat and heavy scripts slow down performance |
Automatic XML sitemaps and Google Search Console integration | Limited options for deep technical optimization |
Mobile-friendly responsive design by default | Out-of-the-box site speed often underwhelming |
Multilingual support with SEO settings per language | Some SEO tools (e.g., meta description suggestions) feel rigid |
Built-in Site Speed Dashboard and analytics integration | Reliance on apps can further impact loading times |
Regular improvements and new SEO features (AI SEO Assistant, schema support, etc.) | Still less flexible than self-hosted platforms like WordPress |
On-Page SEO Fundamentals (4.75/5)
First, to answer the question “Is Wix good for SEO?” let's discuss its on-page SEO! Overall, in our opinion, Wix now covers the essentials better than most people give it credit for.
One of the strongest points is the level of control it gives you over SEO titles and meta descriptions. Within each page's settings, you can open the SEO Basics panel, add a custom title and description, and instantly preview how they might appear in Google's search results. Wix even allows you to define default formats with variables across your site, so new pages don't end up empty.
URL management has also seen major improvements. A few years back, Wix was notorious for producing clunky, keyword-unfriendly URLs. But nowadays, you can adjust the slug of every page directly within the same SEO settings panel where you manage meta tags. Additionally, Wix automatically creates 301 redirects whenever you update a slug, ensuring that your old links remain intact and that authority is passed to the new URL. (Of course, it's still smart to double-check those redirects, but the automation is a huge time-saver for beginners.)
Furthermore, control over indexation is another area where Wix has stepped up. If there's a page you'd rather keep out of Google (say, a thank-you page after checkout or an internal admin screen), you can simply toggle off the “Let search engines index this page” option, and Wix will insert the appropriate “noindex” robots meta tag.
For more advanced scenarios, the platform also provides an Advanced SEO tab where you can customize robots directives more precisely. This flexibility means that even SEO professionals who need fine-tuned control aren't left wanting.
Taken together, these tools show how far Wix has come from its reputation as “SEO-unfriendly.” Beginners get simple, visual controls that cover the essentials, while more advanced users have options to go deeper when needed!
So, to answer your question, “Is Wix good for SEO regarding on-page fundamentals?” our team assigned Wix a high score in this category – around 4.75 out of 5 in our evaluation.
Technical SEO Fundamentals (3/5)
Next, let's address the question, “Is Wix good for SEO when it comes to the more technical aspects?” In this regard, we must say technical SEO is an area where Wix has made strides but still faces challenges.
The biggest pain point is site speed; out of the box, Wix doesn’t always deliver. In Seobility’s testing, a freshly set-up Wix homepage scored just 32 on Google’s PageSpeed Insights, failing nearly every Core Web Vital apart from layout stability. The Speed Index was a sluggish 13.9 seconds, largely due to heavy, render-blocking JavaScript.
Even with minimal apps installed, this script's load weighed the site down, and adding more features only made things worse! Though removing image carousels and visual elements helped, the improvement was still relatively modest, even with the most popular Wix templates.
Fortunately, we have been observing some signs of change: Wix has worked on trimming JavaScript payloads, leaning more on their CDN, and automatically optimizing images. The built-in Site Speed Dashboard is another welcome addition: accessible via the Website & SEO menu, it provides PageSpeed metrics directly in the editor and lets you run tests on demand. Sure, these features won’t fix code bloat, but they do make monitoring much easier for site owners.
On the mobile front, Wix performs better as sites are responsive by default. The editor makes it simple to preview the mobile version of a site, and the rule of thumb is clear: if an element doesn’t appear on mobile, it won’t be counted for rankings. While speed issues do carry over, in terms of structure and usability, Wix’s mobile readiness is strong and reliable.
Sitemaps are also handled well. Wix automatically generates and maintains XML sitemaps for all major content areas, such as pages, blog posts, and more. Plus, when you follow the SEO Setup Checklist, the platform even submits those sitemaps to Google Search Console, ensuring that new URLs get discovered quickly without extra work on your part.
So, back to the question, “Is Wix good for SEO technically?”: Wix nails responsiveness and sitemap management, yet continues to fall short on raw speed performance. For that reason, while the fundamentals are in place, we’d rate its technical SEO at about 3 out of 5.
Other Wix SEO Features (3/5)
Finally, to really answer the question, “Is Wix good for SEO?”, we should also look at other features beyond the core controls.
The SEO Setup Checklist is the most visible of the bunch. It serves as the guided runway that nudges you to fill in the essentials (homepage title, meta description, basic verification) and then wires up Google Search Console so your site can be discovered quickly. In our test, once we followed the prompts (including the slightly heavy-handed requirement to include the business name in the meta description), the site connected cleanly to Search Console and the homepage landed in the index within minutes!
That speed of verification is genuinely helpful for non-technical owners. Still, the checklist stops at “are the fields present?” rather than “are they any good?”, so it won't replace a full audit or deeper optimization workflow.
Wix Multilingual is another add-on worth noting if you serve more than one market. Installed from the App Market, it lets you translate content manually or automatically and, crucially, adjust SEO settings per language.
Rounding it out, Site Inspection pulls data from Google Search Console to flag indexing or ranking issues and presents them in a simple dashboard, complete with page-level insights. Accessed from the main Website & SEO area, it's a straightforward way to spot what's failing to index, what's excluded, and where to dig next – quite useful for triage before you jump into more advanced diagnostics.
Taken together, is Wix good for SEO when it comes to these features?
All in all, we can say they are helpful starters: they smooth setup, make multilingual basics attainable, and give you a quick read on indexing health. Unfortunately, they're still not substitutes for robust tooling or expert workflows. Hence, for overall impact and depth, we'd score this feature set at 3 out of 5.
Tips for Getting the Most Out of Wix SEO
Now, you have your answer to the question, “Is Wix good for SEO?” To assist you further, we have compiled three key areas where your team should focus its attention to maximize the Wix SEO service:
Make the most of Wix’s SEO Setup Checklist
As mentioned, Wix's SEO Setup Checklist is one of the first tools you encounter when jumping into optimization.
Though the plan isn’t comprehensive, it does provide a clear structure for beginners who might otherwise feel overwhelmed! Hence, you should use it to actively track your progress and mark off tasks as you complete them. Better yet, since it connects your site to Google Search Console, you can utilize the checklist to verify the site and make your homepage appear in Google’s index within minutes.
Prioritize mobile optimization from the start
Mobile traffic has outpaced desktop for years, and Google’s mobile-first indexing means your mobile site is the version Google sees first.
Of course, Wix’s responsive design gives you a solid foundation, but you can’t simply assume everything will translate perfectly from desktop to mobile! Hence, we suggest switching to mobile view in the Wix editor and making changes specifically for small screens. You should also take time to clean up your mobile design, especially when it comes to:
- Large images that look beautiful on desktop, but may slow down load times on mobile
- Text blocks, which can become cramped and hard to scan.
- Animations, since they often slow performance and distract users when viewed on a phone.
Connect Google Analytics and keep learning
Although Wix includes its own analytics dashboards, they’re fairly limited compared to what you can do with Google Analytics. By connecting your Wix site to Analytics, you unlock a much deeper understanding of who your visitors are, where they’re coming from, and how they interact with your content.
This data is crucial for making smarter decisions. For example, if Analytics shows that a particular blog post is drawing most of your organic traffic, you can double down on that topic with more content or build stronger internal links to it. Or, if you discover that most visitors land on your site from mobile, you’ll know exactly where to invest more of your optimization effort.
Finally, to sustain long-term SEO growth on Wix, you’ll need to continue learning. Wix makes this easier through its SEO Learning Hub, which includes guides, webinars, and video tutorials. Combining Wix’s educational content with independent SEO resources will help you develop strategies that go beyond the platform’s built-in tools.
Our Methodology: How We Test Wix SEO
To reach the most logical conclusion for the question, “Is Wix good for SEO?”, we approached the evaluation as objectively as possible, keeping in mind the kind of experience a small business owner or beginner is most likely to have.
First, our team set up a fresh Wix site on a custom domain using the Core plan. We kept the setup as close to a “clean install” as possible, loading in demo content and experimenting with layouts to see how the platform handled different use cases. We also tested two of Wix's most popular templates to make sure our results weren't skewed by just one design.
For testing, we combined manual review with data from several established tools. The sites were run through our own website audit tool to highlight technical SEO factors, and we supplemented this with third-party platforms such as Google PageSpeed Insights and GTMetrix. These checks allowed us to see both raw performance metrics and the kinds of optimization issues a real user would run into. Where relevant, we also compared Wix's built-in features with those of other popular CMSs to put its strengths and weaknesses in perspective.
It's important to note that we didn't go out of our way to “fix” or heavily customize the sites before testing. The idea was to replicate the out-of-the-box experience most users would have: signing up, selecting a theme, dragging and dropping elements into place, and then going live. Our methodology, therefore, emphasizes what Wix offers natively, how easy it is to configure, and what inherent technical limitations remain even before more advanced optimization takes place (e.g., installing the Yoast SEO plugin Wix).
Is Wix Good for SEO? FAQs
Is Wix better for SEO or WordPress?
WordPress generally has the upper hand when it comes to SEO flexibility. With the right plugins (like Yoast or Rank Math) and the ability to control virtually every aspect of your site’s code and structure, WordPress can be optimized to a level Wix simply can’t match.
What is a disadvantage of using Wix?
The main disadvantage of Wix lies in its technical limitations. The platform generates bloated code, loads scripts sitewide, and doesn’t allow deep control over server-level settings. All of this can slow down page speeds and limit advanced SEO optimization.
Which website platform is best for SEO?
WordPress is often considered the gold standard because of its flexibility, huge plugin ecosystem, and scalability. Meanwhile, Shopify is strong for eCommerce SEO with built-in product optimization features. At the same time, Squarespace and Wix provide beginner-friendly options that are easier to use but less customizable. In other words, the “best” platform depends on whether you value control and customization, or speed and simplicity.
Does Google like Wix websites?
Yes. Google doesn’t penalize Wix websites simply for being built on Wix. In fact, John Mueller, Google’s Search Advocate, has publicly stated that Wix sites can rank just as well as those built on any other platform, as long as they follow SEO best practices.
Final Verdict: Who Is Wix For?
After our Wix SEO review, you now know the answer to the question “Is Wix good for SEO?” Here comes one last issue: “Who is it for?”
All in all, Wix is best suited for small businesses, solopreneurs, creatives, and bloggers who want a professional-looking website without needing to learn coding or manage complex technical setups. Simply put, if your main priority is getting online quickly, having intuitive design tools, and covering the SEO essentials without overwhelming yourself, Wix is a very practical choice.
However, for larger companies or anyone planning to scale aggressively with SEO as a primary growth channel, Wix might not be the most strategic option. The lack of deep customization and lingering speed issues can become limiting as your SEO needs grow more sophisticated. In those cases, a self-hosted platform like WordPress (or Shopify for eCommerce) may be a better long-term fit.
For more tips and guidance, check out our blog or join our Facebook Community.
