SEO URLs Migration

The service allows you to migrate Products and Categories URLs from your Source Store to the Target Store.The maintained URLs will help keep the SEO ranking you have built up for years.

Why do you need SEO URLs Migration?

SEO (Search Engine Optimization) helps a website rank in search engines with given queries. SEO URLs are of great importance as it contains all the power score Google gives to a page to rank. Therefore, when moving to another platform, you need to make sure that you can maintain that score. In other words, you have to maintain SEO URLs.

What happens if you can’t? Your customers will meet 404 not found error when accessing your website. In the end, this will negatively affect your customers experience and SEO ranking.

You don’t want it, do you? Luckily, LitExtension has solutions for this. During your migration with us, you can select an option “Migrate Products and Categories SEO URLs” to transfer all the important SEO URLs from your Source Store to the Target Store automatically.

What is 301 Redirect?

301 redirect is a permanent redirect process from one site to another site or one page to another page. This is an implementation of code to send users from one URL to another automatically. Actually, the redirect practice is an effective way to send the messages to both your customers and the search engines system that the page has already been removed. In this case, they would be pointed to the new page automatically without the possibility of meeting the 404 error.



With 301 redirect procedure, you have a chance to change your URLs to another, which may be friendlier or displayed in the string as you want (with third party adjusting it) while the old entity’s addresses still work normally. If you use 301 redirects, your customers can find your website by both the old and the new URL. Simply, when someone clicks to your store’s old address (or any product URL) or type it on google search bar, they will be automatically led to another page which is active with what they are looking for and represented by new URL. 301 redirects can help your site to increase the reference URL to your page.

The practice eliminates the case of meeting 404 page not found error. This thing also works even you remove your old site permanently. In addition, corresponding links generated by the new site will be given equivalent PageRank as the old ones. Old URLs will be moved and saved in the target site with respective new URLs. The most important thing is that old and new URLs have the same domain.

The significant difference between Migrate SEO and 301 redirect is that with SEO, your products will be displayed under 2 different addresses, but just only one in 301 redirect. 301 redirect is often used for hosted target carts such as Shopify, BigCommerce, Weebly, Squarespace, etc.

Important Note:
  • This service is available for every eCommerce platform except Shopify
  • The plugin should be installed only to the target cart.
  • For additional information on your Password Migration, please do not hesitate to contact us for further assistance.
Download and Installation

Since Prestashop and WooCommerce don’t have fields to enter SEO URLs by default, you have to download specific plugins to perform SEO URLs migration for these two platforms

To set up, you should download the SEO URLs Plugin package above, extract it and read the “read_me.txt” and follow the setup guide.

Frequently Asked Questions

Why products are not displayed correctly on PrestaShop after migration?

In case your current e-store products are associated with combinations, you should check whether the product has the EAN13 field and the PrestaShop store configuration (Route to Products) contains the field *{-:ean13}*. Click here for further details.

SEO 301 redirections do not work after migration on WooCommerce

If you don’t find the SEO 301 redirects working, please follow these steps to check:

  • Go check and ensure that the plugin LitExtension SEO Plugin is activated.
  • If Source Stores uses http, the Target Store must also use http. Similarly, if Source Store uses https, the Target Store must use https too.
The URLs on migrated products/categories are incorrect on Magento

You may need to clear the Magento cache and rebuild the SEO Links for categories/products after migration.

Please log into your Magento admin section, go to System -> Cache Management

Clear caches and rebuild all sections.

Can you maintain the URL structure of Source Store after migration?

Each platform has its own structure and rule to write the website address. Therefore when you move your store to a new platform, you cannot keep the same URL by default. There are many sites that users have been building up and developing to have a certain position in Google ranking. It will be a huge damage to your online business if customers cannot find your site at a good place as usual, and they are likely to come to other choices. Even you find a solution to enhance new links, your regular customers could not find your website with the old address and probably meet “404 page not found” error.

Especially, it would be a huge damage if they already registered an account or placed orders in your store. Certainly, while re-platforming for a better customer’s experience, no merchant wants to lose customers.

Download and Install SEO Migration plugin?

The SEO migration plugin helps you migrate Products and Categories URLs. Old URLs will be saved in Target Store and maintained to keep all current SEO ranking you have built up for years. It will be customized by our team to fit 100% of your Source store URL structure.

The LitExtension SEO URLs Plugin is available for download here. To set up, you should download the SEO URLs Plugin package above, extract it, and read the read_me.txt and follow the setup guide.

Can I create URLs redirects when migrating to Shopify?

You can create URLs redirect for your store when migrating to Shopify. As a result, your old store URLs can still work normally after migration.

During migration configuration, on the second step, choose 301 Redirect in additional options. Then after finishing your migration and changing domain back to the old one, your new shop can work normally.

How to create 301 redirects when migrating to Prestashop?

Creating 301 redirects allows you to preserve SEO for your pages and products. The old addresses will be migrated to the new site and after that, customers will be led automatically to the new site without meeting 404 error even when you remove the old store permanently.

After purchasing, you will receive a module and installation guide from LitExtension, Then, when you are in the second step of the migration, simply choose 301 redirects and process to the next step as normal. And now you’re done!

How to create 301 redirects to WooCommerce?

Absolutely! In order to keep your product’s ranking on Google and to ensure that old addresses can continue working normally without 404 error, LitExtension supports you with 301 redirects to WooCommerce. Click here for further details.

Why can’t I create 301 redirects in my BigCommerce migration?

In BigCommerce this feature is available only within a paid store plan. Therefore, to create 301 redirects in BigCommerce migration, it is necessary to upgrade your current store to a paid store plan.

Will LitExtension create 301 redirects to my new products/categories after migration from/to Shopify?

Yes, LitExtension creates redirects during migrations from/to Shopify. To make that possible, choose “Create 301 redirects on your target store after migration” option in “Additional Options” section. Click here for further details.

To get answer to more question, visit our complete FAQ page or Contact Us

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