Kajabi Basic: $179\/month<\/h3>\n\nBest for:<\/strong><\/p>\nCreators who haven’t made a sale yet and want a simplified, all-in-one platform to launch their first product or community.<\/p>\n<\/div>\n
To begin with, Basic is the most budget-friendly tier in Kajabi pricing, priced at $179 per month on monthly billing or $143 per month when billed annually\u2013a saving of $432 per year. It’s designed as the starting point for coaches and solo creators who are still testing their offer, not scaling it yet.<\/p>\n![\"Kajabi](\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/04\/kajabi-pricing-basic-plan.webp\")
Kajabi pricing basic plan<\/figcaption><\/figure>\nIn terms of capacity, Basic includes 5 products, 2,500 contacts, 1 website, 1 community, and 2 admin users. That’s a meaningful jump from the old entry-level tier, and it’s enough room to launch a flagship course, a mini product, and a lead magnet without hitting a wall. Basic also includes the core toolkit every Kajabi pricing plan shares: unlimited landing pages, unlimited marketing emails, unlimited funnels, and access to Creator Studio.<\/p>\n
However, Basic comes with real trade-offs. It does not include the affiliate program, advanced automations, or the ability to remove Kajabi branding from your site, all of which require upgrading to Growth. Basic also carries the highest payment costs on the platform: 2.9% + $0.30 through Kajabi Payments, and a 2% surcharge if you process through a third-party provider instead. Though you can access Kajabi’s new AI feature from this tier, it includes zero AI credits, so Kajabi’s AI tools aren’t usable on this tier without a paid top-up.<\/p>\n
Kajabi Growth: $249\/month<\/h3>\n\nBest for:<\/strong><\/p>\nCreators and small businesses who are already generating revenue and ready to scale with automation, affiliates, and a larger audience.<\/p>\n<\/div>\n
Moving beyond Basic, Growth is the most popular Kajabi pricing plan, priced at $249 per month on monthly billing or $199 per month when billed annually, a saving of $600 per year. It’s built for creators who have validated their offer and are now focused on growing faster, not just getting started.<\/p>\n![\"Kajabi](\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/04\/kajabi-pricing-growth-plan.webp\")
Kajabi Growth pricing plan<\/figcaption><\/figure>\nCompared to Basic, Growth significantly expands your room to operate. Instead of 5 products, you get up to 50, and your contact limit jumps from 2,500 to 25,000. Admin users also increase from 2 to 11, making it realistic to bring on a small team. Growth includes 500 AI credits, giving you actual room to use Kajabi’s AI tools rather than being locked out entirely.<\/p>\n
The bigger shift, though, is in what Growth unlocks. This tier adds the affiliate program, advanced automations, and the ability to remove Kajabi branding from your site\u2013none of which are available on Basic. Growth also lowers your payment costs: Kajabi Payments drops to 2.8% + $0.30 per transaction, and the third-party provider fee falls from 2% to 1%. At higher sales volumes, those lower rates start to meaningfully offset the extra $70 a month over Basic.<\/p>\n
Overall, Growth is where Kajabi pricing starts to reflect a business that’s actually running, not just launching. If you’ve outgrown Basic’s product or contact limits, or you want affiliates driving sales on your behalf, this is typically the tier worth the jump.<\/p>\n
Kajabi Pro: $499\/month<\/h3>\n\nBest for:<\/strong><\/p>\nEstablished businesses, agencies, or creators running multiple brands who need maximum capacity, customization, and dedicated support.<\/p>\n<\/div>\n
At the top of Kajabi pricing sits the Pro plan, priced at $499 per month on monthly billing or $399 per month when billed annually\u2013a saving of $1,200 per year, the largest discount of any tier. This plan is built for operations that have outgrown a single product line or a single brand.<\/p>\n![\"Kajabi](\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/04\/kajabi-pricing-pro-plan.webp\")
Kajabi pricing Pro plan<\/figcaption><\/figure>\nCompared to Growth, Pro offers a substantial jump in both capacity and tools. You get unlimited products, 100,000 contacts, and up to 26 admin users. Pro also raises your website and community count from 1 to 3 each, which matters if you’re running more than one brand under a single account. AI credits scale up to 1,000, the highest allowance across all three plans.<\/p>\n
Pro also bundles in two features that used to be separate paid add-ons: the Branded Mobile App, valued at $199 per month, and full API access, valued at $25 per month. Both now come included at no extra cost on this tier. Pro carries the lowest payment rates on the platform as well: 2.7% + $0.30 through Kajabi Payments, and just a 0.5% fee if you use a third-party processor instead.<\/p>\n
Of course, all of Growth’s features carry over too, including the affiliate program, advanced automations, and branding removal. For most solo creators and small teams, Pro is more capacity than they’ll need. But for agencies, multi-brand operators, or anyone planning to launch a branded app, it’s the plan that removes the ceiling entirely.<\/p>\n
\nKajabi Pricing – Fees Beyond The Subscriptions<\/h2>\n
The monthly or annual subscription is only part of what you’ll actually pay. Kajabi doesn’t take a cut of your revenue as a platform, but payment processing fees, third-party provider surcharges, and a handful of add-on costs all sit outside the plan price, and they can add up fast once you’re generating real sales volume.<\/p>\n
Below, we break down exactly what falls outside your Kajabi pricing subscription, so you can have a better heads-up before committing.<\/p>\n
Kajabi Payments processing fees<\/h3>\n
If you use Kajabi’s own payment processor, Kajabi Payments, you’ll be charged a per-transaction processing fee on top of your subscription. The rate depends on your plan, as listed in the table below. These rates apply to US-based businesses, and fees vary by country if you’re registered elsewhere.<\/p>\n
\n\n\nPlan<\/th>\n Kajabi Payments Rate (US)<\/th>\n<\/tr>\n<\/thead>\n \n\nBasic<\/td>\n 2.9% + $0.30<\/td>\n<\/tr>\n \nGrowth<\/td>\n 2.8% + $0.30<\/td>\n<\/tr>\n \nPro<\/td>\n 2.7% + $0.30<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nIt’s worth noting that Kajabi Payments isn’t available everywhere. As of now, it’s supported for businesses registered in Australia, Canada, select European countries, the UAE, the UK, and the US. If your business is registered outside these regions, you won’t have access to Kajabi Payments and will need to rely on a third-party processor instead.<\/p>\n
On the upside, using Kajabi Payments comes with built-in checkout benefits that third-party processors don’t always offer out of the box, including support for Apple Pay, Google Pay, and buy-now-pay-later options like Afterpay.<\/p>\n
Third-party payment provider fees<\/h3>\n
If you’d rather use your own Stripe account or another external processor instead of Kajabi Payments, Kajabi charges an additional fee on top of whatever that processor charges you. This fee also scales down as you move up in plan tier: 2% on Basic, 1% on Growth, and 0.5% on Pro.<\/p>\n
A couple of important exceptions apply here. First, this fee does not apply to PayPal transactions, regardless of which plan you’re on. Second, it applies only in regions where Kajabi Payments is available. This means if you’re in a country where Kajabi Payments isn’t supported, you won’t be charged this additional fee for using a third-party processor.<\/p>\n
Add-ons and limit increases<\/h3>\n
If you outgrow your current Kajabi pricing plan’s limits but aren’t ready to upgrade to the next tier, the platform lets you purchase additional capacity \u00e0 la carte. Here’s what those increments cost:<\/p>\n
\n\n\nFeature<\/th>\n Increment<\/th>\n Price\/month<\/th>\n<\/tr>\n<\/thead>\n \n\nProducts<\/td>\n +10<\/td>\n $50<\/td>\n<\/tr>\n \nContacts<\/td>\n +5,000<\/td>\n $25<\/td>\n<\/tr>\n \nWebsite<\/td>\n +1<\/td>\n $49<\/td>\n<\/tr>\n \nAdmin Users<\/td>\n +1<\/td>\n $5<\/td>\n<\/tr>\n \nFunnels<\/td>\n +10<\/td>\n $10<\/td>\n<\/tr>\n \nAI Credits<\/td>\n +500<\/td>\n $15<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nBefore relying on these numbers, it’s worth running the math against simply upgrading. For example, a Basic user who needs 10 more products and 5,000 more contacts would pay an extra $75 per month in add-ons, compared to $70 more per month to move to Growth outright, which also unlocks the affiliate program, advanced automations, and branding removal. In cases like this, upgrading usually delivers more value than stacking add-ons.<\/p>\n
Domain, templates, and integrations<\/h3>\n
Beyond the subscription and payment fees, a few smaller costs can still affect your total Kajabi pricing budget, especially if you want a fully branded, professional setup.<\/p>\n
1. Domain<\/strong><\/p>\nKajabi includes free web hosting on every plan, but the domain name itself isn’t included and must be purchased separately through a third-party registrar such as Namecheap, GoDaddy, or Cloudflare. Domain prices typically range from $5 to $50 per year, depending on the registrar and the extension you choose. Once purchased, connecting your custom domain to Kajabi is straightforward. SSL certificates, which keep your site secure, are included with Kajabi hosting at no additional cost, a detail some other platforms charge separately for.<\/p>\n
2. Templates<\/strong><\/p>\nKajabi offers a selection of built-in templates across all plans, so launching a professional-looking site doesn’t require any coding. If you want a premium template for a more distinctive look, those come at an additional cost through Kajabi’s own template marketplace. Pricing varies by template, so it’s worth checking current rates directly before budgeting for one.<\/p>\n![\"Kajabi](\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/04\/kajabi-template.webp\")
Kajabi templates<\/figcaption><\/figure>\n3. Integrations<\/strong><\/p>\nKajabi connects natively with popular tools like Stripe, PayPal, Google Analytics, and Facebook Pixel at no extra charge. However, more complex workflows often run through Zapier, which requires its own paid subscription once you go beyond its free tier. If your business relies heavily on third-party integrations, it’s worth factoring a separate Zapier or automation-tool budget into your total cost.<\/p>\n
\nWhich Kajabi Pricing Plan Should You Choose?<\/h2>\n
The right call on which Kajabi pricing tier you should choose depends on your sales, expectations, and features needed. Below, we will recommend the ideal option for each scenario, based on our experience working with thousands of eCommerce businesses.<\/p>\n
Choose Kajabi Basic if:<\/p>\n
\n- You’re launching your first course or community and want to cover the essentials without paying for capacity you won’t use yet<\/li>\n
- Your contact list is under 2,500, and your product lineup is small<\/li>\n
- You don’t need an affiliate program or advanced automations yet<\/li>\n<\/ul>\n
Choose Kajabi Growth if:<\/p>\n
\n- You want to run an affiliate program, since this feature is unavailable on Basic<\/li>\n
- You’re processing a meaningful volume of sales and want the lower 1% third-party payment fee<\/li>\n
- You need advanced automations or plan to bring on an admin team<\/li>\n
- Your contact list or product count has outgrown Basic’s limits<\/li>\n<\/ul>\n
Choose Kajabi Pro if:<\/p>\n
\n- You operate more than one brand or business, since Pro is the only tier offering 3 websites and 3 communities under one account<\/li>\n
- You want a branded mobile app without paying separately, as it’s bundled in alongside full API access<\/li>\n
- You’re processing high transaction volume and want the lowest available payment fee at 0.5%<\/li>\n
- You need the highest contact, product, and admin user capacity Kajabi offers<\/li>\n<\/ul>\n
If you’re choosing between upgrading a tier versus buying add-ons, it’s usually worth doing the math first. As covered in the previous section, stacking add-ons to cover a product or contact shortfall can end up costing close to the next tier up, but add-ons don’t unlock new features like affiliates or automations. In most cases, if you’re already paying for extra capacity, you’re better off upgrading outright.<\/p>\n
Also, rest assured that this decision isn’t permanent. Every Kajabi plan comes with a 30-day money-back guarantee, and you can upgrade, downgrade, or switch between monthly and annual billing at any time.<\/p>\n
\nKajabi Pricing vs Competitors<\/h2>\n
Kajabi isn’t the only option for course creators, and it’s not cheap compared to many alternatives. Whether it’s worth the premium depends on what you’re measuring it against. Below, we compare Kajabi pricing to two different sets of competitors: dedicated online course platforms and general-purpose eCommerce website builders, so you can make a better judgment before committing.<\/p>\n
Kajabi pricing vs online course platforms<\/h3>\n
Best for:<\/strong><\/p>\n Creators who haven’t made a sale yet and want a simplified, all-in-one platform to launch their first product or community.<\/p>\n<\/div>\n To begin with, Basic is the most budget-friendly tier in Kajabi pricing, priced at $179 per month on monthly billing or $143 per month when billed annually\u2013a saving of $432 per year. It’s designed as the starting point for coaches and solo creators who are still testing their offer, not scaling it yet.<\/p>\n In terms of capacity, Basic includes 5 products, 2,500 contacts, 1 website, 1 community, and 2 admin users. That’s a meaningful jump from the old entry-level tier, and it’s enough room to launch a flagship course, a mini product, and a lead magnet without hitting a wall. Basic also includes the core toolkit every Kajabi pricing plan shares: unlimited landing pages, unlimited marketing emails, unlimited funnels, and access to Creator Studio.<\/p>\n However, Basic comes with real trade-offs. It does not include the affiliate program, advanced automations, or the ability to remove Kajabi branding from your site, all of which require upgrading to Growth. Basic also carries the highest payment costs on the platform: 2.9% + $0.30 through Kajabi Payments, and a 2% surcharge if you process through a third-party provider instead. Though you can access Kajabi’s new AI feature from this tier, it includes zero AI credits, so Kajabi’s AI tools aren’t usable on this tier without a paid top-up.<\/p>\n Best for:<\/strong><\/p>\n Creators and small businesses who are already generating revenue and ready to scale with automation, affiliates, and a larger audience.<\/p>\n<\/div>\n Moving beyond Basic, Growth is the most popular Kajabi pricing plan, priced at $249 per month on monthly billing or $199 per month when billed annually, a saving of $600 per year. It’s built for creators who have validated their offer and are now focused on growing faster, not just getting started.<\/p>\n Compared to Basic, Growth significantly expands your room to operate. Instead of 5 products, you get up to 50, and your contact limit jumps from 2,500 to 25,000. Admin users also increase from 2 to 11, making it realistic to bring on a small team. Growth includes 500 AI credits, giving you actual room to use Kajabi’s AI tools rather than being locked out entirely.<\/p>\n The bigger shift, though, is in what Growth unlocks. This tier adds the affiliate program, advanced automations, and the ability to remove Kajabi branding from your site\u2013none of which are available on Basic. Growth also lowers your payment costs: Kajabi Payments drops to 2.8% + $0.30 per transaction, and the third-party provider fee falls from 2% to 1%. At higher sales volumes, those lower rates start to meaningfully offset the extra $70 a month over Basic.<\/p>\n Overall, Growth is where Kajabi pricing starts to reflect a business that’s actually running, not just launching. If you’ve outgrown Basic’s product or contact limits, or you want affiliates driving sales on your behalf, this is typically the tier worth the jump.<\/p>\n Best for:<\/strong><\/p>\n Established businesses, agencies, or creators running multiple brands who need maximum capacity, customization, and dedicated support.<\/p>\n<\/div>\n At the top of Kajabi pricing sits the Pro plan, priced at $499 per month on monthly billing or $399 per month when billed annually\u2013a saving of $1,200 per year, the largest discount of any tier. This plan is built for operations that have outgrown a single product line or a single brand.<\/p>\n Compared to Growth, Pro offers a substantial jump in both capacity and tools. You get unlimited products, 100,000 contacts, and up to 26 admin users. Pro also raises your website and community count from 1 to 3 each, which matters if you’re running more than one brand under a single account. AI credits scale up to 1,000, the highest allowance across all three plans.<\/p>\n Pro also bundles in two features that used to be separate paid add-ons: the Branded Mobile App, valued at $199 per month, and full API access, valued at $25 per month. Both now come included at no extra cost on this tier. Pro carries the lowest payment rates on the platform as well: 2.7% + $0.30 through Kajabi Payments, and just a 0.5% fee if you use a third-party processor instead.<\/p>\n Of course, all of Growth’s features carry over too, including the affiliate program, advanced automations, and branding removal. For most solo creators and small teams, Pro is more capacity than they’ll need. But for agencies, multi-brand operators, or anyone planning to launch a branded app, it’s the plan that removes the ceiling entirely.<\/p>\n The monthly or annual subscription is only part of what you’ll actually pay. Kajabi doesn’t take a cut of your revenue as a platform, but payment processing fees, third-party provider surcharges, and a handful of add-on costs all sit outside the plan price, and they can add up fast once you’re generating real sales volume.<\/p>\n Below, we break down exactly what falls outside your Kajabi pricing subscription, so you can have a better heads-up before committing.<\/p>\n If you use Kajabi’s own payment processor, Kajabi Payments, you’ll be charged a per-transaction processing fee on top of your subscription. The rate depends on your plan, as listed in the table below. These rates apply to US-based businesses, and fees vary by country if you’re registered elsewhere.<\/p>\n It’s worth noting that Kajabi Payments isn’t available everywhere. As of now, it’s supported for businesses registered in Australia, Canada, select European countries, the UAE, the UK, and the US. If your business is registered outside these regions, you won’t have access to Kajabi Payments and will need to rely on a third-party processor instead.<\/p>\n On the upside, using Kajabi Payments comes with built-in checkout benefits that third-party processors don’t always offer out of the box, including support for Apple Pay, Google Pay, and buy-now-pay-later options like Afterpay.<\/p>\n If you’d rather use your own Stripe account or another external processor instead of Kajabi Payments, Kajabi charges an additional fee on top of whatever that processor charges you. This fee also scales down as you move up in plan tier: 2% on Basic, 1% on Growth, and 0.5% on Pro.<\/p>\n A couple of important exceptions apply here. First, this fee does not apply to PayPal transactions, regardless of which plan you’re on. Second, it applies only in regions where Kajabi Payments is available. This means if you’re in a country where Kajabi Payments isn’t supported, you won’t be charged this additional fee for using a third-party processor.<\/p>\n If you outgrow your current Kajabi pricing plan’s limits but aren’t ready to upgrade to the next tier, the platform lets you purchase additional capacity \u00e0 la carte. Here’s what those increments cost:<\/p>\n Before relying on these numbers, it’s worth running the math against simply upgrading. For example, a Basic user who needs 10 more products and 5,000 more contacts would pay an extra $75 per month in add-ons, compared to $70 more per month to move to Growth outright, which also unlocks the affiliate program, advanced automations, and branding removal. In cases like this, upgrading usually delivers more value than stacking add-ons.<\/p>\n Beyond the subscription and payment fees, a few smaller costs can still affect your total Kajabi pricing budget, especially if you want a fully branded, professional setup.<\/p>\n 1. Domain<\/strong><\/p>\n Kajabi includes free web hosting on every plan, but the domain name itself isn’t included and must be purchased separately through a third-party registrar such as Namecheap, GoDaddy, or Cloudflare. Domain prices typically range from $5 to $50 per year, depending on the registrar and the extension you choose. Once purchased, connecting your custom domain to Kajabi is straightforward. SSL certificates, which keep your site secure, are included with Kajabi hosting at no additional cost, a detail some other platforms charge separately for.<\/p>\n 2. Templates<\/strong><\/p>\n Kajabi offers a selection of built-in templates across all plans, so launching a professional-looking site doesn’t require any coding. If you want a premium template for a more distinctive look, those come at an additional cost through Kajabi’s own template marketplace. Pricing varies by template, so it’s worth checking current rates directly before budgeting for one.<\/p>\n 3. Integrations<\/strong><\/p>\n Kajabi connects natively with popular tools like Stripe, PayPal, Google Analytics, and Facebook Pixel at no extra charge. However, more complex workflows often run through Zapier, which requires its own paid subscription once you go beyond its free tier. If your business relies heavily on third-party integrations, it’s worth factoring a separate Zapier or automation-tool budget into your total cost.<\/p>\n The right call on which Kajabi pricing tier you should choose depends on your sales, expectations, and features needed. Below, we will recommend the ideal option for each scenario, based on our experience working with thousands of eCommerce businesses.<\/p>\n Choose Kajabi Basic if:<\/p>\n Choose Kajabi Growth if:<\/p>\n Choose Kajabi Pro if:<\/p>\n If you’re choosing between upgrading a tier versus buying add-ons, it’s usually worth doing the math first. As covered in the previous section, stacking add-ons to cover a product or contact shortfall can end up costing close to the next tier up, but add-ons don’t unlock new features like affiliates or automations. In most cases, if you’re already paying for extra capacity, you’re better off upgrading outright.<\/p>\n Also, rest assured that this decision isn’t permanent. Every Kajabi plan comes with a 30-day money-back guarantee, and you can upgrade, downgrade, or switch between monthly and annual billing at any time.<\/p>\n Kajabi isn’t the only option for course creators, and it’s not cheap compared to many alternatives. Whether it’s worth the premium depends on what you’re measuring it against. Below, we compare Kajabi pricing to two different sets of competitors: dedicated online course platforms and general-purpose eCommerce website builders, so you can make a better judgment before committing.<\/p>\nKajabi Growth: $249\/month<\/h3>\n
Kajabi Pro: $499\/month<\/h3>\n
\nKajabi Pricing – Fees Beyond The Subscriptions<\/h2>\n
Kajabi Payments processing fees<\/h3>\n
\n\n
\n \nPlan<\/th>\n Kajabi Payments Rate (US)<\/th>\n<\/tr>\n<\/thead>\n \n Basic<\/td>\n 2.9% + $0.30<\/td>\n<\/tr>\n \n Growth<\/td>\n 2.8% + $0.30<\/td>\n<\/tr>\n \n Pro<\/td>\n 2.7% + $0.30<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Third-party payment provider fees<\/h3>\n
Add-ons and limit increases<\/h3>\n
\n\n
\n \nFeature<\/th>\n Increment<\/th>\n Price\/month<\/th>\n<\/tr>\n<\/thead>\n \n Products<\/td>\n +10<\/td>\n $50<\/td>\n<\/tr>\n \n Contacts<\/td>\n +5,000<\/td>\n $25<\/td>\n<\/tr>\n \n Website<\/td>\n +1<\/td>\n $49<\/td>\n<\/tr>\n \n Admin Users<\/td>\n +1<\/td>\n $5<\/td>\n<\/tr>\n \n Funnels<\/td>\n +10<\/td>\n $10<\/td>\n<\/tr>\n \n AI Credits<\/td>\n +500<\/td>\n $15<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Domain, templates, and integrations<\/h3>\n
\nWhich Kajabi Pricing Plan Should You Choose?<\/h2>\n
\n
\n
\n
\nKajabi Pricing vs Competitors<\/h2>\n
Kajabi pricing vs online course platforms<\/h3>\n