{"id":81937,"date":"2026-05-07T04:42:20","date_gmt":"2026-05-07T08:42:20","guid":{"rendered":"https:\/\/litextension.com\/blog\/?p=81937"},"modified":"2026-05-21T03:19:04","modified_gmt":"2026-05-21T07:19:04","slug":"ecommerce-website-features","status":"publish","type":"post","link":"https:\/\/litextension.com\/blog\/ecommerce-website-features\/","title":{"rendered":"30+ eCommerce Website Features Every Online Store Needs in 2026"},"content":{"rendered":"<p>The features of an eCommerce website determine whether visitors buy or leave. Get them right and your store converts. Get them wrong and no amount of traffic fixes it. This guide covers <strong>30+ must-have eCommerce website features<\/strong> \u2013 what you need to launch, what to add as you grow, and what separates stores that scale from stores that plateau.<\/p>\n<div class=\"table3\">\n<p><strong>TL;DR<\/strong><\/p>\n<ul>\n<li><strong>Find products:<\/strong> site search, navigation, breadcrumbs, sorting, filtering<\/li>\n<li><strong>Present products:<\/strong> product pages, variants, videos, reviews, recommendations<\/li>\n<li><strong>Close the sale:<\/strong> shopping cart, guest checkout, payment methods, shipping, SSL, order tracking<\/li>\n<li><strong>Keep customers:<\/strong> accounts, wishlist, loyalty, email opt-in, push notifications<\/li>\n<li><strong>Grow the store:<\/strong> coupons, social commerce, personalization, live chat, product feed<\/li>\n<li><strong>Run the business:<\/strong> inventory, CRM, analytics, multi-currency, international shipping, returns, FAQ, blog<\/li>\n<li><strong>B2B stores also need:<\/strong> custom pricing, quote management, bulk ordering, account hierarchies, ERP integration<\/li>\n<li><strong>Red flag:<\/strong> if your platform requires paid plugins for more than two of these features, you're paying a plugin tax that compounds over time<\/li>\n<\/ul>\n<\/div>\n<hr \/>\n<h2 id=\"ecommerce-website-features\">What Features Does an eCommerce Website Need? A Complete List<\/h2>\n<p>Below is the complete list of retail eCommerce website features every online store should have \u2013 whether you're building your first store or auditing an existing one. Each feature includes a platform check question: ask it about your current or prospective platform before committing.<\/p>\n<p>B2B stores have additional requirements covered in the\u00a0<a href=\"#b2b-ecommerce-features\">B2B section<\/a> at the end. Each feature includes a platform check question: ask it about your current or prospective platform before committing.<\/p>\n<h3>1. Site search with autocomplete<\/h3>\n<p>Most shoppers who know what they want go straight to the search bar. A search function that handles typos, partial words, and category terms \u2014 and returns relevant results instantly \u2014 keeps them on your site instead of heading to a competitor.<\/p>\n<p>Autocomplete suggestions speed things up further. Lowe's search is a useful benchmark: it returns product suggestions, corrects misspellings, and filters results by category without the shopper having to ask.<\/p>\n<figure id=\"attachment_81959\" aria-describedby=\"caption-attachment-81959\" style=\"width: 1891px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-81959\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/lowes-search-bar.webp\" alt=\"Lowe's features an internal search bar for quick product searches.\" width=\"1891\" height=\"465\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/lowes-search-bar.webp 1891w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/lowes-search-bar-300x74.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/lowes-search-bar-1024x252.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/lowes-search-bar-768x189.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/lowes-search-bar-1536x378.webp 1536w\" sizes=\"(max-width: 1891px) 100vw, 1891px\" \/><figcaption id=\"caption-attachment-81959\" class=\"wp-caption-text\">Lowe's features an internal search bar for quick product searches<\/figcaption><\/figure>\n<p><strong>Platform check:<\/strong> Does your platform include autocomplete search natively, or does it require a third-party plugin?<\/p>\n<h3>2. Intuitive navigation and mega menu<\/h3>\n<p>Your menu should organize products the way shoppers think about them, not the way your backend is structured. For stores with large catalogs, a mega menu that shows subcategories upfront saves shoppers from clicking through multiple layers.<\/p>\n<p>Alibaba's mega menu is a useful reference: dense but organized, so a shopper landing anywhere on the site can orient themselves immediately.<\/p>\n<figure id=\"attachment_81945\" aria-describedby=\"caption-attachment-81945\" style=\"width: 1891px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-81945\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/alibaba-menu.webp\" alt=\"Alibaba uses a mega menu for enhanced site usability.\" width=\"1891\" height=\"847\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/alibaba-menu.webp 1891w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/alibaba-menu-300x134.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/alibaba-menu-1024x459.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/alibaba-menu-768x344.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/alibaba-menu-1536x688.webp 1536w\" sizes=\"(max-width: 1891px) 100vw, 1891px\" \/><figcaption id=\"caption-attachment-81945\" class=\"wp-caption-text\">Alibaba uses a mega menu for enhanced site usability<\/figcaption><\/figure>\n<p><strong>Platform check:<\/strong> Does your platform support mega menus for large catalogs natively, or does it require a plugin?<\/p>\n<h3>3. Breadcrumbs<\/h3>\n<p>Breadcrumbs show shoppers exactly where they are in your site structure and make it easy to step back without hitting the browser's back button. They also help search engines understand your site hierarchy, which supports SEO.<\/p>\n<figure id=\"attachment_81958\" aria-describedby=\"caption-attachment-81958\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-81958\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/nordstrorm-breadcrumbs.webp\" alt=\"Nordstrom uses breadcrumb for easy site navigation.\" width=\"1600\" height=\"1042\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/nordstrorm-breadcrumbs.webp 1600w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/nordstrorm-breadcrumbs-300x195.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/nordstrorm-breadcrumbs-1024x667.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/nordstrorm-breadcrumbs-768x500.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/nordstrorm-breadcrumbs-1536x1000.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-81958\" class=\"wp-caption-text\">Nordstrom uses breadcrumb for easy site navigation<\/figcaption><\/figure>\n<p><strong>Platform check:<\/strong> Does your platform generate breadcrumbs automatically, or do they require manual setup?<\/p>\n<h3>4. Product sorting<\/h3>\n<p>Sorting by price, popularity, newest, and relevance lets shoppers reorganize your catalog based on what matters most to them at that moment \u2014 without changing what's available, just the order they see it in.<\/p>\n<p><strong>Platform check:<\/strong> Does your platform support custom sort options on category pages without custom development?<\/p>\n<h3>5. Product filtering and faceted search<\/h3>\n<p>Filtering by attributes \u2014 size, color, material, price range, use case \u2014 lets shoppers narrow a large catalog to exactly what they want without scrolling through everything you carry.<\/p>\n<p>Gymshark handles this cleanly: filters by price, relevancy, and newest are consistently available across category pages. Allbirds goes further, letting shoppers filter by activity, color, and material \u2014 making even a focused catalog feel navigable.<\/p>\n<figure id=\"attachment_81956\" aria-describedby=\"caption-attachment-81956\" style=\"width: 1890px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-81956\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/gymshark-product-filters.webp\" alt=\"Gymshark offers product filters by price, relevancy, and newest items on their product pages.\" width=\"1890\" height=\"828\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/gymshark-product-filters.webp 1890w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/gymshark-product-filters-300x131.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/gymshark-product-filters-1024x449.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/gymshark-product-filters-768x336.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/gymshark-product-filters-1536x673.webp 1536w\" sizes=\"(max-width: 1890px) 100vw, 1890px\" \/><figcaption id=\"caption-attachment-81956\" class=\"wp-caption-text\">Gymshark offers product filters by price, relevancy, and newest items<\/figcaption><\/figure>\n<p>For larger catalogs, faceted filtering \u2014 applying multiple filters at once \u2014 matters most. Without it, a shopper looking for a blue waterproof jacket in size M has to do that work manually.<\/p>\n<p><strong>Platform check:<\/strong> Does your platform support faceted filtering natively? Does performance hold up as your catalog scales past 500\u20131,000 SKUs?<\/p>\n<h3>6. Customizable product pages<\/h3>\n<p>A product page needs to give shoppers everything they need to feel confident: high-quality images from multiple angles, a detailed description, dimensions or specifications, and clear pricing. The more complete the page, the fewer questions a shopper has before buying.<\/p>\n<p>IKEA sets a useful benchmark: every product includes multiple images, materials, dimensions, and assembly details. Nothing is left to the imagination.<\/p>\n<p><strong>Platform check:<\/strong> Can you fully customize product page layouts without developer access?<\/p>\n<h3>7. Product variants<\/h3>\n<p>When a product comes in multiple sizes, colors, or materials, all options should live under one listing \u2014 not scattered across separate pages. Shoppers shouldn't have to search for the &#8220;blue version&#8221; of something they're already looking at.<\/p>\n<p>Nike handles this well: size, width, and color are all selectable on a single product page, with availability updating in real time.<\/p>\n<p><strong>Platform check:<\/strong> Does your platform support product variants natively? Can you set different prices or images per variant?<\/p>\n<h3>8. Product videos<\/h3>\n<p>Video gives shoppers a view of a product that static images can't match \u2014 how it moves, how it's used, how it fits. For clothing, electronics, furniture, and anything with a tactile quality, video reduces uncertainty and increases conversion.<\/p>\n<p>Notebook Therapy includes short videos alongside photos on every listing, giving shoppers enough context to buy without hesitation.<\/p>\n<p><strong>Platform check:<\/strong> Does your platform support video embeds on product pages natively?<\/p>\n<h3>9. Product reviews and ratings<\/h3>\n<p>Reviews are the most powerful trust signal on a product page. According to <a href=\"https:\/\/baymard.com\" target=\"_blank\" rel=\"nofollow noopener\">the Baymard Institute<\/a>, the vast majority of shoppers read reviews before buying. Show star ratings prominently, make reviews easy to find, and include customer photos where possible.<\/p>\n<p>Death Wish Coffee shows thousands of verified reviews on every product page. For a commodity like coffee, that volume of social proof is what closes the sale.<\/p>\n<p><strong>Platform check:<\/strong> Is review functionality \u2014 including photo reviews and star ratings \u2014 available without a paid app?<\/p>\n<h3>10. Product recommendations and related items<\/h3>\n<p>&#8220;Customers also bought,&#8221; &#8220;recently viewed,&#8221; and &#8220;you might also like&#8221; modules help shoppers discover products they didn't search for and lift average order value when the recommendations are actually relevant. Generic recommendations based only on category membership add noise. Recommendations based on real purchase and browsing behavior add value.<\/p>\n<p><strong>Platform check:<\/strong> Does your platform include a native recommendation engine, or does it require a third-party app?<\/p>\n<h3>11. Shopping cart<\/h3>\n<p>A cart that's easy to access, easy to edit, and persistent across sessions is the baseline. Shoppers should be able to add items, change quantities, remove products, and see a running total without friction. A cart that disappears when a session ends loses real sales.<\/p>\n<p><strong>Platform check:<\/strong> Does your platform support persistent carts for returning visitors?<\/p>\n<h3>12. Guest checkout<\/h3>\n<p>Forcing account creation before purchase is one of the top reasons shoppers abandon at checkout. Guest checkout removes that barrier for first-time buyers. You can invite them to create an account after the purchase \u2014 when they've already committed.<\/p>\n<p><strong>Platform check:<\/strong> Does your platform support guest checkout on your current plan?<\/p>\n<h3>13. Multiple payment methods<\/h3>\n<p>Credit and debit cards are the baseline. Add PayPal, Apple Pay, and Google Pay at minimum. Buy Now Pay Later (BNPL) options like Klarna or Afterpay are increasingly expected in fashion, electronics, and home goods. For many shoppers, payment options aren't just convenient \u2014 they're the reason they trust a store enough to complete the purchase.<\/p>\n<figure id=\"attachment_81949\" aria-describedby=\"caption-attachment-81949\" style=\"width: 2554px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-81949\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/checkout-process.webp\" alt=\"A one-page checkout process example\" width=\"2554\" height=\"1522\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/checkout-process.webp 2554w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/checkout-process-300x179.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/checkout-process-1024x610.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/checkout-process-768x458.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/checkout-process-1536x915.webp 1536w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/checkout-process-2048x1220.webp 2048w\" sizes=\"(max-width: 2554px) 100vw, 2554px\" \/><figcaption id=\"caption-attachment-81949\" class=\"wp-caption-text\">A one-page checkout process showing multiple payment options<\/figcaption><\/figure>\n<p><strong>Platform check:<\/strong> Which payment gateways does your platform support natively? Are there transaction fees on top of gateway fees?<\/p>\n<h3>14. Shipping options and calculator<\/h3>\n<p>Show calculated shipping rates based on location before the final confirmation step. Unexpected shipping costs at checkout are the single biggest abandonment trigger. Offering multiple shipping options \u2014 standard, express, free above a threshold \u2014 gives shoppers control and reduces the surprise cost problem.<\/p>\n<p><strong>Platform check:<\/strong> Does your platform support real-time carrier rate calculation and multiple shipping zones?<\/p>\n<h3>15. SSL and secure checkout<\/h3>\n<p>SSL is the padlock icon in the browser address bar. Without it, browsers warn visitors that your site is not secure \u2014 and most leave immediately. Pair it with recognizable payment logos and trust badges at checkout to reduce hesitation at the moment it matters most.<\/p>\n<p>For stores taking card payments, PCI DSS compliance is required. Most hosted platforms handle this automatically, but worth confirming on self-hosted setups.<\/p>\n<p><strong>Platform check:<\/strong> Is SSL included on all plans? Does the platform maintain PCI compliance at the hosting level?<\/p>\n<h3>16. Order tracking and post-purchase communication<\/h3>\n<p>The purchase doesn't end at the confirmation page. Shoppers who don't receive timely updates contact support \u2014 which costs time and erodes trust. Real-time tracking with estimated delivery dates and automated shipping notifications handle this without manual effort.<\/p>\n<figure id=\"attachment_81942\" aria-describedby=\"caption-attachment-81942\" style=\"width: 1908px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-81942\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/order-tracking-example.webp\" alt=\"Order tracking system on Modehouse London\" width=\"1908\" height=\"694\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/order-tracking-example.webp 1908w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/order-tracking-example-300x109.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/order-tracking-example-1024x372.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/order-tracking-example-768x279.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/order-tracking-example-1536x559.webp 1536w\" sizes=\"(max-width: 1908px) 100vw, 1908px\" \/><figcaption id=\"caption-attachment-81942\" class=\"wp-caption-text\">Order tracking system on Modehouse London<\/figcaption><\/figure>\n<p>Tools like AfterShip integrate with most platforms and automate the full update flow.<\/p>\n<p><strong>Platform check:<\/strong> Does your platform provide native order tracking, or does it require a third-party integration?<\/p>\n<h3>17. Customer accounts and login<\/h3>\n<p>Customer accounts make the second purchase faster. Saved addresses, stored preferences, and visible order history reduce checkout time for returning buyers and give them a reason to come back directly rather than through a paid ad.<\/p>\n<p>Social login \u2014 signing in with Google or Facebook \u2014 removes the friction of creating and remembering another password. Small change, meaningful impact on sign-up rates, particularly on mobile.<\/p>\n<p><strong>Platform check:<\/strong> Is social login available natively, or does it require a plugin?<\/p>\n<h3>18. Wishlist<\/h3>\n<p>A wishlist lets shoppers save products they want but aren't ready to buy yet. For the shopper, it's a convenience feature. For you, it's a signal of intent you can act on \u2014 with a price-drop notification, a targeted email, or a seasonal promotion timed to when they saved it.<\/p>\n<figure id=\"attachment_81960\" aria-describedby=\"caption-attachment-81960\" style=\"width: 1882px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-81960\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/amazon-wishlist.webp\" alt=\"Customers can easily add products to their wishlists on Amazon\" width=\"1882\" height=\"792\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/amazon-wishlist.webp 1882w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/amazon-wishlist-300x126.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/amazon-wishlist-1024x431.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/amazon-wishlist-768x323.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/amazon-wishlist-1536x646.webp 1536w\" sizes=\"(max-width: 1882px) 100vw, 1882px\" \/><figcaption id=\"caption-attachment-81960\" class=\"wp-caption-text\">Customers can easily add products to their wishlists on Amazon<\/figcaption><\/figure>\n<p>Amazon's wishlist is the standard most shoppers are familiar with: one click to save, easy to revisit.<\/p>\n<p><strong>Platform check:<\/strong> Is wishlist functionality available on your current plan without a plugin?<\/p>\n<h3>19. Loyalty program<\/h3>\n<p>Loyalty programs work best when they give customers a reason to spend more to reach the next level \u2014 and make each level feel meaningfully different. Points redeemable for discounts are the baseline. What makes programs like Sephora's Beauty Insider effective is the combination of tangible rewards with a sense of progress that keeps customers engaged between purchases.<\/p>\n<figure id=\"attachment_81969\" aria-describedby=\"caption-attachment-81969\" style=\"width: 980px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-81969\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/sephora-beauty-insider.webp\" alt=\"Sephora Beauty Insider loyalty program\" width=\"980\" height=\"215\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/sephora-beauty-insider.webp 980w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/sephora-beauty-insider-300x66.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/sephora-beauty-insider-768x168.webp 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><figcaption id=\"caption-attachment-81969\" class=\"wp-caption-text\">Sephora Beauty Insider loyalty program<\/figcaption><\/figure>\n<p>You don't need Sephora's scale to start. A simple points-per-dollar structure with a clear redemption path is enough. Add tiers once you have enough purchase data to set achievable thresholds.<\/p>\n<p><strong>Platform check:<\/strong> Is a loyalty program available natively, or does it require a third-party integration like Smile.io or LoyaltyLion?<\/p>\n<h3>20. Email and SMS opt-in<\/h3>\n<p>Most first-time visitors don't buy. A well-placed opt-in form \u2014 header, footer, or exit-intent popup with a clear offer \u2014 turns a visit into a relationship you can build on. Pair it with an automated welcome sequence and abandoned cart emails sent within an hour of abandonment.<\/p>\n<p>SMS works alongside email for time-sensitive moments: flash sales, restock alerts, limited drops. Open rates are significantly higher than email, so keep messages infrequent and relevant.<\/p>\n<p><strong>Platform check:<\/strong> Does your platform include native email capture and automation, or does it require a third-party tool like Klaviyo or Mailchimp?<\/p>\n<p><script type=\"text\/javascript\" src=\"https:\/\/app.getresponse.com\/view_webform_v2.js?id=36c18c86-f1eb-458c-acf3-dd00818932bd&s=1\"><\/script><\/p>\n<h3>21. Push notifications<\/h3>\n<p>Push notifications reach shoppers directly on their device, even when they're not on your site. Most useful for time-sensitive moments \u2014 a restock, a flash sale, a cart sitting idle for 24 hours. Keep them infrequent and relevant. A notification that feels like noise gets disabled permanently.<\/p>\n<p><strong>Platform check:<\/strong> Is push notification functionality available natively, or does it require a third-party app?<\/p>\n<h3>22. Coupon codes and promotional tools<\/h3>\n<p>Discounts drive acquisition and re-engagement, but the mechanics matter. A flat percentage off is the starting point \u2014 the real value comes from rule-based promotions: minimum order thresholds, category-specific discounts, first-purchase offers, and time-limited campaigns tied to seasonal moments.<\/p>\n<figure id=\"attachment_81963\" aria-describedby=\"caption-attachment-81963\" style=\"width: 1498px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-81963\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/fashion-nova-coupon-codes.webp\" alt=\"FashionNova coupon codes to new customers\" width=\"1498\" height=\"1170\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/fashion-nova-coupon-codes.webp 1498w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/fashion-nova-coupon-codes-300x234.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/fashion-nova-coupon-codes-1024x800.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/fashion-nova-coupon-codes-768x600.webp 768w\" sizes=\"(max-width: 1498px) 100vw, 1498px\" \/><figcaption id=\"caption-attachment-81963\" class=\"wp-caption-text\">FashionNova coupon codes to new customers<\/figcaption><\/figure>\n<p>Display active promotions where shoppers are most receptive: homepage banners, product pages, and at checkout as a final nudge.<\/p>\n<p>Planning seasonal promotions takes more than a discount code. Download LitExtension's <a href=\"https:\/\/litextension.com\/resources\/2026-ecommerce-strategy-calendar\" target=\"_blank\" rel=\"noopener\">2026 eCommerce Strategy Calendar<\/a> to map your campaigns around the key retail moments of the year.<\/p>\n<p><strong>Platform check:<\/strong> How flexible is your platform's discount engine? Can you run rule-based promotions natively, or are complex discount structures plugin-dependent?<\/p>\n<h3>23. Social commerce and UGC<\/h3>\n<p>Social commerce \u2014 shoppable posts, TikTok Shop integration, Instagram product tags \u2014 brings your catalog to where your audience already spends time. For younger demographics especially, product discovery increasingly happens on social platforms rather than search engines.<\/p>\n<p>User-generated content (UGC) like customer photos, unboxing videos, and tagged posts is more trusted than brand-produced imagery and significantly cheaper to produce. A post-purchase email asking for photos, a branded hashtag, or a small incentive for tagging can build a steady stream of it.<\/p>\n<figure id=\"attachment_81946\" aria-describedby=\"caption-attachment-81946\" style=\"width: 1296px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-81946\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/adidas-product-review.webp\" alt=\"Product reviews on Adidas\" width=\"1296\" height=\"843\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/adidas-product-review.webp 1296w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/adidas-product-review-300x195.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/adidas-product-review-1024x666.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/adidas-product-review-768x500.webp 768w\" sizes=\"(max-width: 1296px) 100vw, 1296px\" \/><figcaption id=\"caption-attachment-81946\" class=\"wp-caption-text\">UGC and reviews on Adidas product pages<\/figcaption><\/figure>\n<p><strong>Platform check:<\/strong> Does your platform support native social commerce integrations with Instagram and TikTok?<\/p>\n<h3>24. Personalization<\/h3>\n<p>Personalization works best when it's based on real behavior \u2014 what a shopper browsed, bought, or saved. Dynamic content, targeted offers, and behavior-triggered emails all lift revenue when they're actually relevant to the shopper seeing them.<\/p>\n<p>Drink Flyers uses a version of this well: educational sections like &#8220;What is a CBD cocktail?&#8221; appear inline with products, reducing hesitation for first-time buyers without requiring them to search for information separately.<\/p>\n<p><strong>Platform check:<\/strong> Does your platform support behavior-based personalization natively, or does it require a third-party app?<\/p>\n<h3>25. Chatbots and live chat<\/h3>\n<p>A chatbot handles questions that would otherwise reach your support inbox at 2am: order status, return policy, sizing, product availability. Done well, it keeps shoppers moving toward purchase rather than waiting for an email reply. Route simple, repeatable queries to the bot. Route anything requiring judgment to a person.<\/p>\n<figure id=\"attachment_81941\" aria-describedby=\"caption-attachment-81941\" style=\"width: 1898px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-81941\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/chatbot-examples.webp\" alt=\"HubSpot include a chatbot on their homepage\" width=\"1898\" height=\"873\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/chatbot-examples.webp 1898w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/chatbot-examples-300x138.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/chatbot-examples-1024x471.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/chatbot-examples-768x353.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/chatbot-examples-1536x706.webp 1536w\" sizes=\"(max-width: 1898px) 100vw, 1898px\" \/><figcaption id=\"caption-attachment-81941\" class=\"wp-caption-text\">HubSpot includes a chatbot on their homepage for assistance<\/figcaption><\/figure>\n<p><strong>Platform check:<\/strong> Does your platform include native chat functionality, or does it require a third-party integration?<\/p>\n<h3>26. Product feed and multi-channel selling<\/h3>\n<p>A product feed lets your catalog automatically sync to external channels \u2014 Google Shopping, Meta Commerce Manager, marketplaces \u2014 with accurate titles, descriptions, prices, and images. Without it, you're managing listings manually across every channel, which doesn't scale.<\/p>\n<p><strong>Platform check:<\/strong> Does your platform support automatic product feed generation for Google Merchant Center and Meta?<\/p>\n<h3>27. Inventory management<\/h3>\n<p>Real-time inventory tracking prevents the worst outcome in eCommerce: a customer places an order you can't fulfill. Good inventory management shows accurate stock levels on product pages, triggers low-stock alerts, and updates automatically when orders come in.<\/p>\n<p><strong>Platform check:<\/strong> Does your platform include real-time inventory tracking with low-stock alerts natively?<\/p>\n<h3>28. CRM integration<\/h3>\n<p>A CRM gives you a structured view of your customer relationships: who bought what, when, how often, and at what value. With that data you can build segments and reach each group with something relevant. A win-back email to a customer who hasn't purchased in 90 days, or a VIP offer to your top spenders, runs automatically once configured.<\/p>\n<figure id=\"attachment_81953\" aria-describedby=\"caption-attachment-81953\" style=\"width: 1892px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-81953\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/zoho-crm-system.webp\" alt=\"Zoho is a popular CRM system provider\" width=\"1892\" height=\"874\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/zoho-crm-system.webp 1892w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/zoho-crm-system-300x139.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/zoho-crm-system-1024x473.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/zoho-crm-system-768x355.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/zoho-crm-system-1536x710.webp 1536w\" sizes=\"(max-width: 1892px) 100vw, 1892px\" \/><figcaption id=\"caption-attachment-81953\" class=\"wp-caption-text\">Zoho is a popular CRM provider for eCommerce stores<\/figcaption><\/figure>\n<p>Zoho, HubSpot, and Klaviyo all integrate with major platforms. The key question is how cleanly your platform exports customer and order data for segmentation.<\/p>\n<p><strong>Platform check:<\/strong> Does your platform expose customer and order data via API for CRM sync?<\/p>\n<h3>29. Analytics and reporting<\/h3>\n<p>Every store needs Google Analytics 4 connected and properly configured \u2014 tracking sessions, revenue, conversion rate, and which pages and traffic sources drive purchases. Your platform's native reporting should cover order volume, average order value, top products, and customer lifetime value.<\/p>\n<p>The stores that grow consistently know which products are underperforming, which traffic sources convert, and where in the funnel they're losing customers \u2014 and they check that data regularly.<\/p>\n<p><strong>Platform check:<\/strong> Does your platform integrate natively with Google Analytics 4? What data is available in the built-in dashboard without third-party tools?<\/p>\n<h3>30. Multiple currencies and international shipping<\/h3>\n<p>If you sell globally, shoppers need to see prices in their local currency and shipping rates calculated to their location before checkout. Unexpected currency conversions and flat international shipping rates are two of the most common reasons international shoppers abandon.<\/p>\n<p><strong>Platform check:<\/strong> Does your platform support automatic currency switching and multi-zone shipping rates?<\/p>\n<h3>31. Return policy management<\/h3>\n<p>A clear, easy-to-find return policy reduces purchase hesitation before it becomes abandonment. Brooklinen's 365-day return policy is a useful benchmark \u2014 not because every store needs those terms, but because the policy is prominently placed and clearly written.<\/p>\n<figure id=\"attachment_81944\" aria-describedby=\"caption-attachment-81944\" style=\"width: 1889px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-81944\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/brooklinen-return-policy.webp\" alt=\"Detailed return policy from Brooklinen\" width=\"1889\" height=\"795\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/brooklinen-return-policy.webp 1889w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/brooklinen-return-policy-300x126.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/brooklinen-return-policy-1024x431.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/brooklinen-return-policy-768x323.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/brooklinen-return-policy-1536x646.webp 1536w\" sizes=\"(max-width: 1889px) 100vw, 1889px\" \/><figcaption id=\"caption-attachment-81944\" class=\"wp-caption-text\">Detailed return policy from Brooklinen<\/figcaption><\/figure>\n<p><strong>Platform check:<\/strong> Does your platform include a native policy page builder, or do return policy pages require custom setup?<\/p>\n<h3>32. FAQ page<\/h3>\n<p>A well-maintained FAQ page answers the questions shoppers have before they contact support \u2014 reducing ticket volume and keeping shoppers moving toward purchase. Organize it by topic and keep it current. A good FAQ page also targets People Also Ask boxes in search, which is a useful organic traffic opportunity that costs nothing extra.<\/p>\n<figure id=\"attachment_81950\" aria-describedby=\"caption-attachment-81950\" style=\"width: 1264px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-81950\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/faq-page-example.webp\" alt=\"An example of a FAQ page on eCommerce website\" width=\"1264\" height=\"683\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/faq-page-example.webp 1264w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/faq-page-example-300x162.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/faq-page-example-1024x553.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/faq-page-example-768x415.webp 768w\" sizes=\"(max-width: 1264px) 100vw, 1264px\" \/><figcaption id=\"caption-attachment-81950\" class=\"wp-caption-text\">An example FAQ page on an eCommerce website<\/figcaption><\/figure>\n<p><strong>Platform check:<\/strong> Does your platform include native FAQ functionality, or does it require a custom page?<\/p>\n<h3>33. Blog and content management<\/h3>\n<p>A blog lets you target informational keywords your product and category pages can't rank for. It builds topical authority in your niche and gives you content worth sharing. Almond Surfboards links their blog, surfboard guides, and brand story seamlessly from their main navigation \u2014 editorial content and commerce reinforce each other.<\/p>\n<figure id=\"attachment_81952\" aria-describedby=\"caption-attachment-81952\" style=\"width: 1579px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-81952\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/hubspot-blog.webp\" alt=\"HubSpot's engaging blog section draws in numerous visitors.\" width=\"1579\" height=\"851\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/hubspot-blog.webp 1579w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/hubspot-blog-300x162.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/hubspot-blog-1024x552.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/hubspot-blog-768x414.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/hubspot-blog-1536x828.webp 1536w\" sizes=\"(max-width: 1579px) 100vw, 1579px\" \/><figcaption id=\"caption-attachment-81952\" class=\"wp-caption-text\">HubSpot's blog section draws in numerous visitors<\/figcaption><\/figure>\n<p><strong>Platform check:<\/strong> Is a blog included natively on your platform, or does it require a separate CMS?<\/p>\n<hr \/>\n<h2 id=\"b2b-ecommerce-features\">B2B eCommerce Website Features: What's Different<\/h2>\n<p>The 33 features above apply to both B2C and B2B stores. But B2B eCommerce involves more complex buying processes \u2014 multiple stakeholders, negotiated pricing, bulk ordering, and longer purchasing cycles \u2014 which require an additional layer of functionality.<\/p>\n<p>If you run a wholesale, manufacturing, or distributor business, these are the features your platform also needs to support:<\/p>\n<h3>Custom pricing and customer-specific catalogs<\/h3>\n<p>B2B buyers expect pricing that reflects their negotiated terms \u2014 not a public price list. Your platform should support account-specific pricing, customer group discounts, and the ability to show or hide products based on the buyer's account type. A distributor buying 500 units shouldn't see the same price as a retailer buying 10.<\/p>\n<h3>Quote and RFQ management<\/h3>\n<p>Not all B2B transactions happen at a fixed price. A request-for-quote (RFQ) workflow lets buyers submit a quote request and your team respond with custom pricing before the order is placed. This is standard in manufacturing, industrial supply, and wholesale \u2014 and most B2C platforms don't support it natively.<\/p>\n<h3>Bulk ordering and quick order pad<\/h3>\n<p>B2B buyers often know exactly what they need and want to order it fast. A quick order pad \u2014 where buyers can enter SKUs or upload a CSV to add multiple products at once \u2014 is significantly more efficient than browsing category pages for a buyer placing a 50-line order.<\/p>\n<h3>Multi-user accounts and approval workflows<\/h3>\n<p>In B2B, the person browsing isn't always the person who approves the purchase. Account hierarchies let you set up company accounts with multiple users, assign spending limits by role, and require manager approval before an order is submitted.<\/p>\n<h3>Purchase orders and net payment terms<\/h3>\n<p>Many B2B buyers pay on net 30, net 60, or net 90 terms \u2014 not by credit card at checkout. Your platform needs to support purchase order (PO) numbers, invoicing, and flexible payment terms as native checkout options.<\/p>\n<h3>ERP and CRM integration<\/h3>\n<p>B2B operations typically run on ERP systems (NetSuite, SAP, Microsoft Dynamics) that manage inventory, pricing, and fulfillment. Your eCommerce platform needs to sync with these systems in real time \u2014 otherwise pricing, stock levels, and order data will be out of sync across channels.<\/p>\n<h3>Reorder functionality<\/h3>\n<p>B2B buyers often purchase the same products on a recurring basis. A one-click reorder from order history, or a saved order template, removes friction from the repeat purchase process and reduces the chance they go elsewhere.<\/p>\n<hr \/>\n<h2 id=\"platform-check\">When Your Platform Can't Keep Up \u2014 and What to Do About It<\/h2>\n<p>Most stores don't fail because of bad products. They fail because the platform they launched on can't support the features their business now needs \u2014 and they keep patching the gap with plugins.<\/p>\n<p>The pattern is consistent: a store launches on a platform that felt right at the time. The business grows. You need faceted filtering, a loyalty program, a one-page checkout. Each missing feature gets solved with a paid plugin \u2014 $20 here, $40 a month there. Within a year, you're running six or seven third-party apps, each with its own update cycle, conflict risk, and support queue.<\/p>\n<p>This is the plugin tax. And it's worth paying attention to.<\/p>\n<h3>When the plugin tax is a signal<\/h3>\n<p>A plugin or two is normal. But if you're going through this checklist and answering &#8220;need a plugin for that&#8221; more than two or three times, the problem isn't your app stack. It's the platform underneath it. Specific patterns to flag:<\/p>\n<ul>\n<li>Guest checkout or reduced checkout steps require a paid app<\/li>\n<li>Product filtering breaks down on catalogs over 500 SKUs without a third-party search tool<\/li>\n<li>Basic SEO controls like editable meta fields, canonical tags, URL slugs are locked behind a higher pricing tier<\/li>\n<li>Inventory tracking or multi-currency support requires a separate integration<\/li>\n<li>B2B features like custom pricing or quote management aren't available on your current plan<\/li>\n<\/ul>\n<p>These are platform ceiling problems. They don't get cheaper to solve the longer you stay.<\/p>\n<h3>What to do about it<\/h3>\n<p>If you're building your first store, use this checklist as a platform selection tool. Before committing, run through the list and ask: are these available natively, on the plan I can afford, without custom development?<\/p>\n<p>If you're on an existing platform, the calculation is straightforward: what does it cost to keep patching versus what does it cost to move? When ongoing plugin and maintenance costs approach migration cost, migration typically wins \u2013 financially and operationally.<\/p>\n<p>If you've been adding plugins to compensate for platform limitations, it's worth knowing what the alternative looks like. <a href=\"https:\/\/litextension.com\/contact-us\/schedule-a-call.html?utm_source=blog&utm_medium=display&utm_campaign=anchor_text&utm_term=mia&utm_content=ecomwebfeaures\" target=\"_blank\" rel=\"noopener\">Book a free consultation<\/a> with LitExtension and we'll walk you through what a migration to a better-fit platform would actually involve \u2013 no commitment required.<\/p>\n<div class=\"cta-detail\">\n<div>\n<p class=\"title\"><span style=\"font-size: 28px;\"><strong>Let Our Experts Handle Your Store Migration!<\/strong><\/span><\/p>\n<p class=\"cta-desc\">With the All-in-One Migration Service, our experts take care of everything, ensuring a seamless and stress-free migration.<\/p>\n<p><a class=\"btn-frame\" href=\"https:\/\/litextension.com\/contact-us\/schedule-a-call.html?utm_source=blog&utm_medium=display&utm_campaign=anchor_text&utm_term=mia&utm_content=ecomwebfeaures\">BOOK FREE CONSULTATION<\/a><\/p>\n<\/div>\n<div><img decoding=\"async\" class=\"size-medium wp-image-78213\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2024\/09\/2-08-1.png\" alt=\"All-in-One Migration Service\" \/><\/div>\n<\/div>\n<hr \/>\n<h2>Ecommerce Website Features: FAQs<\/h2>\n<div id=\"rank-math-rich-snippet-wrapper\"><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-1\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What features should an eCommerce website have?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Prioritize the must-have tier before launch: mobile-first design, site speed, SSL, intuitive navigation, strong product pages, a frictionless checkout, and order tracking. These directly affect whether first-time visitors convert and whether they trust your store enough to complete a purchase.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-2\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Which eCommerce features have the biggest impact on conversion rates?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Checkout friction is the highest-leverage area guest checkout, one-page checkout, and multiple payment options collectively address the leading causes of cart abandonment. After checkout, product page quality (visuals, descriptions, reviews) and site speed have the most direct impact on conversion.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-3\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What should I look for when choosing an eCommerce platform?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Run through the must-have feature tier and ask whether each is available natively, on an affordable plan, without custom development. Pay particular attention to checkout flexibility, mobile performance, and SEO controls since these are the areas where platform limitations most commonly force merchants toward costly plugins or eventual migration.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-4\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How do I know if my current platform is missing important features?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Use this checklist as an audit. If you're consistently answering \"need a plugin for that\" in the must-have tier, or if your plugin costs are compounding month over month, your platform may have reached its ceiling for your business stage. The platform check section above covers how to evaluate this.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-5\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How can eCommerce sites succeed?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Get the fundamentals right first \u2013 fast load, clear navigation, strong product pages, frictionless checkout. Then build retention: email, loyalty, post-purchase follow-up. The stores that plateau are usually missing either the right features for their stage or a platform that supports them without a plugin tax. Fix those two things and most of the growth opportunity opens up.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<hr \/>\n<h2>Conclusion<\/h2>\n<p>The features that matter most aren't the most complex ones. They're the ones your customers encounter on every visit \u2014 how easy it is to find a product, how confident they feel on the product page, how frictionless the checkout is, and how well you follow up after the sale.<\/p>\n<p>Use this list as a working audit. Go through each feature and ask the platform check question. If the answers keep coming back as another plugin, another workaround, another developer invoice, that's worth paying attention to.<\/p>\n<p>A <a href=\"https:\/\/litextension.com\/contact-us\/schedule-a-call.html?utm_source=blog&utm_medium=display&utm_campaign=anchor_text&utm_term=mia&utm_content=ecomwebfeaures\" target=\"_blank\" rel=\"noopener\">free consultation with LitExtension<\/a> is the lowest-risk way to find out what the alternative looks like. We'll walk you through what a migration to a better-fit platform would actually involve \u2014 no downtime, no commitment.<\/p>\n<p>For more insights, check out our <a href=\"https:\/\/litextension.com\/blog\/store-growth\/\" target=\"_blank\" rel=\"noopener\">Store Growth blog collection<\/a> or join the <a href=\"https:\/\/www.facebook.com\/groups\/litextensioncommunity\" target=\"_blank\" rel=\"nofollow noopener\">LitExtension community group<\/a> where you can meet like-minded professionals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The features of an eCommerce website determine whether visitors buy or leave. Get them right and your store converts. Get them wrong and no amount of traffic fixes it. This guide covers 30+ must-have eCommerce website features \u2013 what you need to launch, what to add as you grow, and what separates stores that scale [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":81962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","ub_ctt_via":"","inline_featured_image":false,"_uag_custom_page_level_css":"","jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"0","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"0","show_prev_next_post":"1","show_popup_post":"0","number_popup_post":"1","show_author_box":"1","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"no-crop","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0","format":"standard"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[16625],"tags":[],"table_tags":[],"class_list":["post-81937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-store-growth"],"featured_image_src":"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/eCommerce-website-features.webp","author_info":{"display_name":"Alex Nguyen","author_link":"https:\/\/litextension.com\/blog\/author\/alexnguyen\/"},"tpgb_featured_images":{"full":["https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/eCommerce-website-features.webp",776,512,false],"tp-image-grid":["https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/eCommerce-website-features-700x700.webp",700,700,true],"thumbnail":["https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/eCommerce-website-features-150x150.webp",150,150,true],"medium":["https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/eCommerce-website-features-300x198.webp",300,198,true],"medium_large":["https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/eCommerce-website-features-768x507.webp",768,507,true],"large":["https:\/\/litextension.com\/blog\/wp-content\/uploads\/2025\/01\/eCommerce-website-features.webp",776,512,false],"default":"https:\/\/litextension.com\/blog\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"May, 2026","category_list":{"category":[{"term_id":16625,"name":"Store Growth","slug":"store-growth","term_group":0,"term_taxonomy_id":16625,"taxonomy":"category","description":"","parent":0,"count":35,"filter":"raw"}],"post_tag":false,"post_format":false,"table_tags":false},"author_name":"Alex Nguyen","author_url":"https:\/\/litextension.com\/blog\/author\/alexnguyen\/","author_email":"contact@oceansoftware.com.vn","author_website":"https:\/\/litextension.com\/blog\/author\/alexnguyen\/","author_description":"As the co-founder and CEO of LitExtension, Alex Nguyen is a visionary leader with a deep understanding of the online commerce landscape. 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