{"id":52926,"date":"2026-09-03T05:48:32","date_gmt":"2026-09-03T09:48:32","guid":{"rendered":"https:\/\/litextension.com\/blog\/?p=52926"},"modified":"2026-09-29T05:19:34","modified_gmt":"2026-09-29T09:19:34","slug":"wix-vs-squarespace-vs-shopify-comparison","status":"publish","type":"post","link":"https:\/\/litextension.com\/blog\/wix-vs-squarespace-vs-shopify-comparison\/","title":{"rendered":"Wix vs Squarespace vs Shopify: Which Fits Your Business?"},"content":{"rendered":"

Choosing between Wix, Squarespace, and Shopify starts with what your website needs to do. Are you building a portfolio, taking bookings, or running an online store where products and orders shape your daily work?<\/p>\n

This Wix vs Squarespace vs Shopify comparison looks at what each platform lets you do, where its limitations matter, and what you may need to pay extra for\u2014so you can choose based on your business, not just the starting price.<\/p>\n

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Wix vs Squarespace vs Shopify – At a Glance<\/h2>\n

Start with your website\u2019s main job, then consider the trade-off you are willing to make.<\/p>\n\n\n\n\n\n\n\n
Platform<\/th>\nChoose it if\u2026<\/th>\nMain trade-off<\/th>\n<\/tr>\n<\/thead>\n
Wix<\/td>\nYou want to build and customize a business website yourself, with the option to sell products or take bookings
\nalongside your main services.<\/td>\n		More layout freedom means more design decisions. Check whether your preferred editor and plan support the mobile
\nlayout and business features you need.<\/td>\n<\/tr>\n
Squarespace<\/td>\nYou want a polished portfolio, content website, or brand website that also sells products, memberships, or
\ndigital content.<\/td>\n		A more structured design experience gives you less freedom in some areas. Selling fees also vary by plan and
\nproduct type.<\/td>\n<\/tr>\n
Shopify<\/td>\nSelling products is the website\u2019s main purpose, and you need to manage orders, inventory, and sales channels as
\nthe business grows.<\/td>\n		Some content, design, and specialized selling requirements need additional apps or development, which can
\nincrease your costs.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

If you are comparing all three for an online store, look beyond the storefront design. Payment options, product requirements, and the cost of essential features can change which platform makes the most sense.<\/p>\n

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Wix vs Squarespace vs Shopify: Pricing and Additional Costs<\/h2>\n

Wix starts at a lower price for a business website, while Squarespace offers the lowest starting subscription for an online store among the standard plans compared below. However, transaction fees and paid extras can change which platform costs less for your business.<\/p>\n

All prices below are in USD per month, billed annually, before taxes.<\/p>\n\n\n\n\n\n\n\n
Platform<\/th>\nStandard plans and prices<\/th>\nStarting plan for a full online store<\/th>\n<\/tr>\n<\/thead>\n
Wix<\/td>\n\n
    \n
  • Light: $17\/month<\/li>\n
  • Core: $29\/month<\/li>\n
  • Business: $39\/month<\/li>\n
  • Business Elite: $159\/month<\/li>\n<\/ul>\n<\/td>\n
Core: $29\/month<\/td>\n<\/tr>\n
Squarespace<\/td>\n\n
    \n
  • Basic: $19\/month<\/li>\n
  • Core: $29\/month<\/li>\n
  • Plus: $49\/month<\/li>\n
  • Advanced: $99\/month<\/li>\n<\/ul>\n<\/td>\n
Basic: $19\/month, plus a 2% commerce transaction fee<\/td>\n<\/tr>\n
Shopify<\/td>\n\n
    \n
  • Basic: $29\/month<\/li>\n
  • Grow: $79\/month<\/li>\n
  • Advanced: $299\/month<\/li>\n<\/ul>\n<\/td>\n
Basic: $29\/month<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

This comparison covers standard website plans. Wix Studio and Shopify Plus serve different requirements, while Shopify Starter does not offer the same full online storefront as Basic.<\/p>\n

If you are deciding between the standard Wix plans and Wix Studio, our Wix pricing guide<\/a> explains the separate plan options and additional costs.<\/p>\n

Sources: Wix pricing<\/a>, Squarespace pricing<\/a>, and Shopify pricing<\/a>.<\/em><\/p>\n

What can increase your total cost?<\/h3>\n