{"id":52732,"date":"2026-10-29T04:51:53","date_gmt":"2026-10-29T08:51:53","guid":{"rendered":"https:\/\/litextension.com\/blog\/?p=52732"},"modified":"2026-11-12T02:24:16","modified_gmt":"2026-11-12T07:24:16","slug":"wix-vs-shopify","status":"publish","type":"post","link":"https:\/\/litextension.com\/blog\/wix-vs-shopify\/","title":{"rendered":"Wix vs Shopify: Our Recommendations for the Best in Building Store in 2026"},"content":{"rendered":"<p>The battle between <strong>Wix vs Shopify<\/strong>, two website builders that are popular with eCommerce users, has always been fierce.<\/p>\n<p>Generally known, Wix is great with small companies, while in comparison, Shopify can deal with much bigger sales. Is this still right at the moment?<\/p>\n<p>Keep reading to see how these two platforms perform in terms of:<\/p>\n<ul>\n<li><strong><a class=\"ftwp-anchor\" href=\"https:\/\/litextension.com\/blog\/wix-vs-shopify\/#1-best-for-pricing-wix\"><span class=\"ftwp-text\">Pricing<\/span><\/a><\/strong><\/li>\n<li><strong><a class=\"ftwp-anchor\" href=\"https:\/\/litextension.com\/blog\/wix-vs-shopify\/#2-best-for-ease-of-customization-wix\"><span class=\"ftwp-text\">Ease of customization<\/span><\/a><\/strong><\/li>\n<li><strong><a class=\"ftwp-anchor\" href=\"https:\/\/litextension.com\/blog\/wix-vs-shopify\/#3-best-for-themes-templates-wix\"><span class=\"ftwp-text\">Themes &amp; templates<\/span><\/a><\/strong><\/li>\n<li><strong><a class=\"ftwp-anchor\" href=\"https:\/\/litextension.com\/blog\/wix-vs-shopify\/#4-best-for-ecommerce-features-shopify\"><span class=\"ftwp-text\">Shopify vs Wix eCommerce features<\/span><\/a><\/strong><\/li>\n<li><strong><a class=\"ftwp-anchor\" href=\"https:\/\/litextension.com\/blog\/wix-vs-shopify\/#5-best-for-pos-shopify\"><span class=\"ftwp-text\">POS<\/span><\/a><\/strong><\/li>\n<li><strong><a class=\"ftwp-anchor\" href=\"https:\/\/litextension.com\/blog\/wix-vs-shopify\/#6-best-for-apps-store-shopify\"><span class=\"ftwp-text\">Apps store<\/span><\/a><\/strong><\/li>\n<li><strong><a class=\"ftwp-anchor\" href=\"https:\/\/litextension.com\/blog\/wix-vs-shopify\/#7-best-for-seo-marketing-wix\"><span class=\"ftwp-text\">SEO &amp; Marketing<\/span><\/a><\/strong><\/li>\n<li><strong><a class=\"ftwp-anchor\" href=\"https:\/\/litextension.com\/blog\/wix-vs-shopify\/#8-best-for-multilingual-capabilities-shopify\"><span class=\"ftwp-text\">Multilingual capabilities<\/span><\/a><\/strong><\/li>\n<li><strong><a class=\"ftwp-anchor\" href=\"https:\/\/litextension.com\/blog\/wix-vs-shopify\/#9-best-for-platform-capacity-shopify\"><span class=\"ftwp-text\">Platform capacity<\/span><\/a><\/strong><\/li>\n<li><strong><a class=\"ftwp-anchor\" href=\"https:\/\/litextension.com\/blog\/wix-vs-shopify\/#10-best-for-loading-speed-shopify\"><span class=\"ftwp-text\">Loading speed<\/span><\/a><\/strong><\/li>\n<li><strong><a class=\"ftwp-anchor\" href=\"https:\/\/litextension.com\/blog\/wix-vs-shopify\/#11-best-for-customer-support-a-tie\"><span class=\"ftwp-text\">Customer support<\/span><\/a><\/strong><\/li>\n<li><strong><a class=\"ftwp-anchor\" href=\"https:\/\/litextension.com\/blog\/wix-vs-shopify\/#12-best-for-security-a-tie\"><span class=\"ftwp-text\">Security<\/span><\/a><\/strong><\/li>\n<\/ul>\n<hr \/>\n<h2>Wix vs Shopify &#8211; At A Closer Look<\/h2>\n<h3>Overview<\/h3>\n<p>Shopify is a SaaS (software-as-a-service) eCommerce solution made specifically to help people establish online shops easily. With over 6.9 million live websites, it is one of the most popular shopping cart solutions in the world (source: <a href=\"https:\/\/trends.builtwith.com\/shop\/Shopify\" target=\"_blank\" rel=\"nofollow noopener\">BuiltWith<\/a>).<\/p>\n<div class=\"table3\">\n<p>Reminder:<\/p>\n<p>Don&#8217;t miss our ultimate <strong><a href=\"https:\/\/litextension.com\/blog\/shopify-review\/\" target=\"_blank\" rel=\"noopener\">Shopify review<\/a><\/strong> article for thorough insights about Shopify and Shopify competitors.<\/p>\n<\/div>\n<p>According to <a href=\"https:\/\/trends.builtwith.com\/shop\/Wix-Stores\" target=\"_blank\" rel=\"noopener nofollow\">BuiltWith<\/a>, Wix is a drag-and-drop website builder whose eCommerce solution, Wix Stores, powers more than 4.3 million live websites. Wix eCommerce brings many exciting features, from optimized shopping and payment experiences for customers to business and finance management tools.<\/p>\n<div class=\"table3\">\n<p>Reminder:<\/p>\n<p>Don&#8217;t forget that we have a thorough <strong><a href=\"https:\/\/litextension.com\/blog\/ecommerce-platforms\/wix\/\" target=\"_blank\" rel=\"noopener\">Wix eCommerce review<\/a><\/strong> for you to get all the information about Wix. Check it out to learn more about this popular Shopify competitor.<\/p>\n<\/div>\n<h3>My personal experience with both Wix vs Shopify<\/h3>\n<p>Okay, so I&#8217;ve built stores on both Wix and Shopify, and here&#8217;s the deal:<\/p>\n<p>Seriously, Wix was SO easy to get started with. The drag-and-drop feature, beautiful templates, you name it. I set up a lovely little store for my client to sell handmade jewelry in no time. However, as the shop expanded, I bumped into some limitations with Wix&#8217;s inventory management and creating more complex sales funnels.<\/p>\n<p>Now, Shopify has a steeper learning curve. It felt a lot more &#8220;behind the scenes&#8221; and less visual at first. But, let me tell you, the power this platform packs is impressive. Once I got the hang of it, I was able to scale the business way beyond what I could have done with Wix.<\/p>\n<p><strong>So, here&#8217;s the bottom line, from my own experience:<\/strong><\/p>\n<ul>\n<li>Wix is perfect for beginners, small stores, and anyone who wants a simple, visually appealing online shop.<\/li>\n<li>Shopify is the way to go if you&#8217;re serious about eCommerce, planning to grow a large business, and need powerful features and integrations. This is for the big leagues.<\/li>\n<\/ul>\n<hr \/>\n<h2>Wix vs Shopify: 12 Key Differences to Consider<\/h2>\n<p>Before going into each criterion, here is a quick Wix vs Shopify overview of which platform wins each round.<\/p>\n<table class=\"wptb-preview-table wptb-element-main-table_setting-95101 edit-active\" style=\"width: 100%;\" role=\"table\" data-reconstraction=\"1\" data-wptb-table-tds-sum-max-width=\"551.55555\" data-wptb-cells-width-auto-count=\"1\" data-wptb-horizontal-scroll-status=\"false\" data-wptb-extra-styles=\"LyogRW50ZXIgeW91ciBjdXN0b20gQ1NTIHJ1bGVzIGhlcmUgKi8=\" data-table-columns=\"4\">\n<tbody>\n<tr class=\"wptb-row\">\n<td class=\"wptb-cell\" style=\"width: 16%;\" data-y-index=\"0\" data-x-index=\"0\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-701\">\n<div class=\"\">\n<p><strong>Feature<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"0\" data-x-index=\"1\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-702\">\n<div class=\"\">\n<p><strong>Wix<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"0\" data-x-index=\"2\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-703\">\n<div class=\"\">\n<p><strong>Shopify<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 24%;\" data-y-index=\"0\" data-x-index=\"3\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-704\">\n<div class=\"\">\n<p><strong>Winner<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<tr class=\"wptb-row\">\n<td class=\"wptb-cell\" style=\"width: 16%;\" data-y-index=\"1\" data-x-index=\"0\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-705\">\n<div class=\"\">\n<p><strong>Pricing<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"1\" data-x-index=\"1\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-706\">\n<div class=\"\">\n<p>Cheaper plans with more limited features<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"1\" data-x-index=\"2\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-707\">\n<div class=\"\">\n<p>More expensive plans with more robust features<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 24%;\" data-y-index=\"1\" data-x-index=\"3\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-708\">\n<div class=\"\">\n<p>Wix<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<tr class=\"wptb-row\">\n<td class=\"wptb-cell\" style=\"width: 16%;\" data-y-index=\"2\" data-x-index=\"0\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-709\">\n<div class=\"\">\n<p><strong>Ease of customization<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"2\" data-x-index=\"1\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-710\">\n<div class=\"\">\n<p>Drag-and-drop visual editor<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"2\" data-x-index=\"2\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-711\">\n<div class=\"\">\n<p>Structured editor with flexible themes<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 24%;\" data-y-index=\"2\" data-x-index=\"3\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-712\">\n<div class=\"\">\n<p>Wix<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<tr class=\"wptb-row\">\n<td class=\"wptb-cell\" style=\"width: 16%;\" data-y-index=\"3\" data-x-index=\"0\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-713\">\n<div class=\"\">\n<p><strong>Themes\/Templates<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"3\" data-x-index=\"1\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-714\">\n<div class=\"\">\n<p>2000+ free templates, but you cannot switch templates after creating a site<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"3\" data-x-index=\"2\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-715\">\n<div class=\"\">\n<p>800+ free and paid themes that can be switched anytime<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 24%;\" data-y-index=\"3\" data-x-index=\"3\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-716\">\n<div class=\"\">\n<p>Wix<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<tr class=\"wptb-row\">\n<td class=\"wptb-cell\" style=\"width: 16%;\" data-y-index=\"4\" data-x-index=\"0\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-717\">\n<div class=\"\">\n<p><strong>eCommerce features<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"4\" data-x-index=\"1\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-718\">\n<div class=\"\">\n<p>Basic eCommerce tools with API integrations<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"4\" data-x-index=\"2\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-719\">\n<div class=\"\">\n<p>Advanced inventory management, reporting, and extensive app integrations<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 24%;\" data-y-index=\"4\" data-x-index=\"3\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-720\">\n<div class=\"\">\n<p>Shopify<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<tr class=\"wptb-row\">\n<td class=\"wptb-cell\" style=\"width: 16%;\" data-y-index=\"5\" data-x-index=\"0\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-721\">\n<div class=\"\">\n<p><strong>POS<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"5\" data-x-index=\"1\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-722\">\n<div class=\"\">\n<p>Available only in the US, Canada, and the UK, with more basic functionality<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"5\" data-x-index=\"2\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-723\">\n<div class=\"\">\n<p>Available in more markets with more comprehensive POS features<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 24%;\" data-y-index=\"5\" data-x-index=\"3\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-724\">\n<div class=\"\">\n<p>Shopify<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<tr class=\"wptb-row\">\n<td class=\"wptb-cell\" style=\"width: 16%;\" data-y-index=\"6\" data-x-index=\"0\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-725\">\n<div class=\"\">\n<p><strong>App store<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"6\" data-x-index=\"1\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-726\">\n<div class=\"\">\n<p>500+ apps<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"6\" data-x-index=\"2\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-727\">\n<div class=\"\">\n<p>16,000+ apps<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 24%;\" data-y-index=\"6\" data-x-index=\"3\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-728\">\n<div class=\"\">\n<p>Shopify<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<tr class=\"wptb-row\">\n<td class=\"wptb-cell\" style=\"width: 16%;\" data-y-index=\"7\" data-x-index=\"0\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-729\">\n<div class=\"\">\n<p><strong>SEO\/Marketing<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"7\" data-x-index=\"1\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-730\">\n<div class=\"\">\n<p>Built-in marketing tools and strong SEO features<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"7\" data-x-index=\"2\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-731\">\n<div class=\"\">\n<p>Extensive marketing apps and solid SEO capabilities<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 24%;\" data-y-index=\"7\" data-x-index=\"3\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-732\">\n<div class=\"\">\n<p>Wix<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<tr class=\"wptb-row\">\n<td class=\"wptb-cell\" style=\"width: 16%;\" data-y-index=\"8\" data-x-index=\"0\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-733\">\n<div class=\"\">\n<p><strong>Multilingual abilities<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"8\" data-x-index=\"1\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-734\">\n<div class=\"\">\n<p>Supports 180+ languages and multicurrency checkout via Wix Payments, PayPal, or Stripe<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"8\" data-x-index=\"2\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-735\">\n<div class=\"\">\n<p>Up to 20 languages (30 on Shopify Plus) and 130+ currencies<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 24%;\" data-y-index=\"8\" data-x-index=\"3\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-736\">\n<div class=\"\">\n<p>Shopify<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<tr class=\"wptb-row\">\n<td class=\"wptb-cell\" style=\"width: 16%;\" data-y-index=\"9\" data-x-index=\"0\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-737\">\n<div class=\"\">\n<p><strong>Scalability\/Limits<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"9\" data-x-index=\"1\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-738\">\n<div class=\"\">\n<p>100 static pages, 50,000 products, and 1,000 variants per product<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"9\" data-x-index=\"2\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-739\">\n<div class=\"\">\n<p>Unlimited products, with up to 2,048 variants per product<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 24%;\" data-y-index=\"9\" data-x-index=\"3\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-740\">\n<div class=\"\">\n<p>Shopify<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<tr class=\"wptb-row\">\n<td class=\"wptb-cell\" style=\"width: 16%;\" data-y-index=\"10\" data-x-index=\"0\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-741\">\n<div class=\"\">\n<p><strong>Loading speed<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"10\" data-x-index=\"1\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-742\">\n<div class=\"\">\n<p>Generally slower, depending on site design<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"10\" data-x-index=\"2\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-743\">\n<div class=\"\">\n<p>Generally faster, with a global CDN built in<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 24%;\" data-y-index=\"10\" data-x-index=\"3\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-744\">\n<div class=\"\">\n<p>Shopify<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<tr class=\"wptb-row\">\n<td class=\"wptb-cell\" style=\"width: 16%;\" data-y-index=\"11\" data-x-index=\"0\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-745\">\n<div class=\"\">\n<p><strong>Customer support<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"11\" data-x-index=\"1\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-746\">\n<div class=\"\">\n<p>24\/7 chat, callback support, and video resources<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"11\" data-x-index=\"2\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-747\">\n<div class=\"\">\n<p>24\/7 live chat; phone support for Shopify Plus and POS Pro<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 24%;\" data-y-index=\"11\" data-x-index=\"3\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-748\">\n<div class=\"\">\n<p>Tie<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<tr class=\"wptb-row\">\n<td class=\"wptb-cell\" style=\"width: 16%;\" data-y-index=\"12\" data-x-index=\"0\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-749\">\n<div class=\"\">\n<p><strong>Security<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"12\" data-x-index=\"1\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-750\">\n<div class=\"\">\n<p>SSL, PCI DSS compliance, and DDoS protection<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 30%;\" data-y-index=\"12\" data-x-index=\"2\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-751\">\n<div class=\"\">\n<p>SSL, PCI DSS compliance, and SOC reports<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 24%;\" data-y-index=\"12\" data-x-index=\"3\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-752\">\n<div class=\"\">\n<p>Tie<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>#1. Best for Pricing: Wix<\/h3>\n<p>Without looking at the price, the Wix vs Shopify comparison would be incomplete. Let&#8217;s see which one offers a better price.<\/p>\n<div class=\"table3\">\n<p>Quick verdict<\/p>\n<p>When it comes to comparing Wix vs Shopify pricing, Wix seems to be more affordable for a new eCommerce website. However, Shopify will offer more robust eCommerce features to better suit eCommerce businesses of all sizes.<\/p>\n<\/div>\n<h4>Shopify Pricing<\/h4>\n<p><strong>Shopify has 4 main pricing tiers ranging from $29 to $2,300 per month.<\/strong><\/p>\n<ul>\n<li>Basic ($29\/month billed yearly, or $39 billed monthly): With Basic Shopify, you get all the fundamental eCommerce functions. This plan is suitable for merchants who want to build a simple store or have just started a business.<\/li>\n<li>Grow ($79\/month billed yearly, or $105 billed monthly): This plan has everything you need to grow your business. You can get all the features in the Basic plan plus professional sales report features, 5 additional staff accounts, lower card rates, etc.<\/li>\n<li>Advanced ($299\/month billed yearly, or $399 billed monthly): This plan offers all the advanced features. A medium-to-large business can grow fast, and Advanced Shopify makes the process even more possible.<\/li>\n<\/ul>\n<p>Shopify Plus (from $2,300\/month) is the highest subscription plan available. It grants greater access to Shopify resources and ultimate support and customization. For a full breakdown of fees and add-on costs, check out our <strong><a href=\"https:\/\/litextension.com\/blog\/shopify-pricing\/\" target=\"_blank\" rel=\"noopener\">Shopify pricing<\/a><\/strong> guide.<\/p>\n<h4>Wix pricing<\/h4>\n<p>On the other side of Wix vs Shopify pricing, Wix reveals four paid pricing plans that range between $17 and $159 per month (billed yearly).<\/p>\n<ul>\n<li>Light ($17\/month): This plan provides a basic marketing suite without eCommerce functions, so you can&#8217;t accept online payments.<\/li>\n<li>Core ($29\/month): You can start accepting online payments and get basic eCommerce features, 50GB of storage, a free domain for one year, etc.<\/li>\n<li>Business ($39\/month): This plan has every feature of the Core plan, yet with 100GB of storage, more site collaborators, and standard eCommerce features designed for growing stores.<\/li>\n<\/ul>\n<p>Business Elite ($159\/month) is Wix&#8217;s highest standard plan. Store owners get all the features of the Business plan, along with unlimited storage, advanced eCommerce features, an advanced developer platform, and priority customer care.<\/p>\n<p>Besides, Wix also has a free plan with a Wix domain and an Enterprise solution for scaling your business agility. You can learn more about each tier in our <strong><a href=\"https:\/\/litextension.com\/blog\/wix-pricing\/\" target=\"_blank\" rel=\"noopener\">Wix pricing<\/a><\/strong> breakdown.<\/p>\n<p><strong>Here&#8217;s a brief comparison of Shopify vs Wix pricing:<\/strong><\/p>\n<ul>\n<li>For entry level, Wix&#8217;s Light plan ($17\/month) is the cheapest paid option, but it can&#8217;t accept online payments. Shopify&#8217;s former $5 Starter plan is no longer available to new stores.<\/li>\n<li>For basic eCommerce, Wix&#8217;s Core plan and Shopify&#8217;s Basic plan cost the same ($29\/month billed yearly), but Shopify adds a 2% fee if you use a third-party payment provider instead of Shopify Payments.<\/li>\n<li>For scaling up, Shopify&#8217;s higher-tier plans are generally more expensive than Wix&#8217;s, yet Shopify has more robust features and scalability for growing businesses.<\/li>\n<\/ul>\n<h3>#2. Best for Ease of customization: Wix<\/h3>\n<p>User-friendliness is doubtlessly an integral factor that you should never overlook since you have to work with the system on a daily basis. Hence, an eCommerce platform that is easy to use will surely take the biscuit. Let&#8217;s find out through a Wix vs Shopify comparison &#8211; which is easier to use?<\/p>\n<div class=\"table3\">\n<p>Quick verdict<\/p>\n<p>Based on our Wix vs Shopify testing for user-friendliness, we find that Wix is slightly easier to use than Shopify.<\/p>\n<\/div>\n<h4>Shopify ease of use<\/h4>\n<p>I would say that Shopify keeps the dashboard and editing system separate. Therefore, you will move back and forth between the preview and the back-end to check the result and the front-end interface.<\/p>\n<figure id=\"attachment_47301\" aria-describedby=\"caption-attachment-47301\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-47301\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/08\/9-Shopify-blocks-1024x510.webp\" alt=\"Custom Shopify Dawn theme\" width=\"750\" height=\"373\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/08\/9-Shopify-blocks-1024x510.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/08\/9-Shopify-blocks-300x149.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/08\/9-Shopify-blocks-768x382.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/08\/9-Shopify-blocks-1536x764.webp 1536w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/08\/9-Shopify-blocks-2048x1019.webp 2048w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-47301\" class=\"wp-caption-text\">Customize Dawn &#8211; Shopify default theme<\/figcaption><\/figure>\n<p>It may take you longer to arrange the site as perfectly as you wish. However, Shopify offers hundreds of beautiful themes for you to create and optimize your eye-catching storefront easily and professionally.<\/p>\n<p>Especially, with Shopify, it&#8217;s possible to change a theme without losing content. You only have to go through simple steps to change your Shopify theme:<\/p>\n<ul>\n<li>Add a new theme from the Theme Store to your theme library (Online Store &gt; Themes)<\/li>\n<li>Customize and preview it<\/li>\n<li>Click Publish to make it your live theme<\/li>\n<\/ul>\n<p>Just note that Shopify only has a few free options (which are still great!), so if you choose a premium theme, you may need to pay more.<\/p>\n<h4>Wix ease of use<\/h4>\n<p>Let&#8217;s dive into this: the ease of use of Wix&#8217;s business model is important. Once you have finished setting up your store, it&#8217;s time to build a thriving Wix store without a hitch.<\/p>\n<p>Based on my experience, Wix&#8217;s drag-and-drop creator allows merchants to manage all content on the front-end interface by clicking on the feature (such as an image, title, logo, etc.) and dragging it anywhere they like. Apparently, it is extremely convenient and painless for users with no technical knowledge.<\/p>\n<figure id=\"attachment_66086\" aria-describedby=\"caption-attachment-66086\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-66086\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/10\/Wix-ease-of-use-1024x470.webp\" alt=\"Wix ease of use\" width=\"750\" height=\"344\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/10\/Wix-ease-of-use-1024x470.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/10\/Wix-ease-of-use-300x138.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/10\/Wix-ease-of-use-768x353.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/10\/Wix-ease-of-use-1536x705.webp 1536w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/10\/Wix-ease-of-use-2048x940.webp 2048w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/10\/Wix-ease-of-use-750x344.webp 750w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/10\/Wix-ease-of-use-1140x523.webp 1140w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-66086\" class=\"wp-caption-text\">Wix ease of use<\/figcaption><\/figure>\n<p>More than that, Wix also offers the Wix AI Website Builder, which replaced the old Wix ADI, to help you with the very first steps of creating your online store.<\/p>\n<p>However, Wix has one downside. You cannot switch to another Wix template while still maintaining your store data and design. If you wish to change to another template, you may need to:<\/p>\n<ul>\n<li>Pick a new Wix template<\/li>\n<li>Copy &amp; import all data from the old template to the new one<\/li>\n<li>Transfer other additional features<\/li>\n<li>Most importantly, since Wix template features will be based on your plan, you need to transfer your Premium plan and domain to the new template<\/li>\n<\/ul>\n<p>The process somehow makes your experience on Wix seem more complicated and daunting than using Shopify.<\/p>\n<h3>#3. Best for Themes &amp; Templates: Wix<\/h3>\n<p>Both Shopify vs Wix platforms offer a wide selection of beautifully designed responsive templates and themes to meet the needs of any store owner. Now, let&#8217;s compare!<\/p>\n<div class=\"table3\">\n<p>Quick verdict<\/p>\n<p>In the Wix vs Shopify design battle, Wix definitely wins in the number of website templates. However, Wix templates are not changeable, which can be annoying when you want to rebrand your store. On the other hand, Shopify themes are more tailored to the eCommerce shopping experience, which makes store-building easier.<\/p>\n<\/div>\n<h4>Shopify themes<\/h4>\n<p>The Shopify Theme Store offers 800+ free and paid themes built specifically for online stores. Theme prices range from $0 for free themes to $500 for premium ones (one-time fee).<\/p>\n<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">As expensive as it may seem, every paid theme is artistically and functionally cost-effective. Take a look at our favorite list of the <\/span><a style=\"font-family: -apple-system, BlinkMacSystemFont, &#039;Segoe UI&#039;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &#039;Helvetica Neue&#039;, sans-serif;\" href=\"https:\/\/litextension.com\/blog\/best-shopify-themes\/\" target=\"_blank\" rel=\"noopener\"><strong>best Shopify themes<\/strong> <\/a><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">and <\/span>best free Shopify themes.<\/p>\n<figure id=\"attachment_47470\" aria-describedby=\"caption-attachment-47470\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-47470\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/11\/5-Shopify-Themes-Store-1-scaled.webp\" alt=\"Shopify Themes Store\" width=\"750\" height=\"404\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/11\/5-Shopify-Themes-Store-1-scaled.webp 2560w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/11\/5-Shopify-Themes-Store-1-300x162.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/11\/5-Shopify-Themes-Store-1-1024x552.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/11\/5-Shopify-Themes-Store-1-768x414.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/11\/5-Shopify-Themes-Store-1-1536x828.webp 1536w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/11\/5-Shopify-Themes-Store-1-2048x1104.webp 2048w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-47470\" class=\"wp-caption-text\">Shopify Themes Store<\/figcaption><\/figure>\n<p>In case you want to add some elements, or maybe you have an idea for a new feature that you think would make your website look more stunning, Shopify Liquid is an effective way to modify the underlying code. Hence, you can have various designs that can be edited flexibly to suit your demands.<\/p>\n<h4>Wix templates<\/h4>\n<p>There are more than 2000 free, appealing templates available for you to choose from on Wix. Those eye-catching templates cover different aspects and are easily modified for selling purposes.<\/p>\n<p>Also, you can totally lift up your storefront to a higher level with Wix&#8217;s own coding platform: Wix Velo.<\/p>\n<p>With this huge number of templates, you may find it hard to choose a dazzling one for your website; therefore, we have done research to list some of the <strong><a href=\"https:\/\/litextension.com\/blog\/best-wix-templates\/\" target=\"_blank\" rel=\"noopener\">best Wix templates<\/a> <\/strong>for your incredible eStore.<\/p>\n<figure id=\"attachment_74926\" aria-describedby=\"caption-attachment-74926\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-74926\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/05\/wix-templates-scaled.webp\" alt=\"wix templates\" width=\"2560\" height=\"1249\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/05\/wix-templates-scaled.webp 2560w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/05\/wix-templates-300x146.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/05\/wix-templates-1024x500.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/05\/wix-templates-768x375.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/05\/wix-templates-1536x750.webp 1536w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/05\/wix-templates-2048x1000.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-74926\" class=\"wp-caption-text\">Wix templates<\/figcaption><\/figure>\n<p>While Wix offers all of the templates at no cost, exclusive and premium features may go along with your website plan. What&#8217;s more, you cannot change the Wix template, which somehow restricts your store&#8217;s visuals. And, we find that this is a big drawback of Wix in this battle with Shopify.<\/p>\n<h3>#4. Best for eCommerce features: Shopify<\/h3>\n<p>One thing that can never be missed here is Wix vs Shopify eCommerce features. Below are the features we&#8217;re gonna analyze in our breakdown of Shopify vs Wix for eCommerce:<\/p>\n<ul>\n<li>Inventory Management<\/li>\n<li>Report and Analytics<\/li>\n<li>Payment Methods<\/li>\n<li>Shipping Options<\/li>\n<li>Mobile App<\/li>\n<\/ul>\n<div class=\"table3\">\n<p>Quick verdict<\/p>\n<p>I can confidently say that Shopify is the best eCommerce solution and performs far better than Wix! But why? Let&#8217;s review the Wix vs Shopify eCommerce tools below!<\/p>\n<\/div>\n<h4>Inventory management<\/h4>\n<p>When using Shopify, I can track stock and get access to benefits like stock alerts, automated purchase orders, year-end inventory reporting, and user permissions and accounts. Shopify&#8217;s inventory tracking system gives me complete control and insight into the business.<\/p>\n<figure id=\"attachment_57614\" aria-describedby=\"caption-attachment-57614\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-57614\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/04\/01-Shopify-inventory-1024x412.webp\" alt=\"Shopify inventory management\" width=\"750\" height=\"302\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/04\/01-Shopify-inventory-1024x412.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/04\/01-Shopify-inventory-300x121.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/04\/01-Shopify-inventory-768x309.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/04\/01-Shopify-inventory-1536x618.webp 1536w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/04\/01-Shopify-inventory-750x302.webp 750w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/04\/01-Shopify-inventory-1140x458.webp 1140w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/04\/01-Shopify-inventory.webp 1880w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-57614\" class=\"wp-caption-text\">Shopify inventory management<\/figcaption><\/figure>\n<p>Notably, Shopify does have a variety of inventory apps and also the setup guidance for merchants to handle the task more easily.<\/p>\n<p>With Wix, I can connect preferred inventory methods with the open APIs to my Wix store. Then, everything will be synced constantly and smoothly. Hence, I can both automatically track the number of certain products in stock and manually set the inventory status for each.<\/p>\n<figure id=\"attachment_47303\" aria-describedby=\"caption-attachment-47303\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-47303\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/08\/11-Wix-inventory-1024x515.webp\" alt=\"Wix inventory\" width=\"750\" height=\"377\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/08\/11-Wix-inventory-1024x515.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/08\/11-Wix-inventory-300x151.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/08\/11-Wix-inventory-768x386.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/08\/11-Wix-inventory-1536x773.webp 1536w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/08\/11-Wix-inventory-2048x1030.webp 2048w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-47303\" class=\"wp-caption-text\">Wix inventory management<\/figcaption><\/figure>\n<p>However, compared to Shopify, Wix lacks some of the native inventory management features. This might be frustrating for businesses looking for an all-in-one solution.<\/p>\n<p>While Wix does allow integration with external inventory systems through APIs, it doesn&#8217;t offer the same comprehensive inventory tracking, alerts, purchase orders, and reporting that Shopify does. I can see how this could pose challenges for businesses.<\/p>\n<h4>Report &amp; Analytics<\/h4>\n<p>Shopify offers many reporting features that can be upgraded to higher plans. Further upgrades for Advanced Shopify or Shopify Plus can provide deep analysis with the help of filters in addition to the basic analysis from Basic Shopify.<\/p>\n<p>Overall, Shopify&#8217;s analytics and reports give merchants the means to review a store&#8217;s recent activity, get insight into their visitors, analyze store speed, or even analyze a store&#8217;s transactions.<\/p>\n<figure id=\"attachment_67283\" aria-describedby=\"caption-attachment-67283\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-67283\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/11\/shopify-analytics-and-reports-for-all-plans-1024x625.webp\" alt=\"Shopify Analytics and Reports for all plans\" width=\"750\" height=\"458\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/11\/shopify-analytics-and-reports-for-all-plans-1024x625.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/11\/shopify-analytics-and-reports-for-all-plans-300x183.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/11\/shopify-analytics-and-reports-for-all-plans-768x469.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/11\/shopify-analytics-and-reports-for-all-plans.webp 1114w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-67283\" class=\"wp-caption-text\">Shopify Analytics and Reports for all plans<\/figcaption><\/figure>\n<div class=\"wp-block-image wp-image-24380\">\n<div class=\"table4\">\n<p><strong>Note<\/strong><\/p>\n<p>You can only filter and edit all the reports except for the Finance reports. Also, in case you want to filter a custom report based on tags, the Shopify App Store will help you with reporting apps.<\/p>\n<\/div>\n<p>Wix, on the other hand, allows you to adjust your business reports in terms of website traffic, revenue breakdowns, customer shopping behaviors, or conversion rate. You can choose how to view your data, customize your reports to focus on data that interests you, and create new reports from scratch.<\/p>\n<figure id=\"attachment_67574\" aria-describedby=\"caption-attachment-67574\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-67574\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/11\/wix-real-time-analytics-1024x594.webp\" alt=\"Wix real-time analytics\" width=\"750\" height=\"435\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/11\/wix-real-time-analytics-1024x594.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/11\/wix-real-time-analytics-300x174.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/11\/wix-real-time-analytics-768x445.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/11\/wix-real-time-analytics-1536x891.webp 1536w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/11\/wix-real-time-analytics-2048x1188.webp 2048w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-67574\" class=\"wp-caption-text\">Wix real-time analytics<\/figcaption><\/figure>\n<p>Yet, Wix falls behind Shopify in terms of the depth of its built-in analytics features, especially for higher-tier plans. Wix has basic analytics, while Shopify offers more advanced features like custom report building and detailed insights on aspects like store speed, which are crucial for business growth.<\/p>\n<h4>Payment methods<\/h4>\n<p>At the same time, Shopify offers its <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">own payment solution, Shopify Payments <em>(you can read the full <\/em><strong><a href=\"https:\/\/litextension.com\/blog\/shopify-payments-review\/\" target=\"_blank\" rel=\"noopener\"><em>Shopify Payments review<\/em><\/a><\/strong><em> here)<\/em>. This solution helps merchants avoid<\/span> transaction fees.<\/p>\n<p>Shopify Payments also offers various features, including fraud analysis, chargeback protection, and multi-currency support. However, it isn&#8217;t available in all countries, and while you avoid transaction fees, you&#8217;ll still pay credit card processing fees, which vary depending on your plan.<\/p>\n<figure id=\"attachment_48954\" aria-describedby=\"caption-attachment-48954\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-48954\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/01\/Shopify-Payments-1024x530.webp\" alt=\"Shopify Payments\" width=\"750\" height=\"388\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/01\/Shopify-Payments-1024x530.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/01\/Shopify-Payments-300x155.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/01\/Shopify-Payments-768x398.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/01\/Shopify-Payments-1536x795.webp 1536w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/01\/Shopify-Payments.webp 2028w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-48954\" class=\"wp-caption-text\">Shopify Payments<\/figcaption><\/figure>\n<p>Shopify still charges different credit card rates for each plan when using Shopify Payments. If you use other payment processors, such as PayPal, 2Checkout, or Authorize.net, Shopify will charge you an additional transaction fee of 2% (Basic), 1% (Grow), 0.6% (Advanced), or 0.2% (Plus).<\/p>\n<p>Talking about Wix&#8230;<\/p>\n<p>Wix supports all the traditional <strong><a href=\"https:\/\/litextension.com\/blog\/wix-payments-processor\/\" target=\"_blank\" rel=\"noopener\">payment processors<\/a>,<\/strong> including PayPal, Stripe, and Square, with advanced online encryption and the strictest standards.<\/p>\n<p>Additionally, Wix offers &#8220;Buy now, pay later&#8221; solutions to give customers financial freedom. Businesses can use Wix to offer pay-later options to their customers with no additional integration costs.<\/p>\n<p>The platform offers its native Wix Payments solution for processing payments. Depending on availability, this can be used locally and internationally.<\/p>\n<h4>Shipping options<\/h4>\n<p>Shopify is by your side with all steps in the complicated shipping cycle, from free shipping to coordination with alternative shipping providers. You can configure your shipping rates <em>(free shipping, flat rate, depending on region, etc).<\/em><\/p>\n<figure id=\"attachment_55850\" aria-describedby=\"caption-attachment-55850\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-55850\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/04\/how-to-add-free-shipping-on-shopify-1.webp\" alt=\"manage shipping and delivery to add free shipping\" width=\"750\" height=\"342\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/04\/how-to-add-free-shipping-on-shopify-1.webp 1890w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/04\/how-to-add-free-shipping-on-shopify-1-300x137.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/04\/how-to-add-free-shipping-on-shopify-1-1024x468.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/04\/how-to-add-free-shipping-on-shopify-1-768x351.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/04\/how-to-add-free-shipping-on-shopify-1-1536x701.webp 1536w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/04\/how-to-add-free-shipping-on-shopify-1-750x342.webp 750w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/04\/how-to-add-free-shipping-on-shopify-1-1140x521.webp 1140w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-55850\" class=\"wp-caption-text\">Manage Shipping and Delivery<\/figcaption><\/figure>\n<p>With the Advanced or Plus plan (or Grow with an add-on fee or annual billing), you can also unlock third-party calculated shipping rates so that you can show customers the current courier prices at checkout. In short, when you organize shipping with Shopify, you&#8217;re never left stranded.<\/p>\n<p>On the contrary, Wix shipping features allow merchants to deliver products both locally and globally. With domestic shipments, you can apply standard local shipping rates and carrier integrations. On the cart pages, you can also offer standard or priority international shipping options.<\/p>\n<p>However, for international orders, you need to assess actual shipping costs, such as cross-border fees, tariffs, and taxes, before setting prices. In addition, Wix does not offer printable shipping labels when you track orders and set tax rules for each product unless your business is based in Canada, France, Germany, Spain, the UK, or the US.<\/p>\n<h3>#5. Best for POS: Shopify<\/h3>\n<p>You should take point-of-sales (POS) solutions more seriously to maximize sales by running both cyber-based and brick-and-mortar stores. Scroll down to discover the comparison of Wix vs Shopify POS support.<\/p>\n<div class=\"table3\">\n<p>Quick verdict<\/p>\n<p>While both Shopify POS and Wix POS provide good solutions for retailers, I believe Shopify POS delivers the best omnichannel selling experience out of the box!<\/p>\n<\/div>\n<h4>Shopify POS<\/h4>\n<p>Shopify has an unrivaled reputation for POS worldwide. Shopify POS is included in every plan, and you can upgrade to POS Pro for $89\/month per location for advanced retail features (Shopify Plus includes POS Pro for up to 20 locations).<\/p>\n<figure id=\"attachment_48956\" aria-describedby=\"caption-attachment-48956\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-48956\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/01\/Shopify-POS-1024x466.webp\" alt=\"Shopify POS\" width=\"750\" height=\"341\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/01\/Shopify-POS-1024x466.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/01\/Shopify-POS-300x136.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/01\/Shopify-POS-768x349.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/01\/Shopify-POS-1536x698.webp 1536w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/01\/Shopify-POS-2048x931.webp 2048w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-48956\" class=\"wp-caption-text\">Shopify POS<\/figcaption><\/figure>\n<p>Here are some advantages you may get with Shopify POS<\/p>\n<ul>\n<li>Countertop, mobile, and multi-store POS systems available<\/li>\n<li>Accepts major credit cards, PayPal, etc., through Shopify Payments<\/li>\n<li>Includes POS hardware, software, reporting, inventory management, etc.<\/li>\n<\/ul>\n<h4>Wix POS<\/h4>\n<p>Meanwhile, Wix also offers its own Wix POS system; however, POS is not Wix&#8217;s strong suit. Here are some basic POS features of Wix:<\/p>\n<ul>\n<li>Mobile and POS systems<\/li>\n<li>Integrates with Wix Payments<\/li>\n<li>Accepts major credit cards through Wix Payments<\/li>\n<li>Includes POS software and optional hardware purchase<\/li>\n<\/ul>\n<figure id=\"attachment_47305\" aria-describedby=\"caption-attachment-47305\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-47305\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/08\/13-Wix-POS-1024x514.webp\" alt=\"Wix POS\" width=\"750\" height=\"377\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/08\/13-Wix-POS-1024x514.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/08\/13-Wix-POS-300x151.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/08\/13-Wix-POS-768x386.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/08\/13-Wix-POS-1536x772.webp 1536w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/08\/13-Wix-POS-2048x1029.webp 2048w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-47305\" class=\"wp-caption-text\">Wix POS<\/figcaption><\/figure>\n<p>However, Wix POS is only available to merchants based in the US, Canada, and the UK (excluding Northern Ireland) who use Wix Payments. As a result, merchants elsewhere have to set up a third-party POS integration instead of leveraging Wix POS.<\/p>\n<p>However, if your store is based in one of these countries and in the Bookings\/Events field, I think that Wix POS can truly satisfy your in-person selling needs. The platform itself supports a strong suite for booking and appointments.<\/p>\n<h3>#6. Best for Apps store: Shopify<\/h3>\n<p>Wix and Shopify both have app stores that provide many free and paid apps to support eCommerce in all regions. Below, let&#8217;s see how the Wix vs Shopify app stores compare.<\/p>\n<div class=\"table3\">\n<p>Quick verdict<\/p>\n<p>The Shopify app store really surpasses the Wix app market with more than 16,000 Shopify apps. This means you can utilize even more features when using Shopify!<\/p>\n<\/div>\n<h4>Shopify apps<\/h4>\n<p>App Store of Shopify, with its diversity in function, allows you to grow your store to a bigger scope. With a total of 16,000+ apps <em>(including third-party applications)<\/em>, I can find almost everything for selling online, like no-code file uploading apps and those for sending customized push notifications.<\/p>\n<p>With a great variety of choices, Shopify groups these apps into 7 main categories, from sales channels and store design to marketing and store management, to help users find suitable apps more easily.<\/p>\n<figure id=\"attachment_59117\" aria-describedby=\"caption-attachment-59117\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-59117 size-jnews-featured-750\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/05\/22-Shopify-app-750x387.webp\" alt=\"Shopify App Store\" width=\"750\" height=\"387\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/05\/22-Shopify-app-750x387.webp 750w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/05\/22-Shopify-app-300x155.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/05\/22-Shopify-app-1024x528.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/05\/22-Shopify-app-768x396.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/05\/22-Shopify-app-1536x793.webp 1536w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/05\/22-Shopify-app-2048x1057.webp 2048w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/05\/22-Shopify-app-1140x588.webp 1140w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-59117\" class=\"wp-caption-text\">Shopify App Store<\/figcaption><\/figure>\n<p>My personal take is that you can import customers and orders to Shopify with EZ Importer, start dropshipping with Dsers, and add product reviews with Loox \u2013 and that&#8217;s just the beginning of many great apps you haven&#8217;t discovered yet!<\/p>\n<p>Here is a list of <strong><a href=\"https:\/\/litextension.com\/blog\/free-shopify-apps\/\" target=\"_blank\" rel=\"noopener\">free Shopify apps<\/a><\/strong> for a brand-new website you can&#8217;t miss.<\/p>\n<h4>Wix apps<\/h4>\n<p>When compared with Shopify, Wix falls behind with 500+ apps and add-ons, which include six main categories: marketing, selling online, services and events, media and content, design elements, and communication.<\/p>\n<figure id=\"attachment_56685\" aria-describedby=\"caption-attachment-56685\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-56685\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/04\/Wix-App-Market-1.webp\" alt=\"Wix-App-Market\" width=\"750\" height=\"427\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/04\/Wix-App-Market-1.webp 1339w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/04\/Wix-App-Market-1-300x171.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/04\/Wix-App-Market-1-1024x583.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/04\/Wix-App-Market-1-768x437.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/04\/Wix-App-Market-1-750x427.webp 750w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/04\/Wix-App-Market-1-1140x649.webp 1140w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-56685\" class=\"wp-caption-text\">Wix App Market<\/figcaption><\/figure>\n<p>The top Wix business solutions, like Wix Stores, Bookings, Events, etc., have free basic features but charge additional monthly fees for premium upgrades and functionality.<\/p>\n<h3>#7. Best for SEO &amp; Marketing: Wix<\/h3>\n<p>As an all-in-one marketing solution, Wix is available as a separate subscription that allows you to easily manage marketing campaigns in one place. Meanwhile, Shopify relies on marketing software from third parties. While this gives you plenty of versatility, it&#8217;s difficult to compare the two platforms fairly with so many apps floating around.<\/p>\n<p>That&#8217;s why we will break it down into 3 main categories and give an honest Wix vs Shopify marketing review to you:<\/p>\n<ul>\n<li>Email Marketing<\/li>\n<li>SEO Features<\/li>\n<li>CMS Features<\/li>\n<\/ul>\n<div class=\"table3\">\n<p>Quick verdict<\/p>\n<p>When it comes to the Wix vs Shopify marketing comparison, Wix is slightly edging over Shopify.<\/p>\n<\/div>\n<h4>Email Marketing<\/h4>\n<p>There&#8217;s a built-in email tool in Shopify, Shopify Email, to promote your products and share updates. You can send 10,000 emails for free every month and choose from different email templates. Emails are definitely editable so that you can add a personal touch.<\/p>\n<figure id=\"attachment_62379\" aria-describedby=\"caption-attachment-62379\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-62379 size-jnews-featured-750\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/07\/Shopify-Email-750x324.webp\" alt=\"Shopify Email\" width=\"750\" height=\"324\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/07\/Shopify-Email-750x324.webp 750w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/07\/Shopify-Email-300x130.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/07\/Shopify-Email-1024x443.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/07\/Shopify-Email-768x332.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/07\/Shopify-Email-1536x664.webp 1536w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/07\/Shopify-Email-2048x886.webp 2048w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/07\/Shopify-Email-1140x493.webp 1140w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-62379\" class=\"wp-caption-text\">Shopify Email<\/figcaption><\/figure>\n<p>Within your admin panel, you can process every step, including reports of a campaign, to see how effective your plan is.<\/p>\n<p>In this comparison, Wix brings you high-quality email marketing.<\/p>\n<figure id=\"attachment_67607\" aria-describedby=\"caption-attachment-67607\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-67607\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-23-at-17.00.31-1024x557.webp\" alt=\"Wix email support\" width=\"750\" height=\"408\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-23-at-17.00.31-1024x557.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-23-at-17.00.31-300x163.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-23-at-17.00.31-768x418.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-23-at-17.00.31-1536x836.webp 1536w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-23-at-17.00.31-2048x1115.webp 2048w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-67607\" class=\"wp-caption-text\">Wix email support<\/figcaption><\/figure>\n<p>You can choose from a bunch of email templates. In addition, you can even create your own template from scratch to send to your customers.<\/p>\n<h4>SEO features<\/h4>\n<p>When it comes to SEO comparison, we find that Shopify is quite effective and adequate and can help you rank well when utilized properly. Plus, the theme you are using for your online website will have social media linking and sharing options to make it easier to market your site.<\/p>\n<figure id=\"attachment_43241\" aria-describedby=\"caption-attachment-43241\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-43241\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/08\/3-product-seo-1024x835.webp\" alt=\"Shopify products meta title &amp; meta description\" width=\"750\" height=\"612\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/08\/3-product-seo-1024x835.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/08\/3-product-seo-300x245.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/08\/3-product-seo-768x626.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/08\/3-product-seo.webp 1354w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-43241\" class=\"wp-caption-text\">Shopify products meta title &amp; meta description<\/figcaption><\/figure>\n<p>There are still areas for improvement. Shopify enforces fixed URL prefixes such as &#8216;\/products\/&#8217; for product pages and &#8216;\/blogs\/news\/&#8217; for blog posts. Also, while you can now edit the robots.txt file through the robots.txt.liquid template, the sitemap is generated automatically and can&#8217;t be modified directly.<\/p>\n<p>Don&#8217;t forget that Shopify also offers <strong><a href=\"https:\/\/litextension.com\/blog\/best-shopify-seo-apps\/\" target=\"_blank\" rel=\"noopener\">many Shopify SEO apps<\/a><\/strong> to help you gain more traffic.<\/p>\n<p>In comparison, Wix is proud to have a great set of SEO built into every Wix Site. After adjusting SEO features from time to time, this platform can now effectively optimize your SEO workflow. All Wix sites are backed by a solid infrastructure that meets the needs of search engines, giving you a strong SEO foundation to compete in organic search.<\/p>\n<figure id=\"attachment_53446\" aria-describedby=\"caption-attachment-53446\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-53446\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/03\/wix-seo.webp\" alt=\"Wix built-in SEO tools\" width=\"750\" height=\"348\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/03\/wix-seo.webp 885w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/03\/wix-seo-300x139.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/03\/wix-seo-768x357.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/03\/wix-seo-750x348.webp 750w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-53446\" class=\"wp-caption-text\">Wix sites can be quickly listed on Google Search with built-in SEO tools.<\/figcaption><\/figure>\n<p>Additionally, merchants will have more freedom and flexibility in customizing their meta tags, URL slugs, canonical tags, structured data, and more.<\/p>\n<h4>CMS features<\/h4>\n<p>Content marketing is undoubtedly an effective approach for long-term results. With this cost-effective strategy, merchants should focus on producing ebooks, webinars, tutorial videos, and, of course, blog posts. Let&#8217;s take a closer look at the comparison of how Wix vs Shopify handles blogging and CMS.<\/p>\n<p>Although Shopify has blogging features, it only provides some essential functionality for writing posts. Therefore, the features you may miss the most include blogging analytics, social bookmarking, and searching. Basically, its blogging features are quite bleak if you are used to CMS, such as WordPress.<\/p>\n<p>Wix allows you to build gorgeous blogs easily. The only hindrance it stumbles over is archive functionality, which saves old posts for users to read. If you really want to experience this unique function, you&#8217;re better off using a blogging-specific tool like WordPress.<\/p>\n<h3>#8. Best for Multilingual capabilities: Shopify<\/h3>\n<p>To increase orders and visitors and drive more sales, you must reach more customers, even overseas ones. Therefore, the comparison of Wix vs Shopify multilingual capabilities is significant.<\/p>\n<ul>\n<li>Languages<\/li>\n<li>MultiCurrencies<\/li>\n<li>Tax Calculation<\/li>\n<\/ul>\n<div class=\"table3\">\n<p>Quick verdict<\/p>\n<p>In the Wix vs Shopify multilingual round, Shopify slightly surpasses Wix.<\/p>\n<\/div>\n<h4>Languages<\/h4>\n<p>Every Shopify plan comes with multilanguage selling. With Basic, Grow, and Advanced, you can sell in up to 20 languages on separate URLs, while Shopify Plus supports up to 30 languages.<\/p>\n<p>You can seamlessly add the translation to Shopify by importing CSV files, using Shopify&#8217;s free Translate &amp; Adapt app, or deploying a third-party app to translate the site.<\/p>\n<p>In comparison, with Wix, adding additional languages becomes easier than ever. Besides, this website builder supports over 180 languages, which makes your localization journey the most pleasant experience.<\/p>\n<p>All you need to:<\/p>\n<ul>\n<li>Add Wix Multilingual, an advanced app to translate your site.<\/li>\n<li>Switch the site to the secondary language.<\/li>\n<li>Translate the content on the site.<\/li>\n<li>Translate all the apps.<\/li>\n<li>Turn the translation to visible mode.<\/li>\n<\/ul>\n<figure style=\"width: 599px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2021\/03\/make-translation-visible.png\" alt=\"make translation visible on wix website\" width=\"599\" height=\"283\" \/><figcaption class=\"wp-caption-text\">Note: You can add more secondary languages whenever you like.<\/figcaption><\/figure>\n<h4>Multicurrency<\/h4>\n<p>First of all, you have to set up Shopify Payments to enable multicurrency functions. After that, the currency selector must be added to your current theme.<\/p>\n<p>Please bear in mind that the number of helpful functionalities used to customize the international pricing model depends on your Shopify pricing plan.<\/p>\n<figure id=\"attachment_78161\" aria-describedby=\"caption-attachment-78161\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-78161\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2024\/08\/11-mutli-currency-shopify-e1725179010545.webp\" alt=\"shopify-multi-currency\" width=\"750\" height=\"256\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2024\/08\/11-mutli-currency-shopify-e1725179010545.webp 2160w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2024\/08\/11-mutli-currency-shopify-e1725179010545-300x102.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2024\/08\/11-mutli-currency-shopify-e1725179010545-1024x349.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2024\/08\/11-mutli-currency-shopify-e1725179010545-768x262.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2024\/08\/11-mutli-currency-shopify-e1725179010545-1536x524.webp 1536w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2024\/08\/11-mutli-currency-shopify-e1725179010545-2048x699.webp 2048w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-78161\" class=\"wp-caption-text\">Shopify multi-currency settings<\/figcaption><\/figure>\n<p>Shopify proves to be the winner with the list of 130+ supported currencies throughout the globe.<\/p>\n<p>In comparison, Wix now also supports multicurrency checkout, letting customers view prices and pay in their local currency, as long as you use Wix Payments, PayPal, or Stripe. However, some currencies are display-only, and Wix supports fewer checkout currencies than Shopify.<\/p>\n<h4>Tax calculation<\/h4>\n<p>As you would expect, Shopify gives you extensive control over your settings. Shopify uses many default sales tax rates, which are updated regularly. You can set up Shopify to automatically handle common tax calculations to free up valuable time.<\/p>\n<figure id=\"attachment_62121\" aria-describedby=\"caption-attachment-62121\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-62121 size-jnews-featured-750\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/02\/Shopify-sales-tax-750x360.webp\" alt=\"Shopify sales tax\" width=\"750\" height=\"360\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/02\/Shopify-sales-tax-750x360.webp 750w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/02\/Shopify-sales-tax-300x144.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/02\/Shopify-sales-tax-1024x492.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/02\/Shopify-sales-tax-768x369.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/02\/Shopify-sales-tax-1536x738.webp 1536w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/02\/Shopify-sales-tax-2048x984.webp 2048w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2023\/02\/Shopify-sales-tax-1140x548.webp 1140w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-62121\" class=\"wp-caption-text\">Shopify sales tax<\/figcaption><\/figure>\n<p>Just to let you know, Shopify won&#8217;t handle your sales taxes for you. You might have to register your business with your local or federal tax authority to take care of your sales tax. Luckily, Shopify has got plenty of tax documents to help you out with setting up your tax requirements:<\/p>\n<ul>\n<li>General set-up steps and tax reports<\/li>\n<li>Location-based tax setting<\/li>\n<li>Registration-based tax settings<\/li>\n<li>Setting up tax rates for Shopify POS<\/li>\n<\/ul>\n<p>Wix helps you to enable and disable taxes, including commodity rates, taxes, and more. Automated sales tax is available on selected Premium plans, and you can also use Avalara, an integrated software program that can help measure tax rates in real time.<\/p>\n<h3>#9. Best for Platform capacity: Shopify<\/h3>\n<p>While assessing the Wix vs Shopify competition, I know you want to understand any limitations before committing. Let me share what I&#8217;ve found about page, product, and API limits from each.<\/p>\n<div class=\"table3\">\n<p>Quick verdict<\/p>\n<p>I&#8217;m sure robust scaling without arbitrary handcuffs will be a top criterion as you choose the platform powering your vision so that Shopify wins this round!<\/p>\n<\/div>\n<h4>Shopify capacity<\/h4>\n<p>Shopify embraces the elasticity you likely demand. Standard stores get unlimited scaling from the start. Your inventory grows as your business does without arbitrary caps. The main limits are 2,048 variants and 3 options per product, plus a cap of 10,000 new variants per day (via apps or CSV imports) once your store reaches 500,000 total variants.<\/p>\n<p>Even better, Shopify Plus stores are exempt from this daily variant creation limit and get higher API limits, which is better than many Shopify competitors like Wix, Squarespace, etc.<\/p>\n<h4>Wix capacity<\/h4>\n<p>In contrast, the biggest constraint is the 100 static-page limit (up to 298 pages in total) for a Wix site. This could cramp your style if you deal in vast catalogs or elaborate hubs. However, their dynamic page feature lets you dynamically generate unlimited content as needed. Still, it may not compare to true CMS flexibility.<\/p>\n<p>Wix Stores enforces defined ceilings across products, variants, and options: up to 50,000 products, 1,000 variants, and 6 options per product. While 50,000 products seem sizable, these hard caps could eventually constrain your vision as businesses expand. Exceeding thresholds also brings undesirable errors. So, I highly recommend you be aware of your projected growth when you go for Wix.<\/p>\n<h3>#10. Best for Loading speed: Shopify<\/h3>\n<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Data proves that the ideal loading speed for a site should be under 3 seconds to avoid website abandonment (source: <\/span><a style=\"font-family: -apple-system, BlinkMacSystemFont, &#039;Segoe UI&#039;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &#039;Helvetica Neue&#039;, sans-serif;\" href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/page-load-time-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\">Google<\/a><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">). Let&#8217;s take a closer look at the Wix vs Shopify loading speed comparison.<\/span><\/p>\n<div class=\"table3\">\n<p>Quick verdict<\/p>\n<p>In this Wix vs Shopify comparison, Shopify is slightly ahead with a faster loading speed!<\/p>\n<\/div>\n<h4>Shopify page speed<\/h4>\n<p>In my estimation, in terms of performance, Shopify is one of the best Wix alternatives. Shopify stores run on a global CDN with built-in image optimization, so well-optimized themes load fast on both desktop and mobile.<\/p>\n<p>Mobile load speeds are fast, which helps keep customers&#8217; attention where they want it: on your website.<\/p>\n<p>In this battle, Shopify is generally ahead of Wix when it comes to loading time, which is crucial to success with any website, especially an eCommerce one.<\/p>\n<h4>Wix page speed<\/h4>\n<p>However, there&#8217;s always a way out for Wix. To improve your site&#8217;s structure and performance, Wix also has specific guidelines to optimize the homepage and elements such as text, animation, and images.<\/p>\n<p>If you follow Wix&#8217;s suggestions for site loading time, your website can load noticeably faster. In addition, you can check out Wix&#8217;s best practices to improve your site&#8217;s performance.<\/p>\n<p>Therefore, in case you want to transfer your data to Shopify, check out how easy it is to <strong><a href=\"https:\/\/litextension.com\/shopify-migration\/wix-to-shopify-migration.html?utm_source=blog&amp;utm_medium=display&amp;utm_campaign=anchortext&amp;utm_term=alice&amp;utm_content=wixvsshopify\" target=\"_blank\" rel=\"noopener\">move from Wix to Shopify<\/a><\/strong> with LitExtension.<\/p>\n<div class=\"cta-detail\">\n<div>\n<p class=\"title\"><strong><span style=\"font-size: 28px;\">Ready to Move Your Store from Wix to Shopify?<\/span><\/strong><\/p>\n<p style=\"margin-bottom: 2px; font-size: 16px; line-height: 2;\">LitExtension Automated Migration Tool transfers your products, customers, orders, and more from Wix to Shopify \u2013 fast, accurate, and hassle-free.<\/p>\n<p><a class=\"btn-frame\" href=\"https:\/\/litextension.com\/shopify-migration\/wix-to-shopify-migration.html?utm_source=blog&amp;utm_medium=display&amp;utm_campaign=ctabox&amp;utm_term=alice&amp;utm_content=wixvsshopify_mid\" target=\"_blank\" rel=\"noopener noreferrer\">START FREE DEMO<\/a><\/p>\n<\/div>\n<div><img decoding=\"async\" class=\"size-medium wp-image-78213\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2024\/09\/2-08-1.png\" alt=\"LitExtension Automated Migration Tool Demo\" \/><\/div>\n<\/div>\n<h3>#11. Best for Customer support: A tie<\/h3>\n<p>Speaking of the Wix vs Shopify support comparison, help centers of both Shopify and Wix are always kept up-to-date for you to search for information. You can get assistance from users and experts all over the world by joining their huge forums.<\/p>\n<div class=\"table3\">\n<p>Quick verdict<\/p>\n<p>Both Wix vs Shopify offer excellent support for their users.<\/p>\n<\/div>\n<h4>Shopify support<\/h4>\n<p>The Shopify support team is available 24\/7 via live chat on every plan, while phone support is reserved for Shopify Plus and POS Pro merchants. Once your waiting time is down to the least and the issue is resolved quickly, certainly, your website will soon become a cash cow.<\/p>\n<figure id=\"attachment_37335\" aria-describedby=\"caption-attachment-37335\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-37335\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/02\/Shopify-Help-Center-scaled.webp\" alt=\"Shopify Help Center\" width=\"740\" height=\"376\" srcset=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/02\/Shopify-Help-Center-scaled.webp 2560w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/02\/Shopify-Help-Center-300x152.webp 300w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/02\/Shopify-Help-Center-1024x520.webp 1024w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/02\/Shopify-Help-Center-768x390.webp 768w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/02\/Shopify-Help-Center-1536x780.webp 1536w, https:\/\/litextension.com\/blog\/wp-content\/uploads\/2022\/02\/Shopify-Help-Center-2048x1040.webp 2048w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-37335\" class=\"wp-caption-text\">Shopify Help Center<\/figcaption><\/figure>\n<p>Users can either get assistance from experts or exchange experiences with other worldwide merchants via Shopify Community.<\/p>\n<h4>Wix support<\/h4>\n<p>Wix is famous for multiple lively instruction videos. Just hover your mouse over the editor&#8217;s question marks and wait for the small bubbles to appear. They can rapidly give answers to your common questions.<\/p>\n<p>About live support, Wix offers 24\/7 chat and an English callback line that&#8217;s available around the clock. Other languages, such as Dutch, French, German, Italian, Japanese, Portuguese, Spanish, and Turkish, are supported during business hours only, while Russian and Korean are handled via email.<\/p>\n<h3>#12. Best for Security: A tie<\/h3>\n<p>Both Wix vs Shopify are SaaS platforms, which means they will help you do all the security work. Below is a comparison and analysis support of these two platforms.<\/p>\n<div class=\"table3\">\n<p>Quick verdict<\/p>\n<p>It&#8217;s a draw since we hardly find any difference between Wix and Shopify in security functions.<\/p>\n<\/div>\n<h4>Shopify Security<\/h4>\n<p>Thanks to its hosted platform nature, Shopify completely takes care of updates and security issues in the background. The Shopify system also runs on a Level 1 PCI-compliant server, which is mandatory to accept credit or debit card info. A free SSL certificate is included for every Shopify site, which keeps your visitors&#8217; data encrypted.<\/p>\n<p>Moreover, Shopify also provides merchants with SOC (Service Organization Control) reports and Transparency reports, which are an assessment of a company&#8217;s information systems by third-party auditors.<\/p>\n<h4>Wix Security<\/h4>\n<p>While using Wix, users are assured of the high quality of security built into every Wix website. Merchants can gain customers&#8217; trust by using SSL web security to keep connections secure and private over an HTTPS connection.<\/p>\n<p>Plus, running on Level 1 PCI Compliant infrastructure and TLS (Transport Layer Security) encryption means that your website reaches the highest level of payment standards, keeping your visitor transactions totally safe.<\/p>\n<p>Besides, Wix experts have gone through extensive hacker testing to ensure your website is always up and running with DDoS Protection &#8211; a reliable web hosting.<\/p>\n<p>Read more <a href=\"https:\/\/www.wix.com\/website-security\" target=\"_blank\" rel=\"nofollow noopener\">here<\/a> to get to know more about Wix&#8217;s multi-layered website security.<\/p>\n<hr \/>\n<h2>Wix vs Shopify \u2013 All Pros and Cons Revealed &amp; Is Wix Better than Shopify?<\/h2>\n<p>The comparison between Wix vs Shopify is obviously hard to end up with an answer to &#8220;Is Wix or Shopify better?&#8221;<\/p>\n<p>To summarize my thoughts on Wix vs Shopify, Wix is more suitable for those who wish to build a &#8220;general-purpose&#8221; website because of its price, ease of use, SEO features, and wide range of templates. Or if you have business in booking or appointments, Wix is definitely a good choice.<\/p>\n<table class=\"wptb-preview-table wptb-element-main-table_setting-95102 edit-active\" style=\"width: 100%;\" role=\"table\" data-reconstraction=\"1\" data-wptb-table-tds-sum-max-width=\"551.55555\" data-wptb-cells-width-auto-count=\"1\" data-wptb-horizontal-scroll-status=\"false\" data-wptb-extra-styles=\"LyogRW50ZXIgeW91ciBjdXN0b20gQ1NTIHJ1bGVzIGhlcmUgKi8=\" data-table-columns=\"2\">\n<tbody>\n<tr class=\"wptb-row\">\n<td class=\"wptb-cell\" style=\"width: 50%;\" data-y-index=\"0\" data-x-index=\"0\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-753\">\n<div class=\"\">\n<p><strong>Wix Pros<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 50%;\" data-y-index=\"0\" data-x-index=\"1\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-754\">\n<div class=\"\">\n<p><strong>Wix Cons<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<tr class=\"wptb-row\">\n<td class=\"wptb-cell\" style=\"width: 50%;\" data-y-index=\"1\" data-x-index=\"0\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-755\">\n<div class=\"\">\n<p>&#8211; More affordable pricing compared to Shopify.<\/p>\n<p>&#8211; Easy-to-use drag-and-drop website builder.<\/p>\n<p>&#8211; Lots of eye-catching templates with elegant designs.<\/p>\n<p>&#8211; Good built-in features, plus 500+ apps for extra functionality.<\/p>\n<p>&#8211; Ability to edit important SEO elements.<\/p>\n<p>&#8211; Besides eCommerce, Wix works well for booking, blogging, music, and other types of websites.<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 50%;\" data-y-index=\"1\" data-x-index=\"1\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-756\">\n<div class=\"\">\n<p>&#8211; Your Wix site can become laggy when editing multiple pages at the same time.<\/p>\n<p>&#8211; Unlike Shopify, you can&#8217;t switch to a new template for an existing site.<\/p>\n<p>&#8211; Wix doesn&#8217;t automatically adapt every element of your site to mobile devices, so you may need to manually adjust the mobile version in the backend.<\/p>\n<p>&#8211; Fewer checkout currencies and international selling tools than Shopify.<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Shopify excels in terms of eCommerce functions with its fully responsive designs, multi-currency selling functionality, and seamless integrations with other key apps. These features make it a compelling choice for any merchant aiming to create a professional and effective online store.<\/p>\n<table class=\"wptb-preview-table wptb-element-main-table_setting-95103 edit-active\" style=\"width: 100%;\" role=\"table\" data-reconstraction=\"1\" data-wptb-table-tds-sum-max-width=\"551.55555\" data-wptb-cells-width-auto-count=\"1\" data-wptb-horizontal-scroll-status=\"false\" data-wptb-extra-styles=\"LyogRW50ZXIgeW91ciBjdXN0b20gQ1NTIHJ1bGVzIGhlcmUgKi8=\" data-table-columns=\"2\">\n<tbody>\n<tr class=\"wptb-row\">\n<td class=\"wptb-cell\" style=\"width: 50%;\" data-y-index=\"0\" data-x-index=\"0\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-757\">\n<div class=\"\">\n<p><strong>Shopify Pros<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 50%;\" data-y-index=\"0\" data-x-index=\"1\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-758\">\n<div class=\"\">\n<p><strong>Shopify Cons<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<tr class=\"wptb-row\">\n<td class=\"wptb-cell\" style=\"width: 50%;\" data-y-index=\"1\" data-x-index=\"0\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-759\">\n<div class=\"\">\n<p>&#8211; Structured, beginner-friendly admin built specifically for selling online.<\/p>\n<p>&#8211; Shopify themes are stylish and mobile-friendly.<\/p>\n<p>&#8211; Supports selling in 130+ currencies and up to 20 languages (30 on Shopify Plus).<\/p>\n<p>&#8211; Includes Shopify Email with 10,000 free emails per month.<\/p>\n<p>&#8211; Offers comprehensive POS features.<\/p>\n<p>&#8211; Provides access to 16,000+ apps on the Shopify App Store.<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wptb-cell\" style=\"width: 50%;\" data-y-index=\"1\" data-x-index=\"1\">\n<div class=\"wptb-text-container wptb-ph-element wptb-element-text-760\">\n<div class=\"\">\n<p>&#8211; Additional transaction fees (0.2% to 2%) apply when using third-party payment providers.<\/p>\n<p>&#8211; Monthly costs can increase as you add more apps.<\/p>\n<p>&#8211; SEO customization is more limited compared to some platforms.<\/p>\n<p>&#8211; Products are limited to 3 options (up to 2,048 variants).<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<h2>Our Methodology: How Did We Assess Wix and Shopify?<\/h2>\n<p>To provide a comprehensive and fair evaluation, we conducted a rigorous assessment of Wix and Shopify across key criteria vital to eCommerce success. Each criterion was weighted based on its importance to different types of businesses and users.<\/p>\n<p><strong>Criteria and weighting:<\/strong><\/p>\n<ol>\n<li>Pricing (15%): Monthly plans, transaction fees, and value for money.<\/li>\n<li>Ease of Customization (10%): Flexibility of design tools, coding options, and template modification.<\/li>\n<li>Themes &amp; Templates (10%): Quantity, quality, design variety, industry-specific options.<\/li>\n<li>Ecommerce Features (20%): Inventory management, product options, payment gateways, shipping options.<\/li>\n<li>In-person Selling (POS) (5%): Hardware integration, offline transaction support, mobile POS features.<\/li>\n<li>Apps Store (10%): Variety of extensions, quality of apps.<\/li>\n<li>SEO &amp; Marketing (10%): Built-in SEO tools, marketing integrations, and email marketing features.<\/li>\n<li>Multilingual Capabilities (5%): Support for multiple languages, currency conversion, and regional settings.<\/li>\n<li>Platform Capacity &amp; Limitations (5%): Scalability, product limits, and bandwidth restrictions.<\/li>\n<li>Loading Speed (5%): Impact on user experience, SEO ranking, and conversion rates.<\/li>\n<li>Customer Support (5%): Responsiveness, knowledge base, community forums, and access to experts.<\/li>\n<li>Security (5%): SSL certificates, PCI compliance, fraud protection measures.<\/li>\n<\/ol>\n<div class=\"table3\">\n<p>Disclaimer:<\/p>\n<p>Our assessment is based on thorough research and testing, but individual experiences may vary. We encourage you to consider your specific needs and priorities when choosing a platform &#8211; Wix or Shopify.<\/p>\n<\/div>\n<div class=\"wp-block-image wp-image-24380\">\n<hr \/>\n<h2>Wix vs Shopify &#8211; FAQs<\/h2>\n<div class=\"faq faq-single-post\">\n<details>\n<summary>Is it better to use Wix or Shopify?<\/summary>\n<div class=\"content\">\n<p>Depending on your specific needs and requirements, the Wix vs Shopify answer will differ:<\/p>\n<ul>\n<li>You go for Wix if you need a beautifully-designed website with basic eCommerce functions and analytics.<\/li>\n<li>You go for Shopify if you want to scale up your eCommerce business with data-driven analytics and reports.<\/li>\n<\/ul>\n<\/div>\n<\/details>\n<details>\n<summary>Is Wix good for an eCommerce website?<\/summary>\n<div class=\"content\">\n<p>Yes, Wix is good especially for smaller businesses or those starting. It offers a range of eCommerce features but might not be the best for rapid growth or advanced functionalities.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>Is it hard to switch from Wix to Shopify?<\/summary>\n<div class=\"content\">\n<p>Yes, it can be difficult to switch from Wix to Shopify and migrate product data, customer information, and content. This process can be time-consuming and may require manual adjustments. However, you can opt for our <strong><a href=\"https:\/\/litextension.com\/shopify-migration\/wix-to-shopify-migration.html?utm_source=blog&amp;utm_medium=display&amp;utm_campaign=anchortext&amp;utm_term=alice&amp;utm_content=wixvsshopify\" target=\"_blank\" rel=\"noopener\">Wix to Shopify migration<\/a><\/strong> tool for a hassle-free experience.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>What is better than Shopify?<\/summary>\n<div class=\"content\">\n<p>Some Shopify alternatives may include:<\/p>\n<ul>\n<li>BigCommerce has a strong B2B and wholesale focus.<\/li>\n<li>Magento is a highly customizable but complex platform.<\/li>\n<li>WooCommerce is WordPress-based and good for content-heavy stores.<\/li>\n<li>Squarespace is user-friendly and design-focused, with decent eCommerce features.<\/li>\n<\/ul>\n<\/div>\n<\/details>\n<details>\n<summary>What can Shopify do that Wix can&#8217;t?<\/summary>\n<div class=\"content\">\n<p>Shopify supports unlimited product listings with up to 2,048 variants per product, more advanced inventory management tools, and in-depth sales analytics across multiple sales channels. Plus, its app ecosystem boasts over 16,000 options, which far surpasses Wix&#8217;s 500+.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>Can Wix handle eCommerce?<\/summary>\n<div class=\"content\">\n<p>Yes, Wix can handle eCommerce effectively if you are a smaller or mid-sized business. It&#8217;s a great platform for beginners or anyone looking to create a visually appealing online store without needing advanced technical skills.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<p><script>\ndocument.querySelectorAll('.faq-single-post details[open]').forEach(function (item) {\n    item.removeAttribute('open');\n});\n<\/script><\/p>\n<h2>Final Words<\/h2>\n<p>Thank you for keeping up with this <strong>Wix vs Shopify<\/strong> for eCommerce comparison at this length.<\/p>\n<p><strong><a href=\"https:\/\/litextension.com\/?utm_source=blog&amp;utm_medium=display&amp;utm_campaign=anchortext&amp;utm_term=alice&amp;utm_content=wixvsshopify\" target=\"_blank\" rel=\"noopener\">LitExtension<\/a><\/strong> hopes that this Wix vs Shopify comparison has helped you to get to know both platforms and, at some point, you could make up your mind about which platform you&#8217;ll be settling with in the future. You can always find out more interesting insights about eCommerce via <strong><a href=\"https:\/\/litextension.com\/blog\/ecommerce-platforms\/\" target=\"_blank\" rel=\"noopener\">eCommerce Platform Section<\/a>.<\/strong><\/p>\n<div class=\"cta-detail\">\n<div>\n<p class=\"title\"><strong><span style=\"font-size: 28px;\">Want a Hands-Off Wix to Shopify Migration?<\/span><\/strong><\/p>\n<p class=\"cta-desc\">With the All-in-One Migration Service, the LitExtension team handles your Wix to Shopify data transfer from setup to final checks, so you can focus on growing your new store.<\/p>\n<p><a class=\"btn-frame\" href=\"https:\/\/litextension.com\/migration-services\/all-in-one-data-migration-service.html?utm_source=blog&amp;utm_medium=display&amp;utm_campaign=ctabox&amp;utm_term=alice&amp;utm_content=wixvsshopify_bot\" target=\"_blank\" rel=\"noopener noreferrer\">BOOK FREE CONSULTATION<\/a><\/p>\n<\/div>\n<div><img decoding=\"async\" class=\"size-medium wp-image-78213\" src=\"https:\/\/litextension.com\/blog\/wp-content\/uploads\/2024\/09\/2-08-1.png\" alt=\"All-in-One Migration Service\" \/><\/div>\n<\/div>\n<p>Should you have any concerns, don&#8217;t hesitate to leave us a message or subscribe to our newsletter. We&#8217;re happy to help.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The battle between Wix vs Shopify, two website builders that are popular with eCommerce users, has always been fierce. Generally known, Wix is great with small companies, while in comparison, Shopify can deal with much bigger sales. Is this still right at the moment? Keep reading to see how these two platforms perform in terms [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":95843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"0","show_prev_next_post":"0","show_popup_post":"0","number_popup_post":"1","show_author_box":"1","show_post_related":"1","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"no-crop","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0","format":"standard"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[16624,16620,16621],"tags":[16712,16725],"table_tags":[],"class_list":["post-52732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wix","category-ecommerce-platforms","category-shopify","tag-shopifyvs","tag-wixvs"],"uagb_featured_image_src":{"full":["https:\/\/litextension.com\/blog\/wp-content\/uploads\/2026\/11\/wix-vs-shopify-scaled.webp",2560,1830,false],"thumbnail":["https:\/\/litextension.com\/blog\/wp-content\/uploads\/2026\/11\/wix-vs-shopify-150x150.webp",150,150,true],"medium":["https:\/\/litextension.com\/blog\/wp-content\/uploads\/2026\/11\/wix-vs-shopify-300x214.webp",300,214,true],"medium_large":["https:\/\/litextension.com\/blog\/wp-content\/uploads\/2026\/11\/wix-vs-shopify-768x549.webp",768,549,true],"large":["https:\/\/litextension.com\/blog\/wp-content\/uploads\/2026\/11\/wix-vs-shopify-1024x732.webp",1024,732,true],"1536x1536":["https:\/\/litextension.com\/blog\/wp-content\/uploads\/2026\/11\/wix-vs-shopify-1536x1098.webp",1536,1098,true],"2048x2048":["https:\/\/litextension.com\/blog\/wp-content\/uploads\/2026\/11\/wix-vs-shopify-2048x1464.webp",2048,1464,true],"jnews-360x180":["https:\/\/litextension.com\/blog\/wp-content\/uploads\/2026\/11\/wix-vs-shopify-360x180.webp",360,180,true],"jnews-750x375":["https:\/\/litextension.com\/blog\/wp-content\/uploads\/2026\/11\/wix-vs-shopify-750x375.webp",750,375,true],"jnews-1140x570":["https:\/\/litextension.com\/blog\/wp-content\/uploads\/2026\/11\/wix-vs-shopify-1140x570.webp",1140,570,true],"jnews-120x86":["https:\/\/litextension.com\/blog\/wp-content\/uploads\/2026\/11\/wix-vs-shopify-120x86.webp",120,86,true],"jnews-350x250":["https:\/\/litextension.com\/blog\/wp-content\/uploads\/2026\/11\/wix-vs-shopify-350x250.webp",350,250,true],"jnews-750x536":["https:\/\/litextension.com\/blog\/wp-content\/uploads\/2026\/11\/wix-vs-shopify-750x536.webp",750,536,true],"jnews-1140x815":["https:\/\/litextension.com\/blog\/wp-content\/uploads\/2026\/11\/wix-vs-shopify-1140x815.webp",1140,815,true],"jnews-360x504":["https:\/\/litextension.com\/blog\/wp-content\/uploads\/2026\/11\/wix-vs-shopify-360x504.webp",360,504,true],"jnews-75x75":["https:\/\/litextension.com\/blog\/wp-content\/uploads\/2026\/11\/wix-vs-shopify-75x75.webp",75,75,true],"jnews-350x350":["https:\/\/litextension.com\/blog\/wp-content\/uploads\/2026\/11\/wix-vs-shopify-350x350.webp",350,350,true],"jnews-featured-750":["https:\/\/litextension.com\/blog\/wp-content\/uploads\/2026\/11\/wix-vs-shopify-750x536.webp",750,536,true],"jnews-featured-1140":["https:\/\/litextension.com\/blog\/wp-content\/uploads\/2026\/11\/wix-vs-shopify-1140x815.webp",1140,815,true]},"uagb_author_info":{"display_name":"Aurora Hoang","author_link":"https:\/\/litextension.com\/blog\/author\/auroraduong\/"},"uagb_comment_info":0,"uagb_excerpt":"The battle between Wix vs Shopify, two website builders that are popular with eCommerce users, has always been fierce. 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