In the era where online shopping is the new norm, the market has been flooded with different eCommerce solutions for store owners. At a quick glance, these eCommerce platforms can look fairly similar. However, they each have their own highlights and some of their characteristics are better suited for specific scenarios and types of users. 

So, how to choose an eCommerce platform that can fit your business needs? What is the most optimal eCommerce platform for you

There are a lot of aspects that need taking into consideration. First and foremost, it is advisable to consider the type of eCommerce platforms.

Some platforms are open-source shopping carts where the original source code is freely available and can be adjusted or modified easily. Meanwhile, the others could be hosted carts that provide merchants an all-in-one solution to build an online store, including hosting, shopping cart function and technical support. For more information on the pros and cons of each platform, check out this detailed open-source shopping cart vs hosted shopping cart.  

Currently, it is estimated that there are more than 300 eCommerce platforms available in the market, some of which are specifically designed for B2B sales, dropshipping or certain types of business. This decent variety of options help ensure that online merchants can find an optimal shopping cart for their businesses. 

If you don’t have time to read the whole article, we analyzed top eCommerce platforms and created a comprehensive chart which shows important aspects of each one including Cost, Support, Design & Customization, SEO Features, Apps and Add-ons, etc. The results are based on our experience in eCommerce field in the past few years. 

Shopify vs Magento vs WooCommerce vs OpenCart vs PrestaShop vs BigCommerce
Top eCommerce Platforms

As stated by Salmon, 90% of enterprise-level eCommerce professionals of both B2B and B2C companies claimed that eCommerce platform selection is the most important decision in establishing a multichannel store. Thus, it is of great importance to choose the right platform for your business. 

Whether you are starting a new online business or looking to switch platforms, this guideline will help you to find the optimal solution among the 6 most popular eCommerce platforms: Shopify vs Magento vs WooCommerce vs OpenCart vs PrestaShop vs BigCommerce

Let’s get cracking!

Magento

Magento is a self-hosted eCommerce Content Management System (CMS), owned by Adobe. It’s one of the most popular eCommerce platforms, providing scalability and reliable performance for the biggest companies worldwide. Such industry giants like Nike, Jack Daniel’s, and Ford have their stores running on Magento and successfully serve millions of customers and thousands of daily in-store operations.

Magento Open Source eCommerce platform
Magento Open Source

As a self-hosted solution, Magento provides you lots of control over your website. With technical knowledge, you’ll be able to change anything you want in terms of functionality, design, and choose your own server environment. So, if you want a truly customizable and powerful platform and/or have coding skills or a developer, Magento could be a perfect choice. 

Since the release of Magento 2.0 version in 2015, this platform has offered two main eCommerce solutions, namely Magento Open Source (previously Magento Community) and Magento Commerce (previously Magento Enterprise) along with other products. Magento Commerce also has a managed and automated hosting version called Magento Commerce Cloud, which is an all-in-one solution built exclusively for enterprise-level merchants with high sales volume or medium businesses preparing to grow. 

If you want to know more about the difference between Magento Open Source and Magento Commerce, you should have a look at our article here

1. Cost

Magento is mostly used free, especially if you only use Magento Open Source. That’s right, you can download and install this edition without paying a dime.

Magento Open Source's license fee
Magento Commerce’s license fee

However, for the Magento Commerce version, it can actually cost you a great deal of money. The annual license fee of this product starts at $22,000.00 for merchants generating less than $1 million in revenue. This cost will be increasing in accordance with your store’s expected gross sale revenue. In other words, the more revenue you generate, the more you have to pay. 

The license fee of running your business on Magento Commerce Cloud is even higher. It can cost you almost double for the same gross sales revenue tier as Magento Commerce, ranging from $40,000.00 to $190,000.00. Thus, it is recommended to use this edition if you have a huge business; otherwise, it’s not worth it.

2. Support

The Magento Open Source edition is a free and open-source eCommerce platform, which you’re expected to install and develop your site on your own using available guides. That can help you keep the cost low, but it also means there’s not necessarily dedicated support for customers when using the product. 

However, Magento has a huge community from around the world to support store owners if they run into any problem. Here, you will receive advice from developers and other experienced merchants. In addition, Magento maintains a knowledge base/help center for its customers. 

Meanwhile, Magento Commerce users will get the official full-fledge support from Magento including email, phone and live support. 

3. Design and Customization

Currently, Magento provides two default themes: Luma, as a demonstration theme, and Blank as a basis for custom theme creation. These themes are based on a responsive design that renders the display of your storefront for different devices. 

In addition, Magento offers 16 other ready-made themes for your shop in its marketplace, where the price varies from zero to $499. You can also visit Themeforest, Template Monster or Magenest for more feature-rich design options of this platform.

Magento Marketplace
Magento Marketplace

Despite the limitation of theme selecting options, you can get endless customization possibilities over the design of your store due to Magento’s open-source nature. You can customize anything at your will or even create your own theme from scratch, without being restricted to a certain level of integrations. However, it should be noted that these customizations may require coding knowledge and technical skills. 

4. SEO Features

In fact, Magento is often held up as one of the best eCommerce solutions for search engine optimization (SEO). This is because this platform provides different powerful functionalities and extensions for businesses to guarantee higher search engine results pages (SERPs) ranking positions. 

As an open-source platform, Magento allows users to fully customize their stores’ design and SEO functionality. For instance, you can optimize default meta tags, image alt-tags, permalinks, product descriptions or restrict search engines from indexing pages you don’t want to rank for. 

Additional features including Google sitemap, no-follow links, redirects and canonical tags also make it easier for search engines to crawl your online store and understand its structure. 

However, if you use Magento Open Source edition, you might need to purchase marketing extensions in order to have these functions.

5. Apps and Add-ons

It would be no exaggeration to say that Magento has the most robust marketplace among eCommerce solutions. Its marketplace has a wide range of almost 6,000 free and paid extensions, which allows you to enhance and expand your store’s functionality significantly.

Magento Marketplace
Magento Marketplace

The Magento marketplace provides solutions in every aspect from accounting & finance, content & customizations, customer support, marketing, payments & security to site optimization etc.

WooCommerce

WooCommerce is a bit different from other eCommerce solutions. It’s a customizable, open-source shopping cart plugin built on WordPress. However, WooCommerce is the most popular eCommerce platform in the world, about one-third of all online stores are powered by this CMS.

WooCommerce - eCommerce platform
WooCommerce

Like Magento, WooCommerce is an open-source eCommerce platform that allows the code to be freely available for anyone to view, modify, and contribute. Thus, users and programmers can customize stores at their will, easily build custom extensions or scale the store without breaking its structure. 

If you’re familiar with WordPress, you won’t have to go through a steep learning curve to understand how WooCommerce works. Therefore, this platform would be a great option worth considering for those who already have a WordPress website or blogs. 

1. Cost

WordPress and WooCommerce are totally free to use, both of them can be downloaded freely from the website. Thus, small and low-budget businesses can consider using this platform to build their online stores.  

However, you have to pay for domain name, web hosting or SSL certificate in order to start your WooCommerce store. Normally, the cost of a domain name is $14.99/year, hosting solution $8/month and SSL certificate $70/year

Aside from that, you may realize that the basic WooCommerce store is limited in its capabilities when your store grows. Thus, you might need to purchase third-party plugins in order to expand and improve your store’s functionality. 

2. Support

Similar to Magento, WooCommerce is an open-source platform that has the advantage of a large user base and community. WooCommerce users can seek help or technical support easily from a huge community where peers, developers and WooExperts are eager to help them. 

This is an important aspect for small merchants, as they might not have the budget to hire a specialized developer. 

WooCommerce's Customer Support
WooCommerce’s Customer Service

In addition, WooCommerce provides online documentation, reference materials, and tutorials for your WooCommerce products. These online guides will take you through common issues if you follow the instructions carefully. 

However, like Magento Community edition, WooCommerce users will not get the massive support from the WooCommerce team, including phone and email support. If any problem arises, they usually resort to online resources to find help, or have to file a form, which will be answered via live chat within 24 hours.

3. Design and Customization

Some eCommerce platforms are inherently better when it comes to design and customization, and WooCommerce is not excluded. It should be pointed out that WooCommerce is a WordPress plugin, thus, it doesn’t deliver any specific design traits on its own. Your store’s content and information is dependent on WordPress themes. 

This means that, in most cases, you are able to select any WordPress theme, and still make it work together with WooCommerce. However, it is advisable to use a specific tailor-made WooCommerce theme, as it can help you to optimize your store’s design. 

The first place you should have a look at is Storefront, which is the WooCommerce default store theme. It has all important features of an eCommerce store and is fully-responsive on mobile devices. 

WooCommerce Storefront
WooCommerce Storefront

Moreover, you can customize your store’s look by adding a child theme ($0-$39/piece) and extensions ($69/bundle) for Storefront. 

WooCommerce also offers unlimited customization for its users, which is one of the greatest benefits when using this platform to sell online. All plugins, extensions and themes could be adjusted and coded to tailor the look and functionality of your website. This gives you greater control of your website appearance and ability to add specific features to suit your business needs. 

4. SEO Features

As a plugin based on WordPress, a content management system considered by experts as one of the most reliable options for SEO features, WooCommerce inherits all WordPress’s available SEO capability. It allows you to easily edit and add content and meta information in order to ensure your products’ keywords can have high ranking positions on SERPs. 

WordPress also provides you a wider array of advanced SEO plugins, and the most popular one that you might know is Yoast SEO. You can highly optimize your store by using this plugin’s outstanding SEO functionalities such as adding multiple focus keyphrases per page, real-time suggestions for internal links, URL redirects etc. 

However, it should be noted that your site loading time largely depends on the hosting provider you go with, which might affect your store’s SEO performance. 

5. Apps and Add-ons

WooCommerce is an open-source platform and built on top of WordPress. This gives users the access to more than 56,000 WordPress plugins, besides almost 400 extensions are specifically made for WooCommerce. 

WooCommerce Extensions
WooCommerce Extensions

You can use these adds-on to personalize or customize your website depending on the business needs. It is possible to add payment gateways, lead generation, SEO, usability, navigation, marketing and almost any features you can think of. Notably, you can also hire a developer to create a plugin just for your own website. 

The main disadvantage of WooCommerce is that installing too many plugins and extensions tend to slow loading speed and overall performance. It is advisable to implement the desired functions through CSS, jQuery or HTML codes or limit the number of apps installed. 

OpenCart

OpenCart is another popular open-source online store management program that you should put on your list. The software is developed in the PHP programming language with MySQL database and HTML components, which is quite similar to Magento. Both platforms allow the ease to add products by using the templated approach and support multiple languages and currencies. 

However, unlike its competitor, OpenCart is widely appreciated for simplicity and user-friendliness. It has an easy-to-use administrator dashboard to let you manage products, promotions, orders, and reporting without any technical expertise required. 

OpenCart - eCommerce platform
OpenCart

As a self-hosted solution, OpenCart also comes with all the benefits of administering your site on your own server. Currently, more than 342,000 ecommerce sites across the globe are powered by this platform. 

1. Cost

In an age of subscription-based eCommerce platforms, sometimes it would be great if you have a solution that is free. OpenCart is an open-source option as discussed, and this means downloading and installing it is completely free of charge. You’re also able to upgrade your OpenCart website without worrying about any monthly or annual fees. 

While the platform is free, do keep in mind that you’ll have to incur hosting and domain name costs. However, being a light platform, hosting expenses are much cheaper. Otherwise, you can use the OpenCart Cloud version, which is an eCommerce solution hosted on Amazon web service (AWS) servers. This service has three different pricing plans, ranging from £25 – £150 as shown below. 

OpenCart Cloud Version
OpenCart Cloud Version

In addition, it might be necessary to purchase certain third-party extensions in order to enhance your store’s functionality. For instance, you can add the Stripe Payment Gateway extension with around $60

2. Support

OpenCart provides several support service types for its customers, including online documentation, video tutorials, blogs and a forum. However, OpenCart’s community forum is much smaller than other platforms with just only more than 120,000 users, compared with over 600,000 and 360,000 members from Shopify and Magento respectively. Fortunately, it is incredibly active, so you can easily find answers to your store-related queries. 

What is unique about OpenCart than other open-source platforms is that it offers dedicated support with a monthly fee of $99. You can also opt for a $99 one-time fix if it’s something that you only need once. In addition, OpenCart provides a web ticket module in case you have specific requests.

OpenCart Commercial Support
OpenCart Commercial Support

If you’re considering the OpenCart Cloud edition, the customer service is pretty solid. You can get support from top to bottom in every step of launching and growing your store.

3. Design and Customization

OpenCart offers a variety of themes for online merchants, most of which are fully mobile-optimized and quite nicely-designed. Currently, there are more than 1,600 templates listed on its marketplace, which is an impressive number compared with other eCommerce solutions. 

You’re also able to grab templates from third-party vendors like Themeforest or Template Monster for more feature-rich design options of this platform. 

OpenCart Extension Store
OpenCart Extension Store

Unlike other popular open-source shopping carts, OpenCart is fairly easy-to-use. Its advanced template system allows you to modify the look and feel of your online store easily and efficiently. For example, it provides many pre-modifications so that you can add to your site conveniently. However, when it comes to store customization, it might appear to be relatively complicated and requires development skills. 

OpenCart makes itself dynamically customizable and extendable by just availing the underlying code. You can broaden your store’s functionality to have a unique eCommerce system that aligns to your business objectives. 

4. SEO Features

OpenCart offers a basic set of SEO features, however, it still has a long way to go. By default, the platform does not sufficiently optimize its site as it could be. This means OpenCart won’t be performing automatically on search engines in the most friendly way like other eCommerce solutions might.

In addition, OpenCart limits its users to make certain important SEO modifications. For example, metadata adjustment as well as performing 301 redirects and canonical tags can turn out to be complicated as they require PHP coding skills. Individual URLs aren’t supported by OpenCart either.

On the bright side, there are a plethora of extensions available on its marketplace that you can leverage to improve your store’s SEO performance. 

5. Apps and Add-ons

OpenCart delivers quite well when talking about its collection of applications. Currently, the OpenCart marketplace is filled with more than 13,000 extensions in many different fields such as themes, languages, payment methods, shipping methods, reports, order totals etc. Hence, you can easily expand your store capability by integrating these extensions with your store. 

OpenCart Extension Store
OpenCart Extension Store

It should be noted that some of the applications are free to use, however, it mostly ranges from $50 – $100. 

PrestaShop

Launched in 2007, PrestaShop has developed very quickly to become one of the most popular content management systems in Europe. The platform is probably lesser-known than WooCommerce and Magento, but it wouldn’t be fair to say that it’s not a great option for business owners to scale their business into the eCommerce world. Currently, PrestaShop is used by more than 300,000 merchants and has a huge community with more than 1 million members.

PrestaShop - eCommerce platform
PrestaShop

Like the three aforementioned shopping carts, PrestaShop is a freemium open-source eCommerce platform. Thus, you are capable of modifying the underlying code to make a unique online store that suits your specific business needs. The platform is written in the PHP language and runs on Smarty Template Engine, which is compatible with Unix, Linux and Windows operating systems.

Notably, PrestaShop is well-known for its user friendliness, as the platform offers a fairly easy-to-use back-office and a well-designed interface. Its dashboard is pretty slick and intuitive that users don’t have to be tech-savvy in order to use it. Additionally, the platform is already translated in 75 languages, which will help you launch your eCommerce easily in other countries. 

Recently, the French platform introduced its hosted option named PrestaShop Ready. However, this edition is still in early stage and only available in just a few markets. 

1. Cost

Similar to other open-source solutions, PrestaShop is totally free to download. You can install and use it without paying a penny. This can help you to keep your store’s initial investment cost low. 

However, it should be pointed out that you still have to pay for hosting service, a domain name and a SSL certificate. Furthermore, extensions and plugins might come at a steep price in case you want to widen your store’s functionality. 

These costs derived from the free version might make PrestaShop Ready a better option, especially if you don’t have technical skills. Some sources mentioned that this SaaS edition will charge you around $20 per month, which is lower than both Shopify and BigCommerce. However, it is advisable to wait until the official announcement from PretaShop, as this paid version is still in the revamping process. 

2. Support

PrestaShop has a powerful and diversified customer support service. From my point of view, it could be considered as one of the best customer services among eCommerce platforms. 

There are two main types of support service that PrestaShop merchants can consult: PrestaShop Online Assistance and PrestaShop Technical Assistance. The first one contains many different online resources including documentation, guides, webinars, tutorials, blogs, FAQs, training courses (for both merchants and developers) and a forum. Notably, PrestaShop has the largest community compared with other shopping carts with more than 1,200,000 members in total.

PrestaShop Technical Assistance
PrestaShop Technical Assistance

Unlike other open-source solutions, PrestaShop offers a dedicated support for online merchants. You can schedule a 15-minutes meeting with PrestaShop experts or contact directly with the support team via phone call. The PrestaShop Technical Assistance service also provides four main support plans that you can choose depending on your specific needs, as shown on the above picture. However, you have to pay for these plans, which varies from €50 to €1,400. Additionally, you can hire PrestaShop agencies to solve your store-related issues. 

3. Design and Customization

PrestaShop offers a huge selection of high quality and responsive themes which you can use to enhance your store’s look and make it more appealing for your target audience. And you do need to pay extra for these templates. The only free option is your site default theme, which is quite basic.

PrestaShop Addons Marketplace
PrestaShop Addons Marketplace

As an open-source site builder, PrestaShop has enough room for flexibility. You can get as deep into the underlying code as possible to customize your store’s functionality. With technical knowledge or with the help of a developer, you’re totally able to create a whole new store from the scratch to suit your principal business objectives.

4. SEO Features

PrestaShop provides a good inbuilt SEO mechanism for its users. Users are allowed to generate friendly URLs automatically, edit pages and meta tags, adjust XML sitemap and robot.txt file, utilize canonical tags etc. 

However, you might have to purchase some additional modules in order to extend your store’s SEO functionality. These modules can come with a steep price that you should take into consideration. 

5. Apps and Add-ons

To enhance your store’s functionality and appearance, you can integrate additional features from thousands of modules and themes available on PrestaShop Marketplace. The Prestashop’s modules support a wide range of features such as design & navigation, shipping & logistics, administration, promotion & marketing, payment etc. 

PrestaShop Addons Marketplace
PrestaShop Addons Marketplace

However, it is worth noting that these add-ons and integrations are made by different developers and not guaranteed to work well together. This could possibly lead to unexpected glitches in your store, affecting the overall business operation.

Shopify

Started in 2004 by a group of snowboarding enthusiasts, Shopify has become one of the most well-known names in the eCommerce sphere, and perhaps the easiest-to-use tool to build your online store. It’s a full-feature hosted solution that is designed to provide for you everything needed to start selling online. Currently, over 1 million businesses across 175 countries worldwide are powered by this platform. 

Shopify - eCommerce platform
Shopify

With Shopify, you can easily set up and open an online store within minutes, without any coding knowledge required. Thus, it would be an ideal option for beginners and eCommerce sites that don’t have lots of in-house technical resources. 

Shopify also has an enterprise solution called Shopify Plus. For more information on the pros and cons of this platform, check out this detailed Shopify vs Shopify Plus comparison.

1. Cost

Shopify pricing is quite clear and straightforward. It offers different pricing tiers with additional features depending on which plan you are on, which ranges from $29 to $299 per month. Unlike open-source platforms, each of these plans already includes domain name, SSL certificate, and web hosting.

Shopify Pricing Plan
Shopify Pricing Plan

However, you might need to purchase third-party tools and add-ons in order to get some helpful features. As your business grows, these costs will start adding up. Moreover, Shopify charges an additional fee if you use other payment providers than Shopify, which is around 0.5% – 2% per transaction depending on your plan. 

Shopify also provides the Shopify Lite plan with just only $9/month. Please be noted that this plan won’t give you a complete online store. Instead, it lets you sell on social networks and embed a Shopify buy button on your own website to use the shopping cart functionality. 

2. Support

Shopify is renowned for its outstanding customer support which you’ll have access to even before signing up a Shopify plan. Shopify’s support team is available 24/7 via phone, instant messaging and emails. Notably, 24/7 phone support is considered as the second most wanted feature by eCommerce merchants. 

Apart from that, Shopify offers an extensive documentation as well as a knowledge base and a large community for users and developers. You can also hire Shopify experts in case you need extra help or if you want to integrate a third-party solution.

3. Design and Customization

One of Shopify’s greatest selling points is the visual quality of its themes. From my point of view, they look absolutely out of the box. It is also pretty easy for users to install and apply Shopify themes to design the store’s look. The company claims that “You don’t need any technical or design experience to create a beauty online store”.

Shopify themes
Shopify themes

Currently, Shopify provides more than 70 different themes in its theme store. These Shopify themes are all mobile-optimized and support a decent variety of business types with many colouring options. Thus, users can easily choose a theme that suits their business’ characteristics. 

Due to Shopify’s proprietary codebase, the platform offers limited customization options. However, you can utilize Shopify’s specialized ‘Liquid’ language to tailor your store’s design and make your brand stand out.

4. SEO Features

Shopify offers a basic set of SEO features for users to optimize the store level content to ensure higher SERP positions. For instance, you can edit meta tags, add alt text to images, create 301 redirects and auto XML sitemap etc. Notably, this platform provides SSL certificates for your store’s check out, and for any content that’s hosted on your domain. 

The Canadian eCommerce platform is also well-known for its fast loading speed. This improves the user experience significantly, and search engines take notice as well. 

Shopify’s disadvantage is that it has a rigid URL structure. Users are not allowed to fully customize their URLs (section of Shopify store URLs cannot be changed). Moreover, it is quite difficult to create sub-categories on this platform. 

About content marketing strategy, Shopify does have a blog with impressive features like multiple authors, easy-to-set tags, and customizable SEO parameters. However, it still has some limitations, as this platform does not allow to add widgets and maps. Shopify also restricts users to embed products in blog posts. 

5. Apps and Add-ons

Shopify comes with a powerful API and an App Store, helping you to broaden the functionality of your website. The good news is that you can add most apps just with the click of a button. However, keep in mind that some options might require you coding knowledge. 

Shopify App Store
Shopify App Store

It can be seen that Shopify is much closer to Magento in terms of app and add-on options. Both offer an extensive range of functionality with thousands of apps and plugins for users to choose from.

BigCommerce

BigCommerce is a top-of-the-line eCommerce website builder in the current marketplace. Similar to Shopify, it’s a robust all-in-one shopping cart solution, which allows users to get an online store built without worrying about any infrastructure-related hassles.

BigCommerce - eCommerce platform
BigCommerce

Notably, BigCommerce is less ideal for beginners due to its use of various tech terms. You may need help from Google a lot to understand all the terminologies even when performing basic tasks like adding a product. The technical load makes BigCommerce a heavier platform to deal with, however, this is because of its powerful in-built features, which brings you a finer level of customization.

Adding Products on BigCommerce
Adding Products on BigCommerce

BigCommerce is considered as a growing Headless Commerce provider. Headless Commerce is a solution that allows a store’s back-end infrastructure to be completely decoupled from the front-end design. This gives you full creative control over your website, offering more flexible and seamless digital experience for customers.  

With its uniquely sophisticated customizability and flexibility, BigCommerce could be considered a great solution for mid-market and enterprise brands.  

1. Cost

BigCommerce offers a subscription-based model for its users, like Shopify. You can start your online store with a free demo, but soon you’ll have to pay for the service. There are three main pricing plans: Standard, Plus and Pro, which starts from $29.95 to $299.95. By paying more, you can get access to a more extensive set of features. 

In addition, BigCommerce offers Enterprise plans that provide advanced functionality and are tailor-made for enterprise sites. 

BigCommerce Pricing Plan
BigCommerce Pricing Plan

At some point, BigCommerce has some edges over Shopify in terms of cost. This is because it doesn’t charge users any additional transaction fees for selecting third-party payment gateways and also provide more native features. 

You can refer to our recent article to know more about the difference between Shopify and BigCommerce

However, it should be noted that your BigCommerce store will be automatically upgraded to a new plan if it attains a certain amount of sales revenue in a year.

2. Support

As a fully hosted platform, BigCommerce comes with excellent customer support service. There are multiple support options that you can access right from your BigCommerce dashboard, including 24/7 phone support, email support, live chat support, community support, and more. Anytime you run into an issue, you can get assistance quickly. 

BigCommerce Help Center
BigCommerce Help Center

Additionally, the platform provides a powerful help center for its users, which includes a rich knowledge base, a question and answer community, and blogs for the latest news on BigCommerce. The BigCommerce University series is also very helpful for finding answers to your store-related questions.

3. Design and Customization

BigCommerce offers a pretty impressive array of premium and free themes with full responsiveness and cross-platform compatibility for store owners. Notably, the way it approaches themes is kind of similar to Shopify’s strategy. You can simply design your store’s look by choosing and applying many different nicely-designed templates to your store with just a few clicks.

BigCommerce Apps Marketplace
BigCommerce Apps Marketplace

Stencil is BigCommerce’s theme platform, which integrates with state-of-the-art practices in technology, design, conversion, and SEO. BigCommerce merchants can easily personalize and customize all parts of their site if they have technical expertise or with the help of developers. Furthermore, BigCommerce allows you to integrate a different CMS like WordPress or Adobe Experience Manager when using the platform’s headless solution. 

As can be seen, BigCommerce is aimed at merchants who don’t have much technical skills, but it also allows tech-savvy people to tweak the website (through editing HTML, CSS, and popular code libraries).

4. SEO Features

BigCommerce could be considered as a pretty solid platform for SEO. The platform provides various functionalities with high customizability and integrations with marketing tools to please anyone who cares about ranking high on SERPs. 

You can easily edit meta titles and descriptions, add image alt text, get keyword support, and create 301 redirects using BigCommerce. The U.S platform also provides access to HTML and CSS code and advanced tools such as Schema, Sitemaps and SSL. BigCommerce default URLs are also fully customizable, which is a direct advantage over its main competitor, Shopify. 

Notably, Google accelerated mobile pages (AMP) has played a vital role in SEO performance. In this case, BigCommerce has AMP enabled automatically on quite a lot of its themes, allowing merchants to provide lightning fast product and category pages on mobile devices.     

Another strong point of BigCommerce’s SEO features is its unique content delivery network that can load website pages much faster than other competitors. 

5. Apps and Add-ons

BigCommerce comes with hundreds of third-party apps and integrations to help you add superior features to your BigCommerce store. Like other platforms, the BigCommerce marketplace covers many different fields including accounting & tax, analytics, customer service, merchandising, payment & security, marketing etc.

For instance, BigCommerce merchants can easily combine their website building with marketing and conversion apps like Google Adwords and Mailchimp or accounting and tax tools like Sage, Xero, and Quickbooks. 

BigCommerce Apps Marketplace
BigCommerce Apps Marketplace

In comparison with its main competitor – Shopify, BigCommerce has a much smaller app store. However, this is only because BigCommerce has more advanced built-in features than any eCommerce platforms in the market. You can have various functionalities of an online store without reliance on third-party apps. 

Moreover, it would be hard to find an app on Shopify which you could not find on BigCommerce. In fact, Mailchimp is not available on Shopify’s app store, but you can download it from BigCommerce marketplace. 

Shopify vs Magento vs WooCommerce vs OpenCart vs PrestaShop vs BigCommerce – Final words

Although there are hundreds of eCommerce platforms available in the market, there is no one-size-fits-all solution. The key point is to find the platform that is suitable for your business type as well as the future objectives. 

Moreover, this article compares Shopify vs Magento vs WooCommerce vs OpenCart vs PrestaShop vs BigCommerce in a few aspects. There are also many other elements that should be taken into consideration like scalability, sales features, security, and ease of use. To read more comprehensive reviews on each platform, make sure to visit our Cart Reviews section.

After listing and analyzing some factors of these above mentioned shopping cart, it can be concluded that: 

  • Magento is the best platform for big companies with lots of resources.
  • Shopify is the most optimal solution for small shops scaling their business online.
  • BigCommerce is for medium and large enterprises. 

Are you planning to switch your eCommerce platforms?

In case you decide to move your store from current platform to another eCommerce solution, LitExtension is there for you. As the world leading migration expert, we offer an advanced automated tool that can transfer all your data securely and flawlessly. Till now, we have migrated more than 140,000 stores with over 40,000 customers worldwide. 

Our support team is available 24/7, please do not hesitate to contact us if you have any questions.   

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