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Introduction As eCommerce has been more and more popular, merchants have an increasing demand to switch from brick-and-mortar stores to online ones. In the age of technological transformation, building a website has never been easier, however, a third of small businesses have not launched online stores yet. The cost of building a website seems to be a big consideration for merchants when deciding whether to base their stores on an eCommerce platform. Therefore, in this…

For any organizations that want to provide products or services on the Internet, the 21st century is an exciting time. There have never been more opportunities to reach customers online, improve customer experience, and enhance operational efficiencies with a plethora of eCommerce solutions. Essentially, an eCommerce platform is considered the backbone of any online retailer. It is a software application that enables online businesses to manage their website, marketing, sales, and operations. Currently, there are…