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As a shopper, you have probably abandoned plenty of carts yourself. As a retailer, you often wish more people would actually complete a purchase instead of leaving their carts behind.  That is because shopping cart abandonment is one the biggest drain on your profit potential. So, how can we minimize the possibility of cart abandonment and win back some of those lost sales? There are a lot of areas to navigate and improve. However, sending…

In this day and age, technology is an utmost game-changer factor, which can leverage or showdown the business’s growth speed. To be a winner, online store owners need to equip their websites with smart apps and advanced software, aiming to increase the brand’s visibility and boost sales across online marketplaces. One of the most reliable and high-functioning tools that we highly recommend Magento merchants is Product Feed. It has been proven as a special tool…

Two decades ago, businesses invested a considerable amount of money on TV, radio, and ads for the development of their businesses. However,  depending solely on paid advertising seems to be too ordinary and ineffective, especially when your business is operated on the dynamic and competitive markets as today. Recently, companies of all kinds are innovating themselves to expand customers’ base, boost sales, and increase brand visibility. Being known as one of the most popular schemes…

Today, the market has been becoming more competitive, and it is getting more difficult to satisfy customers. Businesses, whether big or small, all expect to both gain profit and satisfy customers with their product prices. However, when price can not be a differentiator, companies have to look for another more effective option. We know that customers love to be rewarded and get extra benefits to be committed with a brand through their shopping journey. Therefore,…

These days, people rely on search engines to look for answers to their questions or solutions for their problems. Before buying something, customers will not jump in your store immediately, instead they search for products or services like yours on search engines like Google. You may not be the only one to give them the answers they want in the market. Go to Google and search a random keyword, you will see a range of…

Do you know that complicated navigation is among the top three reasons why customers leave an online store without shopping? And once a customer has a bad shopping experience, she or he may leave the store for good. In reality, 88% of shoppers say that they’ll do this. That number may scare you, and user experience actually requires many efforts. But fortunately, you can start by improving your website navigation with Mageplaza Layered Navigation -an essential…